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the brand released new categories of products with new fabrics and introduced a men's scent, the brand's first foray into fragrances since the release of the 1958 Good Luck fragrance. Andrea
Perrone took over as CEO and appointed Alessandro Dell'Acqua as creative director of womenswear in May 2010, but the brand discontinued its women's line the following year.
349:
In 1990, Umberto
Angeloni was appointed CEO of Brioni. He embarked the company in a diversification of its product lines, from sportswear to womenswear (Lady Brioni) and accessories. Between 1995 and 2001, the company's revenue grew threefold to 150 million dollars. In 2007, Brioni tied a partnership
357:
In 2006, Angeloni was replaced by three joint CEOs: Antonella de Simone, Andrea
Perrone, and Antonio Bianchini. In June 2007, Angeloni and his wife sold their 17% share in the company. In 2009, Brioni was hit by the economic crisis but refused to relocate its manufacturing outside of Italy. Instead,
425:
showroom from mid-November 2016 but would not have a corresponding runway show. In March 2017, Fabrizio
Malverdi became the new CEO of Brioni, and appointed Nina-Maria Nitsche as creative director in June 2017, who was credited for revitalizing Brioni. The Primo suit was introduced, a contemporary
381:
in 2013). For the past decade, the brand had been struggling to redefine itself, the influence of streetwear and casual office wear was driving the younger clientele away from the traditional suits tailored by Brioni. Francesco Pesci, an employee of the company since 1994, acted as CEO of Brioni
385:
In
November 2014, Gianluca Flore took over as CEO of the brand. In March 2016, Justin OâShea was appointed creative director of Brioni. O'Shea looked for a reinvention of the brand by appealing to new customers, featuring stronger shoulders, smaller waist and longer jackets. On March 23, 2016,
433:
of Brioni. Norbert
Stumpfl introduced a more tonal suit design with enhanced sumptuous fabrics. Cashmere, silk, vicuna and suede prevailed to create a lighter informal feel to the house's iconic yet muted suit designs. In 2019, Mehdi Benabadji was appointed CEO of Brioni.
321:
wore Brioni suits in
Hollywood, giving international exposure to the brand. In 1959, Brioni launched a production plant, the Brioni Roman Style in Penne, which introduced the concept of PrĂȘt Couture that also precipitated the international rise of the brand.
308:
During the 1950s, Brioni organized fashion shows in 9 US cities which launched the distribution of the brand in the USA. Brioni raised interests from celebrities, heads of state and business leaders. American movie stars of the 1950s such as
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typeface. O'Shea showed his first collection for the house on 4 July 2016. After 6 months, Brioni announced that O'Shea would leave the brand. Brioni reported that its Autumn/Winter 2017 collection would be presented to buyers in the
449:
suit requires 200 tailors and quality control specialists before shipment. A Brioni jacket requires 12,000 stitches, only 17% of which are visible externally. Garments are pressed and steamed around 80 times to lengthen the fabric.
305:, birth town of Nazareno Fonticoli. Called Brioni Roman Style, the state-of-the-art factory introduced the concept of PrĂȘt Couture, or ready-to-wear Haute Couture that sealed the international rise of the brand.
297:, where the Peacock Revolution was introduced. Brioni also invented the trunk show, during which the collections were presented directly in stores, allowing customers to personalize the garments with the
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Brioni was the first tailor for menswear to use bold colors and lighter material, introducing new silhouettes using slimmer shapes with natural shoulders. In 1952, Brioni staged the first menswear
382:
during the transition. In July 2012, Brendan
Mullane was appointed creative director of Brioni. Mulllane experimented with silk, hand-painted fabrics, and kimono-belted suits in his collections.
