84:, New York, came to London in 1961 as Co-Creative Director for Benton & Bowles Ltd. He left the agency in 1963 to open a photographic studio in London. "Art directors were used to working with the top photographers in town, getting a certain kind of light, a particular attention to detail. However, feature film-makers were the main directors and they couldn’t give a damn what a plate of soup looked like, or bread, or an egg, or any of the textural things that made that kind of advertising so outstanding. Once the art director had a reasonable say in the creation of commercials, we came in"
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who then became a full partner. Cinematographer
Michael Seresin, joined the company as another film director in 1977 and the company name changed yet again to Brooks Fulford Cramer Seresin. When Cramer left in 1981 it was decided to change the name one last time to BFCS, and so it remained until the
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BFCS was founded by Bob Brooks and Len
Fulford, two successful London advertising photographers specializing in food and product photography, who together with producer Jim Baker opened Brooks Baker Fulford in 1966. Baker left the company in 1970 and the name changed to Brooks Fulford. The company
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Directors working with BFCS included Bob Brooks, Len
Fulford, Ross Cramer, Michael Seresin, Alan van Rijn, Bryan Loftus, Richard Sloggett, Godley & Creme, Derek Coutts, David Deveson Thom Higgins, David Ashwell, Barry Sonnenfeld, Jim Edwards, Rod Butcher, Gale Tattersall, Larry Williams and
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Advertising
Festival with "Tailor" a Senior Service Extra cigarette spot, directed by Bob Brooks, for CDP. This opened the door to more creative assignments and according to John Cigarini, at the time of his departure, BFCS had won over 100 Cannes/Venice Lions.
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end. At its peak BFCS had offices in London, Milan, New York and Los
Angeles. In 1993 Cigarini bought out his UK partners in the US venture and settled in LA as BFCS Inc. which closed in 1996. In 1995 the original partners, Bob Brooks &
129:, for best production company at the Cannes Advertising Festival. Then again from 1980-85 the company won the Palme d'Or for 5 consecutive times at Cannes, thus winning this prize for an unprecedented six times.
92:, joined as the third film director and the name changed to Brooks Fulford Cramer. In 1977 Martin McKeand, Managing Director since 1970, left to work in program television and was replaced by
136:, Best Commercial Director 1983; The One Show Gold Award, New York 1975; pencils at D&AD London; Gold & Silver arrows at the London British Television Advertising Awards plus over 40
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moved to new quarters at 59 North Wharf Road, a modern custom built production center, designed by Brooks and
Fulford. In 1973 Ross Cramer, former graphic partner of
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commercial directed by Bob Brooks, Brooks
Fulford Cramer for BMP. Five other BFCS spots also made the same list.
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presented its Hall of Fame: The Best
British Ads of the Century. The number one spot was awarded to the 1974
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Johnny
Cigarini: Confessions of a King's Road Cowboy: Memoirs of a terrible name-dropper
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along with Derek Coutts took the London company over until it finally closed in 2001.
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Get
Smashed, The story of the men who made the adverts that changed our lives.
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In 1984 the D&AD Presidents Award was presented to Bob Brooks.
248:, Campaign, Haymarket Business Publications,20 December 1999 pg.11
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This article is about the film company. For the singular, see
183:, Design & Art Direction Magazine April 1983, page 10
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In 1974 Brooks Fulford was first awarded the coveted
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284:Film production companies of the United Kingdom
181:How Brooks & Fulford banished the inky men
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299:Mass media companies disestablished in 2001
113:In 1970 Brooks Baker Fulford won its first
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69:was a commercial film production company.
309:British companies disestablished in 2001
289:Mass media companies established in 1966
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233:, Campaign, 13 July 2001, Sub-section
314:British companies established in 1966
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52:Bob Brooks, Len Fulford, Jim Baker
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304:2001 disestablishments in England
294:1966 establishments in England
264:London, Hoder & Stoughton
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260:• Author, Sam Delaney (2007)
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80:, a Creative Group Head with
231:Production-Feeling the Pinch
44:1966 as Brooks Baker Fulford
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246:Campaign Hall of Fame Issue
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134:Directors Guild Of America
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235:The Rise And Fall Of BFCS
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202:. Troubador Publishing.
148:Campaign Magazine London
196:Cigarini, John (2017).
132:Other awards included:
82:Benton & Bowles Inc
18:BFC (disambiguation)
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270:978-0-340-92250-7
179:McAlhone, Beryl.
146:In December 1999
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163:Leslie Libman.
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90:Charles Saatchi
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35:Film production
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117:at the SAWA
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215:30 November
140:in the US.
138:Clio Awards
99:Len Fulford
278:Categories
167:References
127:Palme d’Or
78:Bob Brooks
115:Gold Lion
49:Founders
31:Industry
73:History
57:Defunct
41:Founded
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158:Alumni
119:Cannes
109:Awards
266:ISBN
217:2017
204:ISBN
67:BFCS
60:2001
26:BFCS
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