1678:. Regarding the trigger of communication, Kaplan differentiates between push communication, initiated by the organization, and pull communication, initiated by the consumer. Within the first group (low knowledge/push), organizations broadcast a general message to a large number of mobile users. Given that the organization cannot know which customers have ultimately been reached by the message, this group is referred to as "strangers". Within the second group (low knowledge/pull), customers opt to receive information but do not identify themselves when doing so. The organizations therefore does not know which specific clients it is dealing with exactly, which is why this cohort is called "groupies". In the third group (high knowledge/push) referred to as "victims", organizations know their customers and can send them messages and information without first asking permission. The last group (high knowledge/pull), the "patrons" covers situations where customers actively give permission to be contacted and provide personal information about themselves, which allows for one-to-one communication without running the risk of annoying them.
546:)has established guidelines and is evangelizing the use of the mobile channel for marketers. While this has been fruitful in developed regions such as North America, Western Europe and some other countries, mobile SPAM messages (SMS sent to mobile subscribers without a legitimate and explicit opt-in by the subscriber) remain an issue in many other parts of the world, partly due to the carriers selling their member databases to third parties. In India, however, the government's efforts to create the National Do Not Call Registry have helped cellphone users stop SMS advertisements by sending a simple SMS or calling 1909.
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642:(international number format, e.g. +44 7624 805000 or US number format, e.g. 757 772 8555), is a viable option. Unlike a shared number, it can receive SMS replies. Senders can choose from a list of available dedicated virtual numbers from a bulk SMS provider. Prices for dedicated virtual numbers can vary. Some numbers, often called Gold numbers, are easier to recognize, and therefore more expensive to lease. Senders may also get creative and choose a
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e-commerce enterprises from shopping to mobile
Internet channels, which is a necessary way to use mobile APP for online and offline interactive development, such as Amazon, eBay and so on. The above several patterns for the more popular marketing methods, as for the details while are not mentioned too much, but the hope can help you to APP marketing have a preliminary understanding, and on the road more walk more far in the marketing.
1532:, relies on GSM 03.41 which defines the Short Message Service - Cell Broadcast. SMS-CB allows messages (such as advertising or public information) to be broadcast to all mobile users in a specified geographical area. In the Philippines, GSM-based proximity broadcast systems are used by select Government Agencies for information dissemination on Government-run community-based programs to take advantage of its reach and popularity (
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1364:(Multimedia Message Service). Nearly all new phones produced with a color screen are capable of sending and receiving standard MMS message. Brands are able to both send (mobile terminated) and receive (mobile originated) rich content through MMS A2P (application-to-person) mobile networks to mobile subscribers. In some networks, brands are also able to sponsor messages that are sent P2P (person-to-person).
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confusing or untrustworthy for recipients depending on the context. For example, shared virtual numbers may be suitable for 2-factor authentication text messages, as recipients are often expecting these text messages, which are often triggered by actions that the recipients make. But for text messages that the recipient isn't expecting, like a sales promotion, a dedicated virtual number may be preferred.
25:
778:). It is meant to encompass all characters for efficiency but has a caveat. Each Unicode character is 16 bits in size, which takes more information to send, therefore limiting SMS messages to 70 characters. Messages that are larger than 70 characters are also concatenated. These messages can fit 67 characters and can be concatenated up to 4 times for a maximum of 268 characters.
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the center which shops they go into and for how long. The system enables special offer texts to be sent to the phone. For example, a retailer could send a mobile text message to those customers in their database who have opted-in, who happen to be walking in a mall. That message could say "Save 50% in the next 5 minutes only when you purchase from our store." Snacks company,
1552:(LBS) are offered by some cell phone networks as a way to send custom advertising and other information to cell-phone subscribers based on their current location. The cell-phone service provider gets the location from a GPS chip built into the phone, or using radiolocation and trilateration based on the signal-strength of the closest cell-phone towers (for phones without
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It is the delivery of information from a software application to a computing device without any request from the client or the user. They look like SMS notifications but they reach only the users who installed the app. The specifications vary for iOS and
Android users. SMS and push notifications can be part of a well-developed inbound mobile marketing strategy.
538:(Short Message Service) became increasingly popular in the early 2000s in Europe and some parts of Asia when businesses started to collect mobile phone numbers and send off wanted (or unwanted) content. On average, SMS messages have a 98% open rate and are read within 3 minutes, making them highly effective at reaching recipients quickly.
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phones; however, as guidelines are put in place by the mobile operators, SMS has become the most popular branch of the Mobile
Marketing industry with several 100 million advertising SMS sent out every month in Europe alone. This is thanks in part to SMS messages being hardware agnostic—they can be delivered to practically any
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provide, if consumers do not have confidence that their privacy will be protected, this will hinder their widespread deployment. But if the messages originate from a source where the user is enrolled in a relationship/loyalty program, privacy is not considered violated and even interruptions can generate goodwill.
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Mobile advertising has become more and more popular. However, some mobile advertising is sent without a required permission from the consumer causing privacy violations. It should be understood that irrespective of how well advertising messages are designed and how many additional possibilities they
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Mobile marketing differs from most other forms of marketing communication in that it is often user (consumer) initiated (mobile originated, or MO) message, and requires the express consent of the consumer to receive future communications. A call delivered from a server (business) to a user (consumer)
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has the world's highest traffic of SMS). It is also used for commercial service known as
Proxima SMS. Bluewater, a super-regional shopping center in the UK, has a GSM based system supplied by NTL to help its GSM coverage for calls, it also allows each customer with a mobile phone to be tracked though
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This kind of advertisement is not only interesting, but also brings some benefits to marketers. As this kind of in-gaming mobile marketing can create more effective conversion rates because they are interactive and have faster conversion speeds than general advertising. Moreover, games can also offer
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4. The shopping website embedded mode is the traditional
Internet electric business offering platforms in the mobile APP, which is convenient for users to browse commodity information anytime and anywhere, order to purchase and order tracking. This model has promoted the transformation of traditional
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2. Advertising model advertisement implantation mode is a common marketing mode in most APP applications. Through Banner ads, consumer announcements, or in-screen advertising, users will jump to the specified page and display the advertising content when users click. This model is more intuitive, and
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in 2013. Commonly referred to as GCM, Google Cloud
Messaging served as C2DM's successor, making improvements to authentication and delivery, new API endpoints and messaging parameters, and the removal of limitations on API send-rates and message sizes. It is a message that pops up on a mobile device.
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is a term given to messages that are sent to carriers (often offshore) that have low cost interconnect agreements with other carriers. Instead of sending the messages directly to the intended carrier, some bulk SMS providers send it to an offshore carrier, which will relay the message to the intended
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ON-NET routing is the most popular form of messaging globally. It's the most reliable and preferable way for telecommunications/carriers to receive messages, as the messages from the bulk SMS provider is sent to them directly. For senders that need consistency and reliability, seeking a provider that
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Reminders are commonly used in appointment-based industries or for recurring events. Some senders choose to ask their recipients to respond to the reminder text with an SMS keyword to confirm their appointment. This can really help improve the sender's workflow and reduce missed appointments, leading
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However, nowadays, the mobile phone has become a focal device in people’s lives, and many people cannot live without it. These advanced mobile technologies bring people more business opportunities that connect business people and consumers at any time and place. Because of this, digital marketing has
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There are essentially three major trends in mobile gaming right now: interactive real-time 3D games, massive multi-player games and social networking games. This means a trend towards more complex and more sophisticated, richer game play. On the other side, there are the so-called casual games, i.e.
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Some bulk SMS providers have the option to combine more reliable grey routing on lower value carriers with their ON-NET offerings. If the routes are managed well, then messages can be delivered reliably. Hybrid routing is more common for SMS marketing messages, where timeliness and reliable delivery
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In most countries, SMS senders need to identify themselves as their business name inside their initial text message. Identification can be placed in either the sender ID or within the message body copy. Spam prevention laws may also apply to SMS marketing messages, which must include a method to opt
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The privacy issue became even more salient as it was before with the arrival of mobile data networks. A number of important new concerns emerged mainly stemming from the fact that mobile devices are intimately personal and are always with the user, and four major concerns can be identified: mobile
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Keywords also allow users to opt-in to receive further marketing correspondence. When using a long code number you face higher levels of scrutiny from
Telecom Companies. When sending SMS messages through long code you are unable to send messages with a link in the first message. This is done at the
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This allows people to text a custom keyword to a dedicated virtual number or short code. Through custom keywords, users can opt-in to service with minimal effort. Once a keyword is triggered, an autoresponder can be set to guide the user to the next step. They can also activate different functions,
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Shortcodes offer very similar features to a dedicated virtual number but are short mobile numbers that are usually 5-6 digits. Their length and availability are different in each and every country. These are usually more expensive and are commonly used by enterprises and governmental organizations.
