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Lugosi v. Universal Pictures

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Universal Pictures for licensing Lugosi's name and image on merchandise reprising Lugosi's title role in the 1930 film, "Dracula." The California Supreme Court faced the question whether Béla Lugosi's film contracts with Universal included a grant of merchandising rights in his portrayal of Count Dracula, and the descendibility of any such rights. Adopting the opinion of Justice Roth for the Court of Appeal, Second Appellate District, the court held that the right to exploit one's name and likeness is personal to the artist and must be exercised, if at all, by him during his lifetime. Lugosi, 603 P.2d at 431.
240:, his son, filed a complaint against Universal on February 3, 1966, alleging that they were the heirs of Béla Lugosi and that Universal had, commencing in 1960, appropriated and continued to appropriate property which they had inherited from Lugosi and which was not part of the agreement with Universal. The Lugosis asserted that from 1960 until the present time, Universal entered into many licensing agreements which authorized the licensees to use the Count Dracula character. 2858: 419:
Universal's lawyer, Robert Wilson, Lugosi "attained fame and fortune because the company made and distributed the movies he starred in." After eleven years of wrangling, a trial judge decided in favor of the Lugosis, giving them $ 70,000 and barring Universal from merchandising Lugosi's likeness. ... In December the California Supreme Court reversed the Lugosi decision.
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in 1966 for using his personality rights without the heirs' permission on toys, posters, model kits and the like. The trial court initially ruled in favor of the Lugosi heirs, but Universal Studios won the case in an appeal. The court determined that a dead person had no right to their likeness, and
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from merchandising 70 Dracula products, ranging from jigsaw puzzles to belt buckles, and sought compensation based on the profits. Citing the First Amendment, Universal replied that the design of merchandise is a form of free speech that should not be restrained by anyone's heirs. Besides, said
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In this decision preceding (and precipitating) the Legislature's enactment of Section 990, the California Supreme Court held that rights of publicity were not descendible in California. Béla Lugosi's heirs, Hope Linninger Lugosi and Bela George Lugosi, sued to enjoin and recover profits from
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seek to recover the profits made by in its licensing of the use of the Count Dracula character to commercial firms and to enjoin from making any additional grants, without consent .... The action, therefore, raises the question of whether Béla Lugosi had granted to in his contracts with
414:, star of the Dracula films, tried to take this doctrine a step further. They argued that this right was essentially property and therefore should pass on to heirs. In a California suit, they asked the courts to stop 282:
of 1986 created an inheritable right to a person's name or likeness for 70 years after death. Legislation passed in 2007 extended that right retroactively to all persons who have died since January 1, 1938.
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ruled that "the right to exploit one's name and likeness is personal to the artist and must be exercised, if at all, by him during his lifetime." The result was a loss for the concept of inheriting
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merchandising rights in his movie portrayal of Count Dracula, the nature of such rights, and whether any such rights, if retained by Béla Lugosi, descended to the ....
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of celebrities, particularly addressing whether these rights descended to the celebrities' heirs. The suit was brought by the heirs of
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are personal to the holder and must be exercised within the holder's lifetime; they do not descend to the holder's heirs.
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After eleven years of litigation, the trial judge ruled in favor of the Lugosi heirs, awarded them $ 70,000, and barred
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Bela George Lugosi, et al., Plaintiffs and Appellants v. Universal Pictures, Defendants and Appellants.
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in which Lugosi played the title role under a signed contract. Hope Linninger Lugosi, his widow, and
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Arthur Lennig, The Immortal Count, University Press of Kentucky, 2003 ISBN 978-0-8131-2273-1.
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California Civil Code - Section 3344 - 3344.1 (Astaire Celebrity Image Protection Act)
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from merchandising Lugosi's likeness. The decision was appealed and the
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had entered into an agreement for the production of the film
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any rights that existed did not pass to their heirs.
