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Defy Media

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25: 864:, Tatiana Carrier, Lily Marston, Erin Robinson, Katie Krause, Miriam Isa, Dana Ward, Misty Kingma, Drew Dorsey, and Sinead De Vries among others. The Clevver brand was the second-largest YouTube channel group for sponsor content in the Defy Media group of brands. Marston was the main editor in the beginning, and soon enough the company was hiring more employees to do various "behind the scenes" jobs. Employees Erin and Joslyn also appeared on the 1006:, and other concerns from female teenagers. In 2009, Alloy acquired Gurl.com, and they relaunched it in 2011 with a new logo. The website ceased activity after 2018 with the closure of Defy Media. In 2020, Jamie Petitto, who had been a video editor for Gurl.com from 2012 until its closure, alleged in a video post on her social media accounts that she had offered to buy Gurl.com from Defy Media but could not meet their demand of $ 3 million. 65: 1040:
is an entertainment and humor focused website aimed at the 18–35 aged male demographic. The website originally launched in 1998 and was acquired by Defy Media in 2013. It was shut down in 2018 following Defy Media's closure. Rights to the website were bought by Yeah1 Network and the website was
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On November 12, 2018, the Smosh cast released a video announcing that production of Smosh, Smosh Pit, and Smosh Games content was still ongoing, and that existing videos would be finished and other content would be continued to be released independently by Smosh on their YouTube channels. They
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Smosh Games was launched as a spin-off of Smosh and relaunch of ClevverGames in September 2012. Hecox and Padilla teamed up with various online gamers to play games, provide reviews and updates, and share commentary. The channel contains gameplay videos and a gaming variation of
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So I can't take full credit for the design (obviously a designer put this together), but as the editorial owner of this project, I managed the process and offered approvals over everything. All in all, I think anyone would agree that the new gURL.com looks 9,000,000 times
2336: 323:, a teen-oriented magazine and website. By the time the company went public in May 1999, the website earned $ 15.5 million in monthly revenue and 1.3 million registered users. In January 2000, they purchased book publisher 17th Street Productions, renaming it 922:
and acquired by Alloy Digital in July 2011. The channel's core demographic is people ages 12–24. The Smosh website measures 1.5 million visitors monthly. With shows like Every Ever, The Big What If, and its sketches, Smosh was called
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Clevver Media was founded in 2006 by Michael Palmer and Jorge Maldonado and acquired by Alloy Digital in June 2012. The millennial target platform operates six entertainment and celebrity-focused YouTube channels, including
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Over the years, Defy Media shuttered numerous websites and channels, mostly underperforming ones left over from the Alloy Digital and Break Media merger that formed the company. Among these former sites include MMA website
2215: 1401: 471:, to purchase the company. The bank ultimately rejected those offers, and on November 6, 2018, Defy Media announced that it was shutting down operations effective immediately and laying off all employees at its 1268: 2866: 748:
was suspended by Defy Media after accusations of sexual assault and sexual harassment made by female fans and coworkers became public. Several of the women also claimed that complaints made to Defy Media's
2617: 591:, in 2012, Defy counted more than 38 million followers among its owned brands, reaching 221 million unique visitors each month. Together, its channels reached over 80 million video viewers monthly. 1835: 2015: 753:
about the incidents had been suppressed or ignored by the company for several months until the women involved made the allegations public. Two days later, Screen Junkies announced on their
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in April 2012. It featured original cartoons and animated videos. The channel consistently ranked in the top 25 for weekly views. Original animated series featured on the channel included
1493: 441:, left his position and was replaced by a former comedy partner, Luke Barats. In June, multiple publishers claimed that Defy had not paid them for advertising. One of those publishers, 1202: 1370: 957:' Honest Trailers called Honest Game Trailers. The YouTube channel achieved 1 million subscribers within three months of launching. It has gained more than 350 million video views. 2302: 2120: 1524: 2556: 2269: 1985: 1463: 2432: 2399: 1645: 478:
Former employees and executives blamed poor financial practices and unrealistic investments. An over-reliance on major social media platforms and changes in market space for
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page that Signore's employment was terminated effective immediately as "there is no justification for this egregious and intolerable behavior."
