521:, after constructing a 70,000 square-foot purpose-built facility. After the success of the "What Happens Here, Stays Here" campaign, the firm continued providing political and commercial consultation and advertising services. They lobby on behalf of NV Energy and the Nevada Resort Association. They consulted with political candidates Senator
560:(NPRI) investigation. The investigation revealed that the LVCVA breached contract agreements by allowing R&R to make expenditures over $ 500 without LVCVA review. The LVCVA also allowed an R&R subsidiary to overbill by 43% on a 1999 project. Some have criticized the NPRI investigation because the agency receives funding from the
568:
market LasVegas.com. The ads returned to the airwaves at the end of 2013. In 2014, R&R opened their first international location in Mexico City, bringing their total number of locations to nine (eight in the United States). In 2015, they again signed on to continue as the chief marketing organization for the LVCVA.
607:, the public transportation authority in the Phoenix, Arizona area. Also in 2012, R&R won the Internet Advertising Competition Award for Outstanding Achievement in Internet Advertising for their ad campaign for Boeing's new airplane. In 2013, the firm was named the top marketing agency in Nevada by
335:
In 1994, Rogich left the firm to focus exclusively on campaign management. Billy
Vassiliadis, who had been hired by Rogich in 1982, purchased the firm along with Salt Lake City political consultant Bob Henrie. Vassiliadis became R&R's president, CEO, and majority owner. Mary Ann Mele, Bob Henrie,
383:
In late 2001, R&R Partners sought to create a new branding campaign for the LVCVA to emphasize the emotional connection that visitors have to the Las Vegas brand. It devised the "Vegas
Stories" campaign with the tagline "What Happens Here, Stays Here." The commercials featured often unseen but
567:
Between 2010 and 2011, R&R Partners expanded to six different locations, including Los
Angeles. In 2012, R&R added Austin, Texas and Denver, Colorado to their list of markets. The "What Happens Here, Stays Here" ads were briefly pulled in 2012 in order to make room for the LVCVA's push to
548:
In 2006, the LVCVA attempted to sell the rights to the "What
Happens Here, Stays Here" slogan to R&R for only one dollar. This was done as a measure to allow R&R to seek lawsuits against any entity that unlawfully used or profited off of the slogan. A federal judge nullified the trademark
399:
refused to allow it in the commercial line-up due to the Las Vegas destination’s association with gambling. The NFL's refusal inadvertently caused this first “What
Happens Here, Stays Here” spot to achieve greater interest than if it had run during the game. The campaign was also R&R's most
336:
and Jim King also became co-owners. In 1997, R&R was continuing to oversee the $ 33.5-million marketing budget of the LVCVA. To promote tourism to the city, the agency produced ad campaigns like "The
American Way to Play," the "Resort Bargain of the World," and "Las Vegas: Open 24 Hours."
564:, a private competitor of the tax-funded LVCVA. In 2009, R&R signed a new three-year $ 270 million contract with the LVCVA (with an option for 3 additional years beyond that). The previous contract had been for 5 years and $ 325 million.
292:
In the 1980s, Rogich and R&R Advertising drove several political campaigns on a national level while also managing advertising and marketing for the Las Vegas
Convention and Visitors Authority (LVCVA). Rogich was a part of then-President
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388:. Another depicted a couple who had lost their luggage because they hadn't officially checked into their hotel. In virtually every case, the tone of the ad attempted to convey "some excitement and mystique about the Vegas experience."
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R&R Partners has won numerous awards for both the business itself and the ad campaigns it has created. Its "What
Happens Here, Stays Here" campaign was called the "most effective" ad campaign in 2003 by a survey in
516:
In 2004, R&R had a free rein with the LVCVA's $ 65-million marketing budget. The company had 220 employees and billed out over $ 200 million yearly. The headquarters moved to the western Las Vegas suburb known as
459:
called the campaign the "most effective" of 2003. The LVCVA renewed R&R's 5-year contract without hearing any other bids, and a record 35 million tourists came to Las Vegas the year the campaign was launched.
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market-tested because of its potential for backfire. Many interested parties (including
Vassiliadis himself) were concerned that the campaign was too edgy and might alienate a certain segment of the audience.
