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United
Biscuits relaunched the brand in 2009 after research showed a large number of British consumers were still aware of it. The relaunch placed emphasis on using authentic ingredients from different countries. In 2013, the brand was revised under new owners KP Snacks, with the new product line-up
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The
Phileas Fogg snack range was launched in 1982 by Derwent Valley Foods, a company founded by Roger McKechnie, Keith Gill, Ray McGhee and John Pike, who invested £67,000 of their own money. The aim was to create a snack targeted to adults and branded with a recognisable character. The range
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having more emphasis on being inspired by various countries instead. However this was short-lived and the range has again been discontinued, which KP Snacks have confirmed via their social media channels.
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for £24 million. The four founders left after the sale while United
Biscuits made significant changes to the packaging and identity, precipitating a decline in popularity.
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Between the late 1980s and early 1990s, Phileas Fogg snacks achieved a turnover of more than £30 million. In 1993, the brand was purchased by
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included different flavours "from around the world" such as miniature garlic breads and tortilla chips.
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that was created in 1982 by
Derwent Valley Foods. The brand is named for
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161:"United Biscuits takes Phileas Fogg snack for £24m"
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186:"UK: United Biscuits revamps Phileas Fogg range"
217:Snack food manufacturers of the United Kingdom
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112:Grace's Guide To British Industrial History
138:"Roger McKechnie, founder of Phileas Fogg"
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23:Entrance to the Phileas Fogg Factory
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159:Cole, Robert (25 February 1993).
144:. 10 January 2011. Archived from
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49:Around the World in Eighty Days
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30:is a company that produces
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222:Brand name snack foods
108:"Derwent Valley Foods"
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73:Decline in the 1990s
16:British food company
227:British snack foods
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193:. Retrieved
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40:Phileas Fogg
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165:Independent
142:The Journal
64:Early years
44:Jules Verne
211:Categories
94:References
195:25 August
190:Just Food
170:25 August
117:25 August
54:Consett
32:snack
197:2022
172:2022
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