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CMG Worldwide, Inc. 146: 461: 447: 410:Ten years later, the son and the widow of 2917:December 1979 events in the United States 1556:The Librarian: Curse of the Judas Chalice 353: 351: 2462:The Incredible Adventures of Van Helsing 2807:Dracula's Guest and Other Weird Stories 2643: 2217:Mrs. Deadpool and the Howling Commandos 2210:Captain Britain and MI13: Vampire State 2165:Dracula – L'amour plus fort que la mort 597:Dracula's Guest and Other Weird Stories 197:425 (Cal. 1979), was a decision of the 2894: 1452:Dark Prince: The True Story of Dracula 1145:Scooby-Doo! and the Reluctant Werewolf 348: 2787: 2642: 1934: 1666: 998:Hotel Transylvania 3: Summer Vacation 781:Abbott and Costello Meet Frankenstein 709: 486: 442: 2937:Supreme Court of California case law 1468:Dracula: Pages from a Virgin's Diary 2446:Dracula 4: The Shadow of the Dragon 866:The Legend of the 7 Golden Vampires 380: 13: 2157:Dracula – Entre l'amour et la mort 1492:Van Helsing: The London Assignment 1396:Nocturna: Granddaughter of Dracula 312: 14: 2953: 2571:Perfect Selection: Dracula Battle 2422:Dracula 3: The Path of the Dragon 1006:Hotel Transylvania: Transformania 427: 280:California Celebrities Rights Act 181:California Celebrities Rights Act 2857: 2856: 2840:Bibliography of works on Dracula 2818:Transylvanian Society of Dracula 2813:Count Dracula in popular culture 2043:Young Dracula and Young Monsters 1404:Dracula: Sovereign of the Damned 1113:The Halloween That Almost Wasn't 826:Dracula Has Risen from the Grave 302:'s posthumous personality rights 168:Bird, joined by Manuel, Tobriner 26: 1935: 1428:Sundown: The Vampire in Retreat 298:(2007), a court case involving 2902:1979 in United States case law 2470:Renfield: Bring Your Own Blood 2438:Vampire Season Monster Defense 1875:Hotel Transylvania: The Series 1805:Hotel Transylvania: The Series 1667: 1636:The Last Voyage of the Demeter 396:. July 7, 1980. Archived from 339: 1: 2932:Universal Pictures litigation 2398:Dracula 2: The Last Sanctuary 2203:X-Men: Apocalypse vs. Dracula 1548:Bram Stoker's Dracula's Guest 1532:Bram Stoker's Dracula's Curse 1268:Santo en el tesoro de Drácula 306: 2800:Lugosi v. Universal Pictures 1252:Billy the Kid Versus Dracula 858:The Satanic Rites of Dracula 487: 273: 190:Lugosi v. Universal Pictures 21:Lugosi v. 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1372:Count Dracula 1369: 1366: 1365: 1364:Dracula's Dog 1361: 1358: 1357: 1353: 1350: 1349: 1345: 1342: 1341: 1337: 1334: 1333: 1329: 1326: 1325: 1321: 1318: 1317: 1313: 1310: 1309: 1308:Hrabe Drakula 1305: 1302: 1301: 1297: 1294: 1293: 1289: 1286: 1285: 1281: 1278: 1277: 1276:Count Dracula 1273: 1270: 1269: 1265: 1262: 1261: 1257: 1254: 1253: 1249: 1246: 1245: 1241: 1238: 1237: 1233: 1230: 1229: 1225: 1222: 1221: 1217: 1214: 1213: 1209: 1206: 1205: 1201: 1200: 1198: 1194: 1187: 1186: 1182: 1179: 1178: 1174: 1171: 1170: 1166: 1163: 1162: 1158: 1155: 1154: 1150: 1147: 1146: 1142: 1139: 1138: 1134: 1131: 1130: 1126: 1123: 1122: 1118: 1115: 1114: 1110: 1107: 1106: 1102: 1099: 1098: 1097:Dracula Sucks 1094: 1091: 1090: 1086: 1083: 1082: 1078: 1075: 1074: 1070: 1067: 1066: 1062: 1059: 1058: 1054: 1051: 1050: 1046: 1043: 1042: 1038: 1035: 1034: 1030: 1027: 1026: 1022: 1021: 1019: 1015: 1008: 1007: 1003: 1000: 999: 995: 992: 991: 987: 984: 983: 979: 978: 976: 974: 973: 972:Transylvania 966: 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383: 376: 364: 360: 354: 352: 342: 327: 326: 