564:, pay for content created with advertisers in-house to appear in the widgets to increase traffic to their sites. In 2016, the Taboola widget was installed on a site promoting numerous fake news stories and subsequently appeared in several articles originating from the site, including one claiming Muslim nurses were refusing to wash their hands before surgery at hospitals in the United Kingdom. Taboola subsequently confirmed that the site operators had displayed its code without permission and that they had since removed their code from the site. A company spokesperson said that "Taboola has a very clear and strict set of guidelines in terms of both fake news as well as trademark infringement".
502:
33:
264:
244:
224:
204:
181:
451:
459:
referral traffic. Marketers and brands bid for views of their content. Then, an algorithm displays the advertiser's content to certain website users based on the content the user is viewing, the content's length and metadata, the user's history, and other factors. Taboola also has tools for publishers to remove
589:
Independent research conducted in
January 2024 found that hundreds of major brands have their ads displayed on "Made for Advertising” websites, which are websites that are created for the sole purpose of showing ads. Ad tech vendors, including Taboola, claim to be taking steps to avoid placing ads on
390:
reported that the drop in revenue made it harder for
Taboola and Outbrain to continue to make their fixed payments to publishers. In September 2020, Taboola and Outbrain could not agree on revised terms and decided to continue as independent organizations. Taboola CEO Adam Singolda said the merger
383:
The sharp downturn in advertising revenue caused by the coronavirus pandemic in 2020 was felt more keenly by
Taboola and Outbrain due to increasing pushback by advertisers for the low-quality ads being placed by these companies. This market negative dynamic brought back Taboola and Outbrain to the
348:
for video content. The company headquarters were later moved to New York City. Taboola raised $ 1.5 million in funding in
November 2007. This was followed by $ 4.5 million in November 2008 and $ 9 million in August 2011. Additionally, Taboola raised $ 15 million in February 2013. By 2019, Taboola
586:, was awarded the Gold Standard 2.0 Certification by the organization. Some critics have argued that the IAB UK's self-regulatory model and efforts in governmental lobbying may prioritize the interests of its members, which include companies like Taboola, over stricter governmental regulations.
458:
Taboola creates the "Around The Web" and "Recommended For You" boxes at the bottom of many webpages. Additionally, it can recommend relevant content, including video content. Taboola is used by content publishers to encourage users to view more articles on the same site, or to gain revenues for
524:
All On One Site" or "Jeff
Bridges' Magnificent Home Is Beyond Stunning". In May 2013, Taboola founder Adam Singolda said the ads help support a sustainable business model for journalism and the company vets ads before they are displayed. The company has faced criticism for its promoted content
372:, subject to regulatory approval. If implemented, the deal would have combined the internet's two largest content-recommendation companies. The aim of this merger was for the two companies to reach a bigger audience to be more competitive against the advertising activities of companies like
519:
in 2014, "Popular content isn't always good content.", with
Fortune stating that while companies that partnered with Taboola and Outbrain for advertising generally earned significant income from the partnership, the ads recommended by these services "often represent the worst of the Web".
395:" in the previous 12 months. Singolda also said Outbrain “tried to do a deal that was equity only (but less equity), or equity and cash (but less cash) that matched Outbrain’s financial contribution to Taboola." The combined valuation of the called off merger would have been $ 2 billion.
406:, a marketing technology company that operates a retail- and e-commerce-focused advertising network, for $ 800M from Symphony Technology Group. According to the announcement, the company would become Taboola's e-commerce arm following the completion of the acquisition.
529:
articles. According to comments made to the BBC, Singolda has said "The problem is that for everyone who hates one piece of content, many others love it, and click on it... if no one clicked on it, or tweeted about it, then we would remove it."
352:
In 2014, Taboola acquired a
California-based programmatic advertising company called Perfect Market. In February 2015, Taboola raised $ 117 million in a Series E funding round. In May of that year, Taboola announced additional funding from
357:
for an undisclosed amount. In July 2016, Taboola acquired
Convert Media, a recommendation engine for video content. Terms of the deal were not disclosed. In January 2017, Taboola acquired a website
537:'s (BBB) National Advertising Division (NAD) requested that Taboola make it clearer that its recommended links are sponsored by advertisers following a complaint by a rival company,
1286:
402:
at a valuation of around $ 2.6 billion following a merger with special purpose acquisition company ION Acquisition Corp. On 23 July 2021, Taboola announced it was acquiring
361:
firm called
Commerce Sciences, for an undisclosed sum. Commerce Sciences' technology may re-work a website's layout, based on whether a user is more likely to click on a
868:
442:. Yahoo is receiving 24.99% of Taboola's total issued and outstanding shares as part of the agreement, as well as one representative on the Taboola Board of Directors.
