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such laws would hurt only Coors. Sales of Coors suffered during the decade-long labor union boycott. However, Coors claimed that declining sales were also due to an industry-wide downturn in beer sales and increased competition. To maintain production, Coors expanded its sales area from the 18 western states to which it had marketed for years to nationwide distribution. This was completed in 1991, with
Indiana being the last state for the brand to appear.
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the striking workers. About 700 workers quit the picket line to go back to work, and Coors replaced the remaining 500 workers, keeping the beer production process uninterrupted. In
December 1978, the workers at Coors voted by greater than a two-to-one ratio to decertify the union, ending 44 years of union representation at Coors. Because the strike was more than a year old, striking workers could not vote in the election.
25:
196:
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In April 1977, the brewery workers union at Coors, representing 1,472 employees, went on strike. The brewery kept operating with supervisors and 250 to 300 union members, including one union executive board member who ignored the strike. Soon after, Coors announced that it would hire replacements for
439:
candy company to produce sweets. Manna, the company's non-alcoholic beer replacement, was a near-beer similar to current non-alcoholic beverages. However, Coors and his sons relied heavily on the porcelain company and a cement and real estate company to keep the Coors
Brewing Company afloat. By 1933,
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Labor unions organized a boycott to punish Coors for its labor practices. One tactic employed by the unions was a push for states to pass laws banning the sale of unpasteurized canned and bottled beer. Because Coors was the only major brewer at the time not pasteurizing its canned and bottled beer,
693:
ended in a settlement with Coors agreeing not to discriminate against blacks, Hispanics, and women. In 1977, Coors was accused of firing gay and lesbian employees. From the late 1970s, Coors agreed not to discriminate against homosexuals; the first major brewery in the United States to make such a
522:
was introduced in 1978. The longtime slogan of "Silver Bullet" to describe it does not describe the beer, but rather the silver-colored can in which Coors packaged the beer. Coors once produced Coors Light in "yellow-bellied" cans like the full-strength Coors. However, when the yellow coloring was
697:
Coors encouraged the organization of its gay and lesbian employees into the
Lesbian and Gay Employee Resource (LAGER) in 1993. In May 1995, Coors became the 21st publicly traded corporation in the United States to extend employee benefits to same-sex partners. When company chairman
685:
Mexican
Americans charged Coors with discriminatory hiring practices following the passage of the Civil Rights Act. They launched a boycott of the company's products beginning in the late 1960s. Labor unions and gay rights activists joined the boycott, which lasted into the 1980s.
479:
did not approve sales in grocery stores until 1985). This gave it mystique and made it a novelty, particularly on the East Coast, and visitors returning from the western states often brought back a case. This iconic status was reflected in the 1977 film
658:, head of brewery operations. The settlement details were not divulged but were said to include an early union representation election in Colorado and the use of union workers to build the new Coors brewery in Virginia.
387:
702:
was criticized for the company's gay-friendly policy during his 2004 Republican primary campaign for a United States Senate seat from
Colorado, he defended the policy as a basic good business practice.
443:
All of the non-brewery assets of the Adolph Coors
Company were spun off between 1989 and 1992. The descendant of the original Herold Porcelain ceramics business continues to operate as
1389:
677:), gained enough signatures to trigger a union representation election inside the Coors company. Coors workers again rejected union representation by more than a two-to-one ratio.
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In the mid-1970s, Coors invented the litter-free push tab can, in place of the ring pull-tab. However, consumers disliked the top and it was discontinued soon afterward.
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Coors is responsible for promoting and distributing several alcoholic beverage brands. The most notable of those brands are Coors
Banquet,
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742:. Since season six of the show all beer in Paddy's Pub is Coors and the bar has Coors signs and logos scattered throughout it.
38:
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producing plant in the world, known as the Rocky
Mountain Metal Container (RMMC), in Golden. RMMC is a joint venture between
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384:-style beer from a Czech immigrant William Silhan. Coors invested $ 2,000 in the operation, and Schueler invested $ 18,000.
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went into effect nationwide, Adolph Coors established the Adolph Coors
Brewing and Manufacturing Company, which included
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after the end of Prohibition, the Coors brewery was one of only a handful of breweries that had survived.
