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29:
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malicious and neither Clicks nor TRESemmé consider its racial undertone to be intentional. TRESemmé issued an apology in
September 2020, stating that "the campaign set out to celebrate the beauty of all hair types and the range of solutions that TRESemmé offers" and that "we got it wrong". Commenting
340:
ran an ad showing the text "dull and frizzy" and "dry and damaged" under the portrait of a black model while "fine and flat" and "normal" appeared under a white model. Following an uproar across South Africa against Clicks and TRESemmé, protest action, damage to some Clicks stores by members of the
377:
where they announced
Unilever's decision to remove all its TRESemmé products from all retailers for 10 days as a show of remorse, conduct an internal investigation into the campaign, and take disciplinary action on those involved. The statement also said that the director involved in the campaign
349:
to remove all TRESemmé products, Clicks issued an apology, temporarily closed a number of its stores, suspended staff responsible for approving the advert, pulled all TRESemmé products, and pledged to fill the gap with locally sourced hair care brands.
390:
said that there may be some truth in the TRESemmé ad, noting "The hair that they showed is the hair that looks like what happens when we relax our hair. My hair right now is not natural, it has chemicals, it’s damaged."
228:, a manufacturer of hair and skincare products. The original intention was to only distribute the products of the brand within beauty salons; however, as the product line became more popular, it was marketed to
977:
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As of 2014, a software tool called "PROfiler" on the TRESemmé website allowed consumers to find the right products for their hair. As of 2018, the tool was no longer available.
2089:
373:
also announced their intention to remove all TRESemmé products from their shelves. On
September 10, the EFF released a joint statement with Unilever South Africa on
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The brand spent an estimated US$ 17 million on advertising in 2004. As of 2006, advertisement campaigns included one promoted under "Professional, Affordable".
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In August 2020, TRESemmé was accused of being racist when its marketing campaign at South
African retail chain
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1621:
1030:"TRESemme Looks to Make Mercedes-Benz Fashion Week as Famous for the Hair as It Is for the Fashion"
822:"Clicks hair advert: senior exec resigns, TRESemmé to be removed from shelves, employees suspended"
606:
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928:"Is Thuli Madonsela's stance on Clicks ad an insult or part of the fight? SA divided on this one"
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The TRESemmé brand was launched in 1947 by
Godefroy Manufacturing, and was bought in 1968 by
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company. At that time, the product line was further developed and more products were added.
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TRESemmé creates formulas suited for different types of hair. TRESemmé products include:
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709:"South African retailer Clicks to remove TRESemmé products from shelves over advert"
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1968:
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products first manufactured in 1947 by the
Godefroy Manufacturing Company in
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The intent behind the damaging advertisement is not universally regarded as
2002:
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906:"Joint Statement of The EFF And Unilever On The Tresemme-SA Racist Image"
850:"WOOLWORTHS, PNP LATEST RETAILERS TO PULL TRESEMME PRODUCTS FROM SHELVES"
632:
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TRESemmé created a team called "Runway
Insiders" that included American
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173:, United States. It was named after the renowned hair care expert
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49:
978:"WATCH: Somizi says there is some truth in the Clicks hair advert"
1997:
1979:
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878:"Dis-Chem, Makro latest retailers to pull TRESemmé from shelves"
211:
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It is also sold in drugstores and supermarkets across the U.S.
1948:
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103:
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Unilever
Research & Development Port Sunlight Laboratory
737:"Clicks takes drastic steps, clears shelves of hair product"
345:(EFF), and a call by Minister of Small Business Development
1543:
1303:
1188:
1181:
302:
141:
791:"WATCH: EFF 'fighters' destroy and shutdown Clicks stores"
698:; ciao!; November 25, 2006; retrieved on December 24, 2007
685:; Brandweek; June 28, 2004; retrieved on December 24, 2007
1732:
301:
across the United States, Canada, the United
Kingdom and
411:
403:
2014 in New York in
February, and had been since 2006.
683:
Positioning: TRESemme Hair Line Goes Back To Its Roots
511:
Positioning: Tresemme Hair Line Goes Back To Its Roots
394:
1056:"Cosmopolitan Beauty Awards 2010: Best Hair Products"
764:"Five arrested for destruction at Clicks in Alberton"
585:
International Directory of Company Histories, Vol. 36
399:TRESemmé was the official hair care sponsor of the
331:
1552:
551:"Unilever to Buy Alberto Culver for $ 3.7 Billion"
631:will have its first international release in the
386:on the controversy, black television personality
2187:
1004:"Tresemme Sponsors Fashion Week, Bows FB Group"
903:
1204:
513:; Brandweek; ; retrieved on December 24, 2007
189:) that includes the surname of its namesake.
1110:
1108:
696:"Professional. Affordable." It says it all!
1211:
1197:
549:Nicholson, Chris V. (September 27, 2010).
