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On 24th
January 2009 a group men attacked a group of women in Mangalore, India. The attack was an isolated incident and allegedly carried out by members of the Shri Rama Sene. Later that month, Muthalik announced an action plan to target couples found dating on 14 February, Valentine's Day. He said
598:"The pink condom folks portray themselves as "ordinary Hindus, who don't bark on television to defend their faith, but get hurt when some people bark against it." They are anonymous and started this campaign to counter the perception the RSS was behind the Mangalore incident."
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and Isha
Manchanda As the protest grew, underwear started pouring in from locations all over India in solidarity for the "Love Sena". Over 500 pink chaddis were couriered on Friday. Other cities collected hundreds of such chaddis and decided to courier them directly.
165:(RSS) objected to use of pictures of RSS members on the campaign blog. RSS had criticised the Mangalore attack and favoured ban on the Sri Ram Sena. The blog owner removed the pictures of RSS members following this objection.
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group saw numbers of members growing exponentially in the following days. A few reports were also critical of the campaign accusing it of trivialising an important issue like attack on women.
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In the midst of the tension, a protest was started by a group of young women, called the "Pink Chaddi" campaign, where they urged a peaceful protest (described as
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on 14 February. If we come across couples being together in public and expressing their love, we will take them to the nearest temple and conduct their marriage.
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A counter-campaign calling itself "The Pink Condom
Campaign" was started by some unknown activists a few days before Valentine's Day.
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As an additional precaution, Muthalik and 140 others of the Sri Ram Sena were held in preventive custody on
Valentine's Eve.
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group based in
Mangalore. Muthalik threatened to marry off and take other action on any young couples found together on
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556:"Hindi Blogosphere's Reactions to the Pink Chaddi Campaign Show the Divide Between Bharat and India"
80:. Valentine's Day is traditionally not observed in India, as it is celebrated in Western cultures.
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in
February 2009, in response to notable incidences of violent ultra-conservative and right-wing
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Intersections: Gender and
Sexuality in Asia and the Pacific Issue 23, January 2010
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141:. The novel form of protest was initiated by Nisha Susan, Mihira Sood,
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The campaign was conceived particularly in protest against a threat by
677:"Valentine's Warriors: The Pink Chaddi Campaign: why it began and how"
631:"Police crackdown: Muthalik, 140 others held ahead of Valentine's Day"
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in the press) to all of India, by sending pink underwear ("Chaddi" in
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The Pink Chaddi
Campaign received widespread media coverage, and the
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There was also political reaction to the campaign as supporters of
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The Pink
Panties Campaign: The Indian Women's Sexual Revolution.
49:. The campaign was a brainchild of Nisha Susan, an employee of
299:"We'll not spare dating couples on Valentine's Day: Muthalik"
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Roundup of comments from various blogs in
English and Hindi
521:'Pink Panty' Women Target Extremist Right Wing Indian Leader
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Gaurav Mishra's Weblog on Social Media & Social Change
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said that "Sri Ram Sene is a threat to the country. The
341:"Sri Ram Sene is a threat to the country: Chidambaram"
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670:Consortium of Pub-going, loose and forward women
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121:is watching its activities with great concern".
31:Consortium of Pub-Going, Loose and Forward Women
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307:. Archived from the original on 8 March 2012
266:"Geetanjali Krishna: A kick in the knickers"
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600:Express news service (13 February 2009).
368:"Muthalik wants to start Ram Sene in Goa"
366:Herald Correspondent (22 February 2009).
16:Indian Women's Response to Hindu Radicals
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264:Krishna, Geetanjali (14 February 2009).
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602:"Chaddi, condom war approaches V-Day"
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95:"Our activists will go around with a
412:Vishal, Anoothi (27 February 2009).
297:Bangalore Bureau (6 February 2009).
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554:Mishra, Gaurav (26 February 2009).
492:"Pink chaddis still keep coming in"
439:"Underwear protest at India attack"
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347:. The India Times. 9 February 2009
37:; against perceived violations of
25:(or Pink Underwear Campaign) is a
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41:by women, who were attacked at a
675:Nisha Susan (28 February 2009).
523:Fox News – 10 February 2009
456:Nisha Susan (28 February 2009).
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163:Rashtriya Swayamsevak Sangh
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137:) to Muthalik's office on
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712:Social movements in India
325:: CS1 maint: unfit URL (
90:2009 Mangalore pub attack
150:Reaction to the campaign
727:Internet-based activism
270:Business Standard India
202:The Blank Noise project
458:"Valentine's Warriors"
212:Human rights in India
53:political magazine.
29:movement launched by
722:History of Mangalore
125:Pink Chaddi campaign
110:On 9 February 2009,
23:Pink Chaddi Campaign
663:by Rita Banerji in
588:. 14 February 2009.
472:on 18 February 2011
445:. 10 February 2009.
639:. 14 February 2009
636:The Times of India
610:The Indian Express
586:"Pink Chaddi Blog"
502:. 13 February 2009
500:The Times of India
397:has generic name (
345:The Economic Times
172:Preventive custody
27:nonviolent protest
717:Feminism in India
496:Cities: Bangalore
418:Business Standard
227:Sexual harassment
217:Feminism in India
64:(also spelled as
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143:Jasmeen Patheja
139:Valentine's Day
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78:Valentine's Day
74:Hindu extremist
58:Pramod Muthalik
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691:. Retrieved
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237:Rape culture
197:Kiss of Love
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66:Sri Ram Sene
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62:Sri Ram Sena
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693:1 September
423:27 February
395:|last=
377:27 February
351:27 February
311:27 February
187:Eve teasing
105:mangalsutra
103:stub and a
70:Sriram Sena
35:vigilantism
706:Categories
372:Goa Herald
249:References
88:See also:
84:Background
387:cite news
321:cite news
304:The Hindu
47:Mangalore
643:14 April
539:Facebook
506:14 April
443:BBC News
180:See also
156:Facebook
131:Gandhian
101:turmeric
682:Tehelka
476:10 June
466:Tehelka
462:Tehelka
232:Groping
60:of the
51:Tehelka
615:30 May
570:30 May
119:Centre
97:priest
606:Story
135:Hindi
72:), a
695:2015
645:2009
617:2009
572:2009
508:2009
478:2011
425:2009
399:help
379:2009
353:2009
327:link
313:2009
99:, a
68:and
21:The
45:in
43:pub
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