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advertising services, business consulting and software applications. In 1923, Young and
Rubicam (Y&R) was established by John Orr Young and Raymond Rubicam in Philadelphia. The company moved to New York in 1926 as a condition of securing a contract with the newly formed Jell-O company, and later, to 285 Madison Avenue, which remained the company's location for 87 years.
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Mayo Cat - For the 2024 Super Bowl, VML launched “Mayo Cat” – the latest iteration of
Hellmann’s "Make Taste, Not Waste” campaign to raise awareness of food waste. The humorous campaign features Kate McKinnon, Pete Davidson and an anthropomorphic cat named Mayo Cat aimed at encouraging viewers to use
228:
Wunderman
Thompson was formed in 2018 with the merger of J. Walter Thompson and Wunderman. J. Walter Thompson was founded in 1864 by James Walter Thompson and traces its origins to the Carlton & Smith agency, one of the first known advertising agencies in the United States. J. Walter Thompson
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VMLY&R was formed in 2018 from the merger of VML and Y&R (Young & Rubicam). VML originally launched in 1992 under Kansas City advertising leaders John
Valentine, Scott McCormick and Craig Ligibel, whose initials formed the company's name. The agency offered integrated online and offline
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The World Needs More Santas - VML’s "The World Needs More Santas” campaign for Coca-Cola showcases a city full of Santas to capture the spirit of the holidays and features the song "I Could Be Santa Claus" by
British singer and songwriter Celeste. VML’s Coca-Cola campaign continues the affiliation
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VML is the largest WPP Group agency with more than 30,000 employees located across 64 plus markets. Jon Cook, previously Global CEO at VMLY&R, is CEO, and Mel
Edwards, previously Global CEO at Wunderman Thompson, is President. VML is headquartered across Kansas City, New York and London.
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VML clients include
Unilever, AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company and Wendy's. VML provides client services around three core practices in brand experience, customer experience and commerce.
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was acquired by WPP in 1987. In 1958, direct marketer Lester
Wunderman opened Wunderman, Ricotta & Klein (WRK) and is widely considered to be the creator of modern-day Direct Marketing – a term he first used in 1961.
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is an international marketing and communications company specializing in brand experience, commerce and technology, and customer experience. VML was formed from the merger of
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VML was launched on
October 17, 2023, when international advertising group WPP Group merged agencies VMLY&R and Wunderman Thompson.
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VML employs more than 30,000 employees in 64 markets worldwide with principal offices in Kansas City, New York, and London.
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with the image of Santa Claus in Coca-Cola’s advertising which began in the 1920’s. In 1931, Coca-Cola commissioned
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429:"Y&R: A look back at Young & Rubicam's highlights as agency name is retired | Ad Age"
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654:"Coca-Cola's global Chrissy campaign 'The World Needs More Santas' via Open X lands in Australia"
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613:"Hellmann's new Super Bowl ad will forever change what you hear when cats meow"
458:"Lester Wunderman, Direct Marketing Pioneer and Original 'Mad Man,' Dies at 98"
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339:"WSJ News Exclusive | WPP Merging VMLY&R With Wunderman Thompson"
494:"VML boss on how the network is shaping up 100 days into its mega-merger"
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357:"WPP merges VMLY&R and Wunderman Thompson to form VML | Ad Age"
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This article is about the current VML agency. For its predecessors, see
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557:"Five reasons why... WPP has merged VMLY&R and Wunderman Thompson"
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595:"Kate McKinnon & Mayo Cat Feature in Hellmann's Super Bowl Ad"
576:"Wendy's Moves Its Creative Account From Publicis New York to VML"
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393:"The story of VML: from anti-agency roots to fusion with Y&R"
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Spanier, Robert
Sawatzky & Gideon (November 29, 2023).
632:"Coca-Cola Releases Two Santa-Focused Holiday Short Films"
372:"WPP Merges VMLY&R and Wunderman Thompson to Form VML"
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Hellmann’s Mayonnaise to make new meals out of leftovers.
528:"VMLY&R picks up creative AOR wins from AstraZeneca"
513:"Breyers Ice Cream Partners with VML for Brand Strategy"
668:"Coca-Cola celebrates the spirit of Santa in everyone"
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476:"Agency Performance Review 2024: VML North America"
443:"WPP is merging JWT with Wunderman | Ad Age"
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411:"A brief history of VML and Y&R - AdNews"
135:Jon Cook, CEO & Mel Edwards, President
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209:VMLY&R
203:VMLY&R
182:VMLY&R
131:Key people
125:64 markets
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