325:
441:
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35:
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The second major campaign was launched in the early 1980s in the North
Queensland area after the then general manager of 'XXXX' Pat Holmboe heard of Clinton Howe, a locally well-known council road worker, being able to consume a high quantity of the beer in a short time (approx. 3L in 1 minute or 3/4
315:
Ltd until 2009. It was commonly available in cans in
British off licences and sometimes on tap in British pubs. At 3.7% ABV, the British brewed XXXX was somewhat weaker than most of the Australian variants. Castlemaine XXXX was withdrawn from the UK at the end of June 2009 when InBev's licensing
942:
280:
Brewery since its introduction, and has featured an artist's sketch (later very stylised) of its brewery on the label of beer bottles and cans. In the 1950s the prominent 'XXXX' illuminated sign was erected on the brewery. "XXXX" itself refers to
181:
As well as these, previous beers that are no longer in mass production are occasionally available in small, limited releases at the XXXX Alehouse and
Restaurant, located on the same site as the brewery. In the past, these have included:
932:
114:
The XXXX brand was introduced by
Castlemaine in 1924, and is a throwback to the long-standing tradition of using Xs to indicate the strength of an ale. The brand name also built upon XXX Sparkling Ale introduced in 1878.
388:), on tap (in most Queensland pubs but also to a lesser extent throughout the rest of Australia) and all bottles have twist top lids. Underneath the twist top lids there are trivia questions.
359:
A common nickname used by the military (Australian, passed along to their Allied guests) was "Barbed Wire," as the XXXX has the appearance of the fence product used in the outback.
352:, a former director of the company who started circa 1933. A second theory is that the cartoon is modelled on a well-known dwarf who sold newspapers in the inner city suburb of
432:
in the foreground with the existing extensive railway fencing omitted. Prior labels had steam engines and diesels when those locomotives were more regularly seen in
Brisbane.
26:
754:
907:
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where the company was founded in 1857. The yellow-and-red label still bears the town's name. XXXX has been brewed in the
Castlemaine Perkins
719:
467:
and the QLD, SA, ACT and NT cricket associations. XXXX Gold also sponsors the
Australian V8 Supercars Championship Series as well as the
859:
776:
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324:
881:
363:
gal.). The company was forced to close the campaign within the first few days of T.V. advertising following government pressure.
199:, a less carbonated version of XXXX Bitter released in the 1970s, intended to replicate the unique taste of a beer from a wooden
986:
933:"XXXX Gold negotiates three-year lease for Pumpkin Island on Great Barrier Reef to use as location for promotional events"
440:
749:
348:
hat, who features on the City side of the Fourex
Brewery at Milton. Conceived in 1924, he is said to be modelled after
994:
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1023:
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578:
638:
804:
620:
1033:
976:
917:
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1043:
289:
100:
689:
468:
157:
830:. Dalzell, Tom, 1951-, Victor, Terry., Partridge, Eric, 1894-1979. London: Routledge. p. 91.
137:
marketed under the brand XXXX. When ordering in
Queensland, it is often referred to as XXXX Heavy.
460:
356:
in the late 1920s. The true identity for the inspiration behind the cartoon remains a mystery.
727:
103:). It enjoys wide popularity in the state of Queensland, where it is commonly found on-tap in
1018:
867:
445:
392:
293:
273:
1028:
422:
396:
8:
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108:
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had a limited release in several bars across
Brisbane's CBD, including at the Alehouse.
84:
40:
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841:
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573:
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131:
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The XXXX brand was launched in 1924 by Castlemaine Brewers, named after the town of
161:, a full strength 4.0% ABV low carb beer. Summer Bright is also available with lime.
560:
464:
353:
349:
134:
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In 1992, Castlemaine Perkins was acquired by Australian beverage and food company
998:
426:
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214:
77:
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XXXX's labels generally feature a depiction of the Milton Brewery alongside the
912:
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224:
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741:
McGinness, Mark. "Patrick Charles Mitchell (Paddy) Fitzgerald (1896–1984)".
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457:
345:
150:
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An advertisement campaign from the 1980s and 1990s featured the tagline
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34:
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Most beers under the XXXX label are sold in Australia as 375ml cans (
141:
669:. No. 982. Queensland, Australia. 22 December 1918. p. 10
503:
From 2012 to 2015, XXXX GOLD had a three-year lease on the 15-acre
400:
168:
88:
800:
319:
80:
828:
The new Partridge dictionary of slang and unconventional English
753:. National Centre of Biography, Australian National University.
