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Steve Rubel

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trip on which they parked at local Wal-Marts. The blog, "Wal-Marting Across America", was quite favorable towards Wal-Mart, but the extent of the financial support was not fully disclosed (any RV can park overnight for free at Wal-Mart, but the company also paid for renting the couple's RV, along
197:. While with the firm CooperKatz & Co., he advised clients on using blogs in their business strategy and started his own blog, Micro Persuasion, in 2004. The focus of his blog is the effect of blogging on the public relations industry. 288: 217:
and other fees). As the firm's blogging expert, Rubel was a focus of some of the criticism, but he said he was not personally involved in the project. On March 7, 2008, Rubel was interviewed on the
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public relations firm in February 2006, to help it use blogs more effectively. The firm later came under criticism when one of its clients,
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This article is about the blogger and public relations executive. For the nightclub entrepreneur, see
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Ives, Nat. "Madison Avenue Ponders the Potential of Web Logs".
225:. He explained how blogs are now a part of the political game. 214: 67:
from the article and its talk page, especially if potentially
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This article about a United States businessperson is a
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The Lawrence Herbert School of Communication alumni
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Index

Steve Rubell
biography of a living person
citations
verification
reliable sources
Contentious material
poorly sourced
libelous
"Steve Rubel"
news
newspapers
books
scholar
JSTOR
Learn how and when to remove this message

United States
public relations
blogger
Edelman
Walmart
RV
gas
WBGO
NYT29
"How to Listen Online"
Blogs Will Change Your Business
Wal-Mart vs. the Blogosphere
Micro Persuasion
Interview with Steve Rubel

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