258:
company's most notable patents was for a "ride-on duck" which was a duck for children to ride on. It had wheels that operated a working duck bill which moved up and down as the wheels turned. The ride-on duck was produced by Gund for approximately 10 years commencing in 1912. Gund also secured many other patents for toys such as the wind-up walking plush, dancing toys, and walking toys.
157:, and distributes throughout the United States and Canada as well as in Europe, Japan, Australia, and South America. Gund is currently run by third generation family owner Bruce Raiffe whose grandfather Jacob Swedlin purchased the company from the original founder (Adolph Gund) in 1925. Their slogan is "Gotta Getta Gund".
451:
teddy bears, and Gund
Holiday. Gund is known for under-stuffing their products to make them softer than competing teddy bears. One of Gund's most popular bears is Snuffles, a plush the company launched in 1981. Snuffles was one of the first plushes to contain soft stuffing, which began a trend in the
435:
agency Cynda Media Lab, and it received several national and international design awards, including 2016 Communication Arts Design Annual Award, 2017 HOW Logo Design Award, 2017 iF Design Award, and 2017 A'Design Award. It also released more than 200 new items as part of its 2016 campaign. It was in
344:
The 1980s brought about one of Gund's most prominent branding campaigns, known as "Gotta Getta Gund." The campaign is credited as making Gund one of the most recognized toy companies in the United States. During this decade, Gund also expanded its offering of stuffed bears, releasing its collectible
308:
for two versions of its logos, both of which can be seen on its products during that time. One of the logos was a lower-case "g" with bunny ears which became synonymous with the company and its products. The popularity of the logo sparked the creation of a new plush character known as "Gundy." Gundy
321:
By 1969, Gund had become dependent on its licensing agreement with Disney for the majority of its business. Herbert Raiffe, the son-in-law of John
Swedlin, became the company president in 1969 after Swedlin's passing. Raiffe began moving Gund away from its licensing agreements and shifted the focus
312:
During World War II in the early 1940s, Gund did not manufacture its products according to prior demand. To support the war effort, Gund only offered its products on a quota allotment. It also produced a doll in an army uniform as its way to encourage the purchase of war bonds. After the war, Gund
276:
During the early years of the company, Adolf Gund was the mentor to Jacob
Swedlin, a Russian immigrant who came to the United States in 1907. Gund taught Swedlin to become a cutter and pattern maker, teaching him the ins and outs of the company. When Gund retired in 1925, he sold the company to
257:
into plush toys. Once such patent was for what was described as a "springing dog." The design called for a mechanism to be placed inside the stuffed animal which would cause it to jump, "bringing it to life." Another patent was for a walking mechanism which allowed the plush to walk. One of the
34:
237:
before settling in New York City. He started Gund as a small toy and novelty company which was incorporated under the name Gund
Manufacturing Company in 1910. In the early years, Gund used GEE as the company slogan in advertising on product labels. Gund produced its first products in
363:
Gund celebrated its 100th anniversary in 1998. As part of the celebration, Gund auctioned off a 100th anniversary bear which raised $ 100,000 for four children's charities. The bear was one-of-a-kind and purchased by
Yoshihiro Sekiguchi who placed it in one of three
313:
began rapid expansion, releasing new products, including many new Disney characters in conjunction with the opening of
Disneyland in California in 1955. It moved into a new manufacturing center in Brooklyn in 1957, a location that would produce its toys until 1974.
261:
Gund created many of the industry standards in its early years, including safety standards and the manufacturing processes for toys. It continued to market its products under the moniker GEE up until the late 1920s, as evidenced in various advertisements in
452:
industry. "Snuffles has been a beloved Gund teddy bear for over 30 years, with its popular crescent moon design." Some of Gund's popular products include
Philbin, Peek-a-boo bear, Spunky, My First Teddy, and Sesame Street Elmo. GUND also makes
277:
Swedlin for $ 1,500. Swedlin brought his brothers Abe and John on board with the company, which began rapid expansion. Jacob oversaw design and production, Abe acted as the chief financial officer, and John ran sales and promotions.
284:
which continue to be one of its most popular products. It also introduced "puppy purses," a stuffed animal dog that doubled as a purse. Gund also became the first licensor of cartoon characters, producing plush toy versions of
301:. Its relationship with The Walt Disney Company began in 1947 and contributed to expansion of Gund. The deal with Disney allowed Gund to supply every major toy retailer in the United States with licensed Disney merchandise.