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Mobile marketing approaches through SMS have expanded rapidly in Europe and Asia as a new channel to reach the consumer. SMS initially received negative media coverage in many parts of Europe for being a new form of spam as some advertisers purchased lists and sent unsolicited content to consumer's
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Two-dimensional barcodes that are scanned with a mobile phone camera. They can take a user to the particular advertising webpage a QR code is attached to. QR codes are often used in mobile gamification when they appear as surprises during a mobile app game and directs users to the specific landing
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There is a lot of competition in this field as well. However, just like other services, it is not easy anymore to rule the mobile application market. Most companies have acknowledged the potential of Mobile Apps to increase the interaction between a company and its target customers. With the fast
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Concatenated messages can only fit 153 characters instead of 160. For example, a 177 character message is sent as 2 messages. The first is sent with 153 characters and the second with 24 characters. The process of SMS concatenation can happen up to 4 times for most bulk SMS providers, which allows
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A single SMS message has a maximum size of 1120 bits. This is important because there are two types of character encodings, GSM and
Unicode. Latin-based languages like English are GSM based encoding, which are 7 bits per character. This is where text messages typically get their 160 characters per
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Physical and virtual SIM hosting allows a mobile number sourced from a carrier to be used for receiving SMS as part of a marketing campaign. The SIM associated with the number is hosted by a bulk SMS provider. With physical SIM hosting, a SIM is physically hosted in a GSM modem and SMS received by
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One form of in-game mobile advertising is what allows players to actually play. As a new and effective form of advertising, it allows consumers to try out the content before they actually install it. This type of marketing can also really attract the attention of users like casual players. These
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In in-game mobile marketing, advertisers pay to have their name or products featured in the mobile games. For instance, racing games can feature real cars made by Ford or Chevy. Advertisers have been both creative and aggressive in their attempts to integrate ads organically in the mobile games.
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3. User participation mode is mainly applied to website transplantation and brand APP. The company publishes its own brand APP to the APP store for users to download, so that users can intuitively understand the enterprise or product information better. As a practical tool, this APP brings great
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Over the past few years, SMS marketing has become a legitimate advertising channel in some parts of the world. This is because, unlike email over the public internet, the carriers who police their own networks have set guidelines and best practices for the mobile media industry (including mobile
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Although investment in mobile marketing strategies like advergaming is slightly more expensive than what is intended for a mobile app, a good strategy can make the brand derive a substantial revenue. Games that use advergaming make the users remember better the brand involved. This memorization
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Due to the demands for more user controlled media, mobile messaging infrastructure providers have responded by developing architectures that offer applications to operators with more freedom for the users, as opposed to the network-controlled media. Along with these advances to user-controlled
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1. Content embedded mode For the most part at present, the downloading APP from APP store is free, for APP development enterprise, need a way to flow to liquidate, implantable advertising and APP combines content marketing and game characters to seamlessly integrating user experience, so as to
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SMS providers will usually allow new customers the option to sign-up for a free trial account before committing to their platform. Reputable companies also offer free spam compliance, real-time reporting, link tracking, SMS API, multiple integration options, and a 100% delivery guarantee. Most
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Similar to email, SMS has anti-spam laws which differ from country to country. As a general rule, it's important to obtain the recipient's permission before sending any text message, especially an SMS marketing type of message. Permission can be obtained in a myriad of ways, including allowing
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As the name implies, shared virtual numbers are shared by many different senders. They're usually free, but they can't receive SMS replies, and the number changes from time to time without notice or consent. Senders may have different shared virtual numbers on different days, which may make it
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usage has also greatly increased. The annual number of mobile app downloads over the last few years has exponentially grown, with hundreds of billions of downloads in 2018, and the number of downloads expecting to climb by 2022. Therefore, mobile marketers have increasingly taken advantage of
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has not yet been defined in a unified scientific definition and is also used in various ways in practice. The term refers on the one hand to those activities that serve to generate app downloads and thus attract new users for a mobile app. In some cases, the term is also used to describe the
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One key criterion for provisioning is that the consumer opts in to the service. The mobile operators demand a double opt-in from the consumer and the ability for the consumer to opt-out of the service at any time by sending the word STOP via SMS. These guidelines are established in the
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the SIM are relayed to the customer. With virtual SIM hosting, the SIM is roamed onto the Bulk SMS provider's partner mobile network and SMS sent to the mobile number are routed from the mobile network's SS7 network to an SMSC or virtual mobile gateway, and then onto the customer.
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Operators around the world are connected by a network known as
Signaling System #7. It's used to exchange information related to phone calls, number translations, prepaid billing systems, and is the backbone of SMS. SS7 is what carriers around the world use to talk to each other.
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letters and digits 0-9. Senders are not allowed to use digits only as this would mimic a shortcode or virtual number that they do not have access to. Reputable bulk SMS providers will check customer sender IDs beforehand to make sure senders are not misusing or abusing them.
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Sale alerts are the most basic form of SMS marketing. They are generally used for clearance, flash sales, and special promotions. Typical messages include coupon codes, and information like expiration dates, products, and website links for additional information.
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have been increasingly popular as a new channel to communicate to the mobile consumer. Brands have begun to treat the mobile shortcode as a mobile domain name, allowing the consumer to text message the brand at an event, in-store and off any traditional media.
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carrier. At the cost of consistency and reliability, this roundabout way is cheaper, and these routes can disappear without notice and are slower. Many carriers don't like this type of routing, and will often block them with filters set up in their SMSCs.
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a stronger lifetime value. They measure the quality of the consumer in advance to provide some more in-depth experience. So this type of advertising can be more effective in improving user stickiness than advertising channels such as stories and video.
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carrier level to help cut down on spam. Using keyword responses, a company can create a bridge between themselves and the user. Carriers will recognize users responding to an SMS with a keyword as a conversation and will allow links to be delivered.
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Short codes provide a direct line between a brand and their customer base. Once a company has a dedicated short code, they are able to directly message their audience without worrying if the messages are being delivered, unlike long code D.I.D.s
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Transaction Alerts are used by financial institutions to notify their customer about a financial transaction done from their account. Some SMS only highlights the amount transacted while some also include the balance amount left in the account.
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become more essential, and mobile marketing is one of the newest digital marketing channels that people are considering; it can get information about the features of goods that people like without the need for buyers to go to the actual store.
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sender ID, enables users to set a business name as the sender ID for one-way organization-to-consumer messages. Custom sender IDs are only supported in certain countries and are up to 11 characters long, and support uppercase and lowercase
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Texting is simple, however, when it comes to SMS marketing - there are many different content structures that can be implemented. Popular message types include sale alerts, reminders, keywords, and multimedia messaging services (MMS).
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A typical MMS message based on the GSM encoding can have up to 1500 characters, whereas one based on
Unicode can have up to 500 characters. Messages that are longer than the limit are truncated and not concatenated like an SMS.
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According to mobile marketing company Leanplum, Android sees open rates nearly twice as high as those on iOS. Android sees open rates of 3.48 percent for push notification, versus iOS which has open rates of 1.77 percent.
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into four groups: strangers, groupies, victims, and patrons. Consumer knowledge can be high or low and according to its degree organizations can customize their messages to each individual user, similar to the idea of
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Since spam laws differ from country to country, SMS service providers are usually location-specific. This is a list of the most popular and reputable SMS companies in each continent, with some information about the
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strategies. Inbound marketing focuses on lead generation, and outbound marketing focuses on sending messages for sales, promotions, contests, donations, television program voting, appointments and event reminders.
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features). In the United Kingdom, which launched location-based services in 2003, networks do not use trilateration; LBS uses a single base station, with a "radius" of inaccuracy, to determine a phone's location.
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The message size will then determine the number of SMS messages that are sent, which then determines the amount of money spent on marketing a product or service. Not all characters in a message are the same size.
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convenience to users' life. User reference mode enables users to have a more intimate experience, so that users can understand the product, enhance the brand image of the enterprise, and seize the user's heart.
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Depending on the service provider and country, each text message can cost up to a few cents each. Senders intending to send a lot of text messages per month or per year may get discounts from service providers.
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522:. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services, appointment reminders and ideas. In a more theoretical manner, academic
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Banerjee, Syagnik (Sy) and Rishika, Rishika,(2015) The Art of Mistiming: How Interruptions Make Mobile Coupon Campaigns Effective, Journal of Direct, Data and Digital Marketing Practice, December.
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page. Such codes are also a bridge between physical medium and online via mobile: businesses print QR codes on promotional posters, brochures, postcards, and other physical advertising materials.
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Camponovo Giovanni, Cerutti Davide, "The Spam Issue in Mobile Business a Comparative Regulatory Overview", Proceedings of the Third International Conference on Mobile Business, M-Business, 2004.
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Karjaluoto Heikki and Leppäniemi Matti, "Factors influencing consumers’ willingness to accept mobile advertising: a conceptual model", Int. J Mobile Communications, Vol 3, No. 3, 2005, p. 198.
679:, another term for phone number). Whereas long code texts face a higher level of scrutiny, short codes give you unrivalled throughput without triggering red flags from the carriers.
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Leppäniemi, Matti, "Mobile marketing communications in consumer markets", Faculty of Economics and Business Administration, Department of Marketing, University of Oulu, 2008, p. 21.
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advertising blur the lines between game and advertising, and provide players with a richer experience that allows them to spend their precious time interacting with advertising.
