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bloated and Lear wasted more than a hundred thousand dollars every month." He then took less than thirty days to shut the publication down. Although there were publishers interested in taking over, Lear would not permit Schorr to make a deal because her name on cover made her "eternally vested".
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It was no industry secret that
Sheldon Schorr was brought in to wind down the operation. Schorr stated at an industry conference, "Lear's could have been successful if Ms. Lear provided a better marketing and advertising opportunity to the 35-54 women of America." He claimed that "the staff was
122:, intended for women over 45. It covered celebrity interviews, women's issues, and many progressive issues. Its slogan was "For The Woman Who Wasn't Born Yesterday". It was published from 1988 until early 1994. The magazine was based in New York City.
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closed in 1994, the executive director Evelyn Renold said "A lot of us feel that we have done our very best work at this magazine. We put out a smart, stylish magazine for grown-up women, and I feel there is nothing quite like it out there now."
137:, and was designed for readers similar to herself. Having received a divorce settlement reported at $ 100 million, Lear could afford to run the magazine the way she wished. The first issue appeared on February 23, 1988.
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base, and potential advertisers had difficulty identifying exactly who the readers were.
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circulation was audited at 503,000 when it closed, with a median age of 45.3.
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was published on a monthly basis. Because the magazine carried very little
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Women's
Periodicals in the United States: Consumer Magazines
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Defunct women's magazines published in the United States
344:Monthly magazines published in the United States
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216:Kathleen L. Endres; Therese L. Lueck (1995).
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284:"Why the Plug was Pulled at Lear's Magazine"
313:"Frances Lear; Founder of Women's Magazine"
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222:. Greenwood Publishing Group. p. 192.
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16:American women's magazine (1988–1994)
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147:coverage, it did not have a natural
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282:Deirdre Carmody (March 14, 1994).
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359:Magazines disestablished in 1994
311:Mryna Oliver (October 1, 1996).
255:"The Life and Death of Lear's"
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354:Magazines established in 1988
253:Denny Hatch (June 30, 2015).
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188:"Lear's Magazine Is Closed"
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192:The New York Times
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229:978-0-313-28631-5
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264:February 14,
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135:Frances Lear
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66:Frances Lear
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322:November 7,
293:November 7,
198:November 7,
149:advertising
80:Final issue
338:Categories
235:7 November
171:References
46:Categories
37:featuring
54:Frequency
120:magazine
104:Language
96:Based in
145:fashion
126:History
107:English
88:Country
72:Founded
62:Founder
57:Monthly
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164:Lear's
153:Lear's
141:Lear's
131:Lear's
115:Lear's
35:Lear's
21:Lear's
162:When
324:2015
295:2015
266:2016
237:2015
224:ISBN
200:2015
83:1994
75:1988
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