292:, who in turn were taken over by Japanese beverage conglomerate
341:
200:
665:
332:
312:
210:
146:
73:
336:
Canned and bottled versions of XXXX's two most popular beers
251:, a lower carbohydrate beer which was available at 4.4% ABV.
25:
104:
969:
399:. Whilst not cask-conditioned, as in the case of British
299:
In March 2016, XXXX Bitter was reduced from 4.6% to 4.4%
744:
Fitzgerald, Patrick Charles Mitchell (Paddy) (1896–1984)
480:
series. It involved cricketers from Australia such as
403:, the beer is unpasteurised and delivered by gravity.
391:
XXXX is still being served from wooden barrels at the
368:"Australians wouldn't give a XXXX for anything else."
344:
is Mr Fourex - a jovial cartoon man in a suit with a
522:
213:
brewed from 1915 to 2008, named after the racehorse
734:
238:Other beers that are no longer available include:
1010:
435:
515:to use in advertising and promotional events.
320:Iconography, advertising and brand recognition
99:(now a division of the Japanese-owned company
803:. Lion - Beer, Spirits & Wine Australia.
167:, marketed as an easy drinking full strength
601:. Archived from the original on 3 March 2014
283:a traditional grading system for strong beer
311:XXXX was brewed under licence in the UK by
677:– via National Library of Australia.
825:
687:
477:XXXX Gold Beach Cricket Tri-Nations 2007
439:
331:
323:
1011:
418:is named XXXX, pronounced "fourecks".
149:– 3.5% ABV. XXXX Gold is also a lower
982:XXXX Gold Beach Cricket Official site
740:
882:"Official Sponsors of PBR Australia"
688:Atkinson, James (23 February 2016).
177:, an alcohol free lager at 0.0% ABV.
930:
916:. 27 September 2006. Archived from
908:"Test stars' spin on beach cricket"
245:, a lower alcohol beer at 2.3% ABV.
13:
884:. Pbraustralia.com. Archived from
807:from the original on 13 April 2014
757:from the original on 13 April 2014
750:Australian Dictionary of Biography
14:
1060:
961:
724:The Publican's Morning Advertiser
700:from the original on 10 July 2017
452:XXXX is the major sponsor of the
328:Mr Fourex in a 1920 advertisement
945:from the original on 31 May 2016
866:. 9 October 2007. Archived from
720:"AB InBev axes Castlemaine XXXX"
641:from the original on 27 May 2022
553:
539:
525:
33:
24:
924:
900:
874:
852:
306:
230:In December 2019, the original
123:Currently sold brands include:
819:
793:
769:
712:
690:"Lion cuts ABV on three beers"
681:
653:
627:
591:
579:List of breweries in Australia
1:
726:. 4 June 2009. Archived from
584:
414:series of fantasy novels, an
255:XXXX Gold Australian Pale Ale
931:Tin, Jason (15 March 2012).
436:Sports sponsorship campaigns
7:
635:"Summer Bright – XXXX Beer"
518:
471:' (PBR) Australian branch.
10:
1065:
267:
619:: CS1 maint: unfit URL (
511:, which they turned into
463:. XXXX Gold sponsors the
416:Australian-like continent
55:
47:
32:
23:
826:Partridge, Eric (2006).
469:Professional Bull Riders
261:XXXX Summer Bright Mango
158:XXXX Summer Bright Lager
118:
16:Australian brand of beer
997:8 December 2006 at the
1024:Australian beer brands
461:State of Origin series
449:
337:
329:
171:lager with a 4.2% ABV.
1039:Culture of Queensland
1004:Australian Beers Page
992:The Aussie Beer Baron
789:on 19 September 2006.
446:Eastern Creek Raceway
443:
393:Breakfast Creek Hotel
380:) and 750ml bottles (
335:
327:
274:Castlemaine, Victoria
227:first brewed in 1918.
193:popular in the 1990s.
730:on 4 September 2015.
694:Australian Brew News
484:, England including
423:Ipswich railway line
397:Newstead, Queensland
221:Castlemaine Best IPA
1034:Culture of Brisbane
977:XXXX Island Website
474:XXXX sponsored the
425:, presently with a
316:agreement expired.
97:Castlemaine Perkins
1044:Milton, Queensland
509:Great Barrier Reef
454:Queensland Maroons
450:
376:), 375ml bottles (
338:
330:
41:Milton, Queensland
920:on 10 April 2009.
574:Beer in Australia
547:Queensland portal
303:by volume (ABV).