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smartphone apps as a marketing resource. Marketers aim to optimize the visibility of an app in a store, which will maximize the number of downloads. This practice is called
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For mass messaging, shortcodes are preferred over a dedicated virtual number because of their higher throughput and are great for time-sensitive campaigns and emergencies.
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The advancement of mobile technologies has allowed the ability to leave a voice mail message on a mobile phone without ringing the line. The technology was pioneered by
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To avoid sharing numbers with other senders, and for brand recognition and number consistency, leasing a dedicated virtual number, which are also known as a long code or
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defines mobile marketing as "any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device".
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Cleff, Evelyne Beatrix, "Privacy issues in mobile advertising" British and Irish Law, Education and Technology Association, 2007 Annual Conference Hertfordshire, p. 3.
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Location-based services can provide actual time information for the smartphones, such as traffic condition and weather forecast, then the customers can make the plan.
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spam, personal identification, location information and wireless security. Aggregate presence of mobile phone users could be tracked in a privacy-preserving fashion.
1616:, which used the technology in conjunction with live operators as a debt collection service. The FCC has ruled that the technology is compliant with all regulations.
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Banerjee, Syagnik (Sy) and Dholakia, Ruby Roy,(2008) Mobile Advertising: Does Location Based Advertising Work? International Journal of Mobile Marketing, December.
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or mobile data connection. This is important to note since there were over 5 billion unique mobile phone subscribers worldwide in 2017, which is about 66% of the
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Andreas Kaplan (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 Found, Business Horizons, 55(2), 129-139 p. 130.
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In the event of sudden traffic accidents, the roadside assistance company can develop an app to track the customer's real-time location without navigation.
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is called a mobile terminated (MT) message. This infrastructure points to a trend set by mobile marketing of consumer controlled marketing communications.
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games that are very simple and very easy to play. Most mobile games today are such casual games and this will probably stay so for quite a while to come.
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expanded on the existing technology to allow for a completely automated process including the replacement of live operators with pre recorded messages.
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Kaplan, Andreas (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4 Found, Business Horizons, 55(2), 129-139.
1541:, makers of Cadbury and Oreo products has committed to exploring proximity-based messaging citing significant gains in point-of-purchase influence.
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increases virality of the content so that the users tend to recommend them to their friends and acquaintances, and share them via social networks.
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When a user sends messages through a bulk SMS provider, it gets delivered to the recipient's carrier via an ON-NET connection or the International
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became the official sponsor for the Mobile Messaging 2.0 blog that provides the opinions of many through the discussion of mobility with freedom.
1637:, blog events throughout the world have been implemented in order to launch popularity in the latest advances in mobile technology. In June 2007,
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1030:. It is important to note that message pricing, message delivery, and service offerings will also differ substantially from country to country.
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venues, where the brand allows the consumer to send their mobile photos to the LED board in real-time as well as blog their images online.
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Non-Latin based languages, like Chinese, and also emojis use a different encoding process called Unicode or Unicode Transformation Format (
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Location-based services send advertisements prospective customers of the area who may truly take action on the information.
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Playbook and the MMA Consumer Best Practices Guidelines which are followed by all mobile marketers in the United States. In
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1783:"Gender-generation characteristic in relation to the customer behavior and purchasing process in terms of mobile marketing"
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MMS mobile marketing can contain a timed slideshow of images, text, audio and video. This mobile content is delivered via
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technology is a wireless short range digital communication that allows devices to communicate without the now superseded
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or sponsoring entire games to drive consumer engagement. This is known as mobile advergaming or ad-funded mobile game.
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improve advertising hits. With these free downloading apps, developers use in-app purchases or subscription to profit.
2096:"Towards a Scientific Definition of App Marketing - A Practice-Oriented Approach Using Scientific and Grey Literature"
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providers can provide link shorteners and built-in analytics to help track the return on investment of each campaign.
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prospects or customers to tick a permission checkbox on a website, filling in a form, or getting a verbal agreement.
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which include entering a contest, forwarding to an email or mobile number, group chat, and sending an auto-response.
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Simply put, SMS infrastructure is made up of special servers that talk to each other, using software called
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Utilizing the location-based feedback, the nearest store location can be found rapidly by retail clients.
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ACL Mobile Ltd, SMS Gateway Hub, SMS Gateway Center, Txt Local, Tubelight Communications, SMSCountry
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Companies can deliver advertisements merely to individuals in the same geographical location.
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In Europe the first cross-carrier SMS shortcode campaign was run by Txtbomb in 2001 for an
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The easiest and most efficient way of sending an SMS marketing campaign is through a
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D. Quercia, Ilias Leontiadis, Liam McNamara, Cecilia Mascolo, Jon Crowcroft (2011).
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764:
567:
453:
350:
287:
257:
242:
209:
194:
159:
144:
124:
2422:
SpotME If You Can: Randomized Responses for Location Obfuscation on Mobile Phones.
4075:
4065:
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4000:
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3436:
3421:
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3187:
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515:
443:
317:
119:
1781:
Stefko, Robert; Bacik, Radovan; Fedorko, Richard; Olearova, Maria (2022-03-30).
849:
UTF-8 Characters: Send SMS in different languages, special characters, or emojis
4057:
4030:
4008:
3742:
3318:
3182:
3167:
3129:
3109:
3046:
2885:
2860:
2765:
2648:
2628:
2583:
2561:
2174:
2112:
2053:"Number of mobile app downloads worldwide in 2017, 2018 and 2022 (in billions)"
1376:
1010:
659:
614:
523:
360:
2011:
1893:
Marketing Compliance —What to Consider When Rolling Out a Global Email Program
4367:
4171:
3820:
3784:
3735:
3723:
3426:
3383:
3192:
3172:
3011:
2755:
2603:
2508:
1993:
1808:
1670:
855:
Links: Track campaigns easily by using shortened URLs to custom landing pages
643:
559:
511:
395:
282:
4203:
4166:
4100:
3810:
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3488:
3431:
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3346:
3230:
3074:
3016:
2996:
2503:
1565:
1477:
697:
551:
2183:
2156:"Determinants of Mobile Apps' Success: Evidence from the App Store Market"
1734:"Various Resources to Register for National Do Not Call Registry of India"
4191:
4156:
4105:
4080:
3642:
3582:
3323:
3283:
3134:
3041:
3036:
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2895:
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2706:
2676:
2658:
2523:
1799:
1533:
952:
667:
639:
262:
237:
129:
1571:
There are various methods for companies to utilize a device's location.
4279:
4095:
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3967:
3878:
3835:
3774:
3404:
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3260:
3225:
3144:
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2915:
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2518:
2513:
2488:
1417:
1388:
618:
555:
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420:
3815:
3577:
3124:
3104:
3079:
2958:
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2843:
2780:
2666:
2528:
2498:
2443:
2348:
Airwide Backs Messaging Blog, Mobile Marketing Magazine. May 23, 2007
1666:
1513:
380:
312:
69:
2100:
International Journal of Applied Research in Business and Management
4186:
3958:
3565:
3555:
3550:
3255:
3031:
2855:
2838:
2775:
2638:
2556:
2548:
1372:
1014:
845:
Special elements that can be placed inside a text message include:
4085:
3863:
3540:
3371:
3356:
3240:
3157:
2875:
2643:
2573:
2071:"Number of apps available in leading app stores 2019 | Statistic"
1665:
Kaplan categorizes mobile marketing along the degree of consumer
99:
3457:
1433:
is essential to obtain a strong position in a mobile app store.
951:
Through the SMPP connections, bulk SMS providers (also known as
24:
4198:
3918:
3298:
1517:
1371:
Good examples of mobile-originated MMS marketing campaigns are
925:
104:
1841:
What are the benefits of using a short code for your business?
3338:
2938:
775:
702:
563:
267:
247:
3560:
2820:
2243:"Bluetooth: Fact or Fiction - Bluetooth Technology Website"
1721:
Is SMS Marketing Right For Your Brand? 6 Things to Consider
1429:
progress and growth of the smartphone market, high-quality
1387:
Push notifications were first introduced to smartphones by
858:
Interactive Elements: Pictures, animations, audio, or video
506:
technique focused at reaching a specific audience on their
2339:
on the nature of mobile marketing in practice by business.
2206:
The Most Addictive Mobile Marketing Strategy - Advergaming
1780:
771:
senders a maximum of 612 character messages per campaign.
4271:
3696:
1644:
GPS plays an important role in location-based marketing.
1553:
1564:
technique, instead transmitting content between devices
3669:
3664:
3654:
3637:
3632:
3621:
1058:
Express Bulk SMS, SMS Portal Nigeria, Bulk SMS Nigeria
852:
Keywords: Use keywords to trigger an automated response
1476:
Brands are now delivering promotional messages within
1921:
For SMS messaging, getting routing right is important
2287:"Location-Based Services: Definition & Examples"
980:
uses ON-NET routing should be the preferred option.
763:
SMS limit. Long messages that exceed this limit are
1769:
Global System for Mobile Communications Association
1399:or C2DM in 2010. Google replaced this service with
1416:With the strong growth in the use of smartphones,
4365:
2218:"In-Game Marketing | What is In-Game Marketing?"