345:
series of bears called the
Signature Collection. Each bear was signed by Rita Raiffe, Gund's Director of Design, and sold in limited quantities. In 1986 it released 60 new items, the most ever since the company was formed.
325:
During the 1970s, Gund expanded its product line by releasing toys and plush popular in other countries. This included beanies and Gonk toys. In 1972, Gund was able to expand again thanks to
403:, Our Name is Mud, philoSphie's and Jubilee Art. Bruce Raiffe remained with the company on a consultant type basis, but returned in 2011 when he was again appointed president of Gund.
222:
337:
efforts. The plush industry had a huge demand for panda stuffed animals, with Gund leading the way with manufacturing and distribution. Raiffe was credited by publications such as
439:
Gund's most recent campaign is for a charitable cause that involves "giving huggable joy to children in need," and incorporating social media with the hashtag #howdoyouhug.
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431:
Gund went through rebranding in late 2015. It included a redesigned logo that reflects its signature plush toys. This new identity system was designed by a NYC-based
2490:
322:
to internal design. The company launched new products that included the "Bag Full of Laughs," a sound mechanism placed in a fabric sack and sewn into a plush.
2505:
357:(MFN) status to China, stating "the MFN duty status that China has enjoyed enabled China to become one of Gund's primary sources for stuffed toys".
789:
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In 1993, Bruce Raiffe became
President of Gund. Prior to that time he served as the company's Marketing Director and later Vice President.
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Gund continued to take on new licensing agreements after being purchased by Enesco. One of the most notable was that for the
247:
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Gund is the manufacturer of plush stuffed animals. It sells over 1500 products including Gund, Baby Gund, Gund Bears,
2515:
2328:
2008:
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811:
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553:"Hearing Before the Committee on Finance, United States Senate, One Hundred First Congress, Second Session"
373:
197:
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1510:
835:"Plush speaks a new language; electronic technology, new characters, add spark to $ 585 million category"
767:
464:
Gund has received numerous awards throughout the company history, including multiple
Tillywig awards and
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109:
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1895:
1698:
1413:
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326:
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20:
927:
Pagan, Marcos (21 October 1998). "Special bear gest charities $ 100,000". Home News Tribune.
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1313:
354:
234:
208:
in March 2018. In the 1980s, China became one of Gund's primary sources for stuffed toys.
268:
and other toy magazines. The company was eventually sold when Adolf Gund retired in 1925.
8:
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1993:
1986:
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around New York City. It moved from location to location as it expanded, starting off on
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2159:
2120:
2029:
1978:
1832:
1762:
1693:
1550:
369:
154:
85:
1287:
Meehan, Meagan (21 January 2016). "Gund winds multiple industry honors". The Examiner.
1261:
410:
line of plush toys, which it signed in 2012. The same year it signed an agreement for
2444:
2015:
1966:
1867:
1674:
1624:
1505:
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1383:
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717:
646:
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became the company mascot and grew into merchandising that included the "Gund Club."
250:
by 1922. The moves were all prompted by the need for larger manufacturing quarters.
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1951:
1902:
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1001:
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971:
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used a 1948 teddy bear of Gund to grace a 37 cent stamp in honor of the event.
2414:
2349:
2314:
2222:
2201:
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1604:
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figurines. Gund joined Enesco's other recently purchased brands which included
254:
200:
stamp. Gund is headquartered in Edison, New Jersey and currently a division of
175:
117:
1649:
196:. It has won multiple awards during its 120+ years and was also the face of a
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1540:
1464:
1459:
1434:
1403:
1372:
448:
380:
294:
179:
166:
66:
1226:
Teddy Bear Bible: The Best Things About Teddy Bears That Your Kids Will Love
2399:
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2099:
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1972:
1853:
1780:
1708:
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late 2015 that Enesco was purchased by private equity fund Balmoral Funds.
