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copywriter David
Garzotto and was a huge hit for Bush Brothers, who saw a dramatic spike in baked bean sales. The popularity of the company's baked beans can be directly attributed to the success of the Jay Bush and Duke commercials; as well as its catchphrase "Roll that beautiful bean footage!" to market their products, which are made according to the secret family recipe with specially cured
117:. The company produces approximately 80 percent of the canned baked beans consumed in the United States, representing estimated annual sales in excess of $ 400 million and the processing of more than 55 million pounds of beans per year. In addition, the company also offers other canned beans (black, garbanzo, pinto, and refried), as well as peas, hominy, and cut green beans. Based in
379:, and a secret blend of spices. All the while, Jay is able to keep Duke from selling the secret family recipe, another running gag in the ads. As a result of the ad campaign, the duo became celebrities, and sales of the company's beans increased from a 48% national market share to 80%. The popularity of the commercial inspired the company to publish a children's book,
314:
Throughout the 1980s, Bush
Brothers continued to make its transition to a branded producer of table-ready products. However, the shift was slow and fraught with tension as the family had trouble agreeing on the best course of action. After the death of C.J. Ethier in 1989 and Claude Bush in 1990, Jim
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The year 1969 proved to be a tough one for the canning industry due to overproduction and low prices. As the family stockholders considered their options and discussed strategies for riding out the tough times ahead, Claude's son Condon Bush hit on the idea of offering a new product that would appeal
258:
Claude Bush became president of the company in 1959, following the death of his older brother Fred. Bush
Brothers & Company had amassed a substantial amount of cash and accounts receivable under Fred, and Claude felt the money would best be put to use expanding the company's business into new
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With the new board in place, the company turned to the task of hiring professional sales managers. Office space in
Chestnut Hill was filled to capacity, and the prospect of recruiting young, urban managers to such a rural location seemed unlikely. In 1991, Bush Brothers & Company moved its
370:
In the summer 1995, a new ad paired Jay up with a mischievous, talking golden retriever named Duke. Modeled after Bush's real-life pet golden retriever of the same name at the time (the dog itself experienced stage fright and was not properly camera-trained), the campaign was created by CHD
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and television advertising, the 1950s proved very profitable for the company. During this time, they continued to offer a variety of canned vegetables, particularly green beans. They also began offering the dry bean products for which they would eventually become known. In 1952, the company
294:
The experiment proved far more successful than the Bush family had ever imagined. Sales of Bush's Best Baked Beans went from ten thousand cases in 1969 to a hundred thousand in 1970, eventually hitting close to a million cases in 1971. Baked beans became a very popular dish during the
390:
tweeted a suggestion that Bush
Brothers offer a poetry contest, allowing the winner to pet Duke, who she had seen in a television commercial. The request was reiterated by numerous individuals on various social media sites and inspired an informal online petition to the company.
167:
In 1922, A.J. Bush took out a $ 945 loan on his life insurance policy and used his bank line of credit to incorporate his business. Bush
Brothers & Company was incorporated in June 1922, and Fred Bush, A.J.'s oldest son, was named president. (Fred was also a director of the
148:. His cannery proved so profitable that, by 1908, he was able to buy out the Stokelys' interest and establish his own independent business. He entered into partnership with his two oldest sons, Fred and Claude, and established Bush Brothers & Company.
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By 1935, Bush
Brothers were seeing significant expansion and were highlighted in newspaper articles for canning ten million cans of vegetables a year, operating 2000 acres of company-owned farmland, and contracting with 500 farmers to supply vegetables.
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In 1979, Bush
Brothers acquired the Dubon brand of canned foods when that company was sold, following bankruptcy. Canned vegetables, such as carrots, peas, and beets are sold primarily in the Louisiana and New Orleans areas as a regional brand.
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to a wide audience as well as keep his
Augusta plant busy during the off season. Inspired by the company's earlier success with pork and beans, Condon decided to develop a baked bean product based on his mother Kathleen's secret recipe.
197:
As the company continued to grow, the original cannery in
Chestnut Hill became insufficient to meet its needs. Bush Brothers constructed a new building nearby in 1929, which became the company's main canning facilities for many years.
319:
of the Center for Family Business. Under Dr. Danco's guidance, Bush Brothers & Company reorganized its board of directors to include members from outside the family and the company. The restructured Board included Jay Carr
249:
Following A.J. Bush's death in 1946, Bush Brothers & Company made the move from private label to branded presence. They began offering their goods under the newly developed Bush's Best logo and label. With the advents of
241:. However, the plant was in bad shape and struggled during its first four years of Bush ownership. Claude Bush moved to Arkansas in 1948 to oversee the facilities and eventually managed to turn it into a profitable business.
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bottom, where Bush Brothers had a number of farms. After several months of negotiation, Bush Brothers & Company agreed to sell seven prime tracts of their farmland to the TVA, as well as the Oak Grove Canning Plant.
