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223:). When Tramiel announced that he wanted to develop a low cost affordable home computer "for the masses, not the classes," Tomczyk embraced the concept and aggressively championed the new computer. The concept for the new computer was born at a Commodore management conference at the Fox and Hounds estate outside London, England, the first week in April 1980. Despite his status as the newest member of the management team, Tomczyk vigorously championed the home computer and on his return to Santa Clara, California, he wrote a 30-page single spaced memo to Tramiel, detailing specifications, pricing, features and design innovations that he thought should be included. Tramiel was impressed and put Tomczyk in charge of guiding the development and market development of the new computer.*
306:) a major research report entitled: "The Future of BioSciences: Four Scenarios for 2020 and Their Implications for Human Healthcare" (May 2006). He has written articles about gene therapy, Internet applications, and many other technologies. Michael edited the Mack Institute's website and an electronic newsletter; taught sessions on radical innovation in the Wharton Executive Education Program and taught classes in Wharton's MBA program and at the UPENN School of Engineering. For almost a decade he served on the Commercialization Core committee developing translational medicine at the
354:(Wiley, 2014) is the first in a series of books focusing on technological innovation. He contributed an essay to AFTER SHOCK, a new book (Jan 2020) commemorating the 50th anniversary of Alvin Toffler's classic book, FUTURE SHOCK. In January 2021 he contributed a book chapter to Digital Transformation in a Post-Covid World (2021/CRC Press) entitled: DOMINO EFFECT: How Pandemic Chain Reactions Disrupted Companies and Industries.
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materials. His motto for the VIC Commandos was "Benutzerfreundlichkeit" which means User
Friendliness in German. The new computer was introduced at Seibu Department Store as the VIC-1001 in Tokyo in September 1980, and as the VIC-20 at the Consumer Electronics Show in 1981; and subsequently in Canada, Europe and Asia. The VIC-20 became the first microcomputer to sell one million units.
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Associated Press, the New York Times, Stars and
Stripes, and many other publications. In 2005 he co-edited (with Paul Schoemaker) a 134-page research report entitled: The Future of BioSciences: Four Scenario for 2020 and Their Implications for Human Healthcare. In 2011, he authored a chapter entitled "Applying the Marketing Mix (5 P's) to Bionanotechnology" in the book
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Founder Jack
Tramiel who appointed him VIC-20 Product Manager). He has been called the "marketing father" of the home computer. Michael was also a pioneer in telecomputing, as co-designer of the Commodore VICModem, which he conceived and contracted while at Commodore. The VICModem was the first modem priced under $ 100 and the first modem to sell one million units.
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practices and strategies for managing innovation. In 2001, the ET Program was expanded to the Mack Center for
Technological Innovation, which in 2013 became the Mack Institute for Innovation Management, which is supported by a $ 50 million endowment. Michael left the Mack Institute in October 2013 and retired from the University of Pennsylvania in June 2014.
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His role is also documented extensively in numerous interviews and articles. The VIC-20 was the first affordable, full-featured color computer and the first home computer to be sold in KMart and other mass market outlets. Michael joined
Commodore in April 1980 as Assistant to the President (Commodore
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Michael began his career as a journalist and has published more than 150 articles, including a monthly column (as
Contributing Editor) for Export Today; a column on BASIC programming for Compute's Gazette (The VIC Magician).; a business how-to column for the West Chester Daily News; and articles for
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initiative which developed standards for
Nanotechnology and is a founding strategic advisor of the Nanotechnology Research Foundation. His interest in nanotechnology led him to write a book entitled "NanoInnovation: What Every Manager Needs to Know," published by Wiley in December 2014. As part of
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In 1995 he joined the
Wharton School as Managing Director of the Emerging Technologies Management Research Program at the Wharton School, where he provided managerial leadership and worked with a core group of faculty to develop what has been called the world's leading academic center studying best
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Tomczyk recruited a product management team he called the "VIC Commandos" and implemented a variety of innovations including a unique user manual, programming reference guide (which he co-authored), software on tape and cartridge, as well as a distinctive array of packaging, print ads and marketing
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During his career, he has studied and developed best practices and strategies for managing radical/disruptive innovations, as a product manager/technology developer, senior business executive, consultant and academic program manager. For 18 years (1995-2014) he provided managerial leadership in the
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Michael is also an authority on nanotechnology. He is the author of the 2016 book, NANOINNOVATION: What Every
Manager Needs to Know (Wiley, 2016) and in 2016 he served on the NNI Review Committee (National Academy of Sciences) which reviewed the billion-dollar US National Nanotechnology Initiative,
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Michael continues to be an innovation leader. He is currently Senior
Advisor to FAMA Financial Holdings, a FinTech venture focused on developing mobile money platforms and applications. In Fall 2021 he became a founding director of a Fintech Ecosystem Development Corporation, a developer of global
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As Managing Director of the Mack Institute, Tomczyk served as a bridge between academia and industry partners. For more than 12 years he hosted an annual event he originated, called the Emerging Technologies Update Day, which showcased radical innovations looming on the near horizon that had the
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In July 2014, Michael was appointed Innovator in Residence at Villanova University's ICE Center (Innovation, Creativity and Entrepreneurship). At Villanova, he hosts innovation events, teaches and advises students, and works with industry partners. In December 2014 he designed and co-hosted the
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While at Wharton, Tomczyk helped launch five successful technology startups, as an advisor and/or board member. During the 1990s he helped corporations develop and implement their Internet/ecommerce strategies. Throughout his career, he has advised numerous companies and government agencies on
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Michael Tomczyk served three years in the U.S. Army (1970-73 - highest rank Captain), working for military commands including the XVIII Airborne Corps (Ft. Bragg), 1st Signal Brigade (Vietnam) and USASTRATCOM/United Nations Command (Korea). As Public Information Officer at Fort Bragg, he helped
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launch the Volunteer Army (VOLAR) which was being piloted in 1970. He experienced combat and was awarded the Bronze Star for meritorious service in Vietnam (1971–72). He received the Army Commendation Medal for service in Korea (1973). He served in the Army Reserve after active duty.
