38:
297:
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economics researcher
Benjamin Edelman published a study showing that sites with TRUSTe certification were 50 percent more likely to violate privacy policies than uncertified sites. Edelman also reported that TRUSTe did not go far enough to punish seal holders that break their rules and was not prompt
344:
entity, against a $ 200,000 penalty. The FTC complaint alleged that from 2006 to 2013, TRUSTe failed, in over 1000 instances, to conduct annual privacy checks on the companies it certified. Consumer organizations, including Center for
Digital Democracy and the
273:
as an official certification provider for the EU Self-Regulatory
Programme for Online Behavioural Advertising. The same year, TRUSTe was named the first approved Accountability Agent for the Asia-Pacific Economic Cooperation's Cross Border Privacy Rules System.
218:, and subsequently launched its EU Safe Harbor Seal Program. The EU-US Safe Harbor was agreed upon by the Department of Commerce and the EU to provide a framework for American companies to comply with European data and privacy standards.
304:
TrustArc's certification subsidiary, TRUSTe, provides privacy dispute resolution services, designed to help oversee consumer requests and complaints regarding the privacy practices of those companies participating in TRUSTe's program.
319:
article in 2002 questioned whether TRUSTe certification could be trusted, noting that "TRUSTe officials often seemed to be covering for their clients" rather than revoking privacy seals for violations.
207:, and Charles Jennings, a software entrepreneur, with the mission of fostering online commerce by helping businesses and other online organizations self-regulate privacy concerns.
187:. The company provides software and services to help corporations update their privacy management processes so they comply with government laws and best practices. Their
1034:
715:
concerning the processing of personal data and the protection of privacy in the electronic communications sector (Directive on privacy and electronic communications)
665:
281:, which extends the scope of the EU data protection law established in 1995 to all foreign companies processing data of EU residents, TRUSTe partnered with the
251:
In 2008, TRUSTe changed its structure from a non-profit industry association to a venture-backed for-profit company, raising its first round of capital from
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issued a partial dissent to the FTC ruling, "because TRUSTe never misrepresented its corporate status," and had informed clients of its for-profit status.
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976:
879:
942:
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announced that TRUSTe had agreed to settle a complaint that it misrepresented to consumers its recertification program, and its status as a
633:
222:
539:
255:. This raised the question of whether a for-profit company would be less stringent on the companies it certifies than a non-profit.
1024:
961:
1039:
487:
977:"Partial Dissent of Commissioner Maureen K. Ohlhausen - In the Matter of True Ultimate Standards Everywhere, Inc. ("TRUSTe")"
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211:
594:
392:
362:
349:, argued for higher penalties and more FTC oversight, but the FTC declined to increase the penalties. FTC Commissioner
278:
1029:
695:
471:
346:
204:
648:"The Cross Border Privacy Rules System: Promoting consumer privacy and economic growth across the APEC region"
237:, joined the organization as executive director. One of her first efforts was to address consumer issues with
372:
927:
410:
Reidenberg, Joel R.; Russell, N. Cameron; Herta, Vlad; Sierra-Rocafort, William; Norton, Thomas B. (2018).
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773:
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and thereafter launched its
Children's Privacy Seal Program. That year, Fran Maier, who had helped build
898:
411:
266:. Maier remained active in the company until 2014, serving variously as president, CEO and board chair.
337:
226:
184:
114:
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263:
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17:
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The same year, TRUSTe's founding executive director, Susan Yamada, who was formerly editor of
488:"Thank you for inviting me today to talk about TRUSTe and our experience with the WHOIS sys"
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8:
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436:
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In 2000, TRUSTe became the first organization to join the Safe Harbor framework of the
921:
747:
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350:
245:
66:
696:"DIRECTIVE 2002/58/EC OF THE EUROPEAN PARLIAMENT AND OF THE COUNCIL of 12 July 2002"
634:"EDAA approves TRUSTe, BPA Worldwide and ePrivacyconsult as Certification Providers"
561:
495:
464:
The
Hundredth Window:Protecting Your Privacy and Security in the Age of the Internet
880:"TRUSTe Settles FTC Charges it Deceived Consumers Through Its Privacy Seal Program"
315:
199:
TrustArc was founded as a non-profit industry association called TRUSTe in 1997 by
56:
412:"Trustworthy Privacy Indicators: Grades, Labels, Certifications, and Dashboards"
859:
838:
562:"Interagency Public Workshop: Get Noticed: Effective Financial Privacy Notices"
252:
241:, which at the time was estimated to comprise 59 percent of all email traffic.
215:
521:
1018:
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120:
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and had been running the company following the departure of its co-founder,
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enough in revoking the seal on companies that violate privacy standards.
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In 2016, in an effort to help companies prepare for the
European Union's
234:
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On June 6, 2017, the company changed its name from TRUSTe to TrustArc.
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to offer free compliance assessments of a company's privacy practices.
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899:"UNITED STATES OF AMERICA FEDERAL TRADE COMMISSION Complaint 1323219"
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230:
200:
97:
37:
509:
The EU-U.S. Privacy
Collision: A Turn to Institutions and Procedures
612:
259:
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or certification of compliance can be used as a marketing tool.
258:
In
November 2009, Chris Babel, former Senior Vice President of
943:"F.T.C. Penalizes TRUSTe, a Web Privacy Certification Company"
296:
540:"LOVE'S LABOR LOST Online matchmaker still seeks love, money"
1007:
675:. Asia Pacific Economic Cooperation Secretariat. p. 4
248:, resigned, though later went on to serve as board chair.
968:
860:"Coupons.com and TRUSTe: Lots of Talk, Too Little Action"
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Lori still serves on its board of directors as chair ...
