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of United States
Luggage Corporation (now Briggs & Riley Travelware), after he had returned from a grueling business trip, and his company secured a patent for it on April 4, 1972. The market potential of his invention left unrecognized and untapped, Bloom soon left Atlantic to return to AMSCO. By the 1980s, virtually all luggage, including book bags for the world's billion schoolchildren, had wheels.
29:(September 20, 1922 – August 20, 2015) was an American businessman who made notable contributions to the consumer products industry as a conceptual inventor and marketing executive during the 1950s and 1960s, including proposing and designing the first conventional travel luggage built on wheels; marketing the first "magic milk bottle" for dolls; and designing and marketing a continuous-play
236:
In 1958, Bloom, who'd long suffered from back pain, proposed that
Atlantic manufacture travel luggage that could be pulled on wheels through airports, bus terminals, and train stations, so he built a model—called in the trade a "mock-up"—of a suitcase attached to a platform with castors and a handle.
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had sold a novelty device that attached to ordinary luggage and camp trunks had been manufactured on wheels since at least the 1880s, no company had ever manufactured rolling travel luggage. A different model of rolling luggage was finally developed in the early 1970s by
Bernard D. Sadow, president
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insert that contained plastic grooming needs for dolls—one of the many "tie-ins" that resulted from cooperation between Amsco and other consumer product manufacturers. Atlantic offered Bloom, the Pretty Pac's product manager, the position of director of product development for its increasingly
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Coffee-Time Set, which was advertised on children's television programs concurrently with the company's "Tastes as Good as it Smells" television advertising campaign for its brand of ground coffee, blurring the merchandising line between children's toys and their parents' groceries.
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industry in 1965 and in 1966, after having earned the highest score ever recorded on the
Pennsylvania real estate brokers exam, spent the rest of his active business career as a residential and commercial real estate broker, representing developments such as
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At AMSCO, Bloom expanded the company's line of reality-based toys that eschewed traditional military themes for boys and encouraged children of both genders to imitate constructive adult roles. "If we teach our children war and crime," he was quoted by
281:. With his early training in retail marketing at Bloom Brothers, Bloom thought the machine would best be used to broadcast marketing messages to passing shoppers, with or without a mechanical or laser trigger, presaging today's
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research at the Wood company prepared Bloom in the spring of 1954 to become director of product research and promotion at the
American Metals Specialties Corporation (AMSCO), a then-struggling toy manufacturer located in
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corporations would soon manufacture continuous-loop devices of their own, some of them employing reels, others cassettes; some of them dictation machines, others tape recorders. By the 1970s, the continuous-play-capable
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In between stints at AMSCO (1954–57 and 1959–62), Bloom worked in marketing and product management at
Atlantic Products Corporation (now Atlantic Luggage Company of Elwood City, Pennsylvania) in
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Early on the morning of August 20, 2015, D. Dudley Bloom died in his sleep, one month to the day short of his 93rd birthday, at Bryn Mawr (PA) Terrace
Nursing and Rehabilitation Center, of
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324:. But when the finished recorders were delivered the following November, virtually none recorded as planned, their iron oxides having been damaged during storage and shipping.
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in 1959, "we haven't much of a future to look forward to." He taught the industry that children learn how to be consumers long before they get their first jobs.
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The Market for leather accessories and travel ware : past performance, current trends, and strategies for the future : a business information report.
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The company's chairman scoffed at the idea, calling it "impractical". "Who'd want to buy luggage on wheels?" he asked. Although at
Christmas, 1949,
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The incorporation of common consumer products into Amsco reality-based play sets enabled children to imitate cooks with products manufactured by
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D. Dudley Bloom prepares TV host Wendy Barrie for an Amsco commercial spot on the Dumont
Television Network, soon to be ABC, early in 1954.
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224:. Atlantic had been manufacturing the plaid hatboxes for Amsco's popular Betsy McCall Pretty Pac, a child-sized hatbox with an
316:, he returned in April 1964 to discuss the tape recorder's design with Hong Kong engineers and oversee its manufacture by the
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at 701 Market Street. While working at Lit's, he met his future wife, Nancy Blum, and the couple married in June 1953.
412:. The following day, he was buried with full military honors at Roosevelt Memorial Park, Feasterville, Pennsylvania.
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that would play continuously—i.e., without rewinding—and founded
International Audio Corporation in Philadelphia to
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45:, son of Lithuanian immigrants Harry and Cecile Gaffin Bloom. His father was vice-president and sales manager of
377:, a community built and marketed by ITT Community Development Corporation, builders of the Levittowns (formerly
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Inventing the electronic century : the epic story of the consumer electronics and computer industry.
