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page for Miss Helga in which the character interacted with users. The advertised website, volkswagenfeatures.com, featured interactive videos of Miss Helga showcasing the car. The configurator on
Volkswagen's website also allowed users to "test drive" their GTI around a test track while Miss Helga
108:, and the Civic is smashed by a wrecking ball) as the contestant watches. Each contestant is then given a brand new Volkswagen GTI, a car that has been "pre-tuned by German engineers". Wolfgang uses gestures and expressions reminiscent of
116:" after crushing a Ford Focus. Most notably, he opens every ad with "V Dub in the house!" and ends every ad by recreating the Volkswagen logo in a hand sign accompanied with, "V Dub! Representing Deutschland!"
100:. Wolfgang then excitedly announces that they are going to "unpimp" the contestant's car, in which he presses a button on a handheld remote and the car is violently destroyed (the Eclipse is thrown by a
87:
as his assistant Miss Helga. In each ad, Wolfgang introduces a "contestant" and Miss Helga showcases and insults their gaudy and distastefully modified compact car of a competitive make - specifically a
135:, as other YouTube users created their own parodies of the ads. By early March 2006, the ads had received over two million views on YouTube. Three years later, that number was over 10 million.
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The commercials began airing in late
February 2006. Prior to the full launch of the TV campaign, the three 30-second spots became an early example of a
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The ad campaign extended beyond the TV commercials. In one of the first examples of a company using
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throughout the ads for humorous effect, such as when he proclaims "we just
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as an effete German engineer named
Wolfgang, and German model
255:
75:
created a series of three television commercials directed by
35:. For the company whose vehicles are nicknamed VDubs, see
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showcased the car's features from the passenger seat.
203:
Miss Helga's MySpace page as captured on 2006-04-12
27:This article is about the advertisements for the
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127:uploaded the ads to video distribution service
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55:was an American advertising campaign used by
931:GTI Roadster/Supersport Vision Gran Turismo
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131:. The ads became an early example of an
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188:Compilation of all three advertisements
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1344:
31:. For the video editing software, see
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123:when popular automotive news website
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24:
25:
1398:
1377:Automobile advertising characters
181:
1326:
1325:
466:
142:to reach prospective customers,
1362:American television commercials
346:Virtus / Polo Sedan / Lavida XR
926:EDAG Biwak (New Beetle estate)
268:Volkswagen Commercial Vehicles
13:
1:
1367:2000s television commercials
104:, the Focus is crushed by a
7:
1172:Discontinued diesel engines
1150:Discontinued petrol engines
384:T-Cross / Tacqua / Tharu XR
154:
63:. Intended to parody MTV's
10:
1403:
1071:W12 Coupe/Roadster (Nardò)
26:
1321:
1245:
1197:
1137:
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834:
582:
484:
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114:dropped it like it's hot!
79:, starring Swedish actor
642:Citi Golf (South Africa)
72:Crispin Porter + Bogusky
916:Cross Coupe GTE concept
1352:Volkswagen advertising
1253:List of passenger cars
1179:North American engines
1041:T-Cross Breeze Concept
846:1-Litre/L1/XL1 Concept
732:Passat (North America)
519:Country Buggy/Sakbayan
161:Volkswagen advertising
47:
1372:Advertising campaigns
1288:Deutsche Arbeitsfront
1273:AutoMuseum Volkswagen
69:, advertising agency
45:
59:during 2006 for the
46:a MK5 Volkswagen GTI
1357:Fictional engineers
1222:Transparent Factory
1051:T-Prime Concept GTE
569:Type 147 (Fridolin)
529:Hebmüller Cabriolet
316:Jetta/Sagitar/Vento
1026:Phaeton D2 Concept
1016:New Beetle Ragster
971:I.D. Space Vizzion
504:1500/1600 (Type 3)
106:shipping container
90:Mitsubishi Eclipse
48:
1339:
1338:
1258:Emissions scandal
