206:
29:
240:
Brashs struggled from the early 1990s onwards. Its re-entry into the whitegoods market was unsuccessful, and sustained heavy losses. According to Geoff Brash, the last family executive, the problems that caused the collapse were authoritarian leadership, cheapening of values, advertising that did not
196:
for $ 20 million. By the 1990s, its product base expanded to selling hi-fi stereos, video cassette recorders, microwaves and televisions. It also resumed selling white goods, and operated stores for a brief time in New
Zealand between 1991-1992, taking over HMV's stores after they exited the music
187:
Geoff Brash later took over from his father. By the 1970s, Brashs expanded further, adding vinyl records, pre-recorded and blank cassettes to their line. in the mid-1980s, it stopped selling whitegoods. In an effort to streamline operations, Brashs was split into Brashs, a company that sold audio
144:
and remained the company's flag-ship store until the group's demise. For the latter half of the 19th century and all through the 20th, Brashs remained a leading music house although
Victorian-wide expansion did not begin until the mid-1950s and interstate 30 years later, through a combination of
168:, with an astute idea allowing his customers to repay the debts owed on the pianos over a longer period (20 years rather than five), as it realised that the pianos would be kept in a better condition in the customers' homes than repossessed in his warehouse. Post-
217:. It was opened in December 1986, then closed in April 1998 when Brashs went into administration. From 1999 to 2009 the building was leased out to several bargain stores. This photo taken in March 2010 shows the building empty, ready for demolition.
510:
302:
The first was the regular release of sale catalogues that were available in-store. These catalogues mainly covered the hi-fi, audio, video, whitegoods and blank audio and video product lines.
192:, which focused on musical instruments. Geoff Brash stepped down as executive chairman in 1988 but stayed on as a director. Part of the expansion also included taking over major book chain
157:
by Marcus Brasch. Originally it retailed pianos and other musical instruments, with the slogan, "a home is not a home without a piano". Later it would expand its product line to include
431:
288:
Brashs mainly used television advertising and print for promoting their sales and products. During the late 1980s and early 1990s, Australian television personality
132:, was an Australian music and electronics retailer. It was founded in 1862 by German Australian Marcus Brasch. The C in the name was dropped during
525:
515:
520:
535:
530:
439:
415:
352:
399:
461:
277:
318:
336:
366:
245:
51:
272:. At that time the Brashs chain had 105 outlets, employing over 2,000 staff members. Some stores were sold to
241:
deliver, over-expansion, faulty management information systems, increased competition and internal conflict.
292:
appeared in most of the stores' television promotions, when announcing sales on audio and video equipment.
136:
due to anti-Germanic feeling. In addition, the pronunciation of the 'a' was anglicised. The first store in
381:
322:
154:
137:
164:
The business was later taken over by Marcus's son, Alfred Brash. Alfred traded the business through the
269:
252:. It was delisted and shareholders did not receive any return. Subsequently, it was purchased by the
145:
acquisitions and new store openings. This resulted in over 100 stores in all states and territories.
249:
385:
295:
Brashs promoted its products with two print marketing strategies; product catalogues and the
273:
193:
8:
165:
234:
181:
491:
476:
55:
504:
257:
222:
45:
261:
189:
173:
169:
435:
289:
226:
210:
158:
133:
205:
432:"Australia's Brashs Crashes Music Chain In Receivership; Sale Possible"
141:
253:
177:
260:
at a cost of $ 40 million. In
February 1998, Brashs was placed in
479:
511:
Companies formerly listed on the
Australian Securities Exchange
230:
214:
65:
28:
265:
221:
On 6 December 1986, Brashs opened
Australia's first major
180:. The traded-in ice chests were then on-sold in sales in
477:
Tony Barber Brashs television advertisement from 1992
492:
Tony Barber promotes latest Brashs catalogue - 1992
248:. In 1994 the Brashs retail chain was placed into
233:. This address now forms part of the plaza of the
502:
416:Brashs drops dirty dozen in bid to tempt a buyer
400:The future sounds grim for music store chain
188:systems, microwaves and compact discs, and
462:Brashs given the space to die with dignity
27:
204:
526:Retail companies disestablished in 1998
264:with debts owing of $ 80 million, with
503:
337:BRASH BUYS ANGUS & ROBERTSON CHAIN
319:A Brash look at the way to do business
516:Defunct retail companies of Australia
521:Retail companies established in 1862
536:1998 disestablishments in Australia
244:Brashs was a company listed on the
153:Brashs first opened in 1862 at 108
13:
367:BRASH SUSPENDED AS BANKS CALL TIME
209:Brashs main flagship store at 244
14:
547:
531:1862 establishments in Australia
485:
470:
454:
424:
408:
392:
375:
359:
345:
329:
312:
246:Australian Securities Exchange
1:
305:
200:
283:
7:
465:Australian Financial Review
419:Australian Financial Review
403:Australian Financial Review
370:Australian Financial Review
340:Australian Financial Review
323:Australian Financial Review
172:, Brash boomed, as it sold
155:Elizabeth Street, Melbourne
138:Elizabeth Street, Melbourne
10:
552:
176:and took trade-ins on old
148:
140:specialised in pianos and
184:, then a poor community.