392:, and for the remainder of their careers, together marketed residential properties along Philadelphia's
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in Franklin County, Pennsylvania, and his mother, raised in New York City, had been a bookkeeper for
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After Amsco changed ownership in 1962, Bloom left the company a second time. With the help of Asian
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Soon, consumer product manufacturers were initiating reality-based campaigns of their own, such as
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from a "magic bottle" that disappeared as Dollee "drank" it; and to care for those dolls with real
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Telephone conversation with Bernard Sadow, retired president and chairman of U. S. Luggage, 2006.
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UNESCO International Clearinghouse on Children and Violence on the Screen at Nordicom, 1998–2001.
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In 1970, he and his wife, Nancy, founded D. Dudley Bloom & Associates of
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firm of A. J. Wood, Inc. Immersion in the then-new field of computerized
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and reflex hammers; playwright, actor, and stage director with magnetic
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812:. The Luggage and Leather Goods Manufacturers of America, 1975–present.
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Growing Up Levittown: In a Time of Conformity, Controversy, and Crisis
175:'s baby shampoo, baby oil and baby powder. Children played doctor and
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105:, Pennsylvania, where he became assistant buyer of men's clothing at
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837:. Translated from the French by Lenora Ammon. Harry N. Abrams, 2005.
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The story of American toys : from the puritans to the present.
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The Hidden History of the Main Line: From Philadelphia to Malvern.
285:, audio boxes linked to museum exhibits, and ultimately the audio
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department stores there before her marriage. Bloom graduated from
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Macarthur, Douglas. "Forty Years of Luggage on Wheels." Toronto:
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History and Evolution of the Audio Recorder by Ralph D. Thomas,
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rather than the paper to which the industry was accustomed.
233:-plaid travel luggage, which became an icon of the 1950s.
1120:, New York: Charles Scribner's Sons, 1951, ch. 25 and 37.
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tape recorder-player had become the predominant consumer
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theaters; and astronaut with rockets and launching pads.
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Southeast Florida Pioneers: the Palm and Treasure Coasts
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Kids' stuff: the changing world of American childhood.
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recording mechanism used since the 1940s by portable
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was reputedly the youngest commanding officer in the
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Photography by Grant Kessler. Chronicle Books, 1998.
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Shelf space : modern package design, 1945–1965.
254:, in early 1964 he began working on the design of a
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202:Bloom packaged virtually everything in see-through
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1173:Classic Toys and the Playmakers Who Created Them
930:. Historical Society of Palm Beach County, 1998.
690:Levey, Richard C., and Weingartner, Ronald O.
677:Battersby, Gregory J. and Grimes, Charles W.
1204:United States Navy personnel of World War II
356:D. Dudley Bloom on Grand Bahama Island, 1968
1072:, Franklin County, Pennsylvania, 1897–1944.
728:Interviews with D. Dudley Bloom since 2004.
77:, having taken the helm of the supply ship
537:Design and sell toys, games, & crafts.
835:Louis Vuitton: the birth of modern luxury
574:The children and media violence yearbook.
273:The recorder employed the same miniature
351:
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785:"Briggs & Riley Travelware website"
1209:People from Chambersburg, Pennsylvania
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312:. Like his former commanding officer,
1123:The McCord Museum, Montreal, Canada,
1005:, Ardmore, Pennsylvania, around 1968.
915:Freeport/Lucaya, Grand Bahama Island.
692:The toy and game inventor’s handbook.
406:chronic obstructive pulmonary disease
97:After clerking for Millard Ullman, a
92:
1219:Military personnel from Pennsylvania
1146:The Toy Industry Association (TIA),
980:. Dancing Traveler Publishing, 2011.
824:Business Trend Analysts, Inc., 1989.
679:The toy & game inventor’s guide.
209:
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1080:Clydesight Vintage Tape Recorders
967:. Columbia University Press, 1982.
14:
1230:
1053:
1034:. August 31, 2015. Archived from
246:The continuous-play tape recorder
1070:Bloom Brothers Department Stores
623:Maxwell House Coffee Time jingle
348:Real estate and land development
47:Bloom Brothers Department Stores
1075:Briggs & Riley Travelware,
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560:"New Toys Are Just Plain Fun,"
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318:Pioneer Electronics Corporation
296:Though he'd had no training in
1131:, toy industry trade journal,
942:, August–September 1965, p. 2.
849:. Retrieved December 27, 2012.
774:. Retrieved December 26, 2012.
549:Doylestown Daily Intelligencer
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476:Philadelphia Daily News Record
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488:Philadelphia Evening Bulletin
63:Pennsylvania State University
630:Retrieved December 26, 2012.