425:Awards won by the TRESemmé brand include:
113:Godefroy Manufacturing Company (1947–1968)
59:Godefroy Manufacturing Company (1947–1968)
27:
548:
1105:
637:http://www.hbhmagazine.com/brandNews.asp
582:
210:
2188:
2115:William Lever, 1st Viscount Leverhulme
904:@EFFSouthAfrica (September 10, 2020).
239:In 2010, Alberto-Culver was bought by
200:. The TRESemmé brand was purchased by
2005:(except the United States and Canada)
1192:
1144:
2168:
1147:"2011 Readers' Choice Breakthroughs"
16:American brand of hair care products
953:"TRESemmé apologises for Clicks ad"
875:
847:
819:
797:. September 7, 2020. Archived from
395:Mercedes-Benz New York Fashion Week
13:
1080:
1036:. PR Newswire Association LLC 2013
462:Readers' Choice Breakthroughs 2011
297:. TRESemmé's products are used in
14:
2227:
1173:
1153:. Condé Nast 2014. Archived from
1089:. Condé Nast 2014. Archived from
1001:
646:]; retrieved on December 24, 2007
2167:
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2155:
522:
332:South African racism controversy
323:
260:
1138:
1122:. Unilever 2012. Archived from
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1010:. MediaPost Communications 2014
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605:. Unilever 2014. Archived from
487:. Unilever 2014. Archived from
196:was initially marketed only to
1994:VO5 (except the United States)
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341:South African political party
204:in 1968, and then acquired by
1:
525:"Tresemme Marketing Strategy"
466:
378:left the company and country
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215:A bottle of TRESemmé shampoo
7:
2196:Products introduced in 1947
309:from heat damage caused by
87:; 77 years ago
10:
2232:
1971:(except for North America)
1920:(except for North America)
1802:(except for North America)
1786:(except the United States)
1062:. 2014 Hearst Magazines UK
587:. Detroit: St James Press.
485:Hindustan Unilever Limited
401:Mercedes-Benz Fashion Week
219:
2151:
2110:Antonius Johannes Jurgens
2098:
2042:
2016:
1849:Degree/Rexona/Sure/Shield
1809:
1715:
1406:
1375:
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1332:Lipton Teas and Infusions
1291:
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442:Best of Beauty Award 2010
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343:Economic Freedom Fighters
181:respelling of "beloved" (
136:
127:Professional. Affordable.
122:
109:
99:
81:
73:
55:
45:
35:
26:
2034:W. H. Burford & Sons
1864:Campaign for Real Beauty
583:Pederson, Jay P (2001).
157:is an American brand of
2144:Eugenio Minvielle Lagos
2135:Sidney J. van den Bergh
2065:Lipton Institute of Tea
353:National retail chains
2055:Lever Brothers Factory
1322:Gorton's of Gloucester
1083:"Best of Beauty: Hair"
216:
186:
177:. The brand name is a
1455:Hellmann's/Best Foods
1347:United Africa Company
1299:Elizabeth Arden, Inc.
801:on September 27, 2020
307:hair repair treatment
214:
131:Used By Professionals
2206:Personal care brands
2130:Samuel van den Bergh
1126:on December 26, 2014
642:May 1, 2006, at the
347:Khumbudzo Ntshavheni
2140:Simon van den Bergh
2075:Unilever Gloucester
1394:(outside of the UK)
1388:Buavita (Indonesia)
717:. September 9, 2020
681:Bittar, Christine;
627:On August 7, 2012,
509:Bittar, Christine;
491:on October 26, 2014
415:Harley Viera-Newton
305:, particularly for
23:
2201:Hair care products
1790:Seventh Generation
1773:) (brand owned by
1664:Good Humor-Breyers
1248:Hindustan Unilever
1145:Schaffner, Liana.
555:The New York Times
217:
21:
2183:
2182:
2125:Morris Tabaksblat
2012:
2011:
1878:Dollar Shave Club
1711:
1710:
1419:Ben & Jerry's
1360:
1359:
1313:
1312:(Fragrances only)
848:Höffele, Lerato.
609:on April 25, 2015
456:Beauty Award 2011
448:Beauty Award 2011
434:Beauty Award 2010
355:Shoprite/Checkers
152:
151:
2223:
2175:
2171:
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1954:Salon Selectives
1550:
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1529:Sir Kensington's
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1182:Official website
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876:Grobler, Riaan.
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820:Grobler, Riaan.
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291:crème & milk
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56:Produced by
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20:
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2216:Unilever brands
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1446:(except the UK)
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1157:on June 3, 2016
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1116:"Beauty Awards"
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1096:
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1093:on July 1, 2016
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664:
663:. Unilever 2014
657:"Hair Profiler"
655:
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644:Wayback Machine
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523:Keen, Melissa.
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110:Previous owners
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2211:Shampoo brands
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2085:Unilever Leeds
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2080:Unilever House
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2052:
2050:Colworth House
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2029:Margarine Unie
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2024:Lever Brothers
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1771:Persil Service
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1599:Kwality Wall's
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1327:Limuru Tea Plc
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1243:Alberto-Culver
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1174:External links
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1002:Irwin, Tanya.