2050:
1310:
1659:
1170:
728:
545:(FTC), due to concerns that Taboola's "sponsored content" disclosures "were not sufficiently clear and conspicuous, or easy to notice, read, and understand."
571:
issue for marketers, Taboola's CEO mentioned that the company employed less than 50 people monitoring 30+ languages, and has established partnerships with
470:. The Taboola Choice feature, which was introduced in 2013, added the ability for users to filter out recommendations they do not want to see. An API for
1581:
1396:
2065:
380:. Under the terms of the deal, Taboola would have paid Outbrain shareholders 30 percent of the combined company's stock and $ 250 million in cash.
1061:
2060:
1607:
1980:
1788:
560: – embed widgets from so-called “content-recommendation” companies, including Taboola. Several of those that do not, including
1858:
1195:
349:
was used to provide 450 billion recommendations every month, due to adoption by major news websites, like the IBM-owned The
Weather Company.
842:
1032:
1369:
674:
1908:
548:
A report in September 2016 from the nonprofit ChangeAdvertising.org found that 41 of the top 50 news sites – including
2040:
538:
2045:
1811:
1501:
633:
1932:
1137:
1228:
466:
Taboola serves approximately 450 billion article recommendations each month. It is implemented on a website with a line of
418:. Under the deal, Taboola will exclusively power native advertising on all of Yahoo's digital properties globally, such as
2035:
1261:
2001:
196:
816:
1663:
1475:
736:
946:
629:
2030:
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505:
Taboola is infamous for being one of the most common chum box/clickbait ad providers seen on news websites like
482:, and apps in 2015. In 2017, the company added a Facebook-like scrollable feed of links to articles and videos.
572:
520:
Advertiser-sponsored content displayed through the platform might include articles such as "The World's Cutest
384:
negotiating table. Both companies stated their ad rates dropped by double digits at the start of the pandemic.
1335:
1685:
1633:
1004:"Baidu, China's Leading Search Engine, Makes Strategic Investment In Content Recommendation Platform Taboola"
1711:
920:
896:
414:
On November 28, 2022, Taboola announced that it had signed a 30-year, exclusive commercial agreement with
2055:
2002:"Are Amazon and other ad tech vendors serving ANA members' ads on "Made for Arbitrage" websites in 2024?"
583:
143:
1449:
1837:
1086:
1981:"'Crack cocaine' for publishers: Insiders reveal what they really think about MFA - The Media Leader"
1424:"After Growing Revenue 750% In 2012 And Conquering Video, Taboola Goes After Article Recommendations"
1113:"Publisher adtech startups Taboola and Outbrain merge in $ 850M deal to take on Google and Facebook"
1311:"After going public via a SPAC, Taboola acquires e-commerce marketing network Connexity for $ 800M"
648:
542:
525:
alongside the rest of the native advertising industry, including concerns about the promotion of
386:
154:
147:
136:
534:
479:
1956:
1789:"Better Business Bureau Tells Taboola To Make 'Sponsored Content' Disclosures More Prominent"
972:
439:
185:
1738:
8:
1553:
1450:"Website Recommendation Company Taboola Says It's On Pace To Do $ 250 Million In Revenue"
758:
576:
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785:
604:
514:
345:
325:
71:
1112:
703:
1236:
1203:
1145:
460:
61:
1554:"Taboola Launches An API To Bring Its Content Recommendations To Native Mobile Apps"
1528:"Taboola Now Lets You Filter Out Content Recommendations That You Don't Want To See"
1527:
1003:
490:
The online thumbnail grid ads promoted by Taboola and other similar companies like
256:
1582:"Taboola intros Facebook-style 'news feed' to target mobile users with more links"
358:
1401:
475:
419:
403:
318:
43:
1287:"Israel's Taboola heads to NASDAQ with $ 2.6b valuation after merger approved"
2024:
1762:
1660:"Taboola and Outbrain: Combating a bad reputation (and each other) - Fortune"
1240:
1207:
1149:
474:
was added in December. Taboola started working on extending more features to
423:
329:
108:
51:
590:
MFA sites, but the study found that these efforts appear to be ineffective.
