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customers enter the store and "be happy, princess" when they leave the store. Another example is the interior of Etude House, which has a romantic and pretty princess-style interior with a pink theme. Employees at the store are also dressed in pink princess helper costumes, making customers feel like princesses.
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headquarters were found to violate the law, such as compulsory purchase (so-called pushing out quantity, skipping quantity), forced sales target, forced provision of economic benefits, unfair contract renewal refusal, unfair contract termination, sales support refusal, and business area infringement.
315:
Following the
Namyang Dairy Incident, the 'Tyranny of the Cosmetic Industry', which was uncovered in June 2013, revealed that Etude House, along with Amore Pacific, Tony Moly, and The Face Shop, had been viciously domineering to the agency owners. The unfair trade practices of the cosmetic affiliate
306:
Etude's brand concept is to allow the customer to freely and proudly unleash their inner princess. In connection with this concept, Etudeau is conducting
Princess Marketing, to make customers feel like they have become princesses. For example, Etude House staff once said "hello, princess" when
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stating that โSHINee has received great love not only in Asia but also in Europe. It makes SHINee the leader in the Hallyu Wave. As the idols who have grown into men, they are very appropriate to be appointed as models of Etude House.โ
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152:. The brand name 'รtude' means 'study' in French. As of 2018, there were 393 Etude House stores, and in 2019, only 285 Etude House stores.
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The company was established in 1966 and the corporate name was changed to Oscar
Corporation in 1985. In 1990, it was incorporated by
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for containing high amounts of antimony, shortly before Etude House opened its first branch in the Middle East in
708:[Participation Solidarity, Tony Moly, Nature Republic, The Face Shop accusation of unfair behavior].
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Etude House Seoul was launched in 2005. It opened its 100th brand store in 2007 and its 200th in 2009.
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became a model of Etude House in 2013 to 2014 and endorsed the brand until 2018.
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was the first YG Entertainment artists that Etude worked with from 2010 to 2011.
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In
October 2011, Etude House officially announced their first male endorser
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605:"Here Are All The Various Etude House Models Of All Time From 1999 to 2020"
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556:"์ค์ด๋ ๊ฑธ๊ทธ๋ฃน ๋์ธ ๋ซ๊ณ ํ์ฅํ ๋ชจ๋ธ ๋ฐํ [Etude House recruited boy group SHINee]"
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Etude House opened its first branch in
Shinjuku, Japan, in November 2011.
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became a model of Etude House in 2001 and endorsed the brand until 2006.
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500:"Korean beauty brand ETUDE HOUSE opens its doors in UAE and Kuwait"
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442:"Amorepacific apologizes after metal traces found in cosmetics"
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in 2010. It opened its 100th overseas branch in the same year.
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During March 2018, certain products were recalled by the
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replaced her and endorsed the brand from 2000 to 2001.
164:. The name was changed to Etude Corporation in 1997.
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887:
356:"Korean beauty brand Etude House debuts in KSA"
754:
278:were models in 2017. In 2018, the members of
148:) is a South Korean cosmetics brand owned by
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631:"[๋จ๋
] ์์ด์ค์์ด, ์๋ฐ๋ ๋ชจ๋ธ ๋๋คโฆ๋จ์จ์ ํฑ ๊ฑธ๊ทธ๋ฃน ๋ฑ๊ทน"
248:was a model of the brand from 2009 to 2010.
236:were models of the brand from 2006 to 2008.
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921:South Korean companies established in 1966
761:
747:
470:"ETUDE House opens first store in the UAE"
27:
381:
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679:"[๊ด๊ณ ๋ฏธํ] (35)ํ๋ฆฐ์ธ์ค ๋ง์ผํ
, '์๋ฐ๋ํ์ฐ์ค'{"
170:In 2009, Etude House launched stores in
290:is the model for Etude House. In 2022,
282:became Etude House models. As of 2019,
128:https://www.etude.com/int/en/index.php/
906:Chemical companies established in 1966
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706:"์ฐธ์ฌ์ฐ๋, ํ ๋๋ชจ๋ฆฌ, ๋ค์ด์ฒ๋ฆฌํผ๋ธ๋ฆญ, ๋ํ์ด์ค์ต ๋ถ๊ณต์ ํ์ ๊ณ ๋ฐ"
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334:"Our Brands > Cosmetics > ETUDE"
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532:(in Korean). etude.sg. Archived from
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577:Jung, Jung-wook (January 27, 2013).
