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As of 2022, Bruso is a full-time adviser to companies looking to break into alternative markets. Bruso continues to lead hiking groups, teaching people across a range of experience levels, ranging from beginners to advanced.
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to be a brand ambassador. REI's director of marketing commented that REI "understand that to be relevant in the world, we need to recruit younger, more multi-cultural audiences". Bruso has also partnered with
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Almost immediately, I found people filling in those gaps—like Latino
Outdoors and Outdoor Afro. But because I wasn’t seeing much about queer and fat hikers, I felt like I really needed to do something.
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Bruso went on her first outdoor hike in 2012. Describing herself as "never an outdoorsy kid", she states that she became 'obsessed' after her first hikes in the
513:"The hiking and travel world is finally getting its first plus-size backpack, as the industry catches up with the diversity of people who love the outdoors"
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communities." Bruso credits her
Instagram in helping her to connect with a more representative outdoor community. In addition to focusing on diversity,
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joined with 23 other groups to form
Diversify Outdoors, a coalition dedicated to promoting diversity in the outdoors. Other founding members include
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428:"One Instagrammer's Quest for a More Inclusive Outdoor Community: "Unlikely Hikers" busts up notions of who belongs in the wilderness"
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307:"This woman is on a mission to change who we think of when we hear the word 'hiker': '[We] aren't about that storyline'"
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In 2019, Bruso was the winner of an
Inspiration Award for the "Most Inspiring Individual" award from Outdoor Retailer
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offerings, and in 2021, Gregory Packs unveiled a new line of backpacks made to fit multiple body shapes and sizes.
109:. Bruso observed that most people she encountered while hiking did not look like her. Bruso describes herself as "
541:"Unlikely Hikers Founder Jenny Bruso Designed a Merrell Moab 3 That's Making the Outdoors More Inclusive for All"
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is an
American hiker, influencer, and an activist for inclusivity and
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has also collaborated with other outdoor retailers including
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275:"Meet the Women Making the Outdoors More Accessible to All"
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Instagram account to highlight "the outdoor experiences of
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50, an annual list of people taking environmental action
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companies looking to break into alternative markets.
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643:American social media influencers
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485:"'Unlikely hikers' gain traction"
336:"'Unlikely' Hikers Hit the Trail"
367:Prado, Emilly (April 11, 2018).
334:Kruegar, Alyson (May 22, 2019).
638:American LGBTQ rights activists
398:Jag, Julie (October 11, 2022).
454:Bell, Eboné (March 24, 2017).
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16:American hiker and influencer
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167:environmental issues
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35:activist, influencer
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186:@BrownPeopleCamping
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23:Jenny Bruso
622:Categories
606:August 10,
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258:References
151:Indigenous
64:jennybruso
347:April 13,
206:plus-size
176:In 2018,
83:Instagram
54:Instagram
241:See also
202:backpack
85:account
601:KSL.com
546:Complex
214:Merrell
59:Website
653:Hikers
576:. 2019
117:, and
101:Career
573:Grist
231:Grist
159:LGBTQ
147:Black
115:queer
111:femme
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