113:
109:$ 300 million (1997)
105:
95:
87:
79:
71:
61:
43:
35:
26:
250:voluntary administration
16:Australian music company
218:
386:Sydney Morning Herald
208:
194:Angus & Robertson
365:Majella Corrigan –
256:-based businessman
115:Number of employees
23:
460:Lucinda Schmidt –
442:on 9 February 2008
219:
21:
382:Ducking for Cover
123:
122:
119:2,000 (1998)
543:
495:
489:
483:
474:
468:
467:, 17 August 1998
458:
452:
451:
449:
447:
438:. Archived from
428:
422:
412:
406:
396:
390:
389:, 11 August 2003
379:
373:
363:
357:
356:
349:
343:
333:
327:
316:
166:Great Depression
31:
24:
20:
551:
550:
546:
545:
544:
542:
541:
540:
501:
500:
499:
498:
490:
486:
475:
471:
459:
455:
445:
443:
430:
429:
425:
421:, 26 March 1998
413:
409:
397:
393:
380:
376:
364:
360:
351:
350:
346:
335:Richard Webb –
334:
330:
317:
313:
308:
286:
235:ANZ Bank Centre
203:
182:South Melbourne
151:
116:
101:
48:
17:
12:
11:
5:
549:
539:
538:
533:
528:
523:
518:
513:
497:
496:
484:
469:
453:
423:
407:
405:, 4 April 1998
391:
374:
358:
344:
328:
310:
309:
307:
304:
285:
282:
202:
199:
150:
147:
121:
120:
117:
114:
111:
110:
107:
103:
102:
99:
97:
93:
92:
89:
85:
84:
81:
77:
76:
73:
69:
68:
63:
59:
58:
49:
44:
41:
40:
37:
33:
32:
15:
9:
6:
4:
3:
2:
548:
537:
534:
532:
529:
527:
524:
522:
519:
517:
514:
512:
509:
508:
506:
493:
488:
481:
478:
473:
466:
463:
457:
441:
437:
433:
427:
420:
417:
414:Nina Field –
411:
404:
401:
398:Emily Carr –
395:
388:
387:
383:
378:
371:
368:
362:
354:
348:
342:, 7 June 1990
341:
338:
332:
326:, 9 June 1990
325:
324:
320:
315:
311:
303:
300:
298:
293:
291:
281:
279:
278:The Good Guys
275:
271:
270:administrator
267:
263:
259:
258:Ong Beng Seng
255:
251:
247:
242:
238:
236:
232:
228:
224:
216:
212:
207:
198:
195:
191:
185:
183:
179:
175:
174:refrigerators
171:
167:
162:
160:
156:
146:
143:
139:
135:
131:
127:
118:
112:
108:
104:
98:
94:
90:
86:
83:Marcus Brasch
82:
78:
74:
70:
67:
64:
60:
57:
53:
50:
47:
42:
38:
34:
30:
25:
19:
494:YouTube clip
487:
472:
464:
456:
444:. Retrieved
440:the original
426:
418:
410:
402:
394:
384:
377:
372:, 3 May 1994
369:
361:
353:"Wellington"
347:
339:
331:
321:
314:
301:
296:
294:
287:
274:Brazin Group
262:receivership
243:
239:
220:
186:
170:World War II
163:
152:
129:
125:
124:
96:Headquarters
18:
436:Allbusiness
290:Tony Barber
227:Pitt Street
211:Pitt Street
159:sheet music
142:reed organs
134:World War I
128:, formerly
505:Categories
306:References
299:magazine.
268:appointed
201:Operations
178:ice chests
284:Marketing
254:Singapore
223:megastore
100:Australia
46:Traded as
446:23 March
197:market.
62:Industry
36:Formerly
480:YouTube
225:at 244
149:History
130:Braschs
106:Revenue
88:Defunct
80:Founder
72:Founded
54::
39:Braschs
231:Sydney
215:Sydney
190:Allans
126:Brashs
66:Retail
22:Brashs
297:Music
482:clip
448:2010
276:and
266:KPMG
91:1998
75:1862
56:BSH
52:ASX
507::
434:.
280:.
237:.
229:,
213:,
161:.
450:.
355:.
Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