1184:Air-cooled engine
1021:New Compact Coupé
911:CrossBlue Concept
896:Concept BlueSport
830:
829:
637:Citi Golf (China)
462:
461:
16:(Redirected from
1394:
1387:Volkswagen Group
1329:
1328:
1313:Westfalia Camper
1081:e-Beetle Concept
1076:XL Sport Concept
1006:Microbus Concept
851:Alltrack Concept
817:Voyage/Gol Sedan
812:Vento/Polo Sedan
539:Kommandeurswagen
499:411/412 (Type 4)
482:
481:
470:
281:
280:
260:Volkswagen Group
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207:Internet Archive
85:Zonja Wöstendiek
21:
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1066:Touran HyMotion
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826:
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509:Beetle (Type 1)
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198:VW GTI homepage
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110:hip-hop culture
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1167:Diesel engines
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574:VW-Porsche 914
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364:Atlas/Teramont
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336:Passat (China)
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331:Passat/Magotan
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182:External links
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81:Peter Stormare
77:Jonas Åkerlund
61:Volkswagen GTI
29:Volkswagen GTI
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1061:Tarok Concept
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1046:T-Roc Concept
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876:Bulli Concept
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757:Polo (Russia)
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727:Passat Lingyu
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193:Leftlane News
191:
189:
186:
185:
177:
176:Fahrvergnügen
174:
172:
169:
167:
164:
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159:
158:
152:
149:
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141:
136:
134:
133:Internet meme
130:
126:
125:Leftlane News
122:
117:
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107:
103:
99:
95:
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86:
82:
78:
74:
73:
68:
67:
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53:
44:
38:
34:
30:
19:
1308:Volkswagen R
1283:Ehra-Lessien
1227:Westmoreland
1129:Race Touareg
549:Schwimmwagen
534:Karmann Ghia
476:Discontinued
263:
140:social media
137:
118:
70:
66:Pimp My Ride
64:
51:
50:
49:
1268:Advertising
1217:Chattanooga
1189:Wasserboxer
1124:Meyers Manx
1109:Formula Vee
1091:Racing cars
1031:SMV Concept
1011:Milano Taxi
976:ID. Vizzion
966:I.D. Roomzz
881:C Coupe GTE
584:Watercooled
398:Taigo/Nivus
171:Think Small
121:viral video
98:Honda Civic
1346:Categories
1278:BlueMotion
1212:Bratislava
1207:Autoeuropa
1160:VR6 engine
1099:Polo R WRC
956:I.D. Crozz
946:I.D. Buggy
866:Bio Runner
792:SpaceCross
752:Polo Playa
717:New Beetle
544:Kübelwagen
408:Taos/Tharu
357:Crossovers
243:Volkswagen
146:created a
144:Volkswagen
94:Ford Focus
57:Volkswagen
37:Volkswagen
33:VirtualDub
18:Miss Helga
1303:Platforms
1232:Wolfsburg
1199:Factories
1155:G40 / G60
951:I.D. Buzz
906:Concept R
901:Concept D
891:Concept A
861:Auto 2000
687:Golf Plus
622:Cabriolet
486:Aircooled
291:Arteon/CC
102:trebuchet
1331:Category
1119:Baja Bug
1114:EMPI Imp
1001:Magellan
986:ID. Aero
981:ID. Life
921:EcoRacer
838:vehicles
782:Scirocco
602:Atlantic
564:Type 18A
514:Brasília
478:vehicles
444:ID. Buzz
413:Tavendor
277:vehicles
264:See also
155:See also
1293:G-Lader
1263:4Motion
1246:Related
1237:Zwickau
1138:Engines
1036:Stanley
991:ID.Next
941:ID.2all
836:Concept
777:Santana
762:Quantum
747:Pointer
742:Phideon
737:Phaeton
652:Corrado
647:Clásico
559:SP1/SP2
454:Viloran
428:Touareg
403:Talagon
321:Lamando
275:Current
258:of the
205:on The
166:Changes
148:MySpace
129:YouTube
1298:Herbie
1104:I.D. R
961:I.D. R
871:BUDD-e
787:Sharan
772:Routan
767:Rabbit
722:Parati
662:Dasher
657:Corsar
632:Caribe
617:Cabrio
612:C-Trek
607:Beetle
597:Apollo
449:Touran
423:Tiguan
418:Tayron
388:Taigun
326:Lavida
256:marque
96:and a
886:Chico
707:Logus
697:Iltis
667:Derby
627:Carat
554:Senda
524:Gacel
393:T-Roc
355:SUVs/
996:Iroc
856:ARVW
802:Taro
712:Lupo
592:Ameo
437:MPVs
379:ID.6
374:ID.5
369:ID.4
341:Polo
311:ID.7
306:ID.3
301:Golf
296:Bora
284:Cars
52:VDub
936:GX3
822:XL1
702:K70
682:Gol
677:Fox
672:Eos
494:181
1348::
807:Up
386:/
266::
254:A
92:,
235:e
228:t
221:v
39:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
