224:. The two different tasting beers were known as Steinlager Blue or Steinlager Green which related to the colour of the bottle or can it came in (although Steinlager Blue was sold in a brown bottle). Steinlager Blue was discontinued in the later 1990s, leaving just Steinlager Green which then dropped the green from the name. Note the only reason Steinlager Blue & Green tasted different was the bottle colour. Beers bottled in green or clear bottles degrade under UV light. Both Steinlager beers were brewed in the same vat.
132:, threatened to cut international beer imports as part of his "black budget" and challenged New Zealand's brewers to "come up with an international-style lager beer". Lion (then New Zealand Breweries) produced a beer the following year named Steinecker, named after the company whose equipment the beer was made in. The beer's name was changed in 1962, not in response to a challenge from the Steinecker company, but to distinguish it from
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On the first of June 2007 Steinlager Pure was released in the New
Zealand market. Steinlager "Pure" and Steinlager "Classic" are now sold alongside each other, with Steinlager Pure positioning itself at the premium end of the beer market. It is marketed with
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Steinlager Edge was a mid-strength, low-carb variant of
Steinlager. It is made from the same hops as Classic and Pure but has an alcohol content of just 3.5% compared to 5.0%. It was discontinued in 2013 due to poor sales.
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and an
American consultant suggested that to become successful the company should change the colour of their bottles to match that of other premium beers. As a result, the original brown bottle colour was changed to green.
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In 2006, Steinlager provided sponsorship to specific USA Rugby Union teams, including Media Rugby
Football Club and York/Lancaster Rugby Football Club, as part of a US marketing campaign.
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Steinlager is actively involved in sponsorship of major New
Zealand sports teams, probably the most high-profile rugby team in the world, the New Zealand
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In 1991, another beer bearing the
Steinlager name was introduced. Steinlager Blue was marketed using an advertising campaign featuring
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581:'s defending boat Stars & Stripes, also known as Young America, 5-nil in the finals' series. Steinlager, along with
160:, yeast and water. The entire Steinlager range of beer is not gluten-free, and isn't considered suitable for those with
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team, have had the support of
Steinlager since 1986. Steinlager is also the current presenting sponsor of the
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In 2016, Steinlager Tokyo Dry was introduced as "New
Zealand raw ingredients meet Japanese brewing mastery".
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Introduced in 2006, Super Cold is simply
Steinlager Classic served at 0 degrees
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Steinlager was involved in yacht racing with the maxi-ketch
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Introduced in 2000 as a low alcohol variant of
Steinlager.
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According to Steinlager, the Steinlager Pure beer contains
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642:New Zealand Breweries History: Steinlager Brewery
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621:Steinlager Pure: Best Beer ā M2 Best Awards 2007
593:, formed the "family of five" major sponsors of
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686:"Is Steinlager beer gluten-free?"
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727:Damien Venuto (12 April 2019).
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297:Steinlager Premium Light
124:In 1957 the New Zealand
647:19 October 2006 at the
546:IRB Sevens World Series
923:Chelsea Sugar Refinery
714:"Steinlager Tokyo Dry"
573:" boat, which won the
1051:Goody Goody Gum Drops
999:Spaceman Candy Sticks
994:Rainbow Confectionery
802:Brands of New Zealand
358:Steinlager Super Cold
353:Steinlager Super Cold
841:Lemon & Te Aroha
755:More Steinlager info
475:Steinlager Tokyo Dry
470:Steinlager Tokyo Dry
84:(sometimes known as
1133:Beer in New Zealand
1086:Lewis Road Creamery
626:18 May 2010 at the
591:Telecom New Zealand
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168:Steinlager variants
126:Minister of Finance
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836:Lemon & Paeroa
767:Steinlager website
745:Steinlager History
733:New Zealand Herald
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222:The Blues Brothers
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86:Steinlager Classic
19:Steinlager Classic
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1128:Kirin brands
1030:Big Ben Pies
1025:Jimmy's Pies
1004:Tangy Fruits
974:Fruit Bursts
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867:Double Brown
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693:. Retrieved
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668:. Retrieved
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575:Americas Cup
569:with their "
554:Steinlager 2
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480:Manufacturer
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423:Manufacturer
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363:Manufacturer
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307:Manufacturer
287:Willem Dafoe
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238:Manufacturer
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201:Discontinued
183:Manufacturer
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33:Manufacturer
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1138:Beer brands
1009:Whittaker's
953:OOB Organic
928:Cookie Time
831:Foxton Fizz
824:Soft drinks
577:by beating
571:Black Magic
559:Peter Blake
538:Rugby Union
529:Sponsorship
148:Ingredients
102:East TÄmaki
1122:Categories
877:Steinlager
665:Steinlager
608:References
535:All Blacks
490:Introduced
433:Introduced
373:Introduced
342:Light beer
317:Introduced
248:Introduced
193:Introduced
96:brewed by
82:Steinlager
49:Introduced
1107:No Frills
1056:Jelly Tip
1039:Ice cream
808:Beverages
958:Wattie's
948:Mainland
872:Lion Red
645:Archived
624:Archived
585:, ENZA,
134:Heineken
106:Auckland
1061:Trumpet
1018:Savoury
989:Pascall
984:Minties
943:Le Snak
860:Alcohol
695:22 June
670:22 June
544:of the
407:Celsius
120:History
92:-style
88:) is a
1081:Anchor
979:Jaffas
661:"Pure"
583:Toyota
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116:beer.
114:export
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1074:Dairy
1046:Fruju
851:Wests
815:Primo
518:lager
511:Style
458:Lager
454:Style
398:Lager
394:Style
338:Style
273:Lager
269:Style
213:Lager
209:Style
90:lager
74:Lager
70:Style
42:Kirin
1102:Pams
911:Food
697:2022
672:2022
589:and
587:TVNZ
506:5.0%
493:2016
484:Lion
449:3.5%
436:2009
427:Lion
389:5.0%
376:2006
367:Lion
333:2.5%
320:2000
311:Lion
289:and
264:5.0%
251:2007
242:Lion
204:199?
196:1991
187:Lion
158:hops
98:Lion
94:beer
65:5.0%
52:1957
37:Lion
100:in
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