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so that the general public could more easily identify their train. A 1926 advertisement widely deployed on the railways showed five such trains carrying headcodes H ō V I S along with an explanation (H-Hampton Court, ō-Hounslow, V-Kingston , I-Dorking North & Effingham, and S-Shepperton). That
256:
The brand began in 1886; the Hovis process was patented on 6 October 1887 by
Richard "Stoney" Smith (1836–1900), and S. Fitton & Sons Ltd developed the brand, milling the flour and selling it along with Hovis-branded baking tins to other bakers. The name was coined in 1890 by
467:. These are all listed on an interactive map. After that the bags are recycled in a specialist plant. Those who take part in the programme are able to get TerraCycle points. These can be redeemed for a variety of charitable gifts or a payment to the non-profit organisation.
382:
for a 10-day run in May 2006 to commemorate the firm's 120th anniversary. The soundtrack had to be re-recorded to meet advertising standards. The boy on the bike, Carl Barlow, then aged 13, left acting and eventually became a firefighter in
416:
Hovis Ltd. published a series of map books which included advertisements for their products. In 1899 the company produced eight books of maps, covering
England and Wales, designed for cyclists. In 1920 the company published
463:
in The Bread Bag
Recycling Programme. The objective of the programme is to drop-off used bread bags at public drop-off locations across the UK, or mail them to delivery services like those provided by
317:
the "clockwise" Hounslow Loop head-code was a slightly height-reduced 'O' topped by a bar led to the rendering of the brand as HōVIS, a rendering that significantly outlasted the advertising campaign.
375:, Scott's advert has been voted Britain's favourite advertisement of all time. An original film print was restored by the BFI in 2019 and is available on their Advertising Collection.
670:
186:
In
November 2020, it was announced that both the Gores Group and Premier Foods had sold their stakes in the business to British-based private equity firm Endless LLP.
608:
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485:
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The
Encyclopedia of Ephemera: A Guide to the Fragmentary Documents of Everyday Life for the Collector, Curator, and Historian
952:
885:
842:
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236:
797:
379:
301:
261:
student
Herbert Grime in a national competition set by S. Fitton & Sons Ltd to find a trading name for their
193:
wholemeal flour, the bread being baked independently. It also produces the Nimble brand reduced-calorie bread.
772:
731:
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356:
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396:, a retrospective advertisement documenting the 122 years of British history since the brand's launch.
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20:
817:
352:
886:"Home Hovis® Launches UK-wide Bread Bag Recycling Initiative in Partnership with TerraCycle"
217:
802:
277:, "the strength of man". The company became the Hovis Bread Flour Company Limited in 1898.
168:
8:
510:
320:
305:
175:, was acquired by Premier Foods in 2007. In April 2014 it became a limited company after
773:"Back to where I was born and bread – Hovis boy recreates famous advert 40 YEARS later"
171:(RHM) in 1962 after a succession of mergers. RHM, with its brands including Hovis and
863:
823:
641:
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A New or
Improved Method or Process for Treating the Germ of Wheat for Food Purposes.
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444:
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419:
Where to Go and How to Get There: Hovis Road Map of
England, Wales and Scotland
248:
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In a bid to help the environment and sustainability, Hovis collaborated with
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product, they are shaped like a miniature flat copy of the traditional Hovis
430:
176:
924:
464:
347:
342:
161:
81:
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451:, and like the bread have the word "HOVIS" stamped on their top surface.
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was voted "Advert of the Decade" by the
British public in December 2009.
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119:
915:
390:
In 2008 Hovis departed from the "boy on a bike" format by commissioning
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460:
436:
281:
266:
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and filmed by CDP's photographer Jack
Bankhead under the direction of
392:
933:
919:
384:
70:
284:
in wheatgerm was reported in 1924, Hovis increased in popularity.
937:
845:. Holdings of the Roger S. Baskes Collection (Newberry Library).
372:
262:
258:
244:. The inscription details his discovery of the "Hovis" process.
270:
157:
149:
109:
105:
35:
252:
Hovis's managing director giving a pep talk to staff in 1935
448:
56:
908:
671:"Ridley Scott's Hovis advert is voted all-time favourite"
160:. Founded in Stoke-on-Trent, it began mass-production in
130:
421:, and several versions of this book were later printed.
327:, where Ridley Scott filmed the 1973 Hovis commercial
454:
750:"Boy on the Bike - Hovis advert's 2019 restoration"
183:to form a joint venture between the two companies.
798:Hovis tops ITV's Ad Of The Decade with 'Go On Lad'
269:. Grime won £25 when he coined the word from the
944:
815:
486:"Premier Foods sells controlling stake in Hovis"
843:"Hovis road map of England, Wales and Scotland"
331:In 1973, Hovis ran a television advertisement,
626:
16:British company that produces flour and bread
809:
806:, 21 December 2009. Retrieved 23 April 2010.
770:
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351:. The advert featured the slow movement of
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640:. Vol. 33, no. 2. pp. 3–8.
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34:
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312:in lieu of the traditional discs used on
978:Food manufacturers of the United Kingdom
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571:Robert Opie (2006). Ifan Jenkins (ed.).
407:
319:
291:
247:
235:
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308:services, they introduced alphabetical
945:
760:from the original on 13 December 2021.
