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was purchased in an auction from P&G in the Summer of 2000. Forbes estimated that Oxydol was sold for $ 7 million and Biz for greater than $ 40 million. In one year, Oxydol sales were 800% greater than when acquired.
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brand purchased from P&G. P&G would continue manufacturing Oxydol and provide back office support. Redox had won out over private label companies in the purchase of Oxydol.
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made its first investment in Redox and made an additional investment in August 2002. In 2002, Wichmann left Redox for another startup,
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in March 2006. Allied then merged Redox and ChemPro, Inc., with the resulting company being renamed
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170:(P&G). The company's first product was
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