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201:. By May 1987, Slice held 3.2 percent of the soft drink market. One year later, it had fallen to 2.1 percent and was below 2 percent in June 1988. By 1988, the juice content had been reduced (packaging now said "with fruit juices" instead of "10% fruit juices"), the slogan was changed to "Either you got it or you don't", and the Apple and Cherry Cola flavors had been discontinued.
190:. Its distinguishing characteristic at the time was that it contained 10% fruit juice. A diet version was introduced in 1985. The line was expanded in 1986 with Mandarin Orange, Apple, and Cherry Cola flavors, including diet versions of each. Advertisements during this era featured the slogan "We got the juice".
45:
219:
The first two can and bottle designs featured a solid color related to the flavor of the drink. These were replaced in 1994 with black cans that featured colorful bursts related to the flavor of the drink, along with slicker graphics. More new flavors were made available during this era, including Dr
364:
By 2018, New Slice
Ventures LLC had acquired the Slice trademark portfolio in the United States and Canada, and was working with Revolution Brands, Dormitus Brands and Spiral Sun Ventures, to re-launch a lower-sugar, lower-calorie beverage sweetened only with USDA-certified organic fruit juice.
224:. In 1997, the cans became blue with color-coordinated swirls. The Mandarin Orange flavor was reformulated around this time as an "Orange Citrus" flavor with the new slogan, "It's orange, only twisted." It would subsequently be reformulated again as just Orange Slice.
602:
396:. In late 2022, New Slice Ventures re-branded the product in a "retro-style," and released four new flavors: Orange, Lemon-Lime, Cherry and Berry. The product is available in a variety of retail stores, as well as on the brand's website.
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By 1990, the packaging had been redesigned, and the juice content dropped entirely. The line of flavors was also expanded again, this time with flavors more similar to competitors like
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368:
In
December 2018, New Slice Ventures announced that its new Slice-branded products had become available for wholesale pre-order in four flavors:
1707:
216:
in international markets where PepsiCo has the rights to the latter brand. Lemon Lime Slice used the slogan "Clearly the One" during this era.
155:
brand) but discontinued by PepsiCo in North
America in the late 2000s. Slice was reintroduced in the United States and Canada as a brand of
271:
Slice was discontinued by PepsiCo at an unknown date in the United States between the late 2000s to early or mid 2010s, no longer being on
260:
in 1993 as a mango flavored drink and quickly went on to become a leading player in the category. In India, 'Slice Mango' is promoted by
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Slice was a big success upon release, inspiring other juice-infused drinks based on already existing juice brands, such as Coca-Cola's
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As of 2009, Slice (orange, diet orange, grape, strawberry and peach flavors) was available solely from Wal-Mart Stores.
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17:
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Slice becomes the thickest mango drink in India; Unveils a new brand campaign featuring brand ambassador
Katrina Kaif
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805:"Slice is back: once-popular soft drink will be rebooted as low-calorie drink sweetened with fruit juice"
208:, including Strawberry, Pineapple, Fruit Punch, and Grape. Slice advertising in the early 1990s featured
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231:, which became a national brand in 2003. The rest of the Slice line was replaced in most markets by
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In 2022, New Slice
Ventures listed four new flavors of natural soda as available on its
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stores, Slice ONE was available in orange, grape and berry flavors, all sweetened with
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by "New Slice
Ventures LLC", which acquired the trademark rights in those countries.
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The original Lemon Lime Slice was introduced in 1984 as a replacement for
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In the summer of 2000, lemon-lime Slice was replaced in most markets by
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645:"Slice Delivers Sparkling Water Splashed with Organic Fruit Juice"
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It appears to have been replaced in the PepsiCo product line with
238:
In early 2006, Pepsi resurrected the Slice name for a new line of
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830:"Revolution Brands releases Slice range of sparkling water in US"
671:"'80s Soda Brand 'Slice' Is Back - But It's Completely Different"
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408:; the juice content was reduced by 1988 and eliminated by 1990.
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754:"1990 - Lemon Lime Slice - Pencil (with Fido Dido) Commercial"
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7-Up / Slice - "Fido Dido" commercial side-by-side comparison
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Slice (1986–1988, discontinued following the introduction of
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Slice was also reintroduced in India by PepsiCo in 2008 as a
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Slice (1997, replaced
Mandarin Orange in regular and diet)
166:-flavored fruit drink where it is currently advertised as
2118:
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537:
460:
Lemon-lime Slice (original flavor) (1984–2000; replaced
30:
This article is about a soft drink. For other uses, see
903:- A 1997 commercial marketing the reformulated Slice.