299:, and so Bush Brothers decided to devote all of their resources to Bush's Best Baked Beans sales. Their campaign was a success, with sales increasing by 173% in 1976, and an additional 34% in 1977.
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The company's canning operations originally began with laborious, manual processes, then expanded with steam-powered engines, and eventually evolved into electric-powered factory machinery.
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On June 27, 2018, Sam, one of the dogs who played Duke on screen, was put to sleep after being diagnosed with cancer. The role had already been recast several years before his death.
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During the 1920s, Bush Brothers & Company began expanding its operations to include products other than tomatoes. The company constructed a small canning factory in
367:", and introduced Jay Bush (Condon's son) as the company's spokesperson. The ad performed well in test markets in 1993, and was released nationally in May 1994.
182:, in 1923, and began canning both tomatoes and peaches in 1924. In 1928 the company expanded into corn and hominy, and leased the Smith Brothers & Company's
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In 1978, Claude stepped down as chairman of the board, and C.J. Ethier replaced him. Condon was elected as the new president of Bush Brothers & Company.
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and to a wide array of canned meats. The company also started up a canning line for Tony Dog and Cat Food, which it continued to sell until the 1980s.
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In 1992, Jim Ethier was elected president and COO of Bush Brothers & Company. Condon Bush moved to the position of CEO and chairman of the board.
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In October 1944, Bush Brothers attempted to offset some of their farmland loss by purchasing the Blytheville Canning Company in
737:"Bush Bros. Can 10 Million Cans of Vegetables a Year". Jefferson City, TN: Jefferson County Standard. July 15, 1935. p. 8.
417:, and includes a museum, retail shop and café. It also houses the guarded display of the "Bush's Secret Family Recipe" book.
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129:. Its canned goods are sold through retail food outlets and food service operators throughout the United States and Canada.
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introduced their Great Northern Beans with Plain Sauce. This was followed in 1953 by Mexican Style Beans in Chili Gravy.
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Ethier (C.J.'s son) convinced Condon (president and CEO) and Allen Bush (vice president of sales) to consult with
990:"The dog from the Bush's Baked Beans commercial has died. This 4th, replay those beautiful bean ads in his honor"
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In 1965, Claude became chairman of the board, and brother-in-law C.J. Ethier succeeded him as President.
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1146:"BUSH'S® Beans Sponsors JTG Daugherty Racing at Martinsville Speedway where Labonte has a Victory"
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The new Bush Visitor Center is an expansion from founder A.J. Bush's original General Store in
279:. Bush Brothers & Company also created its own truck line, Tennessee Truck Lines, in 1962.
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areas. The 1960s saw the purchase of several canning plants, including Shiocton Kraut Company (
191:
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In 1904, A.J. (Andrew Jackson) Bush entered a partnership with the Stokely family to open a
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Bush Brothers and Company also sponsors the annual Bean and Bacon Days festival in
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In 1993, Bush Brothers & Company hired a small advertising company in
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is a family-owned corporation best known for its Bush's Best brand canned
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floodgates within the year. The end result would be the flooding of the
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This Community of Companions: A History of Bush Brothers & Company
459:, mentioned that he no longer liked beans because he grew up on them.
442:, where the company acquired the old Augusta canning factory in 1961.
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1076:"Julie Klausner's Online Petition To Pet Duke, The Bush's Beans Dog"
576:
The Business of Food: Encyclopedia of the Food and Drink Industries
238:
527:
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Oprah Winfrey, Kristian Bush, Jennifer Nettles (April 9, 2009).
1098:"The Dog Who Played Duke In The Bush's Baked Beans Ads Has Died"
138:
522:
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172:, the primary industry trade group for canning companies.)
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611:. Knoxville, TN: Bush Brothers & Company. p. 27.
194:, where it processed blueberries in addition to tomatoes.
151:
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Properties lost to Tennessee Valley Authority (1942–1948)
749:"Archived records of lands taken through eminent domain"
573:
Allen, Gary; Albala, Ken (2007). "Bush's Baked Beans".
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1152:. Sports Informers LLC. April 1, 2012. Archived from
1116:"Bush Brothers & Company - Bush's Visitor Center"
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751:. The Society for Georgia Archaeology. August 7, 2009
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455:, great-grandson of A.J. Bush and half of the band
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1207:(television). Chicago, Il: The Oprah Winfrey Show.
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190:. In 1930, Bush Brothers opened a new plant in
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1275:Food and drink companies of the United States
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1310:Food and drink companies established in 1908
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644:International Directory of Company Histories
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271:, and Valley Canning Sweet Potato plants in
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1285:Food and drink companies based in Tennessee
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1016:Kurtz, David L.; Boone, Louis E. (2011).
