128:. Lego products had previously been marketed towards both boys and girls as far back as 1958, when Town Plan toy sets featured images of boys and girls on the boxes. However, it was not until 1971, with the release of Living Room set (260) and Complete Kitchen set (261), that Lego products were marketed specifically to girls. In 1979, a product range called Scala was launched, which was a range of jewellery targeted directly at girls. However, due to its poor performance, Scala jewellery products were discontinued in 1981. This was followed by the launch of the Lego Town sub-theme named Paradisa in 1992, which was also marketed to girls and focused on a beachside community. The Paradisa product line lasted for four years before being discontinued and was joined by a new brand named Belville in 1994.
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Following this, a fairytale fantasy theme was launched in 1999, which dropped the "System" name from the packaging. The fairytale theme featured the characters
Princess Rosaline and Prince Justin in various toy sets, such as royal coach (5827) and enchanted palace (5808). In 2001, some toy sets featured story books, such as Enchanted Garden (5834), which included a book titled
159:. Belville: Hans Christian Andersen released toy sets based on fairytales, including The Mermaid Castle (5960), The Snow Queen (5961), The Tinderbox (5962), The Princess and the Pea (5963) and Thumberlina (5964). These were followed by other fairytale toy sets in 2006, including Winter Wonder Palace (7577) and Ultimate Princesses (7578).
143:
The earliest
Belville toy sets featured domestic scenes, including a playhouse and playpark, and a nursery set named Love 'N Lullabies (5860), which continued for seven years. In addition, horse and pony sets were released in 1997, such as Jennifer's Foal (5822), and beach sets were released in 1998.
151:
In 2002, a range of
Belville toy sets was released known as Belville: Cold North due to its winter wonderland setting. The toy sets featured various characters, including Queen Rose, Wicked Madam Frost and Vanilla. This was replaced in 2003 by a desert theme, known as Golden Palace or Golden Land,
116:, but their feet could still attach to traditional Lego pieces. The figures had several points of articulation, such as at the head, shoulders, elbows, wrists, knees and ankles, and more overall detail than traditional minifigures. The early Belville toy sets featured scenes from everyday life.
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Belville was a product line that was marketed at girls. It was produced from standard Lego bricks, but also featured larger decorative pieces. The range also featured pink Lego pieces, which had been introduced for the first time in the
Paradisa sets. Belville figures were larger than the
95:. The toy sets were produced from standard Lego bricks and larger pieces, often in a pink and purple colour scheme, and depicted scenes from fairy tales and fantasy as well as everyday life. The product line was discontinued in 2009. Belville's direct successor is
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and a flower fairy theme. In 2004, the
Belville range returned to everyday scenes, but replaced domestic settings with toy sets centred on music and talent shows, such as Pop Studio (5942) and Interior Designer (5943).
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In 2008, the
Belville theme released four non-fantasy playsets that centred around horse-riding, including Playful Puppy (7583), Horse Stable (7585), Sunshine Home (7586) and Horse Jumping (7587).
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designed to appeal primarily to girls. First introduced in 1994, the theme included multi-jointed doll-like characters that were larger in scale than the traditional
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included two
Belville sets Rosita's Wonderful Stable (set number: 5833) and Garden Fun (set number: 5820) on a list of "The 15 Worst Lego Sets".
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Belville originated in earlier Lego themes, such as Scala, which was launched in 1979 and
Paradisa, which appeared in 1992 as a sub theme of
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140:, 88 toy sets were released as part of the Belville product line. The product line was eventually discontinued by the end of 2009.
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Farshtey, Gregory; Lipkowitz, Daniel; Hugo, Simon (2020-10-01).
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309:"The 15 Worst Lego Sets (And 15 That Are Worth A Fortune)"
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In 2005, five toy sets were released based on the work of
103:(1971–1982), Paradisa (1991–1997) and Scala (1997–2001).
244:"BrickLink Reference Catalog - Sets - Category Belville"
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The Lego Group also sold other items under the
Belville
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such as ice cube trays with unique shapes and purses.
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336:LEGO Minifigure A Visual History New Edition
284:. Grub Street Publishers. pp. 164–169.
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339:. Dorling Kindersley Limited. p. 57.
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982:The Lego Ninjago Movie
513:Agnete Kirk Thinggaard
508:Sofie Kirk Kristiansen
498:Kjeld Kirk Kristiansen
221:Lego Gabby's Dollhouse
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1510:The Toys That Made Us
1463:FIRST Lego League Jr.