2697: 2665: 1672: 1194: 1360: 538:, The Warp Zone, and Chickipedia, with some brands being inherited from Break Media. Each of these brands operated a dedicated website and 2310: 2110: 1953: 1516: 2548: 2279: 1975: 2931: 1486:"Alloy Digital and Break Media Announce 'Merger of Equals,' Forming Leading Multi-Platform Media Company Focused on 12-34 Consumers" 1455: 1306: 2422: 2385: 1637: 1089: 272:
was an American digital media company that produced original online content for the 12–34 age group. Originally founded in 1996 as
2238: 1723: 295:, legal troubles, overly aggressive expansion, and a shrinking advertising market were also described as contributing factors. 2039:"Miller64 Debuts Web Series Featuring Pro Athletes Alloy Digital/DBG's 'The Sub' features Terrell Owens, Gary Payton, others" 870: 2038: 1424: 467:
In fall 2018, former CEO Matt Diamond, along with other employees, made multiple offers to the company's senior creditor,
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Alloy was then made private through acquisition by an investment group led by ZMC in 2010 and was re-incorporated as
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On November 6, 2018, the company ceased operations after its assets were frozen by creditors, leaving channels like
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channel in or about comedy, filmed entertainment, news, video games, viral content, girl culture, men culture, or
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offered up profiles of various fashion archetypes teens could pursue, such as the Chic Geek, Diva, and Ice Queen.
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Smosh CEO Ian Hecox stated that he was looking to find a new outlet for the Smosh brand. On February 22, 2019,
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was acquired by Alloy Digital in November 2012. It targets video-game enthusiasts. In 2008, the site won a
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production office. Less than a day after this announcement, the company's assets were frozen by creditors.
2358: 1689: 620:, Chickipedia, HolyTaco, AllLeftTuns, and TuVez. Defy Media also sold off some brands to other companies. 1299:"'We wanted people to know we were big': How Defy Media went from YouTube heavyweight to abrupt shutdown" 1224: 1171: 552: 291:
without a company. Several former employees blamed poor financial management, while high overhead from
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Game Theory was launched in August 22, 2009. Its founders are Matthew Patrick and Stephanie Patrick.
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In October 2013, Alloy Digital and Break Media merged to become Defy Media. The deal was brokered by
343: 1793:"Alloy Digital Acquires B5Media Young adult media network doubles down on women's lifestyle content" 962: 486: 2592: 2395: 2687: 637:
Film Theory was launched in May 12, 2014. Its founders are Matthew Patrick and Stephanie Patrick.
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GT live was launched in August 26, 2015. Its founders are Matthew Patrick and Stephanie Patrick.
604: 526: 418: 370: 259: 246: 2177: 1195:"Defy Media, Digital Studio Behind Smosh, Raises $ 70 Million and Eyes Shows on Traditional TV" 795: 410: 217: 83: 2206:"'Honest Trailers' Creator Andy Signore Fired for 'Egregious and Intolerable' Sexual Behavior" 898: 790:
and a People's Voice Award. The website generates 28 million page views each month. In 2012,
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and was using YouTube creators' money in order to look more attractive to outside investors.
2688:"Heather McDonald, Esther Drill, and Rebecca Odes, authors: A chat about life as a "gURL."" 400: 207: 8: 1547:"Luke Barats Replaces His Former Comedy Partner Joe Bereta as Creative Director of Smosh" 1298: 865: 712: 396: 324: 38:
Please help update this article to reflect recent events or newly available information.
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and video licensing and syndication businesses. Joe Bereta, creative director of
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The site focuses on film and television related topics. The group also includes
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This comes right after Alloy M+M's acquisition of teen girl community gURL.com.
2753:"Alloy Media + Marketing Picks Up Social Network For High School Sports TAKKLE" 954: 693: 468: 457: 380: 376: 2896: 2657: 1669: 2920: 2549:"Hearst Magazines Acquires Clevver Following Defy Media Shutdown (Exclusive)" 1261:"A Class-Action Lawsuit, Late Creator Payments: Inside Defy Media's Shutdown" 160: 93: 2486: 2142: 2115: 987: 861: 857: 802: 787: 721: 603:, MadeMan.com (a site for young men), flash game sites AddictingGames.com, 501: 414: 199:
Digital media, merchandise, broadcasting, advertising media networks, apps
2386:"Defy Media Sells The Escapist Gaming Site to Canada's Enthusiast Gaming" 811: 760:
On July 2, 2018, it was announced that Defy Media sold Screen Junkies to
335: 281: 103: 2857:"'This Is 18' Explores The Lives Of Teen Girls — Through Their Own Eyes" 2757: 2608:"Smosh's Ian And Anthony Are A New, Purely Digital, Breed Of Celebrity" 1023:
was an news/entertainment focus about MMA. The site officially closed.
