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145:. The title is sometimes used to formalize a high-level advisory position and other times used to define a higher-ranking position than that held by the CEO. In some cases, the CVO is added to the CEO-title (for CEO/CVO status), much in the same way that people with multiple university degrees list them after their names.
221:. Roberts said he invented the title to recognize the visionary attributes needed to integrate a complex business with many diverse aspects. Roberts chose the title to define his role in the organization, and didn't intend the designation to proliferate across the corporate world in the way that it has.
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The CVO is expected to have a broad and comprehensive knowledge of all matters related to the business of the organization, as well as the vision required to steer its course into the future. The person in charge must have the core-competencies of every executive, and the visionary ideas to move the
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The role has expanded to include formalizing the company’s strategic-planning processes, forging new working relationships and synergies across the organization, and establishing greater
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professor Joseph L. Bower has noted: "Iron-fisted control of execution often eludes the top team’s grasp, as line executives seek to define strategy on their own terms."
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These reasons make it more difficult for CEOs to be on top of everything, even in areas as important as strategy execution and vision direction.
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Bower, J.L. (2007-06-26). "How managers' everyday decisions create or destroy your company's strategy".
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217:Another early CVO was Tim Roberts of
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271:Chief Innovation Officer (CIO)
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41:Please help
36:verification
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646:Chairperson
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500:Information
788:Categories
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317:(8).
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319:doi
143:COO
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