353:
In 1990, Gund appeared before a US Senate committee to lobby for extending
290:
281:
253:
In the early 1900s, Gund received numerous patents that introduced various
243:
171:
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1944:
1742:
1723:
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Some of the most notable Gund products in the 1930s included its line of
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1479:
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418:
188:
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44:
1909:
1718:
1140:"Yeh and Shin's Cynda Media Lab Wins Communication Arts Design Award"
412:
407:
316:
193:
33:
866:"Meet Bruce Raiffe, president of Gund Inc., Edison, N.J.(Interview)"
372:"teddy bear" that brought about Gund's next milestone. In 2002, the
164:, and holds or has held licensing agreements with companies such as
2022:
1916:
1881:
1757:
1654:
1484:
1747:
1560:
1429:
944:. Gifts & Decorative Accessories. 1 June 2002. Archived from
453:
424:
348:
239:
230:
1209:
392:
338:
298:
286:
205:
1305:
893:"Plush makers seek niche in crowded marketplace. (plush toys)"
386:
2042:
1923:
1888:
1752:
1644:
1634:
1545:
330:
569:
Hoffmann, Frank; Augustyn, Frederick J.; J., Martin (2013).
1026:. Entertainment Close-up. 16 February 2011. Archived from
942:"Gund bear to grace new U.S. Postal Service 37-Cent stamp"
271:
1300:
572:
Dictionary of Toys and Games in American Popular Culture
133:
395:, the giftware manufacturer best known for its line of
368:
he owned in Japan. It was the 100th anniversary of the
229:
Gund was founded in 1898 by Adolf Gund. He was born in
16:
Canadian/American manufacturer of plush stuffed animals
225:
Progression of Gund logos from inception through 2016.
217:
1898–1925: Formation through retirement of Adolf Gund
868:. Gifts & Decorative Accessories. Archived from
329:, two panda bears gifted to the United States from
1050:"Gund signs licensing deal to make Uglydoll plush"
970:. Home Accents Today. 1 April 2004. Archived from
826:
568:
317:1969–1990: Further expansion and the Raiffe family
1162:"Logo Design Awards: 8th Annual Winner Galleries"
2472:
1024:"Enesco Appoints Bruce Raiffe President of Gund"
991:
989:
505:
503:
475:2016 Top Fun Tillywig Award: Flappy the Elephant
472:2016 Tillywig Award: Sleepy Seas Soothing Turtle
2491:Companies based in Middlesex County, New Jersey
1073:"How an Internet Cat Craze Became a Toy Empire"
922:
920:
918:
768:"Gund stuffed animals go into a museum display"
603:Meehan, Meagan. "All about Gund". The Examiner.
596:
1164:. HOW Design. 10 February 2017. Archived from
536:"Spin Master acquires plush manufacturer Gund"
490:2014 TOBY Industry Choice Award: Cannoli Cream
349:1990–2014: 100th anniversary and postage stamp
1321:
1064:
1016:
986:
863:
705:
703:
701:
699:
697:
641:Raiffe, Bruce S.; Raiffe, Alex Baron (2005).
500:
379:Gund entered into a licensing agreement with
936:
934:
915:
640:
512:International Directory of Company Histories
478:2016 Top Fun Tillywig Award: Rock A Bye Bear
2506:Manufacturing companies established in 1898
1087:
890:
744:Kovel, Ralph; Kovel, Terry (2 April 2006).
675:. America's Greatest Brands. Archived from
636:
634:
632:
630:
387:2008–present: Purchase by Enesco and beyond
1328:
1314:
1109:
1042:
857:
743:
713:Toys and American Culture: An Encyclopedia
694:
664:
662:
628:
626:
624:
622:
620:
618:
616:
614:
612:
610:
547:
545:
160:The company is best known for its line of
32:
1282:
1280:
1278:
968:"Sesame Beginnings line to debut at JPMA"
960:
931:
737:
459:
341:for Gund marketing efforts of the bears.
790:"Selling Happiness - An Editorial Diary"
558:. U.S. Government Printing Office. 1991.
487:2015 TOBY People's Choice Award: Big Boe
481:2015 TOBY Industry Choice Award: Big Boe
220:
1118:"Internet cat craze becomes toy empire"
1115:
1070:
832:
659:
607:
542:
484:2015 TOBY Industry Choice Award: Roswel
2473:
1286:
1275:
891:Del Vescovo, Rosemarie (1 June 1988).
272:1925–1968: New ownership and expansion
1309:
1222:
926:
812:"Gund Creatures to Take First TV Bow"
792:. The Glasgow Herald. 8 December 1970
709:
509:
2496:Design companies established in 1898
2481:1898 establishments in New York City
1095:"Gund Signs on for Grumpy Cat Plush"
864:Weissenberger, Mark (1 March 1998).
456:Plushies available at Pusheen.com.
