305:( Athens). The event on stage become an interactive and multimedia experience that has the power to capture the audience's attention and involve people in the show. The audience can decide to view videos, texts, theatre information, surveys, or ask for assistance just by touching his/her personal screen. The video area will display the chosen content and, in the text multilanguage area, the related information appears as well as personal messages. This technology is able to shift the problem of the installation cost per seat to the revenue generation per seat thanks to its embedded marketing, donation and merchandising features.
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However, for many people, supertitles interfered with their enjoyment of a performance, because they tended to find themselves following the titles and not giving their full attention to the stage. This problem was solved by the development of an electronic libretto system, which utilizes individual
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This technology, which costs about $ 1,000 per seat, has been added or planned for during initial construction (as was the case with Santa Fe where it was added one year after the opening of the third opera house in 1998) or during planned renovation (as with La Scala during its two-year closure
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period). The installations of the Met, La Scala and the
Arcimboldi, the Vienna State Opera, Liceu, and the Royal Opera House were possible with the donations of the philanthropist
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or other theatrical and musical performances and they have proven to be a commercial success in art forms such as opera which are generally performed in their original language.
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and is a device which presents translations of lyrics into an audience's language or transcribes lyrics that may be difficult to understand when sung.
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screens placed on the back of each seat, thus allowing patrons either to view a translation or to switch them off during the performance.
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Today, a new trend is the
Marconi multimedia patented interactive electronic libretto technology, installed in 2011 in the
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with The Santa Fe Opera becoming the second house to adopt it in 1999 after its 1997/98 refurbishment.
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Other companies have developed similar technologies, such as
Sonoidea in Spain, Visutech in Denmark,
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165:. In the U.S., the electronic libretto system was further developed and patented as "Simultext" by
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Giuseppina Manin, "Al Teatro degli
Arcimboldi alta tecnologia e i «sottotitoli»",
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In the United States, various of these systems are now to be found at the
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translations in addition to the original language of the opera.
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in Italy, 3Com in the United States, and Rokko Denki in Japan.
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was the first to install the system which they describe as
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Edward
Rothstein, "Met Titles: A Ping-Pong Of the Mind",
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354:"Screens plan for opera fans" 23 May 2001 at bbc.com
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