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and other ventures, with sons Adolph Jr., Grover and Herman. The brewery itself was converted into a
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Brewing a Boycott: How a Grassroots Coalition Fought Coors and Remade American Consumer Activism
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486:. The company finally established nationwide distribution in the United States in 1986.
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1422:"Bill before Missouri legislature would ban Coors", "The Denver Post" November 2, 1984.
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502:
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577:, Inc. The merger was completed February 9, 2005, with the merged company being named
573:
that owned Coors Brewing, announced it would be merging with Canadian brewing company
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1608:
1570:"The Dynamics of Brand Legitimacy: An Interpretive Study in the Gay Men's Community (
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For much of its first 100 years of existence, Coors beer was marketed solely in the
86:
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Dana Parsons, "Why did strikers return?", "The Denver Post", October 3, 1979, p. 3.
759:
665:, which represented brewery workers at the top three U.S. beer makers at the time (
612:
581:. Coors Brewing Company became a subsidiary of the new company. Due to the merger,
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391:"ADOLPH COORS GOLDEN BREWERY" June 1911 map detail from Sanborn Fire Insurance Map
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In 1880, Coors bought out his partner and became the sole owner of the brewery.
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Louisiana Beer Reviews: Coors Banquet Beer Revisited (bottled version)
951:
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1983:
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ended its boycott of Coors in August 1987, after negotiations with
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1709:
Citizen Coors: A Grand Family Saga of Business, Politics, and Beer
1604:
Citizen Coors: A Grand Family Saga of Business, Politics, and Beer
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2016:
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1157:. Fredericksburg, Virginia. Field Newspaper Syndicate. p. 2.
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1746:
1387:"Union at Coors May Be Broken But It Hasn't Halted Its Boycott"
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production facility. Coors sold much of the malted milk to the
326:
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In 1959, Coors became the first American brewer to use an all-
718:
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195:
1495:
Freedom is Not Enough: The Opening of the American Workplace
505:
to stabilize its beer. Coors currently operates the largest
896:"Beer Here! A Local History of Brewing at History Colorado"
265:
1367:
Karen Newman, "Coors workers reject union by big margin",
1212:. (Idaho). (advertisement). December 21, 1976. p. 8B.
1576:
Journal of Consumer Research, University of Chicago Press
1571:
1678:"FX Networks brews up sponsorship deal with MillerCoors"
1431:
Bartell Nyberg, "Coors brewing for long-term survival",
1175:. Florida. (New York Times). March 12, 1975. p. 7B.
1666:
Washington, D.C.: Georgetown University Press, p. 185.
1001:. Kansas. Associated Press. August 2, 1977. p. 8.
1090:"Coors making another try for retail sales in Oregon"
898:. History Colorado. December 12, 2014. Archived from
1640:
Michael Booth, "Coors adds 'partners' to benefits",
1301:. Molson Coors Brewing Company. 2005. Archived from
1059:. Oregon. (editorial). October 2, 1984. p. 10A.
749:
923:"How America's Iconic Brewers Survived Prohibition"
298:
1188:"Coors goes after more Pennsylvania beer drinkers"
372:immigrated to the United States and established a
1277:"Molson announces $ 6B US merger deal with Coors"
1033:"Coor's beer adds two more states to market area"
840:"Molson announces $ 6B US merger deal with Coors"
313:is an American brewery and beer company based in
3278:
1247:"Poptop cans will lose their pull, expert says"
1077:. Washington. UPI. October 5, 1984. p. 9.
867:
1968:
1871:
1762:
1655:John C. Green, Mark J. Rozell, Clyde Wilcox,
1497:. Harvard University Press. pp. 177–179.
1409:"Coors union backing Calif. beer roadblock",
717:centers on an illegal shipment of Coors from
467:were part of the 11-state distribution area,
415:The Coors Brewing Company managed to survive
3307:Food and drink companies established in 1873
1627:Justin Berton, "The other Coors spokesman",
1507:
1477:Jeffrey Leib, "Coors workers reject union",
1125:
1123:
1121:
1725:(University of North Carolina Press, 2021).