2093:
1830:An Example of Formatting Phone Numbers in the US
2154:Lee, Gunwoong; Raghu, T. S. (7 December 2014).
2094:Wohllebe, Atilla; Hillmers, Mario (June 2021).
1395:in 2009. For Android devices, Google developed
1911:. Mobile Marketing Association. March 1, 2011.
3473:
2459:
585:There are 5 key components to SMS marketing:
480:
2357:
633:
2358:Kotler, Philip; Keller, Kevin Lane (2012).
1953:SMS Marketing - Costs, Strategies, and More
1865:The Uncomplicated Guide to Concatenated SMS
1528:Mobile marketing via proximity systems, or
1467:
1448:Here are several models for App marketing.
1080:Innovative Txt, Broad Net SMS, My Cool SMS
3480:
3466:
2466:
2452:
1560:Some location-based services work without
1544:
1186:MessageMedia, Texta, Burst SMS, ClickSend
944:(SMSC) that use a special protocol called
487:
473:
2182:
2163:Journal of Management Information Systems
2111:
1798:
875:
666:in 2002. Over the past few years, mobile
624:
2153:
2028:
2012:"Cloud to Device Messaging (Deprecated)"
1981:How many characters can I send in an MMS
1623:
1228:Nextel, Active Campaign, Expert Texting
1004:
49:of all important aspects of the article.
16:Multi-channel online marketing technique
930:Fighting Internet and Wireless Spam Act
4366:
2473:
1955:FitSmallBusiness, Retrieved 2018-04-03
1909:MMA Consumer Best Practices Guidelines
1456:can attract users' attention quickly.
1411:
1270:Txt Nation, Message Mobile, Burst SMS
890:to improved productivity and revenue.
662:release, In North America, it was the
45:Please consider expanding the lead to
3461:
2447:
2240:
2125:
2123:
1601:
1382:
1175:ClickSend, MessageMedia, SMS Central
1133:Thai Bulk SMS, One Way SMS, Bulk SMS
756:Escape characters (e.g. ^ € { } ~ )
696:A custom sender ID, also known as an
1523:
1239:Simply Cast, Modis Club, Clickatell
1150:
840:
18:
1647:
935:
928:, opt-in became mandatory once the
866:
691:
577:SMS marketing has both inbound and
13:
4310:USA use restrictions while driving
4285:Legality of recording by civilians
2259:
2120:
1867:“Clickatell”, Retrieved 2018-04-03
1736:. Ndncregistry.com. Archived from
1723:“Salesforce”, Retrieved 2018-04-03
1349:SMS Gateway, Clickatell, Bulk SMS
906:
14:
4390:
3487:
1660:
1323:Clickatell, Bulk SMS, Txt Nation
995:
974:
4347:
4346:
4335:
4323:
1843:Clickatell, Retrieved 2018-04-04
1298:
1192:
884:
529:
23:
3110:Party platforms (or manifestos)
2432:
2414:
2405:
2396:
2387:
2378:
2351:
2342:
2325:
2303:
2279:
2253:
2234:
2210:
2199:
2147:
2087:
2063:
2045:
2022:
2004:
1986:
1983:ClickSend, Retrieved 2018-04-04
1974:
1965:Anti-SPAM Laws Around the World
1958:
1946:
1930:
1914:
1902:
1886:
1870:
1858:
1855:SMSGlobal, Retrieved 2018-04-04
1853:Brand Your SMS with A Sender ID
1846:
1069:SMS Portal, CM.com, Clickatell
983:
893:
709:
37:may be too short to adequately
2029:Sterling, Greg (27 May 2016).
1994:"Notifications for Developers"
1834:
1823:
1774:
1751:
1726:
1714:
1705:
1696:
1687:
965:
682:
649:
544:Interactive Advertising Bureau
47:provide an accessible overview
1:
1681:
1580:2.Proximity-based marketing.
534:Marketing through cellphones
4330:Telecommunication portal
3198:Rally 'round the flag effect
1508:
1111:Bysoft, EzTexting, Web2Asia
942:Short Message Service Centre
608:
7:
1969:Kevin Mckernan, Pierry Blog
1499:
790:Maximum Unicode characters
10:
4395:
4252:Phantom vibration syndrome
4247:Mental health from overuse
2175:10.2753/MIS0742-1222310206
2113:10.51137/ijarbm.2021.2.1.2
1605:
1397:Android Cloud to Messaging
946:Short Message Peer to Peer
411:Promotional representative
4318:
4270:
4217:
4147:
4056:
3999:
3966:
3953:
3931:Open-source mobile phones
3892:
3844:
3794:
3783:
3682:
3601:
3509:
3495:
3392:
3337:
3269:
3211:
3143:
3060:
2977:
2929:
2819:
2730:
2657:
2547:
2539:Manipulation (psychology)
2481:
2222:www.marketing-schools.org
1393:Push Notification Service
1245:
1033:
932:came into force in 2014.
634:Dedicated Virtual Numbers
2717:Criticism of advertising
1468:In-game mobile marketing
1375:'s ongoing campaigns at
1211:United States of America
4295:Photography and the law
4290:Mobile phones in prison
3379:Promotional merchandise
3090:Character assassination
3027:Narcotizing dysfunction
2901:Photograph manipulation
2614:Guerrilla communication
1758:The Mobile Economy 2018
1595:4.Roadside assistance.
1550:Location-based services
1545:Location-based services
1441:promotional sending of
1217:Vibes, Twilio, Tatango
1086:
1028:number of phones in use
732:Standard GSM character
562:and accessed without a
542:advertising). The IAB (
406:Promotional merchandise
391:Out-of-home advertising
180:Account-based marketing
3362:Product demonstrations
2791:Historical negationism
1971:, Retrieved 2018-02-28
1943:, Retrieved 2018-03-01
1927:, Retrieved 2018-03-22
1899:, Retrieved 2018-03-26
1883:, Retrieved 2018-03-18
1771:, Retrieved 2018-03-22
1589:3.Travel information.
1539:Mondelez International
1431:Mobile app development
1423:App Store Optimization
1401:Google Cloud Messaging
1355:
1312:Popular SMS Providers
1259:Popular SMS Providers
1206:Popular SMS Providers
1164:Popular SMS Providers
1100:Popular SMS Providers
1047:Popular SMS Providers
876:SMS Transaction Alerts
787:Maximum GSM characters
664:Labatt Brewing Company
625:Shared Virtual Numbers
215:Horizontal integration
4342:Telephones portal
4305:Texting while driving
4242:External power supply
3941:Windows Phone devices
3294:Reputation management
3213:Psychological warfare
3062:Political campaigning
2871:Firehose of falsehood
2311:"FCC Ruling of VoAPP"
1787:Oeconomia Copernicana
1624:User-controlled media
1445:and in-app messages.
1281:Vola, E-BC, KDEV SMS
1005:SMS Service Providers
1001:is less of an issue.
401:Product demonstration
253:Corporate anniversary
4257:Radiation and health
3573:Standards comparison
3329:Corporate propaganda
2361:Marketing Management
2262:"Mondelez Mobilizes"
1937:SMS API Fundamentals
1800:10.24136/oc.2022.006
1676:one-to-one marketing
1635:Mobile Messaging 2.0
416:Visual merchandising
346:Behavioral targeting
220:Vertical integration
200:Influencer marketing
3417:Media concentration
3289:Non-apology apology
3279:Cult of personality
3007:Emotive conjugation
2761:Burying of scholars
2291:Business News Daily
2266:Media Business Asia
1877:SMS Character Limit
1669:and the trigger of
1530:proximity marketing
1412:App-based marketing
520:mobile applications
502:is a multi-channel
366:In-game advertising
356:Display advertising
232:Promotional content
3400:Influence-for-hire
3193:National mythology
3163:Crowd manipulation
3052:Tabloid journalism
2921:Video manipulation
2866:Fictitious entries
2589:Civil disobedience
2475:Media manipulation
2333:push–pull strategy
1763:2019-09-25 at the
1608:Ringless voicemail
1602:Ringless voicemail
1574:1.Store locators.
1443:push notifications
1383:Push notifications
1292:MMG, Quicksms.com
1013:service provider.
677:Direct Inward Dial
579:outbound marketing
449:Marketing research
386:Online advertising
376:Native advertising
371:Mobile advertising
323:Sex in advertising
140:Consumer behaviour
4361:
4360:
4300:Telephone tapping
4143:
4142:
4091:Instant messaging
3949:
3948:
3678:
3677:
3455:
3454:
3221:Airborne leaflets
3100:Election promises
2954:Product placement
2829:Alternative facts
2569:Alternative media
2371:978-0-13-210292-6
2364:. Prentice Hall.
1639:Airwide Solutions
1524:Proximity systems
1353:
1352:
1296:
1295:
1243:
1242:
1190:
1189:
1151:Australia/Oceania
1148:
1147:
1084:
1083:
916:out of messages.