274:
The first Brioni store, a tailor menswear boutique, was established on Via
Barberini 79 in Rome in 1945 by Nazareno Fonticoli and Gaetano Savini. The name Brioni is a reference to the Croatian
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2019:
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616:'s character tries to convince a co-worker that she should consider dating a guy based on the belief that he is wearing a Brioni suit. In the pilot episode of
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service (made-to-measure). Brioni promoted the âtotal lookâ, manufacturing suits, hats, ties, shirts and shoes. In 1959, a production plant was opened in
118:
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Brioni was founded in Rome in 1945. In 1952, the brand organised the first menswear runway show in the modern history of fashion. The brand invented the
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in 2014. In 2019, the brand entered into a worldwide perfume licensing agreement with
Lalique Group, which initially runs through the end of 2024.
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interpretation of the brand's tailoring. In July 2018, Nina-Maria Nitsche exited Brioni, her style being described as elegant yet "too safe".
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with the aim of transmitting to younger generations the specific Brioni sartorial method. The same year, Brioni opened a store in New-York's
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in 2011. Mehdi Benabadji is the CEO of Brioni since December 2019, and Norbert Stumpfl the creative director since October 2018.
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32:
2011:
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Since 1985, Brioni has operated the tailoring school Scuola di Alta Sartoria located near its factory in Penne, Italy. A
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1927:
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1037:"FEATURE : Brioni, tailor to the glitterati, carries on doing what it does best despite recession - Taipei Times"
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1978:
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In 2020, Brioni operated 30 stores, and had 1,350 employees, including 1,000 tailors in production facilities.
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followers, as creative director. A self-taught retail expert, OâShea was formerly the fashion director of the
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in his first ad campaign with the brand. The remake of Brioni's logo under O'Shea has been compared to the
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Lovers of Brioni suits shouldnât worry that a heavily tattooed Australian is the brandâs new creative head
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Lovers of Brioni suits shouldnât worry that a heavily tattooed Australian is the brandâs new creative head
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After having previously collaborated on a limited-edition scent for men, Brioni launched its first
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Brioni is strengthening its creative capacity and appoints Brendan Mullane as Creative Director
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19:
This article is about the Italian sartorial menswear company. For the islands in Croatia, see
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1949:
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in London to train master tailors through a 3-year program (the partnership ended in 2019).
2121:
So Howâs the Script for the Coen Brothersâ âBurn After Reading,â Starring Pitt and Clooney?
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and the PrĂȘt Couture. Brioni opened the tailoring school Scuola di Alta Sartoria in
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goods, shoes, eyewear and fragrance, and provides a tailor-made service (Bespoke).
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24:
857:"Gaetano Savini's Daughter Pens Intro to 'Gaetano Savini, the Man Who Was Brioni'"
754:"Gaetano Savini's Daughter Pens Intro to 'Gaetano Savini, the Man Who Was Brioni'"
622:, Alicia Florrick's boss comments that her colleague Cary Agos is wearing Brioni.
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Brioni reaffirms bond to legendary men with Samuel L. Jackson-fronted effort
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Brioni has hired movie stars for its advertising campaigns including:
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In 2011, Brioni was acquired by the French luxury group PPR (renamed
2090:
James Bond: The 6 designers of the 007 suits from the last 50 years
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2006â2009: Antonella de Simone, Andrea Perrone, Antonio Bianchini
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In October 2018, Austrian designer Norbert Stumpfl was appointed
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1414:
Brioni is the Latest Brand to Revamp its Image But Will it Work?
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1766:"Introducing An Exclusive, Era-Defining Collection From Brioni"
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Sir Anthony Hopkins Is The Face For Brioni Fall 2017 Campaign
1631:"BRIONI PARTS WAYS WITH CREATIVE DIRECTOR NINA-MARIA NITSCHE"
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137:
1814:"The Kering Group: number of stores by brand worldwide 2020"
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in the modern history of fashion, inside the Sala Bianca at
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Brioni taps Matt Dillon for new 'Tailoring Legends'campaign
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Is Brioni's New Metallica Campaign Just John Varvatos-Lite?