621:"Slice bets on nostalgia factor with summer relaunch"
282:, the successor to Sierra Mist, as of January 2023.
2601:
2537:
1897:
928:
502:in regular and diet, caffeine was also added)
268:. Slice mango is also available in Pakistan.
2551:
692:
690:
609:on PepsiCo India (press release), 27-02-2020
212:, a character associated with US competitor
909:Press Release Announcing New Slice Products
2640:Products and services discontinued in 2009
2544:
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1904:
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242:called Slice ONE. Marketed exclusively at
884:(U.S. and Canada), New Slice Ventures LLC
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151:and introduced in 1984 (to replace the
14:
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1911:
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1885:
1744:500 Park Avenue (Pepsi-Cola Building)
916:
726:
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619:Siegner, Cathy (February 14, 2018).
590:
468:, discontinued with introduction of
404:Originally, the drink contained 10%
197:orange soda and Cadbury Schweppes's
803:Trotter, Greg (February 12, 2018).
24:
1834:Produced under a partnership with
669:Pomranz, Mike (December 5, 2018).
25:
2661:
2650:Food and drink introduced in 1984
866:
1865:
1856:
1855:
1534:
729:"Slice: Case Study of a Setback"
727:Levin, Doron P. (15 July 1988).
296:
52:
43:
1764:List of assets owned by PepsiCo
851:
822:
764:from the original on 2021-12-21
2237:List of lemon-lime soda brands
796:
775:
746:
720:
637:
612:
275:'s "Product Locator" website.
13:
1:
583:
836:. 2018-12-06. Archived from
498:Slice (late 1990s, replaced
285:
7:
2645:Products introduced in 2018
2625:Products introduced in 1984
1627:D'Angelo Grilled Sandwiches
942:
147:originally manufactured by
102:; 40 years ago
10:
2666:
1849:Fruit juices under license
510:Slice (India and Pakistan)
486:Diet Mandarin Orange Slice
399:
338:; 6 years ago
173:
29:
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27:Fruit-flavored soft drink
2553:Dr Pepper-flavored sodas
1794:Leonard v. Pepsico, Inc.
1647:North American Van Lines
1617:California Pizza Kitchen
2375:Dad's Orange Cream Soda
901:Orange Slice commercial
698:"PepsiCo India - Slice"
445:-flavored drink, 1990s)
318:New Slice Ventures LLC
235:in the summer of 2005.
220:Slice, a competitor to
58:Can of lemon-lime Slice
1800:Pepsi, Where's My Jet?
702:www.pepsicoindia.co.in
433:Diet Cherry Cola Slice
256:Slice was launched in
233:Tropicana Twister Soda
182:, and a competitor to
1749:2021 Frito-Lay strike
1652:Wilson Sporting Goods
475:Diet Lemon-Lime Slice
2219:Generic citrus sodas
128:pepsico.com.pk/slice
2610:PepsiCo soft drinks
1474:Scott's Porage Oats
897:(Pakistan), PepsiCo
708:on 14 December 2018
292:
39:
2352:Orange soft drinks
2287:Lemon & Paeroa
2164:Mountain Lightning
2139:Kickapoo Joy Juice
1923:Citrus drink lines
1774:Pepsi Number Fever
893:2022-11-23 at the
809:chicagotribune.com
733:The New York Times
651:. December 5, 2018
649:www.prnewswire.com
605:2022-11-23 at the
483:Slice (1986–1997)
415:Slice (1986–1988)
290:
37:
18:Slice (soft drink)
2597:
2596:
2519:
2518:
2465:Grapefruit drinks
2229:Lemon-lime drinks
1879:
1878:
1723:Donald M. Kendall
1632:East Side Mario's
1530:
1529:
1120:Paso de los Toros
438:Cherry-Lime Slice
428:Wild Cherry Pepsi
362:
361:
134:
133:
16:(Redirected from
2657:
2615:Lemon-lime sodas
2579:Dublin Dr Pepper
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2504:Tangerine drinks
2441:Sprecher Brewery
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1840:Outside the U.S.