863:
861:
859:
857:
53:Learn how and when to remove these messages
3252:Joint venture between SABMiller (58%) and
3245:Joint venture between SABMiller (49%) and
1975:
1961:
1769:
1755:
1238:
1014:"Beer keeps its cool but raises hot issue"
194:
89:. Please do not remove this message until
1508:Lichtenstein, Grace (December 28, 1975).
1185:
1118:
1011:
971:
969:
523:removed, the can was left mostly silver.
174:Learn how and when to remove this message
109:Learn how and when to remove this message
3297:Beer brewing companies based in Colorado
1600:
1594:
1516:. Florida. (New York Times). p. 7D.
1132:"Cold Coors arrives from craggy Rockies"
874:. Oxford University Press. p. 266.
854:
585:was rated the third largest producer of
513:and Coors, having been founded in 2003.
402:
386:
380:, Colorado, after buying a recipe for a
151:of all important aspects of the article.
85:Relevant discussion may be found on the
1982:
1501:
1492:
1198:
1179:
1081:
1063:
1045:
1030:
1024:
921:Klein, Christopher (January 30, 2019).
691:Equal Employment Opportunity Commission
589:, and the second largest brewer in the
3279:
1464:"AFL-CIO ends 10-year Coors boycott",
1234:Service). October 6, 1975. p. 17.
1216:
1148:
1142:
1087:
1031:Lazarus, George (September 28, 1976).
1005:
987:
966:
497:. Also in 1959, the company abandoned
333:. The first Coors brewery location in
325:that owned Coors Brewing, merged with
147:Please consider expanding the lead to
1956:
1750:
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1161:
1129:
1100:
920:
706:
317:, that was founded in 1873. In 2005,
1510:"Is it beer or 'Colorado Kool-Aid'?"
1151:"The strange case of the Coors beer"
1114:. Oregon. July 23, 1985. p. 5A.
1071:"Coors steps up Oregon sales effort"
1012:Stahlberg, Mike (December 1, 1978).
868:Garrett Oliver (September 9, 2011).
419:relatively intact. Years before the
120:
59:
18:
3302:Companies based in Golden, Colorado
1245:Hayes, Paul G. (October 19, 1977).
13:
1631:(Denver) September 2, 1999, p. 28.
1373:(Denver), December 15, 1978, p. 1.
995:"Coors plans beer sales expansion"
736:, the producer of shows including
680:
14:
3328:
1729:
1711:. New York: HarperCollins, 2000.
1130:Mills, Dennis (August 14, 1975).
739:It's Always Sunny in Philadelphia
689:A federal lawsuit in 1975 by the
637:
341:facility operating in the world.
34:This article has multiple issues.
16:American brewery and beer company
3261:
3260:
2203:Southern Sudan Beverages Limited
1776:
1186:Gallagher, Jim (April 5, 1988).
1041:. Toledo, Ohio. KNS. p. 31.
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23:
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983:. December 27, 1975. p. 3.
139:may be too short to adequately
42:or discuss these issues on the
3292:Breweries in the United States
2658:Zolotaya Bochka Klassicheskoye
2341:Carlton & United Breweries
1607:. HarperCollins. p. 205.
1088:Detzel, Tom (April 11, 1985).
940:
914:
888:
832:
398:
149:provide an accessible overview
1:
3312:Molson Coors Beverage Company
2670:Zolotaya Bochka Vyderzhannoye
2423:Royal Challenge Premium Lager
1676:Flint, Joe (April 23, 2014).
1149:Greene, Bob (June 22, 1977).
825:
820:Molson Coors Beverage Company
3254:Molson Coors Brewing Company
2944:Saint Archer Brewing Company
2652:Velkopopovický Kozel Premium
2138:Nile Gold Crystal Malt Lager
2126:Chairman’s Extra Strong Beer
1224:"Pull-tab cans get heave-ho"
977:"Brewer plans Spokane plant"
871:The Oxford Companion to Beer
579:Molson Coors Brewing Company
7:
3317:Rockingham County, Virginia
3247:China Resources Enterprises
2655:Velkopopovický Kozel Světlý
2393:Matilda Bay Brewing Company
2097:International Breweries plc
2047:Kgalagadi Breweries Limited
1601:Dan Baum (April 10, 2001).