501:
1909:"Taboola Awarded IAB UK Gold Standard 2.0 Certification - ExchangeWire.com"
1171:"Why some of the largest publishers are breaking up with ad tech middlemen"
568:
20:
1838:"'The underbelly of the internet': How content ad networks fund fake news"
843:"Taboola Raises $ 9 Million To Power Video Recommendations Across The Web"
368:
In October 2019, Taboola announced its intention to merge with its rival,
427:
340:
Taboola was founded in 2007 by Adam Singolda. The company was founded in
321:
171:
Taboola Ads, Taboola Feed, Taboola Newsroom, Taboola News, Taboola Trends
332:. It provides "content recommendation" adverts on its partner websites.
1558:
1374:
1370:"Yahoo gets 25% stake in Taboola as part of long-term advertising deal"
1062:"Taboola Acquires Website Personalization Specialist Commerce Sciences"
471:
467:
216:
1859:"Challenging Walled Gardens: Q&A with Adam Singolda, CEO, Taboola"
921:"WEATHER CO. GOES ALL-IN ON 'TABOOLA FEED,' A FACEBOOK NEWSFEED CLONE"
729:"Taboola and Outbrain are battling a bad reputation (and each other)"
599:
526:
450:
362:
1608:"Daily News partners with Taboola to add endless scroll to website"
1196:"How the Tie-Up of Clickbait Giants Taboola and Outbrain Unraveled"
491:
435:
392:
377:
369:
675:"Outbrain, Taboola Make Their Mark on Online Advertising Industry"
1716:
609:
495:
1033:"Taboola steps up in video, buys ConvertMedia for shy of $ 100M"
947:"Taboola acquires Perfect Market, expands into programmatic ads"
869:"Content Recommendation Specialist Taboola Raises $ 15 Million"
521:
415:
399:
373:
341:
57:
32:
1763:"Taboola: The internet firm at the forefront of 'click-bait'"
354:
236:
1397:"Taboola Shares Jump After Yahoo Takes 25% Stake in Ad Deal"
704:"Taboola Raises $ 15M More to Fund International Expansion"
438:, with Taboola Ads also available to buy through the Yahoo
1262:"Taboola heads to Nasdaq as SPAC merger gets green light"
506:
431:
1686:"We need to talk about the internet's fake ads problem"
1632:
Hsu, Tiffany; de la Merced, Michael (25 January 2021).
786:"Taboola Turbo Charges Revision3's Video Uplift by 90%"
398:
On 30 June 2021, Taboola began publicly trading on the
1812:"Publishers Are Rethinking Those 'Around the Web' Ads"
1502:"Publishers Are Rethinking Those 'Around the Web' Ads"
541:. The NAD said it recommended the changes, citing the
295:
1739:"Taboola and Outbrain Said to be Discussing a Merger"
1500:
Maheshwari, Sapna; Herrman, John (October 30, 2016).
817:"Taboola Lands $ 1.5 Million, Powers Video Discovery"
759:"Taboola and Outbrain Said to be Discussing a Merger"
1884:"Who are Top Advertisers and Publishers on Taboola?"
1634:"Taboola, Purveyor of Clickbait Ads, Will Go Public"
1138:"Digital Ad Companies Taboola and Outbrain to Merge"
1136:
Maidenberg, Patience Haggin and Micah (2019-10-03).
1810:Maheswari, Sapna; Herrman, John (30 October 2016).
1336:"Yahoo Takes Minority Stake in Ad Network Taboola"
1499:
391:"failed because of the financial contribution of
2051:Digital marketing companies of the United States
2022:
1809:
1476:"Taboola spices up video advertising with $ 15M"
1055:
1053:
1631:
1677:
630:"Taboola, Inc. 2022 Annual Report (Form 10-K)"
1367:
1050:
1599:
1712:"Content Marketing's Got a Quality Problem"
1394:
1284:
721:
582:In February 2022, Taboola, a member of the
1493:
1467:
1363:
1361:
1135:
890:
888:
672:
579:, and Double Verify to address the issue.