1737:Related articles
1728:Steven Reinemund
1718:Alberto Ibargüen
1622:Chevys Fresh Mex
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704:. Archived from
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1754:Chester Cheetah
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2589:SoBe Mr. Green
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2102:Citrus drinks
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1690:Caleb Bradham
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1579:
1577:
1576:Pioneer Foods
1574:
1572:
1569:
1567:
1566:Marbo Product
1564:
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1552:
1551:Duke and Sons
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1459:Pearl Milling
1457:
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1381:Monster Munch
1379:
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1284:Miss Vickie's
1282:
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1105:Mug Root Beer
1103:
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1058:Manzanita Sol
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840:on 2018-12-06
839:
835:
834:FoodBev Media
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546:Slice (1990s)
545:
542:
540:Slice (1990s)
539:
536:
534:Slice (1990s)
533:
530:
528:Slice (1990s)
527:
524:
522:Slice (1990s)
521:
518:
516:Slice (1990s)
515:
512:
509:
506:
501:
497:
496:Orange Citrus
494:
491:
488:
485:
484:
482:
479:
474:
473:
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467:
466:United States
463:
459:
457:Slice (1990s)
456:
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451:Slice (1990s)
450:
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309:Organic juice
307:
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55:
50:
46:
41:
33:
19:
2620:Citrus sodas
2472:Citrus Blast
2430:
2306:
2252:Bitter lemon
2077:
2033:Mountain Dew
1814:
1798:
1449:King Vitaman
1439:Cap'n Crunch
1421:Propel Water
1371:Uncle Chipps
1334:Burger Rings
1215:Cracker Jack
1182:Sting Energy
1149:
1068:Mountain Dew
953:subsidiaries
853:
842:. Retrieved
838:the original
833:
824:
812:. Retrieved
808:
798:
788:, retrieved
783:
777:
766:. Retrieved
757:
748:
736:. Retrieved
732:
722:
710:. Retrieved
706:the original
701:
678:. Retrieved
674:
664:
653:. Retrieved
648:
639:
628:. Retrieved
624:
614:
549:
514:Passionfruit
403:
367:
363:
305:Product type
277:
270:
266:Katrina Kaif
255:
252:
237:
226:
218:
203:
192:
177:
161:
157:organic food
136:
135:
64:Product type
2635:Soft drinks
2569:Dr. Thunder
2317:Sierra Mist
2302:Quwat Jabal
2277:Green River
2023:Mello Yello
1916:soft drinks
1843:Distributed
1789:Pepsi Stuff
1784:Pepsi Spire
1769:Pepsi Globe
1713:Dina Dublon
1696:Indra Nooyi
1657:Yum! Brands
1561:Lebedyansky
1469:Rice-A-Roni
1431:Quaker Oats
1299:Quaker Oats
1170:Frappuccino
1165:Ethos Water
1145:Sierra Mist
1115:Ocean Spray
470:Sierra Mist
424:Cherry Cola
406:fruit juice
229:Sierra Mist
195:Minute Maid
145:soft drinks
2604:Categories
2390:Green Spot
2008:Jones Soda
1985:Foxon Park
1698:(chairman)
1642:Loft, Inc.
1637:Hot 'n Now
1596:SodaStream
1581:PopCorners
1444:Honey Ohs!
1277:Lay's Stax
1230:Baconzitos
1225:Elma Chips
1083:Baja Blast
1009:Zero Sugar
999:Real Sugar
951:Brands and
844:2018-12-06
790:2023-12-05
768:2020-07-08
680:2024-06-29
655:2024-06-29
630:2024-06-29
584:References
565:Lemon Lime
544:Strawberry
441:Dr Slice (
378:Blackberry
374:Grapefruit
333:Introduced
143:-flavored
97:Introduced
72:soft drink
70:-flavored