1483:, December 16, 1988, p. 1A.
1437:, February 22, 1987, p. 1G.
1253:. p. 1. Archived from
1108:"Coors rolls out in Oregon"
745:
603:List of Molson Coors brands
475:were not added until 1976 (
450:
349:
91:conditions to do so are met
10:
3333:
3170:Crispin Hard Cider Company
3165:Coca-Cola Beverages Africa
2661:Zolotaya Bochka Platinovoe
2649:Velkopopovický Kozel Cerny
2181:Tanzania Breweries Limited
2069:Intafact Beverages Limited
1528:"Adolph Coors Company (A)"
1317:"Adolph Coors Company (A)"
1053:"Alas, another Coors tale"
732:) entered a contract with
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344:
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2664:Zolotaya Bochka Razlyvnoe
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2007:
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1991:
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587:beer in the United States
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202:
193:
2667:Zolotaya Bochka Svetloye
1452:January 4, 2016, at the
1210:Lewiston Morning Tribune
633:Coors strike and boycott
2009:South African Breweries
1537:Tuck School of Business
1493:MacLean, Nancy (2006).
1392:August 6, 2016, at the
1326:Tuck School of Business
1192:Pittsburgh Post-Gazette
1075:Ellensburg Daily Record
981:Spokane Daily Chronicle
2637:Tri Bogatyrya Svetloye
2150:Cervejas de Moçambique
2119:Nile Breweries Limited
1657:"The Values Campaign?"
1646:, July 8, 1995, p. 1A.
1400:", May 28, 1979, p. A7
1096:. Oregon. p. 12D.
999:Lawrence Journal-World
565:On July 22, 2004, the
412:
392:
337:is the largest single
1721:Brantley, Allyson P.
1112:Eugene Register-Guard
1094:Eugene Register-Guard
1057:Eugene Register-Guard
1020:. Oregon. p. 1B.
1018:Eugene Register-Guard
948:"History of CoorsTek"
714:Smokey and the Bandit
483:Smokey and the Bandit
406:
390:
311:Coors Brewing Company
189:Coors Brewing Company
3287:American beer brands
3074:Cerveceria Hondureña
2805:(Belgian Style Wheat
2737:Miller Genuine Draft
2719:Hamm's Special Light
2646:Velkopopovický Kozel
2550:Velkopopovický Kozel
2254:Maluti Premium Lager
1893:Miller Genuine Draft
1662:May 2, 2016, at the
1305:on October 27, 2007.
1279:. CBC. July 22, 2004
1169:"Coors has mystique"
842:. CBC. July 22, 2004
810:Adolph Coors Company
788:United States portal
567:Adolph Coors Company
319:Adolph Coors Company
2965:Backus and Johnston
2853:Big Butt Doppelbock
2714:Hamm's Golden Draft
2477:Kompania Piwowarska
2017:Carling Black Label
1413:, December 5, 1977.
1370:Rocky Mountain News
728:In 2014, Coors (as
224:1873, 150 years ago
190:
78:of this article is
3207:Skelter's Straight
3158:Blakes & Doyle
3113:Club Premium Lager
2815:Blue Boar Pale Ale
2626:Siroco by Tropical
2275:Zambezi Lite Lager
2269:Stone Strong Lager
2242:Club Premium Lager
2230:Balimi Extra Lager
2194:Ndovu Special Malt
2163:Laurentina Premium
2107:Trophy Black Lager
1468:, August 19, 1987.
