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240:. Stahlberg was the most well known of these Scandinavian large scale promotional model producers for cars through the 1980s, whereas Finnish Emek Muovi was known for trucks. Nyrhinen Ky was another similar Finnish producer that made VWs and Toyotas, though it is uncertain if these were made specifically as promotionals, and uncertain if they were Stahlberg tooling.
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Some
Stahlbergs, like the Mercedes W123 wagon and Saab-Lancia 600, were produced in the 1990s in Estonia by Norma, either by company contract or from original dies used by a separate company. These models were made of the similar soft plastic, and had similar undetailed chassis simply molded "Made in
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Around this time
Stahlberg was apparently taken over by Emek Muovi, another Finnish plastic model maker, known for its trucks in 1:20 scale. Emek had either previously also made Volvo models similar to Stahlberg or, more likely, took over Stahlberg's dies and continued production. Post 1990, however,
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Models include precise replication of proportions and detail of actual vehicles, including accurate moldings, logos, and name scripts. Tires are not rubber, but are made of the same type of plastic as body and chassis, though black with accurately cast wheels. Models often have mud flaps behind rear
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While other
European car makers preferred the manufacturing of promotional models made out of diecast zamac in 1:43 OR 1:35 scale, it seems Finnish companies were unique in Europe by producing – often promotional models – in larger scales and in plastic. Both of these traits were similar to American
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Interior and chassis detail is often simpler than seen in US promotionals. Chassis usually have no detail, are plain, and simply say "Made in
Finland", but some carry promotional advertising statements relating to the real car, like "Exceptional roadholding", "High standard of safety", or "Swedish
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of traditional
American promotional models. Thus, Stahlbergs are prone to fewer cracks and breaks, yet are easier to scratch – similar to other toy vehicles made in softer plastics. Models are molded in various colors and unpainted. Streaks of darker or lighter color are commonly found through the
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series. Models were produced in 2-door, 4-door, and station wagon versions. Some models from earlier years are now getting rather hard to find, like the 144 sedan from the late 1960s which featured a bit better detail than later models and 'knobbier' tread tires. These early Volvos like the 164 or
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in Europe and the U.S., models were produced from about 1965 to about 1990. Usually
Stahlbergs were packaged in a clear plastic bag (poly-bagged), though later models did come in blue and white boxes. One writer reminisces that when at the Volvo dealer with his father as a child, he remembers the
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Though Volvo and Saab were the most common
Stahlberg clients, a perusal of eBay and other websites shows a few other vehicles were also contracted and appear to have been promotional in nature. One example was the 1979 Mercedes-Benz 300 Touring (station wagon). Others were a
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wheels that swing (and are often are lost from play). Rather odd, and rarely seen on other miniatures of any type, are headlights often molded in white plastic as opposed to clear lenses. This may be the single most recognizable trait of the brand.
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Models can frequently be found on eBay and are popular sellers, commanding anywhere from US$ 30 to US$ 100. Around 1977, in honor of Volvo's 50th
Anniversary, Stahlberg produced a 1927 Volvo OV4 Jakob plastic model for dealers, produced in 1:20 scale.
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The most common scale of models was 1:22 (about 9 inches long), however 1:32 (about 5 inches long), 1:25, 1:18, and a larger 1:12 scale (about 18 inches long) were also produced.
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Stahlberg made some of its Volvo and Saab models in slightly brighter toy-like colors for the
British distributor, O. G. Plasto. These were packaged in colorful boxes.
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Older
Stahlbergs from the 1970s were cast in a solid color plastic while later ones had a metallic effect along with swirls and streaks in the plastic.
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the SAAB 99 had lovely two piece wheels with unpainted rims and the silver hubs. Later wheels were accurate single cast copies of the actual designs.
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between 1:18 and 1:25. Stahlberg mainly molded cars from the 1960s to about 1992, though its modern counterpart, Emek continues to make truck models.
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358:. 1979. By the Editors of Consumer Guide. New York City: Beekman House (Crown Publishers). pp. 42-3.
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Stahlberg vehicles were pre-assembled promotional models. Available mainly through
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models often would be "hanging on the pegboard behind the service desk".
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Miniature Curbside Classic: 1983 Volvo 245GLT Promotional By Stahlberg
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Other Finnish companies producing similar sized plastic models were
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378:. 2013. Diecast Oddities - The Bickford Diecast Research Center.
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Stahlbergs were produced in a softer, somewhat more flexible,
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Some standard Swedish models produced by Stahlberg were the
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Emek was more known for its plastic trucks in 1:25 scale.
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was a Finnish company producing promotional plastic
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Volvo FH16 Globetrotter Timber Truck by Emek-Muovi.
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184:in rally and non-rally form, and a 1978 DAF
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321:"Promo Cars, Made in Finland 1960's-1990's"
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339:"Volvo 245 by Stahlberg for O.G. Plasto"
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144:series (DAFs). Saabs produced were
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188:(the Dutch car maker purchased by
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310:. Curbside Classic website.
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161:Details and model variety
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219:European promotionals
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306:Klockau, Tom. 2012.
395:Toy cars and trucks
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400:1:25 scale models
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325:fintoys.com
249:polystyrene
194:Saab Sonett
94:Nyrhinen Ky
410:Model cars
389:Categories
356:Model Cars
289:References
285:Estonia".
260:quality".
198:Corolla DX
86:KMS Myynti
74:Emek Muovi
21:model cars
252:plastic.
17:Stahlberg
186:Volvo 66
178:Saab 600
132:series,
128:series,
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82:Hot Toys
43:SAAB 900
345:. 2013.
202:Saab 99
176:sedan,
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238:Jo-Han
200:. The
98:Plasto
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33:scales
236:, or
210:polis
190:Volvo
90:Muovo
78:Ju Ju
29:Volvo
360:ISBN
204:and
154:9000
70:Aren
27:and
25:Saab
234:MPC
230:PMC
226:AMT
206:900
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134:700
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