1219:The Lego Batman Movie
1198:Films & TV series
1092:SpongeBob SquarePants
967:The Lego Batman Movie
817:The Angry Birds Movie
716:The Lord of the Rings
488:Ole Kirk Christiansen
38:Girl-oriented designs
1489:A Lego Brickumentary
529:Jørgen Vig Knudstorp
361:"Belville LEGO Sets"
1268:List of video games
1047:The Powerpuff Girls
877:DC Super Hero Girls
857:Ben 10: Alien Force
182:Helen Ashcroft for
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1480:In popular culture
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539:Niels Christiansen
522:Notable executives
481:Kristiansen family
44:Licensed from
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346:978-0-241-50202-0
291:978-1-78340-804-7
248:www.bricklink.com
166:Other merchandise
132:Construction sets
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1212:The Lego Movie
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1170:Other products
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1583:Other topics
1508:
1501:
1487:
1448:Brick Fiesta
1295:
1288:
1279:
1272:
1247:
1243:Lego Masters
1231:
1224:
1217:
1210:
1203:
1182:Serious Play
1152:World Racers
1132:Ultra Agents
1067:Rock Raiders
1042:Power Miners
1017:Nexo Knights
997:Mars Mission
932:Hero Factory
927:Ghostbusters
851:
842:Primo / Baby
822:Aqua Raiders
790:Discontinued
766:Super Heroes
701:Harry Potter
609:Architecture
581:
574:
393:. Retrieved
390:Brickset.com
389:
380:
368:. Retrieved
365:BrickEconomy
364:
355:
335:
328:
317:. Retrieved
315:. 2018-09-25
312:
280:
251:. Retrieved
247:
196:Lego Friends
183:
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169:
161:
154:
150:
145:
142:
135:
123:
110:
97:Lego Friends
83:
82:
78:
77:
54:Availability
1676:Lego themes
1630:Hilary Page
1590:Lego fandom
1532:Takara Tomy
1410:Westchester
1400:Kansas City
1333:Deutschland
1311:Theme parks
1087:Speed Racer
937:Hidden Side
802:Adventurers
771:Super Mario
726:Minifigures
201:Lego Disney
1670:Categories
1620:Minifigure
1610:Lego House
1569:Epic Games
1453:Brickworld
1328:California
1072:Scooby-Doo
1062:RoboRiders
1002:Mindstorms
952:Jack Stone
812:Alpha Team
756:Spider-Man
731:Monkie Kid
624:BrickHeadz
534:Bali Padda
395:2021-08-20
370:17 January
319:2021-08-19
253:2021-08-19
227:References
211:Lego Elves
89:Lego theme
16:Lego theme
1595:Brickfilm
1547:BrickLink
1443:Brickfête
1438:BrickFest
1433:BrickFair
1258:Lego Life
1254:Software
1206:franchise
1147:Wild West
1137:Unikitty!
1122:Toy Story
1102:Spybotics
942:Homemaker
897:Exo-Force
761:Star Wars
741:Overwatch
721:Minecraft
686:Education
184:The Gamer
178:Reception
172:trademark
138:BrickLink
126:Lego Town
101:Homemaker
57:1994–2009
1654:Category
1625:BrainPop
1564:Gameloft
1552:TT Games
1470:Robofest
1428:BrickCon
1363:New York
1358:Malaysia
1318:Legoland
1077:Simpsons
902:Fabuland
862:Bionicle
852:Belville
832:Atlantis
827:Aquazone
671:Dreamzzz
570:Timeline
313:TheGamer
190:See also
107:Overview
87:) was a
1405:Toronto
1390:Chicago
1373:Windsor
1368:Sichuan
1343:Florida
1323:Billund
1112:Studios
1032:Pirates
957:Juniors
917:Galidor
776:Technic
736:Ninjago
691:Friends
644:Creator
602:Current
562:History
1615:LUGNET
1527:HASBRO
1421:Events
1385:Boston
1142:Vidiyo
1097:Sports
1057:Racers
1007:Mixels
912:Fusion
867:Castle
847:Batman
807:Agents
781:Trains
666:Disney
619:Avatar
474:People
465:Kirkbi
343:
288:
120:Launch
1600:LDraw
1353:Korea
1348:Japan
1338:Dubai
1191:Media
1177:Games
1082:Space
1022:Ninja
922:Games
907:FORMA
892:Elves
872:Dacta
746:Sonic
706:Ideas
676:Duplo
649:Icons
1157:Znap
887:DOTS
882:Dino
681:Dune
639:City
634:Cars
449:Lego
372:2023
341:ISBN
286:ISBN
614:Art
1672::
797:4+
388:.
363:.
311:.
300:^
262:^
246:.
235:^
148:.
65:88
1498:"
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441:e
434:t
427:v
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