321: 315: 311: 301: 297: 295: 291: 290: 284: 281: 271: 269: 265: 261: 257: 246: 241: 239: 235: 234: 229: 225: 215: 212: 208: 204: 200: 196: 192: 191: 182: 178: 174:Superseded by 171: 167: 163: 159: 155: 152: 149: 143: 140:Case opinions 138: 135: 131: 127: 123: 119: 115: 112: 108: 105: 102: 100:Chief Justice 98: 93: 89: 85: 80: 76: 72: 67: 63: 59: 55: 52: 49: 45: 40: 36: 35: 24: 19: 16: 2878: 2874: 2866: 2862: 2822: 2805: 2799: 2798: 2713: 2678: 2664: 2619: 2613:Audio dramas 2583: 2578:Transylvania 2576: 2569: 2562: 2557:Dracula 2000 2555: 2548: 2530: 2513:Monster Bash 2511: 2503: 2495: 2487: 2468: 2460: 2452: 2444: 2436: 2428: 2420: 2412: 2404: 2396: 2388: 2380: 2372: 2363: 2360:(unreleased) 2355: 2347: 2339: 2329:1986–present 2322: 2313: 2305: 2297: 2279: 2272: 2265: 2258: 2250: 2243: 2236: 2229: 2215: 2208: 2201: 2194: 2182: 2163: 2155: 2147: 2139: 2131: 2111: 2103: 2095: 2076: 2057: 2049: 2041: 2033: 2025: 2017: 2009: 2001: 1993: 1984: 1977: 1972:Anno Dracula 1970: 1963:Anno Dracula 1962: 1953: 1889:The Simpsons 1887: 1874: 1865: 1856: 1840: 1819: 1811: 1803: 1795: 1787: 1779: 1771: 1761:(2006–2014) 1756: 1748: 1740: 1732: 1724: 1716: 1708: 1702:Cliffhangers 1700: 1692: 1684: 1642: 1634: 1626: 1618: 1610: 1604:Dracula 2012 1602: 1594: 1586: 1578: 1570: 1562: 1554: 1546: 1538: 1530: 1522: 1514: 1508:Dracula 3000 1506: 1498: 1490: 1482: 1474: 1466: 1458: 1450: 1442: 1434: 1426: 1418: 1410: 1402: 1394: 1386: 1378: 1370: 1362: 1354: 1346: 1338: 1330: 1322: 1314: 1306: 1298: 1290: 1282: 1274: 1266: 1258: 1250: 1242: 1234: 1226: 1218: 1210: 1202: 1183: 1175: 1169:Monster Mash 1167: 1161:Monster Mash 1159: 1151: 1143: 1135: 1127: 1119: 1111: 1103: 1095: 1087: 1079: 1071: 1063: 1055: 1047: 1039: 1031: 1023: 1004: 996: 988: 980: 968: 955: 947: 939: 931: 923: 914: 901: 893: 887:Dracula 2000 885: 878:Dracula 2000 877: 864: 856: 848: 840: 832: 824: 816: 808: 800: 779: 771: 763: 755: 747: 739: 731: 624: 616: 609:Dacre Stoker 595: 573: 565: 559:Publications 473: 409: 402:. Retrieved 398:the original 391: 382: 373: 368:February 14, 366:. Retrieved 341: 331:February 12, 329:. Retrieved 323: 314: 292: 277: 253: 243: 231: 221: 189: 188: 187: 145: 126:Wiley Manuel 118:Stanley Mosk 69:Case history 62:603 P.2d 425 50: 32: 15: 2942:Bela Lugosi 2879:derivatives 2714:Castlevania 2691:Count Orlok 2679:Castlevania 2585:Van Helsing 2414:Van Helsing 2323:Castlevania 2315:Ghost Manor 2291:Video games 2231:Don Dracula 1958:(1975–2002) 1956:and sequels 1936:Other media 1879:(2017–2020) 1870:(2014–2016) 1861:(2006–2014) 1839:"Dracula" ( 1813:Castlevania 1808:(2017–2020) 1797:Van Helsing 1792:(2014–2017) 1784:(2014–2016) 1776:(2013–2014) 1753:(2011–2012) 1737:(1991–1999) 1729:(1990–1991) 1721:(1988–1993) 1484:Van Helsing 679:Bran Castle 520:Mina Harker 470:Bram Stoker 412:Béla Lugosi 224:Béla Lugosi 207:Béla Lugosi 157:Concurrence 57:Citation(s) 2896:Categories 2656:of Dracula 2375:(handheld) 1765:characters 1750:Ace Kilroy 1668:Television 1588:Dracula 3D 1420:To Die For 498:Characters 307:References 268:California 148:Per curiam 2712:Alucard ( 2696:Soma Cruz 2677:Dracula ( 2663:Alucard ( 2299:The Count 2281:Purgatori 2184:Crossover 2035:Bloodline 1816:(2017–21) 1800:(2016–21) 1710:Drak Pack 957:Nosferatu 925:Nosferatu 915:Nosferatu 722:Universal 582:Icelandic 274:Aftermath 2875:Category 2863:Category 2665:Hellsing 2245:Hellsing 2124:Musicals 2051:Fangland 1911:" (2010) 1904:" (1993) 1877:episodes 1868:episodes 1859:episodes 1852:" (2000) 1832:Episodes 1628:Renfield 