726:
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988:British companies established in 1898
659:
200:
179:sold a 51% stake in the business to
856:"The Bread Bag Recycling Programme"
721:
525:"Hovis sold to private equity firm"
484:Brownsell, Alex (27 January 2014).
378:This advertisement was repeated on
240:Grave of Richard "Stoney" Smith in
148:is a British company that produces
13:
968:Companies based in Buckinghamshire
403:
296:1895 Advertisement for Hovis Bread
14:
999:
973:Food brands of the United Kingdom
900:
822:. Psychology Press. p. 332.
455:The Bread Bag Recycling Programme
412:Hovis bread monument at Gold Hill
771:Euan Stretch (4 December 2013).
511:"Endless LLP acquires Hovis Ltd"
435:Since 1980, Hovis have licensed
424:
337:, written by advertising agency
302:London and South Western Railway
204:
878:
848:
836:
790:
764:
742:
958:Bakeries of the United Kingdom
702:Sam Delaney (23 August 2007).
695:
620:
597:
573:"Hovis: 120 years of Goodness"
531:
517:
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477:
287:
280:When the abundance of certain
1:
470:
7:
953:Products introduced in 1890
10:
1004:
443:, branded as Hovis. Now a
428:
196:
189:Hovis specialises in high
18:
816:Maurice Rickards (2000).
669:Ciar Byrne (2 May 2006).
125:
115:
101:
91:
77:
62:
52:
42:
33:
732:"Boy on the Bike (1974)"
339:Collett Dickenson Pearce
304:inaugurated their first
265:flour which was rich in
704:"Jets, jeans and Hovis"
73:, United Kingdom (1886)
637:London Review of Books
613: Smith, Richard
413:
328:
325:Gold Hill, Shaftesbury
297:
253:
245:
21:Hovis (disambiguation)
578:. RHM. Archived from
411:
345:, who later directed
323:
295:
251:
239:
167:Hovis became part of
983:Premier Foods brands
632:"The Raging Peloton"
169:Rank Hovis McDougall
19:For other uses, see
892:. 21 February 2019.
683:on 10 February 2009
630:(20 January 2011).
585:on 19 December 2014
30:
527:. 6 November 2020.
490:Marketing Magazine
414:
380:British television
329:
300:In 1915, when the
298:
254:
246:
216:. You can help by
28:
866:on 8 October 2019
829:978-0-415-92648-5
441:digestive biscuit
314:steam locomotives
242:Highgate Cemetery
234:
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143:
142:
995:
912:
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909:Official website
894:
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890:Packaging Europe
882:
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862:. Archived from
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679:. Archived from
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445:United Biscuits
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404:Hovis map books
359:rearranged for
334:Boy on the Bike
290:
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214:needs expansion
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181:The Gores Group
129:
97:Jon Jenkins CEO
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86:Buckinghamshire
47:Limited company
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901:External links
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796:Thomas, Joe; "
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754:BFI on Youtube
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357:Symphony No. 9
353:Antonín Dvořák
306:electric train
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173:Mother's Pride
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541:. Hovis. 2014
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439:to produce a
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431:Hovis biscuit
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225:February 2011
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212:This section
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177:Premier Foods
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868:. Retrieved
864:the original
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780:. Retrieved
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711:. Retrieved
708:The Guardian
707:
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685:. Retrieved
681:the original
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649:. Retrieved
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605:GB 189905961
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587:. Retrieved
580:the original
543:. Retrieved
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493:. Retrieved
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363:. Filmed on
346:
343:Ridley Scott
332:
330:
299:
279:
274:
255:
222:
218:adding to it
213:
188:
185:
166:
162:Macclesfield
145:
144:
82:High Wycombe
78:Headquarters
67:Macclesfield
43:Company type
25:
936:profile on
545:25 November
495:25 November
369:Shaftesbury
288:Advertising
275:hominis vis
120:Endless LLP
947:Categories
860:TerraCycle
736:BFI Player
687:3 February
651:3 February
589:2 February
471:References
461:TerraCycle
310:head-codes
282:B vitamins
267:wheat germ
93:Key people
870:8 October
803:Marketing
782:8 October
713:8 October
646:0260-9592
398:Go On Lad
393:Go On Lad
387:in 1979.
365:Gold Hill
191:wheatgerm
164:in 1886.
146:Hovis Ltd
29:Hovis Ltd
920:Facebook
758:Archived
539:"Nimble"
385:East Ham
102:Products
71:Cheshire
53:Industry
938:Twitter
929:YouTube
437:Jacob's
273:phrase
197:History
126:Website
63:Founded
826:
777:Mirror
644:
610:
373:Dorset
263:patent
259:London
133:.hovis
934:Hovis
916:Hovis
583:(PDF)
576:(PDF)
361:brass
348:Alien
271:Latin
158:bread
154:yeast
150:flour
116:Owner
110:flour
106:Bread
872:2019
824:ISBN
784:2019
715:2019
689:2011
653:2011
642:ISSN
591:2011
547:2014
497:2014
449:loaf
156:and
57:Food
927:on
918:on
800:",
465:UPS
367:in
355:'s
220:.
137:.uk
135:.co
131:www
949::
888:.
858:.
775:.
752:.
734:.
723:^
706:.
673:.
661:^
634:.
555:^
488:.
371:,
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108:,
84:,
69:,
874:.
832:.
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691:.
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513:.
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227:)
223:(
23:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