1398:The New York Times
1232:Chicago Daily News
954:on August 17, 2009
707:In popular culture
503:sterile filtration
413:
411:, produced in 1918
393:
188:
3274:
3273:
3258:
3227:SAB World of Beer
3145:
3144:
3141:
3140:
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2951:
2889:
2884:
2879:
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2869:
2864:
2859:
2858:Creamy Dark Lager
2854:
2849:
2844:
2840:Jacob Leinenkugel
2836:
2831:
2826:
2821:
2816:
2811:
2806:
2680:
2679:
2532:Plzeňský Prazdroj
2433:
2432:
2282:
2281:
2236:Bohlinger’s Lager
2132:Eagle Extra Lager
2082:Castle Milk Stout
2035:Hansa Marzen Gold
2029:Castle Milk Stout
1950:
1949:
1946:
1945:
1683:Los Angeles Times
1614:978-0-06-095946-3
1541:Dartmouth College
1330:Dartmouth College
1251:Milwaukee Journal
1136:Bangor Daily News
881:978-0-19-536713-3
551:Coors brewery in
501:and began to use
329:, Inc. to become
307:
306:
184:
183:
176:
166:
165:
119:
118:
111:
57:
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3237:
3175:Fox Barrel Cider
2961:
2960:
2887:
2882:
2877:
2872:
2867:
2862:
2857:
2852:
2847:
2842:
2835:Private Reserve)
2834:
2829:
2824:
2819:
2814:
2809:
2804:
2802:Henry Weinhard's
2781:Olde English 800
2764:Milwaukee's Best
2759:Miller High Life
2695:
2694:
2643:Tropical Premium
2446:Dreher Sörgyárak
2442:
2441:
2366:Melbourne Bitter
2293:
2292:
2166:Laurentina Preta
2160:Laurentina Clara
2005:
2004:
1998:
1997:
1977:
1970:
1963:
1954:
1953:
1933:Henry Weinhard's
1918:Olde English 800
1913:Milwaukee's Best
1903:Miller High Life
1869:
1868:
1849:Redd's Apple Ale
1771:
1764:
1757:
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1619:
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1550:
1544:. Archived from
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1407:
1401:
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1339:
1333:. Archived from
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1228:Pittsburgh Press
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959:
950:. Archived from
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760:Companies portal
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553:Golden, Colorado
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425:Herold Porcelain
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3013:Bavaria Brewery
3007:
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2928:Molson Canadian
2900:Brewing Company
2899:
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2605:Dorada Especial
2591:
2565:Ursus Breweries
2559:
2540:Pilsner Urquell
2526:
2490:Książęce Tyskie
2471:
2429:
2397:
2388:Cascade Brewery
2381:Victoria Bitter
2346:Carlton Draught
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2304:Huadan Dry Beer
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1551:on May 27, 2006
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1535:Business Case,
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1514:Lakeland Ledger
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1434:The Denver Post
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1340:on May 27, 2006
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681:Minority issues
663:Teamsters Union
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2843:(Amber Light
2820:Classic Dark
2732:Miller Chill
2629:Smädný Mních
2506:Lech Premium
2484:Dębowe Mocne
2468:Kőbányai Sör
2213:Nile Special
2141:Nile Special
2104:Trophy Lager
2022:Castle Lager
1853:Saint Archer
1810:
1778:Molson Coors
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1702:Bibliography
1687:. Retrieved
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421:Volstead Act
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362:Adolph Coors
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288:Molson Coors
276:Molson Coors
244:Headquarters
233:Adolph Coors
203:Company type
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99:October 2021
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36:Please help
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3131:Regia Extra
2918:Coors Light
2873:Oktoberfest
2863:Honey Weiss
2848:Berry Weiss
2752:Miller Lite
2709:Hamm's Beer
2689:MillerCoors
2623:Šariš Light
2614:Moya Kaluga
2582:Timișoreana
2453:Arany Ászok
2417:Indus Pride
2351:Crown Lager
2263:Rhino Lager
2245:Club Shandy
2188:Kilimanjaro
2135:Eagle Lager
2079:Eagle Lager
2026:Castle Lite
1938:Leinenkugel
1908:Miller Lite
1883:Hamm's Beer
1823:Cerveza Sol
1804:Black Label
1741:MillerCoors
1736:Coors Light
1707:Baum, Dan.
1582:: 670–675.
