36:
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called
Upworthy "the fastest growing media site of all time".It had 8.7 million unique monthly visitors in the first six months,and in November 2013, had a high of 87 million unique visitors in a single month.That month, Upworthy announced a new global health and poverty section of content would join
251:
Originally, Upworthy curators searched the internet for existing content to feature on the site. Once selected as an option, curators brainstormed different headlines and shareable images for the content, and tested it with a small sample of
Upworthy’s visitors before sharing it on the site.
293:, a company that similarly focused on spreading progressive messages through their websites such as good.is. The newsrooms of the two organizations would merge as part of the acquisition. About 20 staffers were laid off as part of the merger.
281:
bias, and simplifying issues that are controversial by nature. Upworthy was accused of laying off one round of writers in 2015, and another in 2016, after an unionization effort by some of the staff. The union involved, the
599:
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Upworthy was ranked as one of the Top 100 Social Brands of 2021 (#38), and one of the Top 50 Brands by Cross-Platform Video
Actions (#34) with 180.6 million and 49.7 million interactions, respectively.
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from
Upworthy, with a publication date set for September 3, 2024.It was created by two senior Upworthy team members, Gabriel Reilich and Lucia Knell, and features 101 stories from Upworthy’s audience.
721:
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In March 2020, Upworthy saw a 65% increase in
Instagram followers and a 47% increased interest in positive content on-site page views as a result of increased interest in positive content during the
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561:"Upworthy Raises $ 4M for Aggregating Virals That Aren't Cat Videos – Liz Gannes – Media – AllThingsD"
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The site popularized a style of two-phrase headlines. It has been criticized for its use of overly
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938:"The Rise Of Clickbait Spoilers: Bloggers Expose What's Behind Upworthy's Histrionic Headlines"
113:
1193:
8:
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714:"How Upworthy Used Emotional Data To Become The Fastest Growing Media Site of All Time"
592:"Upworthy: I Thought This Website Was Crazy, but What Happened Next Changed Everything"
35:
1026:"The News Is Making People Anxious. You'll Never Believe What They're Reading Instead"
907:"Create Your Own Overly Emotional, Click-Baiting Headline With the Upworthy Generator"
745:"Why you should pay attention to Upworthy measuring engagement in 'attention minutes'"
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770:"Upworthy Was One Of The Hottest Sites Ever. You Won't Believe What Happened Next"
688:"Upworthy Was One Of The Hottest Sites Ever. You Won't Believe What Happened Next"
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478:"New media gurus launch Upworthy – their 'super-basic' internet start-up"
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Viral With a
Purpose? Upworthy Finds Serious Web Content Worth Sharing.
968:"Report: Upworthy's Lefty Owners Scared Employees Out of Unionization"
877:"Read this to find out how Upworthy's awful headlines changed the web"
274:
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co-founder John
Johnson, Facebook co-founder and New Republic owner
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225:
197:
626:
26:
208:. Between the two platforms, they reached 100MM people a month.
622:"How Upworthy gets its branded content to outperform editorial"
183:
204:, was an early investor. In 2017, the company was acquired by
407:"The news is making people anxious. You'll never believe why"
379:
241:
448:"New Site Wants to Make the Serious as Viral as the Shallow"
375:"UpWorthy.com WHOIS, DNS, & Domain Info – DomainTools"
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774:
692:
286:, has organized several online "viral" news publishers.
149:
322:
813:"Why Are Upworthy Headlines Suddenly Everywhere?"
1185:
935:
589:
313:GOOD PEOPLE: Stories From the Best of Humanity
535:"The woman behind Upworthy's viral explosion"
216:In October 2012 it raised $ 4 million from
1147:
871:
475:
289:In January 2017, Upworthy was acquired by
171:is a media brand that focuses on positive
262:the site, through a partnership with the
1150:"How to Find and Share Positive Stories"
469:
1199:Internet properties established in 2012
841:
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277:" style, headlines as well as having a
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1005:from the original on November 14, 2023
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404:
1111:"Book Deals: Week of January 2, 2023"
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936:Christopher Zara (11 December 2013).
807:
805:
724:from the original on 14 November 2023
681:
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634:from the original on 15 December 2014
571:from the original on 26 December 2014
1209:2012 establishments in New York City
1148:Vermillion, Stephanie (2024-06-17).
887:from the original on 23 October 2017
854:from the original on 8 November 2013
823:from the original on 18 October 2017
445:
993:Sutton, Kelsey (January 27, 2017).
844:"Viral Content with a Liberal Bent"
842:Kaufman, Leslie (14 October 2013),
654:"Viral Content With a Liberal Bent"
590:Derek Thompson (14 November 2013).