251:, Italia, in 1985. Brioni was acquired by the luxury group
229:
131:
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1686:"Brioni creative director Nina-Maria Nitsche exits label"
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Fernando Morelli, Lea Della Cagna and Michelle Finamore,
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announced that it had appointed Justin OâShea, a heavily
2073:
EXCLUSIVE: Brioni Names Jude, Raff Law Brand Ambassadors
1842:"An Exclusive Education on the Making of Brioni's Suits"
1468:, ThaĂŻs Dubs, translated by Cosima Baring, 05 July 2016
468:
hand-crafted in Italy by artisans using metal and horn.
199:
886:"A Temple of Tailoring The Timeless Elegance of Brioni"
728:
Kering picks Fabrizio Malverdi as CEO of Italy's Brioni
2387:
1612:
Brioni Names Nina-Maria Nitsche as Creative Director
1543:
TAMARA ABRAHAM, Business of Fashion, October 4, 2016
926:"Caruso's Umberto Angeloni: Fashion's Comeback King"
408:
site MyTheresa. OâShea featured the four members of
1005:"Brioni, Suitmaker to Presidents, Adapts to Crisis"
951:"Brioni joins forces with the Royal College of Art"
397:and street-style enthusiast with more than 80,000
1536:
1534:
710:PPR to acquire Italian men's fashion brand Brioni
2435:
1711:"Brioni Taps Norbert Stumpfl as Design Director"
1994:Harvey Keitel face of Brioni in latest campaign
1864:"Brioni: A Tailoring Tradition With Deep Roots"
1531:
2190:
2105:Dress like Patrick Bateman in American Psycho
1466:The new Brioni Man according to Justin O'Shea
278:Islands, a vacation destination for European
1384:Brioni Announces Its Own Unconventional Hire
1122:"Dell'Acqua to Design Brioni's Women's Line"
1928:Brioni, Lalique Group Ink Fragrance License
2197:
2183:
1507:
1223:
1221:
68:
2137:Safronova, Valeriya (30 September 2016).
2136:
2056:Brioni Taps Brad Pitt as Brand Ambassador
2012:"Brioni Taps Pierce Brosnan for Fall Ads"
464:In 2012, Brioni launched a collection of
2009:
1741:"Brioni Spring 2021 Menswear Collection"
1656:"Brioni x Armie Hammer | The Primo Suit"
1336:
1290:
1230:"Kering Names Gianluca Flore Brioni CEO"
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909:Visiting the source: making Brioni suits
365:
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1708:
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1227:
1218:
1119:
1096:"Brioni Names Andrea Perrone Group CEO"
2469:Clothing companies established in 1945
2436:
2257:(Vice-Chair of the Board of Directors)
2139:"The Mystery of Trump's Suits, Solved"
1839:
1763:
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1510:"Justin O'Shea Parts Ways With Brioni"
1191:
1176:PPR Acquires Italian Suit Maker Brioni
1149:
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653:Gaetano Savini, the Man Who Was Brioni
2479:Italian companies established in 1945
2464:Manufacturing companies based in Rome
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559:
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263:
2474:Design companies established in 1945
1653:
1508:Berrington, Katie (4 October 2016).
1339:"The New Brioni, Shaken and Stirred"
1228:Szmydke, Paulina (22 October 2014).
1194:"Brioni Girds for Men's Wear Combat"
809:
807:
747:
745:
743:
741:
1584:"Malverdi Ăš il nuovo CEO di Brioni"
1065:Beastall, Chris (15 October 2009).
726:Dominique Vidalon (17 March 2017),
13:
1830:
1785:"Brioni Names Mehdi Benabadji CEO"
1738:
1553:Conlon, Scarlett (17 March 2017).
1478:Abraham, Tamara (4 October 2016).
1430:The New Brioni, Shaken and Stirred
1152:"Brioni discontinues women's line"
1003:Schwartz, Nelson D. (2009-08-10).
923:
752:Koski, Lorna (23 September 2015).