1017:Parodies 592:" (1914) 545:Renfield 488:Universe 404:July 21, 287:See also 2867:Dracula 2789:Related 2550:Dracula 2489:Dracula 2481:Pinball 2341:Dracula 2333:Dracula 2307:Dracula 2261:trilogy 2132:Dracula 2113:Dracula 2105:Dracula 2097:Dracula 2078:Dracula 1821:Dracula 1773:Dracula 1540:Dracula 1476:Dracula 1388:Dracula 1356:Deafula 1324:Blacula 1065:Vampira 802:Dracula 741:Dracula 733:Dracula 667:Castles 578:(1899) 567:Dracula 475:Dracula 363:FindLaw 233:Dracula 218:History 165:Dissent 82:Holding 2542:Albums 2516:(1998) 2508:(1993) 2500:(1988) 2492:(1979) 2473:(2023) 2465:(2013) 2457:(2013) 2449:(2013) 2441:(2012) 2433:(2008) 2425:(2008) 2417:(2004) 2409:(2001) 2401:(2000) 2393:(2000) 2385:(1993) 2377:(1993) 2368:(1993) 2352:(1991) 2344:(1986) 2325:series 2318:(1983) 2310:(1983) 2302:(1979) 2176:Comics 2168:(2011) 2160:(2006) 2152:(2004) 2144:(1997) 2136:(1995) 2116:(1996) 2108:(1995) 2100:(1924) 2081:(1938) 2062:(2010) 2054:(2007) 2046:(2006) 2038:(2005) 2030:(2005) 2022:(2005) 2014:(1997) 2006:(1986) 1998:(1978) 1965:series 1946:Novels 1845:(1968) 1824:(2020) 1789:Decker 1745:(1994) 1713:(1980) 1705:(1979) 1697:(1978) 1689:(1976) 1678:Series 1639:(2023) 1631:(2023) 1623:(2014) 1615:(2013) 1607:(2013) 1599:(2012) 1591:(2012) 1583:(2012) 1575:(2011) 1567:(2009) 1559:(2008) 1551:(2008) 1543:(2006) 1535:(2006) 1527:(2005) 1519:(2004) 1511:(2004) 1503:(2004) 1495:(2004) 1487:(2004) 1479:(2002) 1471:(2002) 1463:(2001) 1455:(2000) 1447:(1994) 1439:(1992) 1431:(1989) 1423:(1989) 1415:(1988) 1407:(1980) 1399:(1979) 1391:(1979) 1383:(1978) 1375:(1977) 1367:(1977) 1359:(1975) 1351:(1974) 1343:(1974) 1335:(1973) 1327:(1972) 1319:(1971) 1311:(1971) 1303:(1971) 1295:(1971) 1287:(1970) 1279:(1970) 1271:(1969) 1263:(1969) 1255:(1966) 1247:(1964) 1239:(1958) 1231:(1957) 1223:(1953) 1215:(1943) 1207:(1923) 1188:(2017) 1180:(2000) 1172:(2000) 1164:(1995) 1156:(1995) 1148:(1988) 1140:(1987) 1132:(1985) 1124:(1985) 1116:(1979) 1108:(1979) 1100:(1979) 1092:(1976) 1084:(1975) 1076:(1974) 1068:(1974) 1060:(1974) 1052:(1972) 1044:(1967) 1036:(1967) 1028:(1963) 1009:(2022) 1001:(2018) 993:(2015) 985:(2012) 970:Hotel 960:(2024) 952:(2000) 944:(1988) 936:(1979) 928:(1922) 906:(2005) 898:(2003) 890:(2000) 869:(1974) 861:(1973) 853:(1972) 845:(1970) 837:(1970) 829:(1968) 821:(1966) 813:(1960) 805:(1958) 784:(1948) 776:(1945) 768:(1944) 760:(1943) 752:(1936) 724:series 629:(2018) 626:Dracul 621:(2009) 600:(1914) 570:(1897) 250:Ruling 193:, 603 2757:Blade 2750:Other 2595:Songs 2089:Plays 2070:Radio 1647:(TBA) 1444:Nadja 1196:Other 917:films 711:Films 2497:Taxi 406:2007 393:Time 370:2007 333:2020 294:Shaw 278:The 226:and 195:P.2d 160:Mosk 77:none 2726:Eva 472:'s 325:CEB 266:in 2898:: 408:. 390:. 372:. 361:. 350:^ 322:. 270:. 132:, 128:, 124:, 120:, 116:, 2881:) 2877:( 2869:) 2865:( 2716:) 2681:) 2667:) 2605:" 2601:" 1907:" 1900:" 1848:" 1843:) 588:" 462:e 455:t 448:v 335:. 151:.

Index

Supreme Court of California
603 P.2d 425
Personality rights
Rose Elizabeth Bird
Matthew Tobriner
Stanley Mosk
William P. Clark, Jr.
Wiley Manuel
Frank K. Richardson
Frank C. Newman
California Celebrities Rights Act
P.2d
Supreme Court of California
personality rights
Béla Lugosi
Universal Pictures
Béla Lugosi
Universal Pictures
Dracula
Bela George Lugosi
Universal Studios
California Supreme Court
personality rights
California
California Celebrities Rights Act
Shaw
Marilyn Monroe
"Lugosi v. Universal Pictures (1979) 25 C3d 813"
CEB

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