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His best known business achievement was a major and successful marketing campaign from 1877 onward to popularise the cigarette in
Britain. This was achieved through "vigorous advertising and some ingenious and original methods of trade promotion" such as offering
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resident in adulthood, he married Laura
Hortense Arnold in 1863, and moved to London permanently in 1867, though retaining his American citizenship all his life. The Richards attended the City Temple.
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obituary recalled him as "the pioneer of a doubtful benefit", though crediting him with having "helped greatly to promote trade relations between
England and the United States".
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19:(February 16, 1841 – August 11, 1918), was an American businessman and entrepreneur who made his fortune from the promotion of
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With John Bull and
Jonathan. Reminiscences of sixty years of an American's life in England and in the United States
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Steephill Castle, Ventnor, Isle of Wight, the residence of John Morgan
Richards, Esq.; a handbook and a history
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an incentive - he would pay for their tobacco trading license - if they supplied his cigarettes,
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George
Fulford and Victorian Patent Medicine Men: Quack Mercenaries or Smilesian Entrepreneurs?
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in
Britain. He was the father of the novelist Pearl Mary Teresa Craigie (who worked as
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121:(1914) - a privately circulated appreciation of the Isle of Wight. Available online:
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The life of John Oliver Hobbes: told in her correspondence with numerous friends
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He was chairman of the
American Society in London, and a member of the
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Almost
Fairyland - personal notes concerning the Isle of Wight
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63:Dr. Williams' Pink Pills for Pale People
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29:John Oliver Hobbes
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41:A
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