232:XXX Sparkling Ale
145:, a mid strength
63:
62:
1056:
973:
972:
970:Official website
955:
954:
952:
950:
928:
922:
921:
904:
898:
897:
895:
893:
888:on 13 April 2014
878:
872:
871:
860:"XXXX Gold info"
856:
850:
849:
823:
817:
816:
814:
812:
797:
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790:
788:
782:. Archived from
781:
777:"Tabloid_2.indd"
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738:
732:
731:
716:
710:
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685:
679:
678:
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661:"PERKINS' STOUT"
657:
651:
650:
648:
646:
631:
625:
624:
618:
610:
608:
606:
595:
563:
561:Companies portal
558:
557:
556:
549:
544:
543:
542:
535:
530:
529:
507:on the Southern
498:Sir Viv Richards
465:Queensland Bulls
354:Fortitude Valley
350:Paddy Fitzgerald
135:Australian lager
51:Milton, Brisbane
37:
28:
21:
20:
1064:
1063:
1059:
1058:
1057:
1055:
1054:
1053:
1009:
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999:Wayback Machine
968:
967:
964:
959:
958:
948:
946:
929:
925:
906:
905:
901:
891:
889:
880:
879:
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870:on 6 July 2008.
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637:. Xxxx.com.au.
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444:XXXX Angels at
438:
427:Queensland Rail
408:Terry Pratchett
322:
309:
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217:from the 1890s.
121:
78:Australian beer
43:
17:
12:
11:
5:
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1031:
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962:External links
960:
957:
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923:
913:The Australian
899:
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569:Australian pub
565:
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520:
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505:Pumpkin Island
494:Courtney Walsh
437:
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321:
318:
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269:
266:
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263:, at 4.0% ABV.
258:
257:, at 3.5% ABV.
252:
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236:
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228:
225:India pale ale
218:
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39:XXXX Brewery,
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599:"XXXX Bitter"
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249:XXXX DL Lager
247:
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207:Carbine Stout
205:
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31:
27:
22:
19:
1019:Kirin brands
947:. Retrieved
938:Courier-Mail
936:
926:
918:the original
911:
902:
890:. Retrieved
886:the original
876:
868:the original
863:
854:
827:
821:
809:. Retrieved
795:
784:the original
771:
759:. Retrieved
748:
743:
736:
728:the original
723:
714:
702:. Retrieved
693:
683:
671:. Retrieved
664:
655:
643:. Retrieved
629:
603:. Retrieved
593:
502:
486:Graham Gooch
482:Allan Border
475:
473:
458:rugby league
451:
420:
405:
390:
385:
381:
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371:
367:
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361:
358:
339:
310:
307:Distribution
298:
287:
271:
260:
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231:
220:
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197:XXXX Draught
196:
186:
180:
174:
164:
156:
140:
127:
122:
113:
69:
68:(pronounced
65:
64:
18:
1029:Beer brands
949:5 September
864:Lion Nathan
645:25 February
533:Beer portal
513:XXXX Island
490:West Indies
290:Lion Nathan
187:Thirsty Dog
128:XXXX Bitter
1049:Q150 Icons
1013:Categories
837:0415259371
585:References
492:including
386:long necks
243:XXXX Light
191:wheat beer
93:Queensland
801:"History"
673:15 August
412:Discworld
296:in 2009.
175:XXXX Zero
142:XXXX Gold
130:, a 4.4%
995:Archived
943:Archived
846:62795456
805:Archived
755:Archived
698:Archived
639:Archived
615:cite web
605:8 August
519:See also
448:, Sydney
401:real ale
378:stubbies
165:XXXX Dry
95:brewers
89:Brisbane
48:Location
987:History
892:9 April
811:9 April
761:22 June
704:10 July
456:in the
382:tallies
374:tinnies
340:XXXX's
301:alcohol
268:History
215:Carbine
72:) is a
70:four-ex
844:
834:
346:boater
342:mascot
278:Milton
201:barrel
85:Milton
81:brewed
56:Opened
787:(PDF)
780:(PDF)
666:Truth
313:InBev
294:Kirin
223:, an
211:stout
153:beer.
147:lager
119:Beers
91:, by
74:brand
951:2015
894:2014
842:OCLC
832:ISBN
813:2014
763:2013
706:2017
675:2024
647:2022
621:link
607:2023
496:and
488:and
209:, a
189:, a
151:carb
109:bars
107:and
105:pubs
101:Lion
66:XXXX
59:1924
430:EMU
410:'s
406:In
395:in
384:or
169:dry
132:ABV
83:in
76:of
1015::
941:.
935:.
910:.
862:.
840:.
747:.
722:.
696:.
692:.
663:.
617:}}
613:{{
500:.
285:.
111:.
87:,
953:.
896:.
848:.
815:.
765:.
708:.
649:.
623:)
609:.
203:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
