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In the United States, increasingly, campaign management has been a speciality occupation. The top-tier of managers will move throughout the country working on a different campaign each election cycle. The challenges of building a successful operation from scratch in less than 2 years makes
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Apart from the candidate, they are often a campaign's most visible leader. However, modern campaign managers, particularly at the presidential level, are mostly concerned with executing strategy, not setting it. The senior strategists are typically outside
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in a variety of departments; while also coordinating closely with the candidate and outside consultants.
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Particularly for large, well-funded campaigns, campaign managers often manage a huge number of
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Plasser, Fritz (September 2001). "Parties' Diminishing
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56:Please help
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404:advertising
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312:Key people
250:Lawn signs
225:Canvassing
188:Management
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541:Elections
510:: 44–59.
318:Candidate
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280:Attack ad
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408:polling
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