1020: 1015: 617: 535: 496:, stated that the company stole 1.7 million dollars from him and other 331: 240: 413:
purchased a stake of Defy Media in 2014, in exchange for ownership of
1037: 1032: 668: 600: 521: 479: 404: 255: 212: 2455:"Clevver Launches First New Channel of YouTube Premium Content Push" 1826:"Killing Your Television: Inside Alloy Digital's Latest Acquisition" 1690:"MatPat accuses Defy Media of stealing $ 1.7 million from YouTubers" 860:
served as the executive producer. Hosts and producers have included
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In March 2018, Defy Media laid off 8% of its headcount, exiting its
2725: 2519:"How Defy Media defies the 'built-if-sold' video programming model" 1980: 1066: 983: 978: 853: 588: 531: 497: 334:(acquired 2003, spun-off in 2005), CCS.com (acquired 2000, sold to 315:) was founded in 1996 by James K. Johnson and Matthew Diamond as a 64: 1229: 849: 754: 539: 292: 2173:"'Honest Trailers' Creator Andy Signore Accused of Sexual Abuse" 1638:"Defy Media, home of YouTube superstars Smosh, is shutting down" 607:, DIY prop, cosplay channel Awe.Me, and Prank It FWD (Forward). 2792: 2612: 2427: 2362: 2111:"SMOSH! Announces YouTube Animation Channel, Shut Up! Cartoons" 2043: 1888: 1830: 1797: 1728: 1517:"Viacom Makes a Web Video Bet, and Grabs a Piece of Defy Media" 629: 493: 1167: 2491: 915: 910: 801:
The website was part of the AddictingGames Network alongside
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which covers a variety of topics in film and television, and
655: 513: 438: 366: 288: 251: 2423:"Alloy Digital Snaps Up YouTube Power Network Clevver Media" 1724:"Hulu Pushing Further Into Branded Entertainment With Alloy" 2643: 2472: 2095: 2074: 991: 599:
Defy Media owned various brands including viral video site
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in 2011. Within the next two years, Alloy Digital acquired
280:), the final company was formed in 2013 by its merger with 2721:"Alloy Media Buys Online Sports Social Network Takkle.com" 1394:"Smosh: YouTube Gods and Unlikely Online Video Superstars" 383:, and Clevver Media. ZMC also sold Alloy Entertainment to 2692: 1608:"Publisher sues Defy Media, claiming it's owed $ 300,000" 729:
where cast debates various films or television shows.
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Defy Media owned and operated online brands including
2824:"Defy Media Is Shutting Down, Will Lay Off Employees" 1577:"Defy Media Is Shutting Down, Will Lay Off Employees" 421:. In 2016, Defy settled a $ 70 million investment by 399:, and the resulting entity was owned in part by ZMC, 1679:
Smosh. February 22, 2019. Retrieved March 20, 2019.
1330:"PW: Internet Company Buys 17th Street Productions" 390: 2888: 990:, Esther Drill, and Heather McDonald as an online 684:. The channel ceased operations on June 23, 2017. 492:Defy Media's former head of audience development, 1225:"How Defy Media defied the YouTube network label" 732:On October 6, 2017, Andy Signore, the creator of 546:. Defy Media's online program offerings included 2918: 2239:"Fandom Acquires Screen Junkies From Defy Media" 2008:"TRESemme Launches Multi-Phase Digital Campaign" 798:. The second annual took place in October 2013. 654:Shut Up! Cartoons was launched as a spin-off of 428: 2461: 901:announced that it has purchased Clevver Media. 623: 2937:Entertainment companies based in New York City 2680: 2303:"Gaming Website Unlocks Lifestyle Achievement" 2102: 2086: 2084: 1753: 1751: 1146:"DEFY Media Closes $ 70MM Series B Investment" 848:. In 2012, Clevver Media ranked in the top 10 2632: 2000: 1916:"Rachel Zoe's 'Style Rules' Casting Contest!" 805:site AddictingGames.com until July 2018 when 482:were also described as contributing factors. 1968: 894:, and was also part of the Clevver Network. 809:was sold to Enthusiast Gaming, the owner of 610: 2081: 1748: 1570: 1568: 1361:"Picking Up CCS Where Foot Locker Left Off" 349: 1908: 425:, and ZMC exited from investment in 2017. 