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commercial to sell Blue Star
Ointment. These shorter ads cost less than a traditional 30-second commercial to both produce and air. Whitehead packed all the information into a shorter time frame to attract customers through the old marketing format of an auctioneer.
245:, Texas. When Bourland died, Robert Whitehead acquired the rights thereafter, and sales began to skyrocket. Whitehead's older son, Henry Whitehead, and daughter Gail Whitehead assisted him in the family-owned and operated business.
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Whitehead was largely self-educated; he developed a great interest and talent for literature and art. From 1955 to 1967, he was associated with the Great Book
Council of Houston and led Great Books discussion clubs associated with
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treatment known as "Blue Star
Ointment"; some 50 million jars are sold annually in the United States. Whitehead was a marketing maverick who used an innovative memorable 10-second
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and obtained the rights to distribute Blue Star
Ointment, which became his firm's primary product; Quaker Products also offered a cleaner for steam irons.
175:. Whitehead said that much of his early business success came from his father's direction. In 1882, Dan Whitehead's family established the town of
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and Laredo, Henry Henry
Whitehead of Laredo, and Kathryn Whitehead of New York City. Another son, Daniel Whitehead, predeceased his father.
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in south Texas. He was survived by his wife, Persis
Whitehead, and six of his seven children, Danielle Snider of
233:. Blue Star's original formula was created in the 1920s by the apothecary and pharmacist Adolf Gottlieb, a
253:. His art work has been displayed in galleries and museums in Houston and throughout Texas. He worked in
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businessman who created Quaker House
Products, Inc., which produced and marketed the
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Whitehead often remarked that Blue Star
Ointment successfully treated his painful
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immigrant. Gottlieb sold his Blue Star formula in the 1930s to traveling
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period. Robert
Whitehead's daughters are still both affiliated with the
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347:"An American Story: Blue Star Ointment with Soothing Aloe"
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206:. Later, he founded Quaker Products from his home in
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202:, Texas, to accept a sales director position with
167:. Whitehead's father, Dan, was a third-generation
261:, and oil and developed a unique abstract style.
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320:. February 25, 2007. p. 13A. Archived from
130:(October 31, 1916 – February 22, 2007) was a
190:Whitehead began his sales career with the
121:June, Gail, Henry, and Kathryn Whitehead
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349:. bluestarointment.com. Archived from
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425:20th-century American businesspeople
165:Daughters of the American Revolution
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264:Whitehead spent his later years in
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309:"Robert George Whitehead Obituary"
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460:People from Corpus Christi, Texas
450:People from Fort Morgan, Colorado
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221:from eczema to insect bites,
95:; Marketed Blue Star Ointment
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455:Businesspeople from Houston
114:Daniel Whitehead (deceased)
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430:People from Laredo, Texas
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128:Robert George Whitehead
118:Patricia "Treecy" Leigh
20:Robert George Whitehead
151:Whitehead was born in
317:Laredo Morning Times
181:Pottawattamie County
192:Gail Borden Company
353:on October 3, 2011
204:Amalie Oil Company
116:Danielle W. Snider
327:on March 20, 2012
161:Revolutionary War
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58:February 22, 2007
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36:October 31, 1916
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355:. Retrieved
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331:September 6,
329:. Retrieved
322:the original
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60:(2007-02-22)
440:2007 deaths
435:1916 births
282:San Antonio
270:Webb County
153:Fort Morgan
111:7 children:
93:Businessman
81:Nationality
70:Webb County
40:Fort Morgan
419:Categories
288:References
255:watercolor
243:Fort Worth
173:auctioneer
140:television
32:1916-10-31
385:Biography
227:jock itch
215:psoriasis
147:Biography
136:first-aid
397:Colorado
357:April 2,
278:Virginia
239:salesman
223:ringworm
157:Colorado
108:Children
84:American
44:Colorado
371:Portals
259:acrylic
219:itching
208:Houston
177:Oakland
266:Laredo
235:German
229:, and
169:cattle
100:Spouse
66:Laredo
409:Texas
325:(PDF)
312:(PDF)
132:Texas
74:Texas
359:2012
333:2011
185:Iowa
55:Died
26:Born
268:in
194:in
179:in
48:USA
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