290:"Many people have admired the Institute of Marketing crest, but few have any idea that its design was inspired by Lord Mancroft, President of the Institute from 1961-1962. Even fewer people know the explanation of the armorial bearings. The scales indicate fair trading, the bezants on the chevron show money passing on a green cloth. All goods are transported by sea (the Galley), land (Horseshoes), or air (Wings), and food (represented by the Grabs) must be a main feature of all markets. The crest is a hand ‘advancing the standard of trade and commerce’. The standard is green and gold for the same reason as the chevron; and finally, the two rods of mercury symbolise trade and commerce. The supporting dragons represent the customer or consumer. They are winged with the same bezants wreaths of laurel round their necks to show that the customer likes, and is worthy of, the best. The dragons are white because the customer is blameless and always right. At the same time the golden clause and spikes indicate that customers know how to protect themselves" (p.147).
329:, "The logo change...is just one element of CIM’s relaunch. Following a year-long consultation during which thousands of members and marketers were canvassed on what they wanted from CIM, the body has set itself the long-term aim of becoming a catalyst for debate and conduit for lifting the profession’s standing". This sentiment was later reflected in the Trustees' Report of 2015, with the chairman of the Board of Trustees declaring that, "The launch of CIM’s new brand positioning and identity during the year received positive feedback across both the marketing and design community. The introduction of our new corporate identity was fully rolled out during the financial year, resulting in a coherent and distinct visual presence for the first time in many years. Our teams have now turned their attention to pushing the creative boundaries of our new identity and working with our channels and volunteer groups to help develop and share creative best practices".
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The CIM crest forms an important part of the institute's heritage as it features in both the old and new logos. In the new CIM logo, the crest was given more prominence as it was placed alongside the CIM acronym whereas in the old logo, due to its relatively small proportions, many typically referred
317:
Following a 12-month extensive research and consultation process, CIM appointed the international brand strategy agency, Brash, to handle its creative brief. After the agency carried out further analysis, the institute launched its new brand identity in 2014, with “royal blue” as its lead colour to
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Described as “CIM’s biggest strategic and creative brand change in more than a quarter of a century”, the radical departure from the old look and feel of the brand came after the research exercise uncovered a number of inherent weaknesses in the old logo, including its incompatibility in the new
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Introduced in the 1960s to capture the institute's history, the CIM crest was originally launched with the motto, "Bold in
Selling Honest in Telling". Following a request for change, in 1975 the
152:) was founded in 1911. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. CIM offers 130 study centres in 36 countries, and exam centres in 132 countries.
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status is awarded to candidates who satisfy a set of criteria that includes qualifications, proven experience, and a commitment to
Continuing Professional Development
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records which the institute then reviews to verify their relevance and completion. Candidates who fail the audit have their
Chartered Marketer status revoked.
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The objective of CIM's rebrand was comprehensive as it also included a change in the institute's direction. As reported in
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In 1976, the institute, then formally known as the
Institute of Marketing, described the design of its crest as follows:
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CIM offers training courses, and professional qualifications, from foundation to postgraduate or master's degree level (
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declared CIM's flagship qualification as the "preferred professional marketing qualification through member states".
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digital landscape, a wordmark that was far from optimal, and a “barely decipherable" crest.
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The first Code of
Practice was introduced in 1973, and in 1989, the institute was awarded a
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professional, all registered chartered marketers are required to submit their yearly
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The two types of membership offered by CIM consist of the following grades:
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431:"Chartered Institute of Marketing Welcomes The Prince of Wales as Patron"
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The
Marketing Century: How Marketing Drives Business and Shapes Society
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Report and
Financial Statements For the year ended 30 June 2015
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Baker, Michael J. (2009). "Personal
Professional Development".
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who was appointed in 1937 as CIM's first royal patron. In 2019
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Wilkes, Rod (2011). "Introduction". In Kourdi, Jeremy (ed.).
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recognise “the value of
Britishness in the global market”.
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874:"IT'S BLUE! The thinking behind CIM's new brand identity"
761:"IT'S BLUE! The thinking behind CIM's new brand identity"
669:"IT'S BLUE! The thinking behind CIM's new brand identity"
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authorised the present motto, "The World is our Market".
926:. The Chartered Institute of Marketing. 2015. p. 4
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Professional associations based in the United
Kingdom
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The History of UK Business and Management Education
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339:List of international professional associations
519:"Smart and Flexible Qualifications from CIM"
740:. Institute of Marketing. 1976. p. 147
221:Associate – designated by the letters ACIM
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982:1911 establishments in the United Kingdom
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409:. John Wiley & Sons. pp. 3–17.
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977:Royal Borough of Windsor and Maidenhead
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546:. Emerald Group Publishing. p. 5.
301:to the crest as "the dot above the i".
227:Fellow – designated by the letters FCIM
224:Member – designated by the letters MCIM
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972:Professional titles and certifications
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831:. The Chartered Institute of Marketing
782:Herbison, Michelle (30 October 2014).
716:. The Chartered Institute of Marketing
599:. The Chartered Institute of Marketing
577:. The Chartered Institute of Marketing
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499:. The Chartered Institute of Marketing
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386:. The Chartered Institute of Marketing
361:. The Chartered Institute of Marketing
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895:Russell, Parsons (27 October 2014).
646:"CIM Revokes Status of 46 Marketers"
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575:"Join the CIM Marketing Community"
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962:Organizations established in 1911
872:Brown, Thomas (29 October 2014).
759:Brown, Thomas (29 October 2014).
667:Brown, Thomas (29 October 2014).
648:. Marketing Week. 23 October 2009
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157:Prince Philip, Duke of Edinburgh
146:Chartered Institute of Marketing
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381:"Corporate Fact Sheet"
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295:Institute of Marketing
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58:Institute of Marketing
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786:. Marketing Magazine
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620:The Marketing Review
267:CIM's Original Crest
809:. www.robclarke.com
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497:"Training Courses"
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313:CIM's current logo
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238:Chartered Marketer
207:Affiliate Studying
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91:Headquarters
81:Legal status
47:Abbreviation
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475:"About CIM"
437:26 November
359:"About CIM"
183:EQF Level 7
55:Predecessor
946:Categories
876:. LinkedIn
763:. LinkedIn
671:. LinkedIn
345:References
193:Membership
120:Chris Daly
73:1911-05-16
41:CIM's logo
737:Marketing
249:chartered
95:Berkshire
85:Chartered
63:Formation
652:13 March
603:14 March
581:13 March
333:See also
293:—
155:In 1952
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390:8 March
365:8 March
305:Rebrand
125:Website
71: (
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167:(then
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259:Crest
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106:Chair
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548:ISBN
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236:The
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132:.cim
628:doi
253:CPD
150:CIM
136:.uk
134:.co
130:www
116:CEO
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