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1324:"R & R Partners Wins Renewal of $ 325 Million Las Vegas Advertising/Public Relations Contract, Creators of "What Happens Here, Stays Here" Campaign to Unveil Six New Television Spots in 2004"
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Throughout the 1990s, R&R offered advisory services to political figures and corporations alike. Clients included politicians on both sides of the political aisle, including
285:
The firm offered advertising, marketing, and government affairs even in its earliest iteration. Rogich is known to have handled numerous aspects of political campaigns including
549:
sale in 2006. A lawsuit against a
California businesswoman who had used a variation of the slogan was successful for the LVCVA and R&R. Also in 2006, R&R began creating
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implied exploits of a person or group of people in Las Vegas. For instance, one ad depicted a group of women laughing about an unknown incident while riding in the back of a
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named R&R one of the best places to work in marketing and media. The firm won another Effie Award in 2012 for a commercial it created to promote the
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named R&R Partners the top marketing agency in the state of Nevada. It was also named one of the best places to work in marketing and media by
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In 2020, R&R Partners created an updated version of "What Happens Here, Stays Here," referred to as "What Happens Here, Only Happens Here."
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When the "What Happens Here, Stays Here" ads debuted in February 2003, they became an almost instant "cultural phenomenon" according to
1556:"LVCVA's Rossi Ralenkotter and R&R Partners' Billy Vassiliadis Canonized by BRANDWEEK Magazine as 'Grand Marketers of the Year'"
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289:, advertising, and direct mail. In a single election year, he reportedly managed 17 political campaigns in Nevada, all victorious.
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197:(LVCVA). R&R maintains domestic and international clients through its headquarters in Las Vegas, and eight locations in (
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pageant. In 1998, the firm officially changed its name to "R&R Partners" to reflect its services beyond advertising.
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The legacy of the campaign exists to the present day. It served as the partial inspiration for films like
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in Las Vegas, Nevada. The R&R in the name stands for Rogich and Rogich, the founders of the agency.
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released a documentary about the ad and its importance in determining the outcome of the election.
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R&R Partners was awarded a six-year contract for marketing and advertising by LVCVA in 2021.
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1381:"R&R Partners Continues Growth with Move to Texas through Acquisition of Weeks&Co"
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537:. In 2005, R&R announced on behalf of the Agassi Foundation that former tennis star,
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321:'s policies on military spending and used footage of Dukakis riding in a tank. In 2014,
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1511:"WATCH: Las Vegas' new slogan 'What happens here, only happens here' has landed"
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The first commercial known as "Mistress of Disguise" was meant to debut during
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746:"GOP 'Generic' Ads Focus on Prosperity, Help to Plug Media Gap Until Campaign"
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1483:"R&R Partners continues as lead marketer for Vegas convention authority"
1034:"Rossi Ralenkotter: 'What Happens Here' is a celebration of 'adult freedom'"
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587:. The campaign also earned R&R and the LVCVA the honor of being named
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971:"A look back at the advertising magic of "What Happens Here, Stays Here""
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407:. The phrase was referenced by numerous pop culture mainstays, including
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1534:"LVCVA awards $ 500M advertising-marketing contract to R&R Partners"
1065:"In politics, top executives at R&R Partners wear different stripes"
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In 2008, the LVCVA and R&R were the subjects of an independent
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LogoLounge 9: 2,000 International Identities by Leading Designers
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R&R Partners was founded in 1974 as "R&R Advertising" by
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1634:"R&R Partners Wins National Award for Valley Metro campaign"
1355:"Vegas-Based R&R Partners Launches Ambitious Expansion Plan"
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908:"The Pied Piper of Las Vegas Seems to Have Perfect Pitch"
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363:, helping the latter introduce the fat-free ingredient,
935:"R&R Advertising Changes Name to R&R Partners"
833:"STIRIPTEASE: R&R Partners Sells the Vegas Dream"
1607:"R&R Partners named one of best places to work"
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553:-inclusive ads for Paris Las Vegas and the LVCVA.
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718:"'Of course I wish I'd walked him to his room.'"
512:2004-present: After "What Happens" and expansion
651:"Vegas ad agency rolls dice with Valley office"
189:. They are known for creating the ad campaign "
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1215:"Taxpayers give money; LVCVA chief gets award"
1142:"What Happens in Reno a Victory for Las Vegas"
1679:"R&R Partners named top agency in Nevada"
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1636:. Scottsdale Chamber of Commerce. 9 May 2012
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121:(Partner/Chief Government Affairs Officer)
1727:Advertising agencies of the United States
1605:Velotta, Richard N. (20 September 2010).