63: 2942:Mass media companies of the United States 2927:American companies disestablished in 2018 2605: 2576: 2574: 1856: 1717: 1715: 1665: 1663: 933:in 2006. Smosh spin-off channels include 354:In 2009, Alloy created a division called 330:Alloy's additional early assets included 303: 2821: 2580: 2383: 2351: 2236: 2203: 2063: 1875: 1670:"the rumors are true...We Found a Home!" 1605: 1574: 1565: 1425:"The Escapist acquired by Alloy Digital" 1422: 1254: 1252: 1192: 1087: 2894: 2854: 2620:from the original on September 12, 2016 2606:Pomerantz, Dorothy (January 25, 2013). 2420: 2414: 2294: 2036: 1882:Heine, Christopher (October 23, 2012). 1850: 1823: 1682: 1292: 1290: 1288: 1286: 2919: 2836:from the original on November 17, 2018 2668:from the original on November 13, 2018 2599: 2571: 2559:from the original on February 28, 2019 2300: 2108: 2030: 1857:Wieselman, Jarett (October 23, 2012). 1817: 1790: 1757: 1712: 1660: 1587:from the original on November 17, 2018 1527:from the original on November 21, 2018 1466:from the original on November 21, 2018 1456:"Alloy Digital Acquires Clevver Media" 1435:from the original on November 21, 2018 1391: 1373:from the original on November 23, 2018 1358: 1340:from the original on November 21, 2018 1309:from the original on November 16, 2018 1271:from the original on November 19, 2018 1258: 1205:from the original on February 11, 2018 1126:from the original on September 4, 2017 1096:from the original on December 14, 2017 705:Screen Junkies is home for shows like 16:Defunct American digital media company 2869:from the original on October 29, 2020 2786: 2479: 2325: 2267: 2261: 2135: 1938: 1881: 1760:"Alloy Digital buys website Escapist" 1736:from the original on October 25, 2013 1722:Heine, Christopher (August 2, 2012). 1721: 1700:from the original on January 25, 2019 1648:from the original on November 8, 2018 1514: 1453: 1296: 1259:Jarvey, Natalie (November 19, 2018). 1249: 1237:from the original on February 9, 2017 1193:Spangler, Todd (September 13, 2016). 1116:"Smosh Owner Defy Media Raises $ 70M" 1090:"Viacom Acquires Stake in Defy Media" 965:after their company was purchased by 918:was founded in 2005 by Ian Hecox and 874:. The website also included channels 2895:Petitto, Jamie (November 22, 2020). 2435:from the original on August 18, 2015 2402:from the original on October 4, 2018 2218:from the original on October 9, 2017 2185:from the original on October 7, 2017 2018:from the original on October 3, 2014 1988:from the original on August 27, 2013 1926:from the original on October 2, 2015 1618:from the original on January 6, 2019 1423:Williams, Mike (November 16, 2012). 1359:Cowley, Stacy (September 16, 2015). 1283: 986:was created and launched in 1996 by 643: 500:. He claimed that the company was a 18: 2822:Spangler, Todd (November 6, 2018). 2718: 2581:Grossman, Lev (December 16, 2006). 2339:from the original on August 8, 2013 1824:Strauss, Karsten (April 29, 2013). 1575:Spangler, Todd (November 6, 2018). 1327: 13: 2879:Later, the now-defunct gURL.com's 2765:from the original on June 27, 2021 2733:from the original on June 27, 2021 2529:from the original on March 2, 2016 2499:from the original on July 22, 2013 2487:"YouTube Original Channel Tracker" 2204:Spangler, Todd (October 8, 2017). 2153:from the original on July 22, 2013 2143:"YouTube Original Channel Tracker" 2051:from the original on July 28, 2013 1956:from the original on March 5, 2016 1859:"Sneak Peek: 'Chasing Steve Aoki'" 1838:from the original on March 4, 2016 1791:Warzel, Charlie (April 20, 2012). 1784: 1772:from the original on June 20, 2017 1758:Graser, Marc (November 15, 2012). 1553:from the original on March 6, 2020 1492:. October 14, 2013. Archived from 1297:Patel, Sahil (November 13, 2018). 1174:from the original on July 16, 2016 925:the Saturday Night Live of YouTube 369:, Themis Media (parent company of 14: 2958: 2799:from the original on July 4, 2021 2249:from the original on July 2, 2018 2123:from the original on May 17, 2013 1896:from the original on May 14, 2013 1884:"Xbox Spins New Web Reality Show" 1805:from the original on June 3, 2013 1454:Block, Alex Ben (June 18, 2012). 1404:from the original on May 29, 2013 1328:Jim, Milliot (January 17, 2001). 