125:, a photographer for Benetton who contributed to many of its shocking advertisements, said, regarding the advertisement he created of a man dying from AIDS, that he wanted "to use the forum of poster advertising to make people aware of this tragedy at a time when no-one dared to show AIDS patients."
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has come under particular scrutiny for the use of shock advertisements in its campaigns, leading to public outrage and consumer complaints. However, several of
Benetton’s advertisements have also been the subject of much praise for heightening awareness of significant social issues and for “taking a
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generally regarded as one that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals". It is the employment in
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406:"Federal Constitutional Court Rejects Ban on Benetton Shock Ads: Free Expression, Fair Competition and the Opaque Boundaries Between Political Message and Social Moral Standards."
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Other shocking advertisements released by
Benetton include an image of a duck covered in oil (addressing issues of oil spillage and the cleanliness of oceans), a man dying of
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issue, goods, or services. Shock advertising is designed principally to break through the advertising “clutter” to capture attention and create
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Shock rock is a wide umbrella term for artists who combine rock music with elements of theatrical shock value in live performances.
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Shock value is also used in the art world either by commenting on real world situations or expressing oneself (ranging from
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stand” against infringements on human rights, civil liberties, and environmental rights.
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Journal of
Advertising Research 43 (2003): 268-280. Page 268, Retrieved January 22, 2008
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Shock value is also popular in hip hop music, and sometimes under the genre of
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was arguably the first shock rocker. After the success of his 1957 hit "
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This article is about the psychological effect. For other uses, see
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10 Pieces of
Shocking Art - Are They Still Shocking?|Widewalls
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and other injustices, or discouraging smoking among teens).
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German Law
Journal No. 1 (2001) Retrieved January 26, 2008
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Can Art Still Shock? - Interactive
Feature - NYTimes.com
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Art
Scandals That Will Not Be Soon Forgotten|Widewalls
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ANZCA (2004): 1-10. Page 1, Retrieved
January 23, 2008
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of "graphic imagery and blunt slogans to highlight" a
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16:Potential to provoke a sharp negative reaction
242:) to the point of criticism and controversy.
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426:"A Big Disease with a Little Name"
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204:. Three notable examples are
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531:Communication of falsehoods
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444:. Routledge. p. 415.
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438:Edward M. Komara (2006).
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292:Cinema of Transgression
143:Screamin' Jay Hawkins
133:Further information:
395:Dahl 2003, p.268-270
147:I Put a Spell on You
526:Artistic techniques
536:Tabloid journalism
521:Popular psychology
411:2007-12-12 at the
382:2007-09-14 at the
214:Tyler, the Creator
210:Insane Clown Posse
482:Provocative|Artsy
404:Zumbansen, Peer.
375:Waller, David S.
302:Yellow journalism
287:Transgressive art
257:Exploitation film
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63:Shock advertising
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312:High culture
252:Black comedy
239:Irréversible
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230:to the 2002
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151:Alice Cooper
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31:shock factor
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307:Low culture
227:Piss Christ
80:advertising
76:advertising
27:Shock value
515:Categories
457:2008-12-04
333:References
327:Censorship
277:Shock site
272:Shock jock
267:Mondo film
232:Gaspar Noé
202:horrorcore
193:, and the
135:Shock rock
363:bbc.co.uk
317:Modernism
159:Rammstein
96:seatbelts
428:1 (1997)
409:Archived
380:Archived
246:See also
235:art film
191:Slipknot
183:GG Allin
171:W.A.S.P.
163:Iggy Pop
129:In music
195:Misfits
39:disgust
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220:In art
206:Eminem
104:racism
47:anger
43:shock
446:ISBN
212:and
175:GWAR
167:Kiss
119:AIDS
109:The
92:buzz
51:fear
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