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ARF's
Knowledge Center houses original historical reports, papers and videos developed during the formative years of the advertising research industry. Established in 1953 to serve as a central resource for materials relating to advertising research, the ARF Knowledge Center also offers specialized
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in addition to advertisers and agencies. The agency supervised a study on household ownership of radio & television sets in 1954. It also published "Recommended
Standards for Radio & Television Program Audience Size Measurements," in 1954. In 1955 the ARF influenced the
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The ARF hosts forums, which are meetings and presentations where industry experts and members can share knowledge and information. Forums are held in the ARF's NYC office located at 432 Park Avenue South and are also available virtually.
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The
Advertising Research Agency was formed in 1936. During its first 15 years, ARF sponsored over 200 studies including studies involving newspapers, farm magazines, business magazines, and an executive management publication.
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as a clearinghouse for advertising research, promulgating industry standards and guidelines, and it provides training and administers the annual
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to include a TV ownership question in its questionnaires. Research companies were invited to become ARF members in 1967.
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60:
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265:"Arf at 60;Making Believers in Doubting Ad World;Research's Value for Madison Ave. Since '30S 'Copy Testing Report'"
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tools and services to help ARF members keep up-to-date with the latest knowledge applicable to business needs.
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endeavours and hosts periodic conferences on advertising and media-related topics. The ARF operates the
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in pursuit of more effective marketing and advertising communications.
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The ARF conducts several research initiatives. It publishes the
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and to measure consumers' emotional responses to advertising.
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31:, one of the Advertising Research Foundation's publications
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In the beginning of the 1950s, the ARF began working with
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177:. More recently, the ARF has pioneered efforts to define
109:. It also sponsors a variety of advertising-related
67:. Its stated mission is to improve the practice of
240:"The Advertising Research Foundation - Knowledge"
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65:American Association of Advertising Agencies
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280:"New ARF Study Says Storytellers Succeed"
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211:"Advertising Research Foundation (ARF)"
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157:During the 1990s, the ARF spearheaded
82:Its membership consists of over 400
221:from the original on 9 January 2008
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61:Association of National Advertisers
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14:
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59:. It was founded in 1936 by the
290:from the original on 2007-12-31
278:Facenda, Vanessa (2007-10-29).
99:Journal of Advertising Research
47:for creating, aggregating, and
41:Advertising Research Foundation
29:Journal of Advertising Research
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165:, which redefined the area of
163:Copy Research Validity Project
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115:Roy Morgan Information Center
16:New York-based industry body
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173:to determine the impact of
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286:. Nielsen Business Media.
175:public service advertising
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332:Advertising organizations
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161:in studies such as the
179:advertising engagement
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43:(ARF) is a nonprofit
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215:Business Definitions
171:ARF/Ad Council Study
88:advertising agencies
45:industry association
267:. 19 February 1996.
152:U.S. Census Bureau
111:marketing research
90:, research firms,
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51:in the fields of
49:sharing knowledge
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242:. Archived from
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159:primary research
128:Knowledge Center
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18:
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327:Market research
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312:The ARF website
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217:. AllBusiness.
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147:media companies
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92:media companies
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122:Awards Program
77:media research
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246:on 2012-03-03
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103:peer-reviewed
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292:. Retrieved
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248:. Retrieved
244:the original
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223:. Retrieved
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167:copy testing
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120:David Ogilvy
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84:advertisers
69:advertising
53:advertising
321:Categories
306:References
294:2008-01-24
250:2012-01-19
225:2008-01-24
169:, and the
107:periodical
57:mass media
284:BrandWeek
105:academic
73:marketing
288:Archived
219:Archived
63:and the
137:History
185:Forums
194:Notes
101:, a
75:and
55:and
39:The
27:The
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282:.
213:.
202:^
124:.
86:,
71:,
297:.
253:.
228:.
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