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1455:"Vegas marketing firm goes international"
1453:Knightly, Arnold M. (10 September 2014).
1430:Velotta, Richard N. (10 September 2013).
1267:Velotta, Richard N. (10 September 1999).
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1658:. Internet Advertising Competition. 2012
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969:Katsilometes, John (29 September 2011).
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500:. The tagline also earned a spot on the
443:, used the tagline in a discussion with
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1558:. Trade Show Executive. 19 October 2004
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863:The Players: The Men Who Made Las Vegas
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649:Gonderinger, Lisa (29 September 1996).
595:for a television ad it created for the
331:1994–2002: Change of hands, post-Rogich
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1213:Spillman, Benjamin (4 December 2008).
1113:"'What happens here' stays with LVCVA"
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1008:"A firm hits jackpot on Las Vegas ads"
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802:"CLOUT: Who's got juice in Las Vegas?"
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1481:Velotta, Richard N. (14 April 2015).
1297:"Authority a vital community partner"
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1063:Damon, Anjeanette (17 October 2011).
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1032:Katsilometes, John (5 October 2011).
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379:2003: "What Happens Here, Stays Here"
1677:Carroll, Laura (29 September 2013).
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1164:"Las Vegas Bets Big On Gay Tourists"
774:"Documentary on iconic ad wins Emmy"
677:Gardner, Bill; Potts, Emily (2015).
589:Brandweek Grand Marketer of the Year
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1532:Velotta, Richard N (13 July 2021).
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859:Sheehan, Jack E. (1 October 1997).
800:Stutz, Howard (25 September 2011).
13:
1353:Morrison, Maureen (13 June 2011).
1330:. 25 November 2003. Archived from
1185:Hopkins, A.D. (30 November 2008).
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591:in 2004. In 2008, the firm won an
541:, would not run for a seat in the
14:
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1269:"Venetian calls for end to LVCVA"
1088:"Agassi Not Running For Congress"
744:Gillette, Robert (29 July 1988).
355:. They advised corporations like
136:(Partner/Chief Marketing Officer)
1295:Smith, Keith (8 December 2008).
1246:Nevada Policy Research Institute
772:Sebelius, Steve (30 July 2014).
558:Nevada Policy Research Institute
1525:
1509:Komenda, Ed (26 January 2020).
1502:
1140:Jones, Chris (16 August 2006).
1086:Preschel, Jill (14 July 2005).
1006:Friess, Steve (28 March 2004).
906:Broder, John M. (4 June 2004).
597:Southern Nevada Water Authority
154:Footnotes / references
1402:Bartels, Lynn (13 June 2012).
1379:Buda, Joe (13 December 2012).
1187:"LVCVA, ad agency defend deal"
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620:
1:
1577:Brean, Henry (12 June 2008).
831:Voight, Joan (12 June 2000).
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191:What Happens Here, Stays Here
1732:Companies based in Las Vegas
7:
1579:"Crotch-kick wins ad award"
305:that helped Reagan win the
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1536:. Las Vegas Review Journal
869:University of Nevada Press
315:1988 presidential election
307:1984 presidential election
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1192:Las Vegas Review-Journal
807:Las Vegas Review-Journal
779:Las Vegas Review-Journal
656:Phoenix Business Journal
313:'s campaign during the
1513:. Reno Gazette Journal
683:. Simon and Schuster.
578:Recognition and awards
543:United States Congress
562:Las Vegas Sands Corp.
466:What Happens in Vegas
369:National Finals Rodeo
887:R&R advertising.
628:"That's Our Purpose"
361:Procter & Gamble
1656:"The Best Work Won"
1334:on 24 February 2016
1144:. Casino City Times
410:Saturday Night Live
116:(Partner/President)
85:Number of locations
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1166:. Ad Respect. 2006
913:The New York Times
630:. R&R Partners
309:. Rogich also led
109:Billy Vassiliadis
49:Government affairs
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1383:. Austin Informer
1328:HighBeam Research
1248:. 3 December 2008
751:Los Angeles Times
519:Summerlin, Nevada
490:Zach Galifianakis
393:Super Bowl XXXVII
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