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1300:Companies based in Knoxville, Tennessee
1280:Food manufacturers of the United States
1221:Companies and Their Brands, Volumes 1-2
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539:List of American advertising characters
152:Incorporation and expansion (1922–1935)
1305:American companies established in 1908
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201:In 1933, Bush Brothers began offering
1122:. Design Display, Inc. Archived from
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16:American food processing corporation
1224:. Vol. 45. Gale. p. 117.
1022:. Pelican Publishing. p. 535.
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286:Bush's Best Baked Beans (1969–1978)
225:(TVA) announced the closing of the
186:corn processing plant just outside
121:, Bush Brothers operates plants in
13:
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1074:Friar, Christine (July 10, 2012).
959:. Pelican Publishing. p. 69.
647:. Vol. 45. Gale. p. 72.
355:Jay Bush (and Duke) (1993–present)
14:
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1315:1908 establishments in Tennessee
1051:Duke's Trails: Duke Finds a Home
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422:Monster Energy NASCAR Cup Series
306:Acquisition of Dubon (1979–1993)
245:Expansion and change (1946–1965)
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267:), an unused canning plant in
263:), Hyde Park Canning Company (
94:Al Williams (Chairman and CEO)
1:
1204:The Sweet Sounds of Sugarland
1182:. Bush Brothers & Company
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549:National Canners Association
170:National Canners Association
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1019:Contemporary Marketing 2011
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20:Bush Brothers & Company
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420:Bush's Racing sponsor the
297:United States Bicentennial
223:Tennessee Valley Authority
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641:Pederson, Jay P. (2002).
477:Blue Lake Cut Green Beans
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428:team, formerly driven by
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607:Metz, Chuck Jr. (2011).
579:. ABC-CLIO. p. 64.
415:Chestnut Hill, Tennessee
408:Chestnut Hill, Tennessee
344:company headquarters to
162:Chestnut Hill, Tennessee
146:Chestnut Hill, Tennessee
127:Chestnut Hill, Tennessee
63:Chestnut Hill, Tennessee
1006:Metz 2011, pp. 301-302.
326:Gerber Products Company
956:The Name's Familiar II
513:List of food companies
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483:Tony Dog and Cat Food
406:Bush Visitor Center,
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383:, published in 2006.
192:LaFollette, Tennessee
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1218:Wood, Donna (2007).
1049:Lawson, Rob (2006).
914:Albala, Ken (2007).
432:, and now driven by
426:JTG Daugherty Racing
424:#47 Chevy Camaro of
365:secret family recipe
346:Knoxville, Tennessee
188:Dandridge, Tennessee
119:Knoxville, Tennessee
82:Knoxville, Tennessee
1270:Food product brands
953:Lee, Laura (2000).
434:Ricky Stenhouse Jr.
322:The Hershey Company
261:Shiocton, Wisconsin
73:Andrew Jackson Bush
21:
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832:Metz 2011, p. 191.
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814:Metz 2011, p. 166.
805:Metz 2011, p. 165.
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440:Augusta, Wisconsin
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386:In 2012, comedian
277:Cecilia, Louisiana
269:Augusta, Wisconsin
265:Muskogee, Oklahoma
231:French Broad River
207:Armour and Company
180:Clinton, Tennessee
165:
123:Augusta, Wisconsin
19:
1126:on 31 August 2013
1078:. Huffington Post
1053:. Bush Brothers.
727:Metz 2011, p. 93.
718:Metz 2011, p. 76.
709:Metz 2011, p. 83.
700:Metz 2011, p. 73.
691:Metz 2011, p. 56.
682:Metz 2011, p. 81.
673:Metz 2011, p. 54.
631:Metz 2011, p. 29.
618:978-0-615-51112-2
381:Duke Finds a Home
328:), Bill Trubeck (
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334:Clay Mathile
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273:Ville Platte
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252:supermarkets
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78:Headquarters
42:Family-owned
34:Company type
1320:Baked beans
1290:Canned food
1102:CINEMABLEND
518:Baked beans
471:Bush's Best
451:, in 2009,
377:brown sugar
227:Douglas Dam
115:baked beans
38:Corporation
1264:Categories
1237:2013-07-25
1035:2013-07-25
972:2013-07-25
966:1565548221
939:2013-07-25
660:2013-07-25
654:1558624635
555:References
90:Key people
457:Sugarland
184:Oak Grove
1180:About Us
1082:July 25,
491:See also
239:Arkansas
49:Industry
1186:6 March
1160:7 March
1130:6 March
755:July 5,
592:July 5,
528:Canning
332:), and
142:cannery
133:History
99:Website
70:Founder
59:Founded
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468:Bush's
463:Brands
139:tomato
125:, and
84:, U.S.
523:Beans
448:Oprah
373:bacon
1226:ISBN
1188:2013
1162:2013
1132:2013
1084:2013
1055:ISBN
1024:ISBN
961:ISBN
928:ISBN
757:2013
649:ISBN
613:ISBN
594:2013
581:ISBN
275:and
445:On
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