262:. In 1982, the Commodore network was the largest traffic "site" on CompuServe. The Commodore Information Network has been called an early Internet style user community, before innovations in the graphic user interface brought the Internet to life.
269:. These computers introduced millions of people worldwide to home computing and telecomputing, and laid the foundation for ubiquitous worldwide computing. Tomczyk's experiences are described in his 1984 book, "The Home Computer Wars."
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Star Trek star William Shatner was recruited to promote the new home computers. Tomczyk jokes that he was the first person to show Shatner how to use a real computer, as the technology on the Star Trek sets were simply mock-ups.
175:(2013-2014). He retired from the University of Pennsylvania in 2014 and served as Innovator in Residence in the ICE Center at Villanova University (2014-2017) where he hosted an annual event called the Innovation Update Day.
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for nearly 10 years, and authored more than 150 articles including computer magazine columns (Compute! and Compute!'s Gazette, 1980–85), a business newspaper column, book chapters and numerous magazine articles.
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Tomczyk left Commodore in 1984, six months after Jack Tramiel left the company. He subsequently served as a consultant to technology startups and international trade projects. He was a contributing editor of
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In December 2012, Tomczyk spoke at the launch the Video Game Museum (ViGaMus) in Rome, Italy, which has an exhibit of vintage Commodore computers with stories and photos of Jack Tramiel and Tomczyk.
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171:, University of Pennsylvania; where he served as Managing Director of the Emerging Technologies Management Research Program (1994-2001), Mack Center for Technological Innovation (2001-2013) and
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318:. He has keynoted numerous industry events on emerging technologies and radical innovation. For several years, he served on the advisory group for the Advanced Computing department at
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to recommend changes and improvements to this initiative. He has also written book chapters and articles on the future of biosciences, gene therapy and medical innovations.
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In the early 2000s he developed an interest in nanotechnology, which he felt most business leaders did not yet understand. He served on the leadership committee for the
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Michael continues to pioneer in the field of radical innovation. In 2020 and 2021 he helped launch 2 Fintech startups (FamaCash and Fintech Ecosystem Development Corp.)
250:, which became the first modem priced under $ 100, and the first to sell one million units. To promote telecomputing, he negotiated free telecomputing services from
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In June 2015, he was appointed to the 15-member Triennial Review Committee that will review and provide recommendations for the National Nanotechnology Initiative.
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Tomczyk named the new computer the "VIC-20" and set the price at $ 299.95. Tomczyk was given the additional title of "VIC Czar" (at a time when Washington had an "
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Tomczyk, Michael (2011). "Applying the Marketing Mix (5 P's) to Bionanotechnology". Biomedical Nanotechnology: Methods and Protocols, Sarah Hurst (ed.),
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is best known for his role in guiding the development and launch of the first microcomputer to sell one million units, as Product Manager of the
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He is co-moderator of the Commodore International Historical Society site on Facebook and is on the science advisory board at VIGAMUS in Rome.
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first annual Villanova Innovation Update Day, a showcase for emerging technologies and applications that are changing industries and markets.
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potential to transform industries and markets. In 2000 he helped launch the BioSciences Crossroads Initiative and in 2006 co-authored (with
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his research for the book, he interviewed more than 150 nanotechnology scientists, entrepreneurs and leaders in business and government.
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In early 1980, Tomczyk joined Commodore as Marketing Strategist and Assistant to the President (Commodore founder
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350:(Springer 2011). His memoir (THE HOME COMPUTER WARS, 1984) has become a collectible. His book,
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The Future of BioSciences: Four Scenarios for 2020 and Their Implications for Human Healthcare
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THE HOME COMPUTER WARS: An Insider's True Account of Commodore and Jack Tramiel.
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from Commodore. His contributions are described in detail in his 1984 book,
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The Home Computer Wars: An Insider's Account of Commodore and Jack Tramiel
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study of best practices and strategies for managing innovation at
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The ICE Center Welcomes Michael Tomczyk as Innovator in Residence
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from the article and its talk page, especially if potentially
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mobile payment services and digital banking innovations.
432:. Nature Biotechnology, Vol 15, p. 689-690, 1997.
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Critical Issues in Commercialization of Gene Therapy
406:Schoemaker, Paul J.H. and Tomczyk, Michael (2006).
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international technology projects and the impact of
469:"NanoInnovation: What Every Manager Needs to Know"
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