149:is a Canadian-owned manufacturer of
2336:Hubert the Teddy Bear: Winter Games
995:
13:
2526:Toy companies of the United States
1190:. Gifts & Dec. 9 November 2015
602:
204:, which acquired the company from
14:
2537:
2009:The Secret World of Benjamin Bear
1294:
1142:. FIT Newsroom. 22 September 2016
1116:Mosendz, Polly (20 March 2016).
1071:Mosendz, Polly (14 March 2016).
1335:
1250:
1216:
1202:
1180:
1154:
1132:
1097:. Gifts and Dec. 2 October 2013
998:"Enesco Acquires Gund Business"
884:
804:
782:
760:
466:American International Toy Fair
2329:Fatty Bear's Birthday Surprise
2195:Supertoys Last All Summer Long
2188:The Sharpie of the Culebra Cut
1819:The Adventures of Teddy Ruxpin
833:Leccese, Donna (1 June 1986).
562:
528:
1:
2486:2018 mergers and acquisitions
2114:The Upstairs Downstairs Bears
1826:Adventures of the Gummi Bears
494:
2430:Teddybear Airdrop Minsk 2012
1812:A.I. Artificial Intelligence
374:United States Postal Service
304:In the 1940s, Gund received
198:United States Postal Service
56:; 126 years ago
7:
2455:Teddy bears of the Gobelins
2248:(Let Me Be Your) Teddy Bear
1511:Teddy Bear Museum of Naples
996:Lee, Evelyn (7 July 2008).
442:
413:Boo, the World's Cutest Dog
10:
2542:
2410:Round and Round the Garden
1414:Vermont Teddy Bear Company
1188:"Balmoral Acquires Enesco"
1052:. Kids Today. 12 June 2012
333:as part of that country's
211:
153:. The company is based in
147:Gund Manufacturing Company
27:Gund Manufacturing Company
18:
2392:
2366:
2285:
2239:
2130:
1801:
1519:
1493:
1422:
1343:
710:Scott, Sharon M. (2010).
327:Ling-Ling and Hsing-Hsing
246:and eventually moving to
128:
116:
102:
92:
81:
73:
50:
40:
31:
2516:Teddy bear manufacturers
2276:Itsumademo... Teddy Bear
1566:Big Ted & Little Ted
1501:Dorset Teddy Bear Museum
306:trade mark registrations
2425:Sudanese blasphemy case
1896:Hey Mister, Let's Play!
1620:Harrods Christmas Bears
1399:Teddy Atelier Stursberg
1258:"Snuffles 10 in - Gund"
1000:. NJBIZ. Archived from
2440:Teddy bear parachuting
2181:Polar the Titanic Bear
1847:Becky and Barnaby Bear
645:. Arcadia Publishing.
460:Awards and recognition
391:Gund was purchased by
226:
2322:Build-A-Bear Workshop
2139:A Pocket for Corduroy
2079:The Teddy Bear Master
1595:Duffy the Disney Bear
1536:Archibald Ormsby-Gore
1470:Holiday Beanie Babies
1389:Margarete Steiff GmbH
1357:Build-A-Bear Workshop
1223:Muniz, Betty (2016).
224:
151:plush stuffed animals
21:Gund (disambiguation)
2343:Opération Teddy Bear
2174:The Berenstain Bears
2167:Old Bear and Friends
1030:on 10 September 2016
1004:on 11 September 2016
974:on 10 September 2016
948:on 11 September 2016
903:on 11 September 2016
872:on 10 September 2016
845:on 11 September 2016
510:Grant, Tina (2008).
355:most favoured nation
235:Norwalk, Connecticut
19:For other uses, see
2435:Teddy bear hospital
2269:The Teddy Bear Song
2262:Teddy Bears' Picnic
1994:Rilakkuma and Kaoru
1840:Bear Behaving Badly
1738:Sebastian Star Bear
1714:Roger (Guilty Gear)
1229:. Lulu Press, Inc.
514:. St. James Press.
28:
2501:Edison, New Jersey
2460:Theodore Roosevelt
2121:The Yogi Bear Show
2030:The Tangerine Bear
1979:Paddington in Peru
1833:Bananas in Pyjamas
1765:The Forgotten Toys
748:. Orlando Sentinel
670:"Gotta Getta Gund"
370:Theodore Roosevelt
366:Teddy bear museums
227:
155:Edison, New Jersey
86:Edison, New Jersey
26:
2468:
2467:
2445:Teddy Bear Review
2153:Hyde & Closer
2086:The 'Teddy' Bears
2016:