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intoxicated patron. Not knowing that Guller was the CEO, she was candid about not being interested in the job as a career. The lack of enthusiasm ultimately led Guller to firing her on camera. A waitress with a good attitude was rewarded with breast augmentation surgery. These scenes provoked controversy on social media, especially on the
Bikinis Facebook pages and on Twitter.
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was present to be inducted to the bikini hall of fame. Other events which have been planned to be associated with the town include a "Miss
Bikinis USA" pageant and a possible reality show. Bikinis, Texas was reverted to its previous name of Bankersmith in 2015, reportedly in an effort from Guller to
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Bikinis Sports Bar & Grill utilized a marketing campaign which has included several high-profile publicity stunts. The restaurant chain had a loyalty program formerly known as the
Bikinis Black Card where patrons earned points for rewards. Patrons who had over 1000 points on their black card
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featured
Bikinis Sports Bar and Grill, airing on December 28, 2014. The show featured Guller posing undercover. He interacted with a bartender who said she normally wears a bikini top but felt uncomfortable wearing that on camera, so she opted to wear a T-shirt. He felt she was overserving an
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Restaurant founder Doug Guller reports having gotten the idea for
Bikinis Sports Bar & Grill in 2001 on an Australian vacation after being offered a beer by an attractive waitress while watching rugby. Guller theorized that a combination of sports, beer, and sex appeal would be particularly
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in Texas (besides
Houston and San Antonio) to lose its Bikinis restaurants. DFW locations Arlington and Richardson have been shuttered since February 11, 2015, with the Mesquite location following suit after April 15, 2015. The Austin location ceased operations on December 23, 2018.
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The restaurant chain hosted a monthly bikini contest. Some of the contests were seasonal until
February 2014 when the company began phasing out the contests based on the ratio of active waitstaff who would sign up and enter in lieu of the newly established Miss Bikinis USA Pageant.
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recession-proof. The first restaurant was opened in Austin in 2006, and a total of 14 locations have subsequently opened, all of which are now closed. Most of the locations were in the
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saying that he would rename the town to "Bikinis, Texas" after his restaurant chain. Guller said he would turn the town into a tourist destination with the creation of a bikini
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to register the term "breastaurant". The term was successfully registered in
October 2012 and was marked by the trademark office as "Un-Revivable" on May 24, 2019.
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account would judge one of their in-store bikini contests. During the opening of
Bikinis, Texas in July 2013, Black Card account holders also got a chance to meet
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which described the swimwear's history. No plans were made to open a
Bikinis Sports Bar & Grill restaurant at the location, but Guller suggested that a
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suggested that the trademarking of "breastaurant" was a consequence of the boom in breastaurant sales figures in the early 2010s.
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A "grand opening" of Bikinis, Texas was scheduled for July 13, 2013. Country musician
587:"Central Texas ghost town previously known as 'Bikinis' is selling for $ 1.5 million"
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Bikinis waitresses wearing the standard uniform of bikini top and jeans shorts (2010)
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In September 2011, Bikinis Sports Bar & Grill filed a request with a
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556:"'Breastaurant' Bikinis Is Bringing Miss Bikinis USA To Bikinis, Texas"
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389:"'Breastaurant' Trademarked By Bikinis Sports Bar & Grill Owner"
421:""Breastaurant" Chain Owner Buys Texas Town, Renames it Bikinis"
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331:"New Sports Bar 'With A View' Opens In University Area"
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450:"The Last Location of Breastaurant Bikinis Is Closing"
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504:"Bikinis may hit TV screens with reality show deal"
173:Exterior view of the Austin, Texas, Bikinis (2007)
530:"Texas Breastaurant Town Bikinis to Open July 13"
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658:Regional restaurant chains in the United States
668:Defunct restaurant chains in the United States
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628:"Meet the King of the Breastaurant™ Empire"
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279:United States Patent and Trademark Office
693:Defunct drinking establishments in Texas
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448:Chaudhury, Nadia (December 12, 2018).
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554:Chan, Aleksander (May 13, 2013).
502:Garza, Vicky (November 5, 2012).
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673:Companies based in Austin, Texas
363:Trademarkia (October 23, 2012).
329:Rice, Jason (February 2, 2009).
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683:Restaurants established in 2006
365:"USPTO Trademark: Breastaurant"
479:Bikinis Sports Bar & Grill
419:Shaw, Alexis (July 19, 2012).
309:Bikinis Sports Bar & Grill
237:In 2012, Guller purchased the
131:Bikinis Sports Bar & Grill
20:Bikinis Sports Bar & Grill
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528:Sun, Jasmin (June 12, 2013).
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209:metropolitan statistical area
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615:Bikinissportsbarandgrill.com
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284:The Huffington Post
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151:breastaurant
147:cowboy boots
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80:Headquarters
34:Company type
639:October 13,
596:January 19,
459:January 19,
305:"Locations"
243:Bankersmith
225:in person.
184:San Antonio
143:bikini tops
135:sports bars
106:Doug Guller
92:Area served
45:Restaurant
652:Categories
617:(archived)
335:WSOCTV.com
291:References
239:ghost town
124:ATX Brands
102:Key people
560:Austinist
216:Marketing
47:franchise
570:June 25,
539:June 25,
513:June 25,
484:June 25,
430:June 25,
425:ABC News
399:June 25,
370:June 24,
345:June 25,
111:Services
42:Industry
475:"About"
157:History
72:Defunct
61: (
53:Founded
37:Private
120:Parent
534:Eater
139:Texas
641:2013
598:2019
572:2013
541:2013
515:2013
486:2013
461:2019
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316:2014
63:2006
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
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