114:
99:
recognition (e.g. prestige, practicability, money saving, expensiveness, environmental conscience, or social status). When there are needs or desires with specific and even complex characteristics, the market niche requires specialized suppliers which are capable of meeting such expectations.
53:
Not every product can be defined by its market niche. The niche market is highly specialized, and aiming to survive among the competition from numerous super companies. Even established companies create products for different niches;
166:
Unlike mass audiences, which represent a large number of people, a niche audience is an influential smaller audience. In television, technology and many industrial practices changed with the
58:
has all-in-one machines for printing, scanning and faxing targeted for the home office niche, while at the same time having separate machines with one of these functions for big businesses.
95:
The final product quality (low or high) is not dependent on the price elasticity of demand, but the specific needs that the product is aimed to satisfy and, in some cases, aspects of
404:
514:
466:
199:, it is not common for a substantial audience to watch a program at once. Still, networks do target particular demographics.
335:
307:
153:
38:
is focused. The market niche defines the product features aimed at satisfying specific market needs, as well as the
208:
170:, niche audiences are now in much greater control of what they watch. In this context of greater viewer control,
135:
182:. This practice of "narrowcasting" also allows advertisers to have a more direct audience for their messages.
131:
17:
536:
88:
providers usually opt for a niche market with narrow demographics as a measure of increasing their
496:
458:
433:
124:
200:
179:
253:
8:
248:
85:
178:
are trying to discover ways to profit through new scheduling, new shows, and relying on
263:
236:
175:
171:
35:
50:. Sometimes, a product or service can be entirely designed to satisfy a niche market.
510:
462:
502:
366:
317:
289:
167:
371:
55:
385:
89:
47:
530:
187:
429:
224:
43:
506:
380:
258:
192:
138: in this section. Unsourced material may be challenged and removed.
113:
196:
69:
216:
62:
323:
298:
220:
96:
66:
39:
212:
326:
295:
232:
228:
204:
336:
320:
308:
292:
495:
Wasko, Janet; Meehan, Eileen R., eds. (2020-02-11).
46:that it is intended to target. It is also a small
239:, target the niche market of sports enthusiasts.
528:
34:is the subset of the market on which a specific
452:
207:targets youth. Sports channels, for example,
494:
422:
78:narrow demographics niche market providers
402:
154:Learn how and when to remove this message
455:A Dictionary of Media and Communication
27:Market with specific product is focused
14:
529:
453:Chandler, Daniel; Munday, Rod (2011).
483:The Television will be revolutionized
405:"Digital Niche Marketing:Definition"
136:adding citations to reliable sources
107:
24:
42:range, production quality and the
25:
548:
103:
316:
288:
112:
80:(colloquially shortened to just
123:needs additional citations for
488:
475:
446:
396:
372:Merriam-Webster.com Dictionary
356:
276:
13:
1:
430:"3 Rules for Niche Marketing"
349:
282:The English pronunciation of
185:With few exceptions, such as
403:Thivierge (March 20, 2021).
72:are commonly referred to as
7:
242:
10:
553:
461:. pp. 290, 295, 421.
457:(1st ed.). New York:
498:A Companion to Television
386:Dictionary.com Unabridged
286:is more commonly either
269:
459:Oxford University Press
82:niche market providers
507:10.1002/9781119269465
501:(1 ed.). Wiley.
61:In practice, product
409:Digital HEC Montréal
254:History of marketing
176:production companies
132:improve this article
74:mainstream providers
537:Market segmentation
249:Market segmentation
172:television networks
375:. Merriam-Webster.
264:Marketing strategy
237:CBS Sports Network
203:targets women and
516:978-1-119-26943-4
481:Lotz, A. (2007),
468:978-0-19-956875-8
164:
163:
156:
16:(Redirected from
544:
521:
520:
492:
486:
479:
473:
472:
450:
444:
443:
441:
440:
426:
420:
419:
417:
415:
400:
394:
390:
376:
360:
343:
339:
333:
332:
329:
328:
325:
322:
311:
305:
304:
301:
300:
297:
294:
280:
168:post-network era
159:
152:
148:
145:
139:
116:
108:
21:
552:
551:
547:
546:
545:
543:
542:
541:
527:
526:
525:
524:
517:
493:
489:
480:
476:
469:
451:
447:
438:
436:
428:
427:
423:
413:
411:
401:
397:
393:
379:
365:
361:
357:
352:
347:
346:
337:
319:
315:
309:
291:
287:
281:
277:
272:
245:
160:
149:
143:
140:
129:
117:
106:
56:Hewlett-Packard
28:
23:
22:
15:
12:
11:
5:
550:
540:
539:
523:
522:
515:
487:
474:
467:
445:
421:
395:
392:
391:
389:(Online). n.d.
377:
362:
354:
353:
351:
348:
345:
344:
274:
273:
271:
268:
267:
266:
261:
256:
251:
244:
241:
162:
161:
120:
118:
111:
105:
104:Niche audience
102:
90:financial gain
48:market segment
26:
9:
6:
4:
3:
2:
549:
538:
535:
534:
532:
518:
512:
508:
504:
500:
499:
491:
484:
478:
470:
464:
460:
456:
449:
435:
431:
425:
410:
406:
399:
388:
387:
382:
378:
374:
373:
368:
364:
363:
359:
355:
341:
340:
331:
313:
312:
303:
285:
279:
275:
265:
262:
260:
257:
255:
252:
250:
247:
246:
240:
238:
234:
230:
226:
222:
218:
214:
210:
206:
202:
198:
194:
190:
189:
188:American Idol
183:
181:
177:
173:
169:
158:
155:
147:
137:
133:
127:
126:
121:This section
119:
115:
110:
109:
101:
98:
93:
91:
87:
83:
79:
75:
71:
68:
64:
59:
57:
51:
49:
45:
41:
37:
33:
19:
18:Niche markets
497:
490:
482:
477:
454:
448:
437:. Retrieved
434:Entrepreneur
424:
412:. Retrieved
408:
398:
384:
370:
358:
283:
278:
225:STAR Cricket
186:
184:
165:
150:
141:
130:Please help
125:verification
122:
94:
81:
77:
73:
60:
52:
44:demographics
32:niche market
31:
29:
259:Mass market
209:STAR Sports
180:syndication
439:2012-07-09
350:References
193:Super Bowl
144:April 2016
70:businesses
414:March 27,
92:margins.
84:). Small
531:Category
485:, pg 180
243:See also
201:Lifetime
197:Olympics
195:and the
381:"niche"
367:"niche"
86:capital
63:vendors
36:product
513:
465:
217:ESPN 2
191:, the
338:NEESH
314:) or
310:NITCH
284:niche
270:Notes
221:ESPNU
97:brand
67:trade
40:price
511:ISBN
463:ISBN
416:2021
235:and
213:ESPN
174:and
65:and
503:doi
233:FS2
229:FS1
205:MTV
134:by
76:or
533::
509:.
432:.
407:.
383:.
369:.
342:).
324:iː
299:tʃ
231:,
227:,
223:,
219:,
215:,
211:,
30:A
519:.
505::
471:.
442:.
418:.
334:(
330:/
327:ʃ
321:n
318:/
306:(
302:/
296:ɪ
293:n
290:/
157:)
151:(
146:)
142:(
128:.
20:)
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.