2584:Pibb Xtra
2574:Dr. Wells
2564:Dr Pepper
2481:Pelmosoda
2446:Sun Crest
2421:Royal Tru
2411:Orangette
2402:Laranjada
2385:Gold Spot
2365:Aranciata
2292:Lemonette
2272:Fruktsoda
2257:Bubble Up
2144:La Casera
2114:Ale-8-One
2068:Schweppes
2043:Nesbitt's
1940:Big Ben's
1846:49% owned
1759:Cola wars
1692:(founder)
1672:Taco Bell
1667:Pizza Hut
1517:Tropicana
1494:Tropicana
1416:CytoSport
1361:Sun Chips
1324:Smartfood
1304:Rold Gold
1235:Fandangos
1197:Frito-Lay
1160:Starbucks
1026:Concordia
625:Food Dive
526:Pineapple
443:Dr Pepper
394:Cranberry
386:Pineapple
370:Raspberry
291:New Slice
286:New Slice
262:Bollywood
240:diet soda
222:Dr Pepper
210:Fido Dido
168:Tropicana
84:(in Asia)
2360:Appelsín
2337:Upper 10
2267:Dr. Enuf
2184:Sun Drop
2169:Orangina
2124:Heee Haw
2003:Jarritos
1945:Blue Sky
1861:Category
1836:Ekaterra
1816:Pepsiman
1779:Pepsi P1
1571:Matutano
1522:Tropolis
1408:Gatorade
1366:Tostitos
1349:Twisties
1319:Sabritas
1205:Bluebird
1130:Rockstar
1093:LiveWire
1088:Code Red
1036:Lemonade
1016:Aquafina
891:Archived
762:Archived
603:Archived
532:Lemonade
264:actress
2451:Sunkist
2282:Kelluke
2129:Irn-Bru
2048:Pschitt
2028:Mirinda
1935:A-Treat
1871:Commons
1586:Sandora
1502:Copella
1396:Wotsits
1391:Squares
1386:Quavers
1376:Walkers
1356:Stacy's
1339:Nobby's
1329:Smith's
1309:Ruffles
1289:Munchos
1267:Kurkure
1262:Hostess
1252:Funyuns
1220:Doritos
1210:Cheetos
1110:No Fear
1098:Voltage
1063:Mirinda
1041:Mangola
944:PepsiCo
814:25 June
758:Youtube
738:25 June
712:25 June
552:website
464:in the
400:Flavors
351:Website
341: (
325:Country
273:PepsiCo
248:Splenda
244:Walmart
199:Sunkist
174:History
170:Slice.
149:PepsiCo
123:Website
115:Markets
105: (
89:Country
82:PepsiCo
2511:Tanora
2485:Squirt
2477:Fresca
2416:Pakola
2395:Kinnie
2380:Fitz's
2327:Starry
2322:Sprite
2073:Shasta
2053:Ramune
1994:Hank's
1990:Fresca
1965:Cresta
1913:Citrus
1683:People
1556:Duyvis
1294:Oberto
1257:Gamesa
1247:Fritos
1240:Stiksy
1177:Starry
1125:Punica
1053:Lipton
1031:Duke's
571:Cherry
559:Orange
500:Orange
490:Orange
392:&
384:&
372:&
280:Starry
184:Sprite
2456:Zingo
2431:Slice
2406:Oasis
2399:Krest
2370:Bluna
2307:Slice
2297:Citra
2247:Banta
2214:Vault
2204:Limca
2194:Tizer
2189:Surge
2174:Rondo
2109:50/50
2088:Tango
2078:Slice
2063:Schin
1998:Jaffa
1980:Faygo
1975:Fanta
1970:Crush
1955:Brisa
1930:Amrat
1704:(CEO)
1591:Simba
1512:Naked
1479:Toddy
1464:Quisp
1344:Toobs
1314:Sabra
1272:Lay's
1150:Slice
1140:Shani
1021:Brisk
1004:Twist
974:Pepsi
969:Bubly
961:Pepsi
888:Slice
579:Slice
577:Berry
573:Slice
567:Slice
561:Slice
520:Peach
508:Mango
455:Grape
449:Punch
413:Apple
390:Apple
382:Mango
315:Owner
258:India
206:Crush
164:mango
141:fruit
137:Slice
78:Owner
68:Fruit
38:Slice
32:Slice
2495:Wink
2490:Ting
2436:Solo
2426:Sisi
2342:Yoli
2332:Teem
2312:Solo
2242:7 Up
2199:Urge
2134:Kick
2093:Vess
2083:Suso
2038:Nehi
2018:Lift
1960:Club
1950:Boga
1822:Pilk
1662:KFC
1507:Dole
1454:Life
1187:Teem
1155:SoBe
1135:7 Up
1073:Diet
994:Next
984:Jazz
979:Diet
816:2018
740:2018
714:2018
462:Teem
388:and
343:2018
336:2018
328:U.S.
214:7 Up
188:7 Up
186:and
180:Teem
153:Teem
118:Asia
107:1984
100:1984
92:U.S.
2179:Ski
2154:MDX
2119:dnL
2013:Kas
1078:Amp
1048:Kas
989:Max
538:Red
2606::
832:.
807:.
760:.
756:.
731:.
700:.
689:^
673:.
647:.
623:.
592:^
554::
472:)
430:)
380:,
376:,
250:.
2545:e
2538:t
2531:v
1905:e
1898:t
1891:v
936:e
929:t
922:v
847:.
818:.
771:.
742:.
716:.
683:.
658:.
633:.
345:)
109:)
34:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