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413:"'์ด์์๋ ๋ฐ๋น์ธํ' ๋ค์ฝํ ๋ก์ฆ, ์๋ฐ๋ํ์ฐ์ค ๋ฐฉ๋ฌธ '๋๊ธธ"
13:
704:Han, Suk-in(ํ์์ธ) (July 16, 2013).
256:became a model from 2011 to 2012.
14:
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506:. March 25, 2018. Archived from
468:Judge, Lindsay (April 9, 2018).
389:. etudehouse.com. Archived from
336:(in Korean). En.amorepacific.com
198:Ministry of Food and Drug Safety
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440:Da-Sol, Kim (March 20, 2018).
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1:
579:"์์๋์ด๋ถํฐ ์์ท๊น์งโฆ ํจ์
ยท๋ทฐํฐ '์์ด๋ ์ฒํ'"
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298:became Etude House new muse.
182:. It also launched stores in
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216:Etude House was endorsed by
16:South Korean cosmetics brand
7:
926:Products introduced in 1966
659:(in Korean). March 14, 2018
653:"์๋ฐ๋ํ์ฐ์ค, ์ ๋ชจ๋ธ๋ก ๊ฑธ๊ทธ๋ฃน ๋ ๋๋ฒจ๋ฒณ ๋ฐํ"
55:; 58 years ago
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421:(in Korean). July 30, 2012
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901:Companies based in Seoul
770:Amorepacific Corporation
212:Spokespersons and models
204:and a second branch in
716:on December 22, 2015.
536:on February 15, 2015
916:South Korean brands
896:Amorepacific brands
611:. November 10, 2020
558:(in Korean). Newsen
480:on October 28, 2021
220:from 1999 to 2000.
162:Amore Pacific Group
85:Number of locations
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880:South Korea portal
21:
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387:"Company History"
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911:Cosmetics brands
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530:"Faces of ETUDE"
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510:on July 20, 2018
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476:. Archived from
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783:Amorepacific
714:the original
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687:. Retrieved
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635:. Retrieved
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613:. Retrieved
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583:Sports World
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534:the original
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512:. Retrieved
508:the original
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482:. Retrieved
478:the original
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451:. Retrieved
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423:. Retrieved
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397:November 21,
395:. Retrieved
391:the original
364:. Retrieved
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338:. Retrieved
328:
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268:Krystal Jung
266:
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254:Sandara Park
246:Yoo Seung-ho
226:Song Hye-kyo
215:
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68:Headquarters
18:
787:Etude House
589:October 14,
585:(in Korean)
562:October 25,
540:October 30,
425:October 30,
418:Herald Corp
340:October 30,
311:Controversy
296:Le Sserafim
218:Jun Ji-hyun
180:Philippines
142::
136:Etude House
95:Area served
78:South Korea
37:Native name
22:Etude House
890:Categories
615:August 25,
320:References
280:Red Velvet
238:Lee Min-ho
89:231 (2018)
809:Sulwhasoo
792:Innisfree
689:March 19,
663:March 14,
360:Arab News
302:Marketing
284:Kim Do-ah
176:Singapore
99:Worldwide
844:Category
637:April 4,
609:Koreaboo
288:Fanatics
178:and the
107:Skincare
104:Products
805:Mamonde
800:Laneige
514:May 24,
504:Alshaya
484:May 24,
453:July 8,
366:July 7,
188:Myanmar
156:History
124:Website
58: (
50:Founded
817:People
777:Brands
292:Kazuha
261:SHINee
234:Go Ara
206:Kuwait
184:Brunei
172:Taiwan
145:์๋ฐ๋ํ์ฐ์ค
140:Korean
113:Parent
43:์๋ฐ๋ํ์ฐ์ค
826:(CEO)
286:from
276:I.O.I
272:Sulli
222:S.E.S
202:Dubai
73:Seoul
796:IOPE
691:2019
683:๋งค์ผ์ ๋ฌธ
665:2018
657:์ดํฌ๋ฐ์ด
639:2016
617:2021
591:2019
564:2011
542:2013
516:2018
486:2018
455:2018
427:2013
399:2017
368:2018
342:2013
270:and
250:2NE1
232:and
186:and
60:1966
53:1966
892::
681:.
655:.
607:.
581:.
502:.
472:.
444:.
415:.
376:^
358:.
244:,
240:,
208:.
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762:e
755:t
748:v
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138:(
62:)
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