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and several other international luxury brands, formed a joint venture with the designer, launching Mimi So
International. The primary goal was international expansion, resulting in the opening of flagship stores in New York, Beverly Hills and Tokyo, with Japan distribution supported by Cartier. The
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selected her business plan as a case study, after which she became an annual guest speaker. A&E’s
Biography Magazine featured the designer as a subject, and in its advertising campaign. In 2012, television show 1stLook NY (New York NBC affiliate) produced a biographical video profile, that was
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agreement entitled
Richemont to purchase full control of the firm after seven years. But after two years, Richemont proposed to take majority ownership immediately. Instead, preferring to maintain control, she bought out Richemont’s share in 2007. Fashion designer
268:, it is a modern interpretation of the classical jewelry atelier townhouse, where the retail showroom sat on ground floor, with design and production floors above. Yabu Pushelberg also co-designed her Japan flagship inside the ground floor of Tokyo’s
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Mimi So opened her own boutique at the corner of 5th Avenue and 47th Street, in
Manhattan’s Diamond District in 1998. Following in the footsteps of her mother, she was one of the first women to open a store in the largely Orthodox district.
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in 2009. In 2012, she was elected to the CFDA board of directors, and in 2015, she was elected
Treasurer - one of the five officers of the CFDA, overseeing the CFDA/Vogue Fashion Fund and
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Mimi So generally releases two to three limited edition jewelry collections per year, in sync with the fashion calendar. The jewelry is predominantly hand made in her New York studios.
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159:, she is the youngest of three siblings. Her parents struggled after immigrating to the United States from China, but eventually opened three jewelry stores in
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and initially worked at an advertising agency. She then returned to the family business, managing one of the stores and making pieces of jewelry for clients.
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known for a "distinctive and definitive fashion vibe" and a large celebrity clientele. Her company was founded as a partnership with luxury conglomerate
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in New York, which featured a designer salon and a glass-enclosed client cafe within a jewelry workshop. Designed by her with support from architects
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biography, she is known for fine jewelry with modern designs, featuring graphic shapes, clean and asymmetrical lines, and bold fluid movements.
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Mimi So has been recognized for her philanthropy for children's charities such as the NYFA, New York Fine Arts and APEX for Youth.
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503:"The Washington Post, What's it like to attend an official state luncheon for a visiting head of state?, Sep. 28, 2015"
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Before and during the partnership with
Richemont, she advised and designed collections for sister brands including
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began selling her jewelry in one test location in 2002, and then expanded to 15 precious jewelry salons.
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Mimi So attracted a celebrity following after designing the wedding rings and jewelry for
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712:"The Wall Street Journal, Fine-Jewelry Shoppers Flock Online, Aug. 1, 2014"
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655:"New York Social Diary article and photos describing Mimi So Penthouse"
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609:"Fashion Week announcement of Carolina Herrera joining Mimi So board"
595:"Japan Times article describing store revamp and addition of Mimi So"
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has been on the Mimi So
International Board of Directors since 2004.
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374:"Asian Women in Business Entrepreneurial Award Biography of Mimi So"
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selected Mimi So as a representatives of the U.S., to host
Chinese
581:"WWD print and web article - Richemont Acquires Stake in Mimi So"
669:"Haute Living magazine, Dec. 2009, describing Mimi So Penthouse"
523:"CFDA - Mimi So on the White House State Luncheon, Oct. 2, 2015"
360:"Professional Jeweler article: Richemont Partners with Mimi So"
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as among the fastest-growing sites to buy fine jewelry online.
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Pursuing an interest in graphic design, she graduated from the
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also broadcast in the city's 13,000 taxi cabs for two weeks.
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683:"Young Hollywood Online - Q&A: Jewelry Designer Mimi So"
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In 2005, Mimi So opened a three-story penthouse overlooking
697:"JCK Magazine - Show Me the Bunny: Mimi So's Rabbit Rings"
567:"Asian Women in Business Entrepreneurial Award Biography"
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419:"Women's Wear Daily Article - So Serene on 47th Street"
253:. In 2012, she was selected as a featured designer by
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758:"NBC New York Video - Profile of Designer Mimi So"
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641:"De beers website Bio of guest designer Mimi So"
249:, and designed the first jewelry assortment for
272:Nihonbashi department store, and a boutique on
816:American fashion designers of Chinese descent
553:"Working Mother Magazine article on Mimi So"
433:"CFDA Inducts 30 New Members, Dec. 31, 2009"
627:"Women's Venture Fund Biography of Mimi So"
447:"WWD Article - CFDA Toasts Its New Members"
744:"A&E Biography Magazine Advertisement"
388:"Parsons Red Magazine Alumni Updates 2006"
405:"Women's Wear Daily article - So Bright"
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179:Council of Fashion Designers of America
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257:for the Forevermark Diamond campaign.
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461:"CFDA Organization, Dec. 31, 2015"
323:Chinese Americans in New York City
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286:The Mimi So website was noted by
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196:at the official state luncheon.
190:U.S. Vice President Joseph Biden
831:Parsons School of Design alumni
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710:Sherman, Lauren (August 2014).
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88:Graphic Fine Fashion Jewelry
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826:American jewelry designers
821:American fashion designers
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730:"Harbus Magazine Article"
475:"CFDA/Vogue Fashion Fund"
168:Parson’s School of Design
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16:American jewelry designer
836:American women jewellers
538:Elle, Issue 187 Feb 2001
62:Parsons School of Design
19:Not to be confused with
346:"CFDA Member Directory"
310:Harvard Business School
288:The Wall Street Journal
791:CFDA Member Biography
183:New York Fashion Week
161:Manhattan's Chinatown
105:http://www.mimiso.com
77:Fine Jewelry Designer
194:President Xi Jinping
716:Wall Street Journal
671:. 17 December 2009.
508:The Washington Post
147:Born and raised in
732:. 27 October 2003.
583:. 12 January 2004.
449:. 18 October 2012.
407:. 18 October 2012.
421:. 7 October 2002.
293:According to her
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119:-based American
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766:. Retrieved
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613:the original
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489:"About CFDA"
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133:humanitarian
125:entrepreneur
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74:Entrepreneur
301:Recognition
274:Rodeo Drive
206:David Bowie
68:Occupations
48:Nationality
800:Categories
768:2012-11-09
329:References
270:Mitsukoshi
262:5th Avenue
308:In 2003,
251:Montblanc
225:In 2004,
188:In 2015,
157:Hong Kong
143:Biography
137:Richemont
58:Education
317:See also
255:De Beers
52:American
243:Cartier
231:Cartier
113:Mimi So
101:Website
96:Mimi So
30:Mimi So
247:Piaget
131:, and
21:MINISO
391:(PDF)
153:China
115:is a
93:Label
295:CFDA
245:and
210:Iman
208:and
155:and
36:Born
276:in
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