841:Content Structure
838:
837:
760:
759:
595:content structure
497:
496:
459:Consumer research
340:Promotional media
328:Underwriting spot
303:Product placement
283:On-hold messaging
273:Loyalty marketing
190:Product marketing
185:Digital marketing
64:
63:
4386:
4374:Mobile marketing
4350:
4349:
4340:
4339:
4338:
4328:
4327:
4326:
4237:Electronic waste
4227:BlackBerry thumb
4177:Japanese culture
3964:
3963:
3924:iOS jailbreaking
3792:
3791:
3714:Operating system
3529:Network operator
3514:Channel capacity
3507:
3506:
3482:
3475:
3468:
3459:
3458:
3447:Media proprietor
3271:Public relations
3251:Public diplomacy
3236:Information (IT)
3115:Name recognition
2740:Media regulation
2722:Annoyance factor
2579:Call-out culture
2494:Crowd psychology
2468:
2461:
2454:
2445:
2444:
2439:
2436:
2430:
2418:
2412:
2409:
2403:
2400:
2394:
2391:
2385:
2382:
2376:
2375:
2355:
2349:
2346:
2340:
2329:
2323:
2322:
2320:
2318:
2307:
2301:
2300:
2298:
2297:
2283:
2277:
2276:
2274:
2272:
2257:
2251:
2250:
2249:on 5 March 2011.
2245:. Archived from
2238:
2232:
2231:
2229:
2228:
2214:
2208:
2203:
2197:
2196:
2186:
2160:
2151:
2145:
2144:
2142:
2141:
2131:"APP营销模式分析_百度文库"
2127:
2118:
2117:
2115:
2091:
2085:
2084:
2082:
2081:
2067:
2061:
2060:
2049:
2043:
2042:
2040:
2038:
2033:. Marketing Land
2026:
2020:
2019:
2008:
2002:
2001:
1990:
1984:
1978:
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1962:
1956:
1950:
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1934:
1928:
1918:
1912:
1906:
1900:
1890:
1884:
1874:
1868:
1862:
1856:
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1838:
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1802:
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1746:
1745:
1730:
1724:
1718:
1712:
1709:
1703:
1700:
1694:
1691:
1648:Privacy concerns
1334:Innovative Txt,
1303:
1302:
1250:
1249:
1197:
1196:
1155:
1154:
1091:
1090:
1038:
1037:
1015:Enterprise-grade
936:Message Delivery
867:SMS Sales Alerts
781:
780:
718:
717:
692:Custom Sender ID
603:message delivery
568:world population
504:online marketing
500:Mobile marketing
489:
482:
475:
454:Mystery shopping
351:Brand ambassador
288:Personal selling
278:Mobile marketing
258:Direct marketing
243:Ambush marketing
210:Annoyance factor
195:Social marketing
145:Consumer culture
125:Brand management
66:
65:
59:
56:
50:
27:
19:
4394:
4393:
4389:
4388:
4387:
4385:
4384:
4383:
4364:
4363:
4362:
4357:
4336:
4334:
4324:
4322:
4314:
4266:
4219:
4213:
4139:
4052:
3995:
3991:Cloud computing
3957:
3955:
3945:
3936:Symbian devices
3902:Android devices
3888:
3840:
3831:Satellite phone
3826:Projector phone
3786:
3779:
3684:
3674:
3597:
3502:
3498:
3491:
3486:
3456:
3451:
3442:Media influence
3437:Media franchise
3422:Media democracy
3388:
3333:
3265:
3207:
3188:Loaded language
3139:
3056:
2973:
2925:
2815:
2744:
2726:
2653:
2594:Culture jamming
2543:
2477:
2472:
2442:
2437:
2433:
2419:
2415:
2410:
2406:
2401:
2397:
2392:
2388:
2383:
2379:
2372:
2356:
2352:
2347:
2343:
2330:
2326:
2316:
2314:
2309:
2308:
2304:
2295:
2293:
2285:
2284:
2280:
2270:
2268:
2258:
2254:
2239:
2235:
2226:
2224:
2216:
2215:
2211:
2204:
2200:
2158:
2152:
2148:
2139:
2137:
2135:wenku.baidu.com
2129:
2128:
2121:
2092:
2088:
2079:
2077:
2069:
2068:
2064:
2051:
2050:
2046:
2036:
2034:
2027:
2023:
2010:
2009:
2005:
1992:
1991:
1987:
1979:
1975:
1963:
1959:
1951:
1947:
1935:
1931:
1919:
1915:
1907:
1903:
1891:
1887:
1875:
1871:
1863:
1859:
1851:
1847:
1839:
1835:
1828:
1824:
1779:
1775:
1765:Wayback Machine
1756:
1752:
1743:
1741:
1732:
1731:
1727:
1719:
1715:
1710:
1706:
1701:
1697:
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1650:
1626:
1610:
1604:
1547:
1526:
1511:
1502:
1470:
1414:
1385:
1358:
1309:# Mobile Phones
1301:
1256:# Mobile Phones
1248:
1203:# Mobile Phones
1195:
1161:# Mobile Phones
1153:
1097:# Mobile Phones
1089:
1044:# Mobile Phones
1036:
1007:
998:
986:
977:
968:
938:
909:
907:Spam Compliance
896:
887:
878:
869:
843:
724:Character Type
721:Character Count
712:
694:
685:
652:
636:
627:
615:virtual numbers
611:
599:spam compliance
532:
493:
464:
463:
444:Market research
439:
431:
430:
341:
333:
332:
318:Sales promotion
233:
225:
224:
120:Brand licensing
90:
60:
54:
51:
44:
32:This article's
28:
17:
12:
11:
5:
4392:
4382:
4381:
4379:Mobile content
4376:
4359:
4358:
4356:
4355:
4344:
4332:
4319:
4316:
4315:
4313:
4312:
4307:
4302:
4297:
4292:
4287:
4282:
4276:
4274:
4268:
4267:
4265:
4264:
4259:
4254:
4249:
4244:
4239:
4234:
4232:Driving safety
4229:
4223:
4221:
4215:
4214:
4212:
4211:
4206:
4201:
4196:
4195:
4194:
4184:
4179:
4174:
4169:
4164:
4159:
4153:
4151:
4145:
4144:
4141:
4140:
4138:
4137:
4132:
4131:
4130:
4120:
4119:
4118:
4108:
4103:
4098:
4093:
4088:
4083:
4078:
4073:
4068:
4062:
4060:
4054:
4053:
4051:
4050:
4045:
4044:
4043:
4038:
4028:
4027:
4026:
4021:
4011:
4005:
4003:
3997:
3996:
3994:
3993:
3988:
3983:
3978:
3972:
3970:
3961:
3951:
3950:
3947:
3946:
3944:
3943:
3938:
3933:
3928:
3927:
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3916:
3911:
3910:
3909:
3898:
3896:
3890:
3889:
3887:
3886:
3881:
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3871:
3866:
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3856:
3850:
3848:
3842:
3841:
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3838:
3833:
3828:
3823:
3818:
3813:
3808:
3803:
3795:
3789:
3781:
3780:
3778:
3777:
3772:
3767:
3762:
3761:
3760:
3755:
3750:
3743:Text messaging
3740:
3739:
3738:
3728:
3727:
3726:
3716:
3711:
3706:
3705:
3704:
3694:
3688:
3686:
3680:
3679:
3676:
3675:
3673:
3672:
3667:
3662:
3657:
3652:
3647:
3646:
3645:
3635:
3630:
3624:
3619:
3614:
3607:
3605:
3599:
3598:
3596:
3595:
3590:
3585:
3580:
3575:
3570:
3569:
3568:
3563:
3558:
3548:
3543:
3538:
3537:
3536:
3526:
3521:
3516:
3510:
3504:
3493:
3492:
3485:
3484:
3477:
3470:
3462:
3453:
3452:
3450:
3449:
3444:
3439:
3434:
3429:
3424:
3419:
3414:
3413:
3412:
3402:
3396:
3394:
3390:
3389:
3387:
3386:
3381:
3376:
3375:
3374:
3364:
3359:
3354:
3349:
3343:
3341:
3335:
3334:
3332:
3331:
3326:
3321:
3319:Understatement
3316:
3311:
3306:
3301:
3296:
3291:
3286:
3281:
3275:
3273:
3267:
3266:
3264:
3263:
3258:
3253:
3248:
3243:
3238:
3233:
3228:
3223:
3217:
3215:
3209:
3208:
3206:
3205:
3200:
3195:
3190:
3185:
3183:Indoctrination
3180:
3175:
3170:
3168:Disinformation
3165:
3160:
3155:
3149:
3147:
3141:
3140:
3138:
3137:
3132:
3130:Smear campaign
3127:
3122:
3117:
3112:
3107:
3102:
3097:
3092:
3087:
3082:
3077:
3072:
3066:
3064:
3058:
3057:
3055:
3054:
3049:
3047:Sensationalism
3044:
3039:
3034:
3029:
3024:
3019:
3014:
3009:
3004:
2999:
2994:
2989:
2987:Agenda-setting
2983:
2981:
2975:
2974:
2972:
2971:
2966:
2961:
2956:
2951:
2946:
2941:
2935:
2933:
2927:
2926:
2924:
2923:
2918:
2913:
2908:
2903:
2898:
2893:
2888:
2883:
2878:
2873:
2868:
2863:
2861:False document
2858:
2853:
2852:
2851:
2841:
2836:
2831:
2825:
2823:
2817:
2816:
2814:
2813:
2808:
2803:
2798:
2793:
2788:
2783:
2778:
2773:
2768:
2766:Catch and kill
2763:
2758:
2753:
2747:
2745:
2743:
2742:
2737:
2731:
2728:
2727:
2725:
2724:
2719:
2714:
2709:
2704:
2699:
2694:
2689:
2684:
2679:
2674:
2669:
2663:
2661:
2655:
2654:
2652:
2651:
2646:
2641:
2636:
2631:
2626:
2621:
2616:
2611:
2606:
2601:
2599:Demonstrations
2596:
2591:
2586:
2584:Cancel culture
2581:
2576:
2571:
2566:
2565:
2564:
2553:
2551:
2545:
2544:
2542:
2541:
2536:
2531:
2526:
2521:
2516:
2511:
2506:
2501:
2496:
2491:
2485:
2483:
2479:
2478:
2471:
2470:
2463:
2456:
2448:
2441:
2440:
2431:
2413:
2404:
2395:
2386:
2377:
2370:
2350:
2341:
2324:
2302:
2278:
2260:Savage, Mike.
