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programs of 1960-62. The 5-minute programs were scattered through the program day, five days a week. Crosby's program was aired on CBS twice on Sunday, then Monday-Wednesday-Friday and on alternate weeks, Tuesday-Thursday-Saturday.
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cars in front of the public by radio “saturation.” Thus, five-minute segments were sponsored for news and commentary as well as for entertainment. The other Ford Road Shows featured
Rosemary Clooney, chit chat by
254:. The Ford sponsorship covered 21 shows a week for a total of $ 3.5 million. Rosemary Clooney's Road Shows also employed Buddy Cole and His Trio, which later led to a merger of Crosby and Clooney's shows into
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wrote the scripts and produced the show; and Ken
Carpenter was the commercial announcer. The music was taken from the substantial library of songs recorded with
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It is believed that 286 of these shows were produced for the series, which started Monday, September 2, 1957 and ended Sunday, August 31, 1958.
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The Ford Road Shows were not confined to Bing Crosby exclusively. The advertising technique, devised by the ad agency
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was a 5-minute CBS network radio show broadcast from 1957 to 1958. It included an opening theme, one or two songs by
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These were not live programs but were taped segments put together by Crosby's editor, Murdo MacKenzie.
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20:The Ford Road Show Featuring Bing Crosby
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204:The Ford Show Featuring Bing Crosby
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343:American variety radio programs
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353:1958 radio programme endings
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348:1957 radio programme debuts
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312:"Bing Crosby - Day by Day"
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187:“You’re Ahead in a Ford”
310:Macfarlane, Malcolm.
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256:the Crosby-Clooney
239:J. Walter Thompson
196:Ford Motor Company
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210:, commercials by
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140:September 2, 1957
43:Country of origin
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252:Edward R. Murrow
216:Rosemary Clooney
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137:Original release
126:Recording studio
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286:"BING magazine"
284:Rullman, Russ.
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150:August 31, 1958
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111:Murdo MacKenzie
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248:Arthur Godfrey
234:and His Trio.
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47:United States
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321:February 14,
319:. Retrieved
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295:February 14,
293:. Retrieved
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250:and news by
241:was to keep
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192:Sponsored by
83:and his Trio
63:Home station
35:Running time
358:Bing Crosby
228:Bill Morrow
208:Bing Crosby
176:of episodes
120:Bill Morrow
116:Produced by
108:Directed by
102:Bill Morrow
77:Bing Crosby
53:Language(s)
29:Classic pop
337:Categories
266:References
232:Buddy Cole
154:1958-08-31
144:1957-09-02
98:Written by
81:Buddy Cole
16:Radio show
165:of series
130:Hollywood
88:Announcer
38:5 minutes
222:Overview
73:Starring
152: (
148: –
142: (
57:English
132:, U.S.
25:Genre
323:2016
297:2016
243:Ford
179:286
174:No.
163:No.
67:CBS
339::
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274:^
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168:1
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