638:
602:) wears a Brioni tie. In the 2008
14:
2495:
2159:
2071:Luisa Zargani (25 January 2022),
1926:Jennifer Weil (3 December 2019),
1684:Muret, Dominique (27 July 2018).
804:
738:
2421:
2409:
2397:
2010:Palmieri, Jean E. (2018-09-21).
1946:Brioni Launching Sunglasses Line
1944:Alessandra Turra (31 May 2012),
1891:Teddy Tinson (3 November 2014),
1852:from the original on 2020-04-24.
1764:Clarke, Ashely (November 2020).
1337:Schneier, Matthew (2016-07-02).
1291:Schneier, Matthew (2014-04-30).
975:"Angeloni Sells Stake in Brioni"
949:Czerny, Anna (27 October 2007).
708:Leila Abboud (8 November 2011),
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2114:
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2033:
2022:from the original on 2018-09-22
2003:
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1874:from the original on 2020-04-24
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1795:from the original on 2019-12-17
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1666:from the original on 2019-06-14
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1594:from the original on 2017-03-17
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1407:
1402:#Menswear is Dead. What's Next?
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1240:from the original on 2017-03-04
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1132:from the original on 2021-01-18
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1077:from the original on 2021-02-27
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985:from the original on 2021-07-24
967:
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867:from the original on 2015-09-24
764:from the original on 2015-09-24
23:. For the Italian commune, see
1840:Casale, Rocky (4 April 2014).
1783:Spencer, Mimosa (2019-12-17).
1629:Garner, Stephen (2018-07-27).
1619:, Elizabeth Paton, 2017/06/16
902:
878:
848:
832:
775:
720:
702:
330:In 1985, the company opened a
1:
1709:Zargani, Luisa (2018-10-01).
1590:(in Italian). 17 March 2017.
1277:Lauren Milligan, vogue.co.uk
1120:Zargani, Luisa (2010-05-27).
1067:"Brioni Launches Men's Scent"
696:
555:2018âpresent: Norbert Stumpfl
552:2017â2018: Nina-Maria Nitsche
536:2020âpresent: Mehdi Benabadji
507:
437:
232:and specialised in sartorial
1480:"Justin O'Shea Exits Brioni"
646:Brioni (Universe of Fashion)
533:2017â2019: Fabrizio Malverdi
471:
325:
7:
1293:"Dressing the Man of Means"
855:Koski, Lorna (2015-09-23).
659:
629:with suits for his TV show
518:1990â2006: Umberto Angeloni
102:; 79 years ago
10:
2500:
2204:
1983:Daman.co.id, 1 August 2017
1541:Justin O'Shea Exits Brioni
1192:Trebay, Guy (2020-01-08).
588:(2006). In the 2000 movie
546:2013â2016: Brendan Mullane
527:2010â2014: Francesco Pesci
267:
258:
18:
2364:
2268:
2251:(Group managing director)
2235:
2219:
2212:
530:2014â2017: Gianluca Flore
524:2009â2010: Andrea Perrone
194:
184:
174:
162:
144:
126:
114:
96:
86:
76:
67:
48:41.9040134°N 12.4943797°E
2444:Clothing brands of Italy
1452:June 29, 2016, Max Lakin
844:. Life. 10 October 1955.
783:"Mencyclopaedia: Brioni"
1484:The Business of Fashion
2243:François-Henri Pinault
1911:Who Is the Brioni Man?
655:, ed. Assouline. 2011.
457:in collaboration with
374:
53:41.9040134; 12.4943797
1555:"Brioni Appoints CEO"
1373:qz.com March 23, 2016
1327:qz.com March 23, 2016
841:Tailored Trap for Men
648:, ed. Universe. 1998.
370:A Brioni boutique at
369:
16:Italian fashion house
386:luxury conglomerate
352:Royal College of Art
2454:Italian suit makers
2449:High fashion brands
2249:Jean-François Palus
1893:Message in a Bottle
1428:MATTHEW SCHNEIER,
1150:Lerévérend, Anaïs.