1383:Molly Ivins
1283:October 10,
1261:October 26,
1206:"Press-Tab"
846:October 10,
815:Coors Light
774:Beer portal
734:FX Networks
730:MillerCoors
609:Coors Light
520:Coors Light
429:malted milk
417:Prohibition
409:Malted Milk
399:Prohibition
3281:Categories
3090:Salva-Vida
3087:Port-Royal
2973:Arequipeña
2825:Hefeweizen
2617:Šariš Dark
2608:Dorada Sin
2499:Lech Mocny
2459:Dreher Bak
2371:NT Draught
2251:Lion Lager
2210:White Bull
2085:Grand Malt
2076:Hero Lager
826:References
700:Pete Coors
656:Pete Coors
511:Ball Metal
493:two-piece
469:Washington
461:California
359:immigrants
207:Subsidiary
76:neutrality
39:improve it
3200:San Mateo
3044:Costeñita
2923:Killian's
2908:Blue Moon
2883:Red Lager
2798:St. Louis
2545:Gambrinus
2502:Lech Pils
2496:Lech Lite
2493:Lech Free
2456:Dreher 24
2420:Knock Out
2313:Shengquan
2088:Beta Malt
1986:(defunct)
1984:SABMiller
1833:Killian's
1794:Blue Moon
1555:April 24,
1344:April 24,
1038:The Blade
613:Blue Moon
433:near beer
354:In 1873,
216:Beverages
157:June 2022
141:summarize
87:talk page
45:talk page
3267:Category
3151:Non-beer
3125:Pilsener
3084:Imperial
3003:San Juan
2998:Trujillo
2981:Cusqueña
2878:Original
2727:Mickey's
2723:Icehouse
2640:Tropical
2555:Radegast
2361:Foster's
2287:Asia and
2110:BETAMALT
1898:Miller64
1888:Mickey's
1828:Keystone
1689:June 21,
1660:Archived
1629:Westword
1450:Archived
1390:Archived
746:See also
617:Keystone
491:aluminum
459:. While
451:Products
445:CoorsTek
350:Founding
262:Products
213:Industry
80:disputed
3190:Guaraná
3134:Suprema
3116:Conquer
3049:Costeña
2977:Cristal
2786:Red Dog
2701:Company
2487:Gingers
2376:Resch's
2297:CR Snow
2289:Oceania
2239:Chibuku
1923:Red Dog
1875:Brewing
1873:Miller
1858:Sharp's
1799:Carling
958:May 19,
932:July 3,
927:HISTORY
906:June 9,
723:Georgia
652:AFL–CIO
561:Mergers
473:Montana
382:Pilsner
374:brewery
370:Prussia
345:History
339:brewing
294:Website
229:Founder
221:Founded
3204:Sarita
3186:Fusion
3182:Frisco
3119:Dorada
3110:Barena
3107:Balboa
3081:Barena
3059:Pilsen
3021:Águila
2991:Callao
2810:Blonde
2742:MGD 64
2633:Topvar
2602:Dorada
2578:Stejar
2575:Ciucaș
2511:Tyskie
2438:Europe
2266:Sibebe
2260:N’GOLA
2233:Barons
2191:Safari
2169:Manica
2001:Africa
1786:Brands
1715:
1611:
1586:
878:
673:, and
671:Miller
621:Miller
619:, and
597:Brands
575:Molson
569:, the
477:Oregon
378:Golden
356:German
327:Molson
321:, the
283:Parent
3256:(42%)
3249:(51%)
3220:Other
3104:Atlas
3098:Other
3064:Poker
3054:Leona
3034:Brava
2994:Polar
2937:Other
2913:Coors
2868:Light
2774:Light
2747:Light
2596:Other
2572:Azuga
2518:Wojak
2426:Zorok
2402:Other
2316:Singo
2307:Löwen
2224:Other
2032:Hansa
1816:Light
1811:Coors
1743:(USA)
1584:JSTOR
1549:(PDF)
1531:(PDF)
1338:(PDF)
1320:(PDF)
719:Texas
675:Stroh
465:Texas
368:from
299:coors
272:Owner
3211:Viva
2673:Żubr
2611:Essa
2522:Żubr
2324:Zero
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2257:Mosi
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1993:Beer
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1346:2006
1285:2020
1263:2015
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