2252:
2233:
2209:
2198:
2184:2286/R.I.27903
2169:(2): 133–170.
2146:
2119:
2086:
2062:
2044:
2021:
2003:
1985:
1973:
1957:
1945:
1929:
1913:
1901:
1885:
1869:
1857:
1845:
1833:
1822:
1793:(1): 181–223.
1773:
1750:
1725:
1713:
1704:
1695:
1685:
1683:
1680:
1662:
1661:Classification
1659:
1649:
1646:
1625:
1622:
1606:Main article:
1603:
1600:
1546:
1543:
1525:
1522:
1510:
1507:
1501:
1498:
1469:
1466:
1413:
1410:
1384:
1381:
1377:House of Blues
1357:
1354:
1351:
1350:
1347:
1344:
1340:
1339:
1332:
1329:
1325:
1324:
1321:
1318:
1314:
1313:
1310:
1307:
1300:
1297:
1294:
1293:
1290:
1287:
1286:United Kingdom
1283:
1282:
1279:
1276:
1272:
1271:
1268:
1265:
1261:
1260:
1257:
1254:
1247:
1244:
1241:
1240:
1237:
1234:
1230:
1229:
1226:
1223:
1219:
1218:
1215:
1212:
1208:
1207:
1204:
1201:
1194:
1191:
1188:
1187:
1184:
1181:
1177:
1176:
1173:
1170:
1166:
1165:
1162:
1159:
1152:
1149:
1146:
1145:
1142:
1139:
1135:
1134:
1131:
1128:
1124:
1123:
1120:
1117:
1113:
1112:
1109:
1106:
1102:
1101:
1098:
1095:
1088:
1085:
1082:
1081:
1078:
1075:
1071:
1070:
1067:
1064:
1060:
1059:
1056:
1053:
1049:
1048:
1045:
1042:
1035:
1032:
1006:
1003:
997:
996:Hybrid Routing
994:
985:
982:
976:
975:ON-NET Routing
973:
967:
964:
937:
934:
908:
905:
895:
892:
886:
883:
877:
874:
868:
865:
860:
859:
856:
853:
850:
842:
839:
836:
835:
832:
829:
828:4 concatenated
825:
824:
821:
818:
817:3 concatenated
814:
813:
810:
807:
806:2 concatenated
803:
802:
799:
796:
792:
791:
788:
785:
758:
757:
754:
750:
749:
746:
742:
741:
738:
734:
733:
730:
726:
725:
722:
711:
708:
693:
690:
684:
681:
660:Island Records
651:
648:
635:
632:
626:
623:
610:
607:
531:
528:
524:Andreas Kaplan
512:feature phones
495:
494:
492:
491:
484:
477:
469:
466:
465:
462:
461:
456:
451:
446:
440:
437:
436:
433:
432:
429:
428:
423:
418:
413:
408:
403:
398:
393:
388:
383:
378:
373:
368:
363:
361:Drip marketing
358:
353:
348:
342:
339:
338:
335:
334:
331:
330:
325:
320:
315:
310:
305:
300:
295:
290:
285:
280:
275:
270:
265:
260:
255:
250:
245:
240:
234:
231:
230:
227:
226:
223:
222:
217:
212:
207:
202:
197:
192:
187:
182:
177:
172:
167:
162:
157:
152:
147:
142:
137:
135:Communications
132:
127:
122:
117:
112:
107:
102:
97:
91:
88:
87:
84:
83:
82:
81:
73:
72:
62:
61:
55:September 2014
41:the key points
31:
29:
22:
15:
9:
6:
4:
3:
2:
4391:
4380:
4377:
4375:
4372:
4371:
4369:
4354:
4345:
4343:
4333:
4331:
4321:
4320:
4317:
4311:
4308:
4306:
4303:
4301:
4298:
4296:
4293:
4291:
4288:
4286:
4283:
4281:
4278:
4277:
4275:
4273:
4269:
4263:
4260:
4258:
4255:
4253:
4250:
4248:
4245:
4243:
4240:
4238:
4235:
4233:
4230:
4228:
4225:
4224:
4222:
4216:
4210:
4207:
4205:
4202:
4200:
4197:
4193:
4190:
4189:
4188:
4185:
4183:
4180:
4178:
4175:
4173:
4170:
4168:
4165:
4163:
4160:
4158:
4155:
4154:
4152:
4150:
4146:
4136:
4133:
4129:
4126:
4125:
4124:
4121:
4117:
4114:
4113:
4112:
4109:
4107:
4104:
4102:
4099:
4097:
4094:
4092:
4089:
4087:
4084:
4082:
4079:
4077:
4074:
4072:
4069:
4067:
4064:
4063:
4061:
4059:
4055:
4049:
4046:
4042:
4039:
4037:
4034:
4033:
4032:
4029:
4025:
4022:
4020:
4017:
4016:
4015:
4012:
4010:
4007:
4006:
4004:
4002:
3998:
3992:
3989:
3987:
3984:
3982:
3979:
3977:
3974:
3973:
3971:
3969:
3965:
3962:
3960:
3952:
3942:
3939:
3937:
3934:
3932:
3929:
3925:
3922:
3921:
3920:
3917:
3915:
3914:BlackBerry 10
3912:
3908:
3905:
3904:
3903:
3900:
3899:
3897:
3895:
3891:
3885:
3882:
3880:
3877:
3875:
3872:
3870:
3867:
3865:
3862:
3860:
3857:
3855:
3852:
3851:
3849:
3847:
3843:
3837:
3834:
3832:
3829:
3827:
3824:
3822:
3821:Feature phone
3819:
3817:
3814:
3812:
3809:
3807:
3804:
3802:
3801:
3800:Manufacturers
3797:
3796:
3793:
3790:
3788:
3782:
3776:
3773:
3771:
3768:
3766:
3763:
3759:
3756:
3754:
3751:
3749:
3746:
3745:
3744:
3741:
3737:
3736:airplane mode
3734:
3733:
3732:
3729:
3725:
3724:phone cloning
3722:
3721:
3720:
3717:
3715:
3712:
3710:
3707:
3703:
3700:
3699:
3698:
3695:
3693:
3690:
3689:
3687:
3681:
3671:
3668:
3666:
3663:
3661:
3658:
3656:
3653:
3651:
3648:
3644:
3641:
3640:
3639:
3636:
3634:
3631:
3628:
3625:
3623:
3620:
3618:
3615:
3612:
3609:
3608:
3606:
3604:
3600:
3594:
3591:
3589:
3586:
3584:
3581:
3579:
3576:
3574:
3571:
3567:
3564:
3562:
3559:
3557:
3554:
3553:
3552:
3549:
3547:
3544:
3542:
3539:
3535:
3532:
3531:
3530:
3527:
3525:
3522:
3520:
3517:
3515:
3512:
3511:
3508:
3505:
3500:
3494:
3490:
3489:Mobile phones
3483:
3478:
3476:
3471:
3469:
3464:
3463:
3460:
3448:
3445:
3443:
3440:
3438:
3435:
3433:
3430:
3428:
3427:Media ecology
3425:
3423:
3420:
3418:
3415:
3411:
3410:United States
3408:
3407:
3406:
3403:
3401:
3398:
3397:
3395:
3391:
3385:
3384:Telemarketing
3382:
3380:
3377:
3373:
3370:
3369:
3368:
3365:
3363:
3360:
3358:
3355:
3353:
3350:
3348:
3345:
3344:
3342:
3340:
3336:
3330:
3327:
3325:
3322:
3320:
3317:
3315:
3312:
3310:
3307:
3305:
3302:
3300:
3297:
3295:
3292:
3290:
3287:
3285:
3282:
3280:
3277:
3276:
3274:
3272:
3268:
3262:
3259:
3257:
3254:
3252:
3249:
3247:
3244:
3242:
3239:
3237:
3234:
3232:
3229:
3227:
3224:
3222:
3219:
3218:
3216:
3214:
3210:
3204:
3201:
3199:
3196:
3194:
3191:
3189:
3186:
3184:
3181:
3179:
3176:
3174:
3173:Fearmongering
3171:
3169:
3166:
3164:
3161:
3159:
3156:
3154:
3151:
3150:
3148:
3146:
3142:
3136:
3133:
3131:
3128:
3126:
3123:
3121:
3118:
3116:
3113:
3111:
3108:
3106:
3103:
3101:
3098:
3096:
3093:
3091:
3088:
3086:
3083:
3081:
3078:
3076:
3073:
3071:
3068:
3067:
3065:
3063:
3059:
3053:
3050:
3048:
3045:
3043:
3040:
3038:
3035:
3033:
3030:
3028:
3025:
3023:
3020:
3018:
3015:
3013:
3012:False balance
3010:
3008:
3005:
3003:
3000:
2998:
2995:
2993:
2990:
2988:
2985:
2984:
2982:
2980:
2976:
2970:
2969:Word of mouth
2967:
2965:
2962:
2960:
2957:
2955:
2952:
2950:
2947:
2945:
2942:
2940:
2937:
2936:
2934:
2932:
2928:
2922:
2919:
2917:
2914:
2912:
2909:
2907:
2904:
2902:
2899:
2897:
2894:
2892:
2889:
2887:
2884:
2882:
2879:
2877:
2874:
2872:
2869:
2867:
2864:
2862:
2859:
2857:
2854:
2850:
2847:
2846:
2845:
2842:
2840:
2837:
2835:
2832:
2830:
2827:
2826:
2824:
2822:
2818:
2812:
2809:
2807:
2804:
2802:
2799:
2797:
2794:
2792:
2789:
2787:
2784:
2782:
2779:
2777:
2774:
2772:
2769:
2767:
2764:
2762:
2759:
2757:
2756:Broadcast law
2754:
2752:
2749:
2748:
2746:
2741:
2738:
2736:
2733:
2732:
2729:
2723:
2720:
2718:
2715:
2713:
2710:
2708:
2705:
2703:
2700:
2698:
2695:
2693:
2690:
2688:
2685:
2683:
2680:
2678:
2675:
2673:
2670:
2668:
2665:
2664:
2662:
2660:
2656:
2650:
2647:
2645:
2642:
2640:
2637:
2635:
2632:
2630:
2627:
2625:
2622:
2620:
2617:
2615:
2612:
2610:
2607:
2605:
2604:Deplatforming
2602:
2600:
2597:
2595:
2592:
2590:
2587:
2585:
2582:
2580:
2577:
2575:
2572:
2570:
2567:
2563:
2560:
2559:
2558:
2555:
2554:
2552:
2550:
2546:
2540:
2537:
2535:
2532:
2530:
2527:
2525:
2522:
2520:
2517:
2515:
2512:
2510:
2509:False balance
2507:
2505:
2502:
2500:
2497:
2495:
2492:
2490:
2487:
2486:
2484:
2480:
2476:
2469:
2464:
2462:
2457:
2455:
2450:
2449:
2446:
2435:
2429:
2426:
2423:
2417:
2408:
2399:
2390:
2381:
2373:
2367:
2363:
2362:
2354:
2345:
2338:
2334:
2328:
2312:
2306:
2292:
2288:
2282:
2267:
2263:
2256:
2248:
2244:
2237:
2223:
2219:
2213:
2207:
2202:
2194:
2190:
2185:
2180:
2176:
2172:
2168:
2164:
2157:
2150:
2136:
2132:
2126:
2124:
2114:
2109:
2105:
2101:
2097:
2090:
2076:
2072:
2066:
2058:
2054:
2048:
2032:
2025:
2017:
2013:
2007:
1999:
1995:
1989:
1982:
1977:
1970:
1966:
1961:
1954:
1949:
1942:
1938:
1933:
1926:
1922:
1917:
1910:
1905:
1898:
1894:
1889:
1882:
1878:
1873:
1866:
1861:
1854:
1849:
1842:
1837:
1831:
1826:
1818:
1814:
1810:
1806:
1801:
1796:
1792:
1788:
1784:
1777:
1770:
1766:
1762:
1759:
1754:
1740:on 2017-12-31
1739:
1735:
1729:
1722:
1717:
1708:
1699:
1690:
1686:
1679:
1677:
1672:
1671:communication
1668:
1658:
1654:
1645:
1642:
1640:
1636:
1630:
1621:
1619:
1615:
1609:
1599:
1596:
1593:
1590:
1587:
1584:
1581:
1578:
1575:
1572:
1569:
1567:
1563:
1558:
1555:
1551:
1542:
1540:
1535:
1531:
1521:
1519:
1515:
1506:
1497:
1493:
1489:
1485:
1481:
1479:
1474:
1465:
1461:
1457:
1453:
1449:
1446:
1444:
1439:
1438:app marketing
1434:
1432:
1426:
1424:
1419:
1409:
1405:
1402:
1398:
1394:
1390:
1380:
1378:
1374:
1369:
1365:
1363:
1348:
1345:
1342:
1341:
1337:
1336:Intis Telecom
1333:
1330:
1327:
1326:
1322:
1319:
1316:
1315:
1311:
1308:
1305:
1304:
1299:South America
1291:
1288:
1285:
1284:
1280:
1277:
1274:
1273:
1269:
1266:
1263:
1262:
1258:
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1232:
1231:
1227:
1224:
1221:
1220:
1216:
1213:
1210:
1209:
1205:
1202:
1199:
1198:
1193:North America
1185:
1182:
1179:
1178:
1174:
1171:
1168:
1167:
1163:
1160:
1157:
1156:
1143:
1140:
1137:
1136:
1132:
1129:
1126:
1125:
1121:
1119:1,162,470,432
1118:
1115:
1114:
1110:
1108:1,321,930,000
1107:
1104:
1103:
1099:
1096:
1093:
1092:
1079:
1076:
1073:
1072:
1068:
1065:
1062:
1061:
1057:
1054:
1051:
1050:
1046:
1043:
1040:
1039:
1031:
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1023:
1019:
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993:
990:
981:
972:
963:
961:
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954:
949:
947:
943:
933:
931:
927:
923:
917:
913:
904:
900:
891:
885:SMS Reminders
882:
873:
864:
857:
854:
851:
848:
847:
846:
833:
830:
827:
826:
822:
819:
816:
815:
811:
808:
805:
804:
800:
797:
794:
793:
789:
786:
784:Number of SMS
783:
782:
779:
777:
772:
768:
766:
755:
752:
751:
747:
744:
743:
739:
736:
735:
731:
728:
727:
723:
720:
719:
716:
707:
704:
699:
689:
680:
678:
672:
669:
665:
661:
656:
647:
645:
644:vanity number
641:
631:
622:
620:
616:
606:
604:
600:
596:
592:
588:
583:
580:
575:
571:
569:
565:
561:
560:feature phone
557:
553:
547:
545:
539:
537:
530:SMS marketing
527:
525:
521:
517:
513:
509:
505:
501:
490:
485:
483:
478:
476:
471:
470:
468:
467:
460:
457:
455:
452:
450:
447:
445:
442:
441:
435:
434:
427:
426:Word-of-mouth
424:
422:
419:
417:
414:
412:
409:
407:
404:
402:
399:
397:
396:Point of sale
394:
392:
389:
387:
384:
382:
379:
377:
374:
372:
369:
367:
364:
362:
359:
357:
354:
352:
349:
347:
344:
343:
337:
336:
329:
326:
324:
321:
319:
316:
314:
311:
309:
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304:
301:
299:
296:
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261:
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218:
216:
213:
211:
208:
206:
203:
201:
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191:
188:
186:
183:
181:
178:
176:
173:
171:
168:
166:
163:
161:
158:
156:
155:Effectiveness
153:
151:
148:
146:
143:
141:
138:
136:
133:
131:
128:
126:
123:
121:
118:
116:
113:
111:
108:
106:
103:
101:
98:
96:
93:
92:
86:
85:
80:
77:
76:
75:
74:
71:
68:
67:
58:
48:
42:
40:
35:
30:
26:
21:
20:
4157:Box breaking
4128:address book
4013:
3981:Distribution
3846:Form factors
3811:Camera phone
3798:
3775:Web browsing
3626:
3610:
3432:Media ethics
3352:Door-to-door
3347:Cold calling
3324:Weasel words
3231:Fifth column
3125:Push polling
3075:Astroturfing
3037:Pseudo-event
3017:Infotainment
2992:Broadcasting
2911:Urban legend
2834:April Fools'
2707:Testimonials
2681:
2677:Infomercials
2504:Dumbing down
2434:
2427:
2416:
2407:
2398:
2389:
2380:
2360:
2353:
2344:
2327:
2315:. Retrieved
2305:
2294:. Retrieved
2290:
2281:
2269:. Retrieved
2265:
2255:
2247:the original
2236:
2225:. Retrieved
2221:
2212:
2201:
2166:
2162:
2149:
2138:. Retrieved
2134:
2106:(1): 13–25.