1041:www.taipeitimes.com
560:In popular culture
549:2016: Justin OâShea
186:Number of employees
170:âŹ170 million (2011)
157:(Creative Director)
64:
44: /
2245:(Chairman and CEO)
2236:Board of directors
2143:The New York Times
2109:Apetogentleman.com
2077:Women's Wear Daily
2062:, 18 November 2019
1950:Women's Wear Daily
1932:Women's Wear Daily
1917:, 12 November 2014
1846:The New York Times
1690:FashionNetwork.com
1616:The New York Times
1388:The New York Times
1382:Elizabeth Patton,
1343:The New York Times
1297:The New York Times
1264:2018-07-30 at the
1198:The New York Times
1182:, November 8, 2011
1156:FashionNetwork.com
1009:The New York Times
912:The New York Times
609:Burn After Reading
541:Creative designers
412:dressed in Brioni
375:
362:Kering acquisition
270:peacock revolution
264:Peacock Revolution
119:Nazareno Fonticoli
62:
2385:
2384:
2372:Kering Foundation
2306:Alexander McQueen
2264:
2263:
2255:Patricia Barbizet
2111:, 28 October 2015
2000:, 1 February 2018
1868:Luxury Highlights
1654:Mazaheri, Tyler.
1588:Pambianconews.com
924:Nalley, Richard.
691:Ermenegildo Zegna
671:Bespoke tailoring
478:Samuel L. Jackson
210:
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2331:Christopher Kane
2227:François Pinault
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2170:
2168:Official website
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1870:. January 2020.
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1400:LAUREN SHERMAN,
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1071:Ape to Gentleman
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981:. 19 June 2007.
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819:FASHION DATABASE
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801:
799:
798:
789:. Archived from
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736:
724:
718:
706:
644:Farid Chenoune,
625:Brioni supplied
206:
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165:Operating income
156:
155:Norbert Stumpfl
151:
150:Mehdi Benabadji
110:
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103:
72:
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25:Brione, Trentino
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2377:Women in Motion
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639:Further reading
596:Patrick Bateman
591:American Psycho
578:(1995) on, and
564:Brioni dressed
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127:Headquarters
77:Company type
29:
2336:Tomas Maier
2125:Vulture.com
1635:MR Magazine
1369:Marc Bain,
1323:Marc Bain,
1281:9 July 2012
1268:9 July 2012
1257:kering.com
1180:Nytimes.com
598:(played by
568:in all his
494:Matt Dillon
344:52nd Street
311:Clark Gable
280:jet setters
51: /
2438:Categories
2301:Balenciaga
2044:Mr-mag.com
2026:2021-04-28
1878:2021-04-05
1823:2021-04-05
1799:2021-04-02
1750:2021-04-02
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1598:2021-04-02
1569:2021-04-02
1524:2021-04-02
1494:2021-03-31
1464:(France),
1448:magazine,
1356:2021-03-31
1310:2021-04-28
1244:2021-03-31
1211:2021-04-28
1161:2021-03-31
1136:2021-03-31
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960:2021-03-31
935:2021-04-28
895:2021-03-31
871:2021-04-28
825:2021-03-31
797:2015-06-16
768:2021-03-31
697:References
570:James Bond
508:Governance
466:sunglasses
438:Operations
406:e-commerce
395:Australian
334:school in
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315:John Wayne
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575:GoldenEye
504:in 2022.
498:Brad Pitt
496:in 2019,
492:in 2018,
484:in 2017,
472:Marketing
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455:fragrance
410:Metallica
399:Instagram
350:with the
332:tailoring
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299:Su Misura
228:based in
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762:Archived
660:See also
502:Jude Law
480:and Sir
392:tattooed
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220:menswear
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2148:4 March
2060:Wwd.com
955:Drapers
890:Grailed
732:Reuters
714:Reuters
606:' film
418:Fraktur
414:tuxedos
276:Brijuni
259:History
238:leather
217:Italian
202:.brioni
195:Website
115:Founder
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