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Carey published in the
Huffington Post names Katzman as the impetus for the development of the entire OPM industry and some of the issues that have since arisen, including revenue-share and runaway digital marketing costs. Katzman, Carey says, is now fighting to change the tuition-splitting practices that he created. In 2020, however, Noodle Partners teamed up with Strategic Education to use WorkForceEdge, a platform to connect employees with educational programs. Strategic Education is the parent company of
131:, where he majored in electrical engineering and computer science (EECS) and then switched to the school of Architecture. He started tutoring in sophomore year to pay his expenses, and continued through college. Katzman graduated from Princeton University with an A.B. in architecture in 1981 after completing a senior thesis titled "The Dead Tree Gives No Shelter."
148:, which initially taught SAT preparation to high-school students in New York City. He started the company in 1981 shortly after leaving college, then partnered with Adam Robinson to develop it, and served as the company’s CEO until 2007. He authored and coauthored a number of books for the company, including
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At
Princeton Review, Katzman was one of the first cybersquatters on the Internet. In 1994, he registered Kaplan.com, and then taunted that competitor by encouraging visitors to tell their stories about the company on that page. The case went to arbitration, where he offered to sell the domain for a
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Despite being the founder of a business based on the preparation of students for a wide range of standardized tests, Katzman is an outspoken critic of the modern preoccupation with standardized testing. He has argued that many tests are no better indicator of achievement in the relevant fields than
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industry. At 2U, Katzman popularized the revenue-share model in which OPMs take a percentage of a university’s tuition revenue in exchange for program management. This business model is debated among higher education constituents and policymakers but remains popular today. A 2019 article by Kevin
196:, Noodle Partners has evolved into a full-service strategy, marketing, and technical services provider to higher education. As of October 2023, it reported working with over 65 public and private universities and has raised over $ 110 million through three rounds of financing.
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Katzman was a recipient of the 2018 ASU GSV Lifetime
Achievement Award, which "honors individuals whose lives have had a profound impact in changing the world for good". In 2024, he was named one of the 100 most influential people in K-12 education by District Administration.
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208:, Student Advantage, and Eat New York, an early software-based restaurant guide. He is an angel investor in two dozen education technology ventures, and has served on the boards or advisory boards of several others including the
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to offer online degree programs. He served as the company’s CEO until
January 2012. Katzman shifted to Executive Chairman in January 2012, and left in August to help build Noodle. Like The Princeton Review, 2U became a
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and tests based on it. He demands better outcomes from for-profit education providers. He often speaks on topics related to online education and the measurement of academic achievement.
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1085:"Strategic Education, Inc. and Noodle Partners Unite to Provide Employers with Access to a Variety of Education and Upskilling Programs from the Nation's Leading Universities"
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In 2008, Katzman and his wife pledged $ 1.5 million to help fund the
Katzman/Ernst Chair in Educational Entrepreneurship, Technology and Innovation, an endowed chair in the
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case of beer; Kaplan declined, and was awarded the domain, leading
Katzman to state that "The folks at Kaplan have no imagination, no sense of humor and no beer."
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As a founder of both 2U and its major competitor, Noodle
Partners, Katzman is often mentioned in articles and discussions surrounding the
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In 2010, Katzman created The Noodle
Companies, a studio with multiple subsidiary, Noodle-branded education companies.
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Katzman was born in New York City in 1959, and grew up there with brother
Richard, and sister, Julie. Katzman went to
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644:"With $ 14M Fundraise, Noodle Wants Colleges to 'Pick and Choose' How They Build Online Programs - EdSurge News"
164:, an educational technology company that partners with leading nonprofit colleges and universities, such as the
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590:"K-12 Dealmaking: Scientific Learning Makes Acquisition; Noodle Partners, Code.org Raise Funds - Market Brief"
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Katzman lives in New York and is married to Alicia Ernst. They have two children, Daniel and Lyra.
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In 2016, he changed the focus of Noodle
Partners, and became its full time CEO. Founded as an
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Katzman was a co-recipient of a Cable Television ACE Award in 1995 for Princeton Review's
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Katzman has been involved in the founding of several other education companies, including
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David Owen, “Adam and John Say Put Your Pencil Down” Rolling Stone (March 28, 1985)
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Rossier School of Education to train and certify teachers for urban schools.
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Katzman, John. "A Civil Education Marketplace" (May 10, 2016).
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Katzman, John. Princeton University. School of Architecture (ed.).
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Robinson, Adam; Katzman, John; (Firm), Princeton Review (2011).
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Lutz, Andy, Katzman, John, and Olsen, Erik (March 1, 2004), "
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exams). He has also been outspoken in his opposition to the
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software was the recipient of a 1996 software CODiE award.
264:, an education special about the SAT. Princeton Review's
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693:"2U, Inc. Added to the Russell 2000 and 3000 Indexes"
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615:"Tech in Asia - Connecting Asia's startup ecosystem"
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566:"ABOUT EDUCATION; DEBATING USE OF S.A.T. TESTS"
375:The State of Entrepreneurship in K–12 Education
1061:"The Corporations Devouring American Colleges"
237:grades and scores on other tests (such as the
855:. University of Southern California. May 2008
439:"Filling the Other Skills Gap - EdSurge News"
995:: CS1 maint: multiple names: authors list (
948:"DA 100 education influencers: John Katzman"
973:"Kaplan wins suit against Princeton Review"
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210:National Association of Independent Schools
174:University of North Carolina at Chapel Hill
1110:"WEDDINGS; John Katzman and Alicia Ernst"
218:The Institute for Citizens & Scholars
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99:(born October 10, 1959) is an American
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