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295:styling sprays
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255:consumer goods
226:Alberto-Culver
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202:Alberto-Culver
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116:Alberto-Culver
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69:(2010–present)
62:Alberto-Culver
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261:Product range
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167:New York City
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1229:Subsidiaries
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311:hair ironing
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293:, and other
290:
275:dry shampoos
271:conditioners
264:
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230:supermarkets
223:
194:product line
191:
175:Edna L. Emme
154:
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130:
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2120:Paul Polman
2060:Lever House
1854:Dermalogica
1439:Continental
1385:Bru (India)
1278:Philippines
1258:Australasia
1161:October 26,
1130:October 26,
1097:October 26,
1066:October 26,
1040:October 29,
1034:PR Newswire
1014:October 29,
795:NewsLite SA
667:October 29,
633:Philippines
613:October 29,
534:October 26,
495:October 26,
299:hair salons
287:hair sprays
118:(1968–2010)
64:(1968–2010)
2190:Categories
1929:Pears soap
1753:Lever 2000
1696:Dickie Dee
1684:Choco Taco
1669:Good Humor
1642:Paddle Pop
1554:Heartbrand
1514:Pot Noodle
1444:Cup-a-Soup
1263:Bangladesh
599:"TRESemmé"
481:"TRESemmé"
467:References
371:Woolworths
359:Pick n Pay
315:blowdrying
234:pharmacies
82:Introduced
1934:Pepsodent
1918:Mentadent
1870:Evolution
1829:Brylcreem
1659:HB Wall's
1649:Viennetta
1557:Ice cream
1398:Sariwangi
1376:Beverages
1342:Palm Line
1273:Indonesia
1008:MediaPost
932:TimesLIVE
769:TimesLIVE
563:0362-4331
529:Prezi.com
383:purposely
208:in 2010.
187:très-aimé
163:Manhattan
159:hair care
144:.tresemme
104:Worldwide
40:Hair care
2162:Category
1990:Vaseline
1985:TRESemmé
1903:Lifebuoy
1844:Close-Up
1824:Bed Head
1819:Axe/Lynx
1810:Personal
1795:Sunlight
1746:Domestos
1718:products
1691:Popsicle
1679:Klondike
1604:Langnese
1579:GB Glace
1569:Cornetto
1519:Pot Rice
1501:Monumite
1429:Colman's
1392:Horlicks
1283:Pakistan
1221:Unilever
1120:TRESemmé
661:Tresemme
640:Archived
629:TRESemmé
603:Unilever
367:Dis-Chem
267:shampoos
241:Unilever
206:Unilever
179:phonetic
171:New York
155:TRESemmé
67:Unilever
50:Unilever
22:TRESemmé
2174:Commons
1998:Zendium
1980:Timotei
1975:Sunsilk
1924:Noxzema
1893:Impulse
1756:Neutral
1750:Finitex
1738:Comfort
1724:Bio-Tex
1674:Breyers
1632:Streets
1622:Selecta
1564:Calippo
1534:Talenti
1495:Marmite
1434:Conimex
1352:Upfield
1317:Fabergé
1236:Current
914:Twitter
714:Reuters
568:May 14,
375:Twitter
220:History
137:Website
123:Tagline
100:Markets
90: (
74:Country
2101:People
2043:Places
1964:Simple
1959:Signal
1944:Q-Tips
1939:Pond's
1780:Probat
1775:Henkel
1763:Persil
1742:Closan
1728:Breeze
1654:Wall's
1627:Solero
1614:Nogger
1609:Magnum
1524:Rafhan
1509:Pfanni
1490:Maille
1485:Lizano
1460:Hertog
1424:Bovril
1367:Brands
1292:Former
1253:Maille
1151:Allure
1087:Allure
883:News24
827:News24
561:
460:Allure
439:Allure
421:Awards
338:Clicks
279:mousse
269:&
183:French
1969:Suave
1949:Radox
1908:Liril
1898:Lakmé
1883:Hamam
1839:Clear
1834:Camay
1784:Rinso
1716:Home
1594:Kibon
1574:Frigo
1475:Knorr
1465:Kibon
1414:Amora
1268:Ghana
910:Tweet
408:model
363:Makro
249:Dutch
245:Anglo
243:, an
46:Owner
2003:Zest
1859:Dove
1812:care
1800:Surf
1769:and
1544:Unox
1470:Klik
1450:Grom
1407:Food
1304:BiFi
1163:2014
1132:2014
1099:2014
1068:2014
1042:2014
1016:2014
989:2020
964:2020
957:eNCA
939:2020
891:2020
863:2020
835:2020
807:2020
777:2020
750:2020
723:2020
669:2014
615:2014
570:2019
559:ISSN
536:2014
497:2014
453:Elle
410:and
369:and
313:and
303:Asia
283:gels
232:and
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