442:, September 24, 1973, p. 14.
289:that had been introduced by
85:in December 1944 during the
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1214:United States Navy officers
539:Chilton Book Company, 1977.
452:Chambersburg Public Opinion
440:Chambersburg Public Opinion
428:Chambersburg Public Opinion
194:for its AMSCO-manufactured
89:campaign at the age of 22.
41:Dudley Bloom was raised in
10:
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1113:. The History Press, 2006.
1092:History of American Toys,
1087:Vintage Luggage: A History
1064:Atlantic Luggage Company,
740:, December 8, 1949, p. 47.
551:, December 20, 1958, p. 1.
293:in Europe in August 1963.
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43:Chambersburg, Pennsylvania
1098:January 19, 2016, at the
430:, January 13, 1969, p. 3.
101:, lawyer, Bloom moved to
993:The History Press, 2010.
612:, September 1960, p. 51.
564:, March 11, 1959, p. 41.
415:
408:and factors relating to
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99:Waynesboro, Pennsylvania
1199:American businesspeople
1175:. Andrews McMeel, 2005.
1156:Vintage Audio History,
1059:American Plastic Toys,
1032:Philadelphia Daily News
1017:, February 1966, p. 14.
954:, February 1966, p. 14.
512:Harrisburg (PA) Patriot
390:Wynnewood, Pennsylvania
360:Bloom retired from the
340:technology, displacing
59:Dickinson School of Law
22:D. Dudley Bloom in 1984
1089:. Philip Wilson, 2003.
655:Abbeville Press, 1990.
464:The Harrisburg Patriot
357:
314:Gen. Douglas MacArthur
298:electrical engineering
283:public address systems
262:the device, mainly to
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116:Bloom then joined the
67:Carlisle, Pennsylvania
23:
1161:Vintage Radio Forum,
1118:From Here to Eternity
1038:on September 25, 2015
859:Vintage Audio History
833:Pasols, Paul-Gerard.
500:Philadelphia Inquirer
355:
327:Larger multinational
163:; to feed dolls with
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130:Hatboro, Pennsylvania
21:
940:Duck Key Beachcomber
891:Chandler, Alfred D.
791:on December 26, 2012
1151:The Toy Directory,
1141:Recording History,
1111:The History of Toys
926:McGoun, William E.
771:, August 23, 2012.
375:Palm Coast, Florida
371:Grand Bahama Island
229:ubiquitous line of
222:Trenton, New Jersey
173:Johnson and Johnson
61:(now a division of
1166:Vintage Technics,
1085:Gulshan, Helenka,
1015:Palm Beach Gazette
952:Palm Beach Gazette
846:Recording History
769:The Globe and Mail
715:Jankowski, Jerry.
704:Juvenile Marketing
651:O'Brien, Richard.
610:Juvenile Marketing
588:, May 1961, p. 82.
535:Frederick, Filis.
478:, January 6, 1953.
454:, October 9, 1944.
358:
279:dictation machines
157:Procter and Gamble
149:
93:Reality-based toys
75:United States Navy
27:David Dudley Bloom
24:
1028:"D. Dudley Bloom"
976:Bergsman, Steve.
963:Gans, Herbert J.
904:Bloom since 2004.
881:Recording History
870:Recording History
749:Bloom since 2004.
681:Kent Press, 1996.
514:, August 1, 1953.
466:, August 1, 1953.
410:diabetes mellitus
379:Levitt & Sons
362:consumer products
216:luggage on wheels
210:Luggage on wheels
167:'s baby food and
55:Dickinson College
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1109:Jaffe, Deborah,
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1171:Walsh, Tim,
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1040:. Retrieved
1036:the original
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793:. Retrieved
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181:stethoscopes
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109:'s flagship
107:Lit Brothers
103:Philadelphia
96:
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71:World War II
40:
26:
25:
15:
1194:2015 deaths
1189:1922 births
1042:January 10,
329:electronics
322:Kobe, Japan
306:Philippines
37:Early years
1183:Categories
1129:Playthings
640:Playthings
586:Playthings
264:department
87:New Guinea
394:Main Line
252:engineers
179:with toy
161:Kellogg's
1096:Archived
810:Showcase
334:cassette
304:and the
169:Pet Milk
83:(PY 278)
628:YouTube
598:Newsday
562:Newsday
386:Ardmore
308:during
291:Philips
226:acetate
204:acetate
138:Newsday
81:Liberty
260:market
231:Scotch
185:puppet
165:Gerber
159:, and
51:Macy's
524:EJots
416:Notes
400:Death
338:audio
177:nurse
65:) in
1044:2019
797:2012
373:and
266:and
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