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Alongside changes in ownership, East Week also shifted its editorial positioning. The magazine adopted a more balanced and objective approach, aiming to provide content-driven coverage of celebrity news. Its new mission was to reveal the truth and address concerns relevant to all Hong Kong residents.
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The acquisition of East Week was motivated by its strong business potential, having established a wide readership base and advertiser support over the past decade. Ho Kwok Fai estimated the investment in East Week to be around 40 to 50 million Hong Kong dollars. He revealed that any financial losses
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Under immense pressure, Albert Yeung was forced to shut down East Week on 1 November 2002. The scandal led to the temporary suspension of the magazine's 10-year-long publication. Despite East Week's apology for its actions, the controversy surrounding "freedom of the press" persisted. The Hong Kong
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Following the acquisition by Albert Yeung, East Week underwent significant changes. The magazine shifted its focus, adopting sensational and controversial topics to attract readers. East Week began reporting on provocative stories such as the sex life of businessman Law Siu Fai and the extramarital
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The lack of media ethics demonstrated by East Week outraged the Hong Kong public, as well as entertainment professionals, women's rights groups, and government officials. Massive protests broke out in the days following the Carina Lau scandal, condemning the magazine's immorality. Actor
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criticized the Hong Kong press as immoral, labeling it as primarily composed of paparazzi focused on prying into the private lives of celebrities and uncovering scandals for profit. Carina Lau was commended for her bravery in speaking publicly at the rallies.
404:, which consistently remained the top-selling magazine in Hong Kong with approximately 150,000 copies sold per issue. As a result, in September 2001, Ma Ching Fat, the Chairman of Oriental Press Group, decided to sell East Week to Emperor Group, owned by
441:, drew public discontent. The article revealed details of Tsang's private life without his consent. In response to the backlash, East Week issued a public apology to Tsang and compensated him with $ 120,000 Hong Kong dollars to avoid legal action.
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On 3 September 2003, East Week re-entered the market with a renewed image, aiming to become a significant rival to other entertainment magazines. The publication's ownership transitioned from Albert Yeung's
Emperor Group to
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from the first four issues would be covered by a well-known supermarket chain, whose name remained undisclosed. He anticipated that the publication would start generating profit within 1.5 to 2 years.
448:. It was believed to have been taken forcibly when she was abducted 12 years ago. The issue was sold out that same afternoon, and its secondhand price hiked to $ 50–100 with none left in stock.
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The first issue of the revived East Week, released on 3 September 2003, featured a new design and layout. The cover story included an interview with Carina Lau discussing her new movie,
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Upon its establishment, East Week was positioned as a direct competitor to Next
Magazine, published by Next Media Limited. Despite its efforts, East Week struggled to surpass
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Another major incident occurred on 29 October 2002, the day of the publication's 10th anniversary, when the issue published a nude photo of actress
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police initiated a criminal investigation, resulting in the arrests of several employees involved in the scandal.
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East Week's sensational reporting methods sparked considerable controversy. Law Siu Fai claimed he was being
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The
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seeking treatment for cancer from a renowned oncologist.
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84:guide to writing better articles
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