687: 445:, filed a lawsuit for $ 300,000. 2932:Companies based in New York City 2898:Hi, Gurl. Bye, Gurl. WHY, GURL?! 2700:from the original on May 9, 2015 2421:Del Rey, Jason (June 18, 2012). 2384:Spangler, Todd (July 26, 2018). 2109:Arrant, Chris (April 13, 2012). 1392:Dreier, Troy (October 4, 2012). 818: 391:2013–2017: Merger and investment 23: 2855:Colyard, K. W. (June 3, 2019). 2848: 2815: 2780: 2745: 2719:Ali, Rafat (February 4, 2009). 2712: 2650: 2541: 2511: 2447: 2377: 2237:Spangler, Todd (July 2, 2018). 2230: 2197: 2165: 2037:Taintor, David (June 7, 2013). 1630: 1599: 1539: 1508: 1478: 1447: 1416: 1385: 1352: 1321: 1088:Spangler, Todd (June 9, 2014). 767: 358:to hold its online properties. 2640:"Media Metrix (www.Smosh.com)" 1606:Peterson, Tim (June 7, 2018). 1217: 1186: 1160: 1138: 1108: 1081: 1051: 794:launched the Escapist Expo in 520:, Smosh Games, Clevver Media, 1: 2301:Helder, Kelly (May 4, 2011). 1515:Kafka, Peter (June 9, 2014). 1044: 1009: 429:2018: Decline and dissolution 423:Wellington Management Company 223:Wellington Management Company 1026: 751:HR department and management 711:which is a series of parody 624:Game Theory / Film / GT live 7: 2787:Koday, Dan (July 8, 2011). 2270:"The Escapist's Webby Wins" 2268:Pitts, Russ (May 3, 2011). 972: 117:; 28 years ago 10: 2963: 1675:February 22, 2019, at the 1030: 1013: 976: 908: 773: 702:, formerly ClevverMovies. 691: 647: 627: 507: 298: 1950:Web Marketing Association 611:Former sites and channels 594: 344:Houghton Mifflin Harcourt 239: 229: 203: 195: 185: 175: 155: 147: 129: 111: 99: 89: 79: 71: 62: 32:This article needs to be 2469:"Media Metrix (Clevver)" 2396:Penske Media Corporation 1398:Streaming Media Magazine 998:that included advice on 904: 674:Oishi High School Battle 494:Matthew "MatPat" Patrick 435:programmatic advertising 350:2009–2013: Alloy Digital 342:(acquired 2007, sold to 852:networks, according to 734:The Screen Junkies Show 717:The Screen Junkies Show 417:, Addicting Games, and 385:Warner Bros. Television 2947:Multi-channel networks 2696:. September 17, 1999. 2553:The Hollywood Reporter 2178:The Hollywood Reporter 1460:The Hollywood Reporter 1265:The Hollywood Reporter 1233:. September 22, 2016. 1122:. September 13, 2016. 963:Mythical Entertainment 945:, and the now defunct 897:On February 15, 2019, 796:Durham, North Carolina 530:, AddictingGames.com, 487:Mythical Entertainment 356:Alloy Digital Networks 304:1996–2009: Alloy, Inc. 2595:on February 21, 2007. 2555:. February 15, 2019. 1120:hollywoodreporter.com 263:Clevver Entertainment 135:; 5 years ago 133:November 6, 2018 2789:"Dan Koday's Tumblr" 2761:. February 4, 2009. 2525:. January 19, 2016. 1696:. January 25, 2019. 1496:on November 21, 2018 1041:relaunched in 2019. 961:subsequently joined 401:ABS Capital Partners 208:ABS Capital Partners 2658:"Smosh is Homeless" 2359:"The Escapist Expo" 2333:"Audience Overview" 2181:. October 6, 2017. 1156:on August 28, 2018. 700:Screen Junkies News 448:In July, Defy sold 397:RBC Capital Markets 325:Alloy Entertainment 231:Number of employees 59: 2365:on August 25, 2013 2313:on August 28, 2018 2014:. March 12, 2012. 1984:. March 12, 2012. 1549:. April 12, 2018. 1366:The New York Times 1069:on August 28, 2018 660:Zombies vs. Ninjas 558:Fashion on the Fly 57: 2646:on July 24, 2012. 2495:. July 20, 2013. 2475:on July 24, 2012. 2282:on April 16, 2013 2098:on July 24, 2012. 2077:on July 24, 2012. 1429:GamesIndustry.biz 1334:Publishers Weekly 1168:"Portfolio - ZMC" 996:alternative media 947:Shut Up! Cartoons 650:Shut Up! Cartoons 644:Shut Up! Cartoons 518:Shut Up! 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Index


Private
Digital media
Break Media
New York City
New York
ABS Capital Partners
Lionsgate
Viacom
Wellington Management Company
Subsidiaries
The Escapist
Smosh
Break.com
Shockwave.com
Break Media
Smosh
YouTube
holding company
Alloy Entertainment
Delia's
Foot Locker
Channel One News
Houghton Mifflin Harcourt
Smosh
The Escapist
WarCry Network
Generate LA-NY
Warner Bros. Television
RBC Capital Markets

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