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From 2004 to 2014, RIMI was owned and operated by ICA Norge. In 2012, Ahold sold its share of ICA Norge to ICA AB, leaving Rimi under fully
Swedish ownership. After years of heavy losses and multiple attempts to rebrand itself, ICA AB sold all its shares in ICA Norge to
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The discount supermarket is best known for its slogan, "Consistently low prices" (
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In 2004, Hagen sold his remaining interest in RIMI.
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