31:
19:For the former semiconductor company, see
1683:
1026:
1024:
1001:
649:"What to know about the 2021 Taboola IPO"
1709:
1703:
1059:
997:
995:
993:
970:
944:
646:
500:
449:
2066:Marketing companies established in 2007
1605:
1358:
1259:
885:
866:
840:
634:U.S. Securities and Exchange Commission
463:and vet ads before they are displayed.
454:Taboola's Facebook-like scrollable feed
2023:
1829:
1579:
1551:
1525:
1519:
1421:
1415:
1193:
1168:
1110:
1030:
1021:
815:Deleon, Nicholas (November 14, 2007).
814:
783:
751:
697:
695:
612:, type of advert often used by Taboola
2061:Israeli companies established in 2007
1835:
1786:
1780:
1473:
1229:"You Will Be Shocked by This Article"
990:
810:
808:
806:
1474:Grant, Rebecca (February 19, 2013).
1447:
938:
834:
584:Internet Advertising Bureau (IAB) UK
409:
1441:
1226:
971:Griffith, Erin (February 4, 2015).
964:
894:
692:
13:
1933:"Taboola Takes On Fake News Furor"
1836:Moses, Lucia (November 28, 2016).
1552:Lawler, Ryan (December 19, 2013).
1060:Marshall, Jack (January 4, 2017).
841:Kincaid, Jason (August 25, 2011).
803:
701:
16:Advertising and technology company
14:
2077:
1684:Temperton, James (May 12, 2017).
1526:Lawler, Ryan (4 September 2013).
1422:Lawler, Ryan (January 18, 2013).
1260:Solomon, Shoshanna (2021-06-29).
1111:Lunden, Ingrid (3 October 2019).
735:. August 18, 2014. Archived from
673:Hirschauge, Orr (19 March 2015).
2041:Companies based in New York City
1285:Zerachovitz, Omri (2021-06-29).
1031:Lunden, Ingrid (July 26, 2016).
945:Griffith, Erin (April 8, 2014).
263:
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180:
179:
1994:
1973:
1949:
1925:
1901:
1876:
1851:
1803:
1755:
1731:
1710:Marshall, Jack (May 16, 2013).
1652:
1625:
1606:Cerullo, Megan (May 24, 2017).
1580:Lunden, Ingrid (May 23, 2017).
1573:
1545:
1388:
1328:
1303:
1278:
1253:
1220:
1194:Haggin, Patience (2020-09-13).
1187:
1162:
1129:
1104:
1079:
1002:Catherine, Shu (May 18, 2015).
913:
860:
784:Carthy, Roi (August 25, 2010).
306:Footnotes / references
2046:Companies listed on the Nasdaq
1957:"Public Affairs Lead | IAB UK"
1087:"Taboola and Outbrain Are One"
973:"Taboola raises $ 117 million"
777:
666:
640:
622:
494:have been referred to also as
1:
1787:Davis, Wendy (May 20, 2014).
867:Wauters, Robin (2013-02-19).
616:
280:
1662:. 2014-08-22. Archived from
1368:Romain Dillet (2022-11-28).
485:
7:
1227:Hsu, Tiffany (2019-10-04).
593:
445:
83:; 17 years ago
10:
2082:
2036:Online advertising methods
1395:Alicia Diaz (2022-11-28).
1169:Joseph, Seb (2022-10-25).
335:
18:
344:and initially provided a
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49:
39:
30:
543:Federal Trade Commission
365:, newsletter, or video.
1354:(subscription required)
1066:The Wall Street Journal
679:The Wall Street Journal
567:In 2018, regarding the
387:The Wall Street Journal
2031:Contextual advertising
535:Better Business Bureau
510:
480:user-generated content
455:
1091:Taboola Press Release
504:
453:
346:recommendation engine
1913:www.exchangewire.com
1200:Wall Street Journal
1142:Wall Street Journal
901:Taboola Help Centre
577:Integral Ad Science
276:Number of employees
118:Number of locations
27:
2056:Israeli inventions
1816:The New York Times
1638:The New York Times
1506:The New York Times
1341:The New York Times
1233:The New York Times
739:on August 22, 2014
605:Native advertising
562:The New York Times
511:
456:
326:technology company
25:
1937:www.mediapost.com
1448:Richards, Katie.
533:In May 2014, the
461:offensive content
410:Yahoo partnership
328:headquartered in
312:
311:
208:US$ −13.6 million
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765:. April 28, 2017
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636:. 13 March 2023.
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160:Lior Golan (CTO)
153:Stephen Walker (
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