2103:
2099:
2089:
2078:. Retrieved
2074:
2065:
2056:
2047:
2035:. Retrieved
2024:
2015:
2006:
1997:
1988:
1976:
1968:
1960:
1948:
1940:
1932:
1924:
1916:
1904:
1896:
1888:
1880:
1872:
1860:
1848:
1836:
1825:
1790:
1786:
1776:
1768:
1753:
1742:. Retrieved
1738:the original
1728:
1716:
1707:
1698:
1689:
1664:
1655:
1651:
1643:
1631:
1627:
1611:
1597:
1594:
1591:
1588:
1585:
1582:
1579:
1576:
1573:
1570:
1566:peer-to-peer
1562:GPS tracking
1559:
1548:
1527:
1512:
1503:
1494:
1490:
1486:
1482:
1478:mobile games
1475:
1471:
1462:
1458:
1454:
1450:
1447:
1437:
1435:
1427:
1415:
1406:
1386:
1370:
1366:
1359:
1063:South Africa
1024:
1020:
1008:
999:
989:Grey Routing
987:
984:Grey Routing
978:
969:
957:
953:SMS Gateways
950:
939:
918:
914:
910:
901:
897:
894:SMS Keywords
888:
879:
870:
861:
844:
773:
769:
765:concatenated
761:
713:
710:Message Size
698:alphanumeric
695:
686:
673:
657:
653:
637:
628:
612:
602:
598:
594:
591:message size
590:
586:
584:
576:
572:
552:mobile phone
548:
540:
533:
499:
498:
277:
170:Segmentation
95:Distribution
89:Key concepts
52:
36:
34:lead section
4218:Environment
4192:silent mode
4036:contactless
4019:advertising
3976:Development
3894:Smartphones
3603:Generations
3519:Frequencies
3304:Sound bites
3284:Doublespeak
3135:Wedge issue
3095:Dog whistle
3070:Advertising
2896:Lying press
2881:Gaslighting
2659:Advertising
2634:Occupations
2524:Obfuscation
2514:Half-truths
2241:Bluetooth.
1534:Philippines
1338:, Via Nett
1320:284,200,000
1267:107,000,000
1225:101,339,000
1214:327,577,529
1180:New Zealand
1144:Medianasms
1130:236,800,000
1066:103,500,500
1055:190,121,232
966:SS7 Network
960:SS7 Network
748:Line Break
683:SIM hosting
668:short codes
650:Short codes
640:long number
619:short codes
508:smartphones
263:Franchising
238:Advertising
205:Attribution
130:Co-creation
4368:Categories
4280:Carrier IQ
4220:and health
4135:Television
3986:Management
3879:Smartwatch
3836:Smartphone
3524:Multi-band
3405:Media bias
3261:Subversion
3226:False flag
3203:Techniques
3145:Propaganda
3105:Lawn signs
3085:Canvassing
2979:News media
2735:Censorship
2667:Billboards
2619:Hacktivism
2609:Grassroots
2534:Persuasion
2428:IEEE ICDCS
2337:smartreply
2296:2018-03-19
2227:2018-03-19
2140:2018-03-19
2080:2019-08-06
1744:2012-11-29
1682:References
1346:57,900,472
1331:56,725,200
1289:83,100,000
1278:88,580,000
1236:31,210,628
1172:20,570,000
1141:78,600,000
1077:33,000,000
556:smartphone
421:Web banner
308:Propaganda
115:Activation
79:Management
4262:Recycling
4209:Wallpaper
4187:Ringtones
4048:Ticketing
4024:campaigns
4014:Marketing
3816:Car phone
3731:Telephony
3685:operation
3578:Tethering
3503:protocols
3367:Promotion
3246:Political
3153:Bandwagon
3080:Attack ad
2959:Publicity
2931:Marketing
2844:Fake news
2806:Religious
2801:Political
2781:Euphemism
2776:Cover-ups
2771:Corporate
2639:Petitions
2529:Orwellian
2499:Deception
2331:See also
2037:11 August
1941:Burst SMS
1817:247944696
1809:2353-1827
1667:knowledge
1514:Bluetooth
1509:Bluetooth
1436:The term
1391:with the
1328:Argentina
1183:4,761,000
1169:Australia
1127:Indonesia
795:1 regular
609:Sender ID
587:sender ID
381:New media
313:Publicity
165:Promotion
150:Dominance
70:Marketing
39:summarize
4353:Category
4096:Learning
4076:Gambling
4066:Blogging
4041:donating
4031:Payments
4001:Commerce
3959:software
3956:specific
3806:3D phone
3770:Tracking
3719:Security
3702:services
3692:Features
3643:adoption
3611:Analogue
3593:XHTML-MP
3566:SIM lock
3556:dual SIM
3551:SIM card
3499:networks
3314:Transfer
3256:Sedition
3120:Negative
3032:Newspeak
3022:Managing
2964:Research
2939:Branding
2891:Literary
2856:Fakelore
2849:websites
2839:Deepfake
2796:Internet
2687:Modeling
2644:Protests
2624:Internet
2557:Advocacy
2549:Activism
2425:Archived
2193:16147306
2075:Statista
2057:Statista
1761:Archived
1520:cables.
1500:QR codes
1373:Motorola
1343:Colombia
1011:bulk SMS
948:(SMPP).
438:Research
293:Premiums
248:Branding
175:Strategy
4204:Txt-spk
4149:Culture
4058:Content
4009:Banking
3907:rooting
3864:Phablet
3787:devices
3709:History
3683:General
3627:Digital
3541:Roaming
3393:Related
3372:Spaving
3357:Pricing
3299:Slogans
3241:Lawfare
3178:Framing
3158:Big lie
2949:Product
2944:Loyalty
2876:Forgery
2821:Hoaxing
2702:Slogans
2682:Mobiles
2574:Boycott
2482:Context
2317:31 July
2271:24 July
1425:(ASO).
1306:Country
1264:Germany
1253:Country
1200:Country
1158:Country
1094:Country
1074:Algeria
1052:Nigeria
1041:Country
516:tablets
110:Service
100:Pricing
4351:
4199:Selfie
4182:Novels
4172:Dating
4167:Comics
4162:Charms
4123:Social
4111:Search
4086:Health
4081:Gaming
3954:Mobile
3919:iPhone
3869:Slider
3785:Mobile
3546:Signal
3497:Mobile
2997:Circus
2906:Racial
2368:
2191:
2016:Google
1881:Twilio
1815:
1807:
1518:RS-232
1317:Brazil
1246:Europe
1233:Canada
1222:Mexico
1034:Africa
926:Canada
740:Space
601:, and
298:Prizes
160:Ethics
105:Retail
4116:local
4101:Music
4071:Email
3874:Slate
3339:Sales
3042:Scrum
3002:Cycle
2916:Virus
2786:Films
2751:Books
2692:Radio
2672:False
2649:Youth
2629:Media
2562:group
2519:Media
2313:. FCC
2189:S2CID
2159:(PDF)
1998:Apple
1897:Adobe
1813:S2CID
1614:VoAPP
1389:Apple
1275:Italy
1116:India
1105:China
776:UTF-8
703:ASCII
564:Wi-Fi
268:Label
4106:News
3968:Apps
3884:Fold
3859:Flip
3765:Spam
3660:4.5G
3650:3.5G
3583:VoIP
3561:eSIM
3534:list
3309:Spin
2886:List
2811:Self
2489:Bias
2366:ISBN
2335:and
2319:2014
2273:2016
2039:2016
1805:ISSN
1138:Iran
1087:Asia
922:CTIA
834:268
823:201
812:134
4272:Law
3854:Bar
3758:RCS
3753:MMS
3748:SMS
3697:GSM
3588:WAP
2697:Sex
2179:hdl
2171:doi
2108:doi
1925:SAP
1795:doi
1618:CPL
1554:GPS
1418:app
1362:MMS
1356:MMS
831:612
820:459
809:306
801:70
798:160
558:or
536:SMS
4370::
3670:6G
3665:5G
3655:4G
3638:3G
3633:2G
3622:1G
3617:0G
2712:TV
2289:.
2264:.
2220:.
2187:.
2177:.
2167:31
2165:.
2161:.
2133:.
2122:^
2102:.
2098:.
2073:.
2055:.
2014:.
1996:.
1967:,
1939:,
1923:,
1895:,
1879:,
1811:.
1803:.
1791:13
1789:.
1785:.
1767:,
1568:.
962:.
617:,
605:.
597:,
593:,
589:,
570:.
554:,
514:,
510:,
3629::
3613::
3501:,
3481:e
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3467:v
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2453:v
2374:.
2321:.
2299:.
2275:.
2230:.
2195:.
2181::
2173::
2143:.
2116:.
2110::
2104:2
2083:.
2059:.
2041:.
2018:.
2000:.
1819:.
1797::
1747:.
753:2
745:1
737:1
729:1
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488:e
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53:(
43:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