516:from the original on March 30, 2012
458:from the original on March 30, 2012
264:Bill & Melinda Gates Foundation
182:, the former executive director of
13:
1099:
835:
802:
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664:from the original on 22 April 2017
602:from the original on 15 April 2017
488:from the original on March 4, 2014
248:, through its native ad business.
14:
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476:Pilkington, Ed (March 26, 2012),
974:from the original on 21 May 2017
948:from the original on 7 July 2015
917:from the original on 7 July 2015
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190:, the former managing editor of
178:It was started in March 2012 by
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387:from the original on 2017-04-15
132:Eric Pfeiffer (Editor-in-chief)
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506:Gannes, Liz (March 26, 2012),
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446:Carr, David (March 26, 2012),
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284:Writers Guild of America, East
1:
1024:Lorenz, Taylor (2020-04-14).
405:Lorenz, Taylor (2020-04-14).
360:
273:, emotionally manipulative, "
1109:Deahl, Rachel (2022-12-30).
942:International Business Times
255:In June 2013, an article in
7:
1066:"The State of Social Media"
768:Sanders, Sam (2017-06-17).
686:Sanders, Sam (2017-06-20).
318:
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1172:: CS1 maint: url-status (
1133:: CS1 maint: url-status (
1091:: CS1 maint: url-status (
1050:: CS1 maint: url-status (
794:: CS1 maint: url-status (
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218:New Enterprise Associates
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24:
232:, and Reddit co-founder
93:Los Angeles, California
1204:American news websites
76:; 12 years ago
58:News and entertainment
236:. It has worked with
913:. 20 November 2013.
16:American media brand
819:. 8 December 2013.
743:Lowenstein, Fiona.
660:. 14 October 2013.
159:Current status
74:March 14, 2012
21:
1031:The New York Times
970:. 10 August 2015.
848:The New York Times
658:The New York Times
541:on 24 January 2014
452:The New York Times
19:
1115:Publishers Weekly
875:(16 March 2014).
307:In January 2023,
298:COVID-19 pandemic
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63:Available in
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1194:Social media
1157:. Retrieved
1153:
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1007:. Retrieved
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881:the Guardian
880:
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847:
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825:. Retrieved
817:The Atlantic
816:
779:. Retrieved
773:
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752:. Retrieved
748:
738:
726:. Retrieved
718:Fast Company
717:
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697:. Retrieved
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636:. Retrieved
625:
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596:The Atlantic
595:
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539:the original
529:
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482:The Guardian
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451:
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416:. Retrieved
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389:. Retrieved
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295:
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258:Fast Company
256:
254:
250:
230:Chris Hughes
224:, including
215:
202:Chris Hughes
191:
177:
173:storytelling
168:
167:
89:Headquarters
54:Type of site
1009:January 20,
668:28 February
638:21 December
606:21 December
575:21 December
180:Eli Pariser
119:Eli Pariser
1188:Categories
1159:2024-07-24
1120:2024-07-15
1078:2024-08-20
1037:2024-09-04
873:James Ball
781:2024-09-01
754:2024-08-19
699:2024-08-02
565:AllThingsD
545:16 October
418:2024-08-20
391:2016-07-23
361:References
220:and other
140:Max Schorr
114:Founder(s)
81:2012-03-14
1073:MediaPost
858:March 12,
520:April 11,
492:April 11,
462:April 11,
275:clickbait
246:CoverGirl
196:. One of
193:The Onion
1168:cite web
1129:cite web
1087:cite web
1046:cite web
1003:Archived
999:Politico
972:Archived
946:Archived
915:Archived
885:Archived
852:archived
821:Archived
790:cite web
722:Archived
662:Archived
632:Archived
600:Archived
569:Archived
514:archived
486:archived
456:archived
427:cite web
385:Archived
355:Mashable
319:See also
238:Unilever
226:BuzzFeed
198:Facebook
169:Upworthy
150:upworthy
20:Upworthy
1154:Adorama
978:18 July
627:Digiday
311:bought
279:liberal
212:History
79: (
71:Founded
66:English
47:Private
952:6 July
921:6 July
911:AdWeek
891:6 July
827:6 July
728:6 July
186:, and
184:MoveOn
162:Active
129:Editor
1069:(PDF)
380:WHOIS
242:Skype
103:Owner
1174:link
1135:link
1093:link
1052:link
1011:2019
980:2017
954:2015
923:2015
893:2015
860:2014
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796:link
730:2015
670:2017
640:2014
608:2014
577:2014
547:2014
522:2012
494:2012
464:2012
433:link
266:.
152:.com
121:and
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