262:'s worldwide Authentication Services, joined TRUSTe as
331:
183:) is a privacy compliance technology company based in
165:
430:
428:
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595:"Will the Profit Motive Undermine Trust in Truste?"
1035:Self-regulatory organizations in the United States
480:
425:
283:International Association of Privacy Professionals
727:International Association of Privacy Protection.
687:
271:European Interactive Digital Advertising Alliance
1016:
940:
441:. Archive.org: Simon & Schuster. p. xix
983:. Federal Trade Commission of the United States
810:helps efficiently manage privacy inquiries ...
308:
729:"IAPP & TRUSTe GDPR Readiness Assessment"
592:
959:
821:
434:
975:Ohlhausen, Maureen K. (November 17, 2014).
693:
36:
974:
839:"Certifications and Site Trustworthiness"
837:Edelman, Benjamin (September 25, 2006).
666:"APEC CROSS-BORDER PRIVACY RULES SYSTEM"
295:
223:Children's Online Privacy Protection Act
857:
836:
466:. Simon and Schuster Free Press. 2000.
14:
1017:
962:"TRUSTe Finalizes Settlement With FTC"
542:. San Francisco Chronicle. pp. B3
534:
435:Fena, Lori; Jennings, Charles (2003).
858:Edelman, Benjamin (March 18, 2008).
586:
269:In 2013, TRUSTe was approved by the
576:"Privacy group to put seal on spam"
332:Federal Trade Commission settlement
24:
908:. para 1: Federal Trade Commission
363:General Data Protection Regulation
279:General Data Protection Regulation
25:
1051:
999:
941:Wyattnov, Edward (Nov 17, 2014).
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225:Safe Harbor organization for the
203:, then executive director of the
960:Davis, Wendy (March 18, 2015).
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890:
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851:
830:
815:
787:
774:"TRUSTe Transforms to TrustArc"
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720:
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593:Hansell, Saul (July 15, 2008).
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511:, 126 Harv. L. Rev. 1966 (2013)
1025:Internet privacy organizations
822:Boutin, Paul (April 9, 2002).
554:
528:
514:
502:
456:
403:
385:
347:Consumer Federation of America
205:Electronic Frontier Foundation
13:
1:
1040:Companies established in 1997
378:
373:California Privacy Rights Act
824:"Just how Trusty is TrustE?"
795:"Privacy Dispute Resolution"
7:
356:
309:Criticism and controversies
291:
212:U.S. Department of Commerce
78:; 27 years ago
10:
1056:
336:On November 17, 2014, the
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27:Privacy compliance company
522:"Children's Privacy Seal"
221:In 2001, TRUSTe became a
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109:
90:
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62:
52:
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35:
981:Federal Trade Commission
926:: CS1 maint: location (
884:Federal Trade Commission
338:Federal Trade Commission
227:Federal Trade Commission
185:Walnut Creek, California
115:Walnut Creek, California
1030:Politics and technology
776:. TrustArc. Jun 6, 2017
264:chief executive officer
48:TRUSTe Inc. (1997-2017)
301:
538:(February 12, 1998).
419:Washington UL Rev. (6
299:
142:Elizabeth Blass (CCO)
886:. November 17, 2014.
438:The Hundredth Window
368:EU-US Privacy Shield
492:judiciary.house.gov
32:
758:has generic name (
302:
156:Privacy management
139:Tim Sullivan (CFO)
30:
897:Clark, Daniel S.
351:Maureen Ohlhausen
323:In January 2006,
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173:
145:Michael Lin (CPO)
136:Chris Babel (CEO)
67:Internet security
16:(Redirected from
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1008:Official website
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705:. European Union
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636:. July 15, 2013.
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393:"Operating Geos"
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102:Charles Jennings
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564:. 24 July 2013.
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399:. 25 June 2013.
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246:Upside Magazine
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947:New York Times
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599:New York Times
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498:on 2005-02-26.
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987:27 September
985:. Retrieved
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912:27 September
910:. Retrieved
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863:. Retrieved
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842:. Retrieved
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804:27 September
802:. Retrieved
799:TrustArc.com
798:
789:
778:. Retrieved
768:
756:|last1=
736:. Retrieved
732:
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714:
707:. Retrieved
703:EC.Europa.EU
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689:
679:26 September
677:. Retrieved
672:
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628:
617:. Retrieved
607:
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546:28 September
544:. Retrieved
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496:the original
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443:. Retrieved
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189:privacy seal
180:
176:
175:
110:Headquarters
53:Company type
738:14 November
709:14 November
300:TRUSTe logo
235:Gary Kremen
1019:Categories
865:2008-07-03
844:2008-07-03
780:2017-06-07
619:2017-06-07
615:. TrustArc
473:068483944X
379:References
342:non-profit
239:email spam
179:(formerly
129:Key people
445:27 August
231:Match.com
201:Lori Fena
98:Lori Fena
922:cite web
826:. Wired.
748:cite web
733:IAPP.org
673:Apec.org
613:"People"
357:See also
292:Services
260:VeriSign
214:and the
166:trustarc
153:Products
91:Founders
63:Industry
45:Formerly
31:TrustArc
906:FTC.gov
325:Harvard
195:History
161:Website
81: (
73:Founded
57:Private
470:
181:TRUSTe
18:TRUSTe
902:(PDF)
699:(PDF)
669:(PDF)
415:(PDF)
316:Wired
989:2017
928:link
914:2017
806:2017
760:help
740:2017
711:2017
681:2017
652:APEC
580:CNET
548:2017
468:ISBN
447:2017
168:.com
83:1997
76:1997
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
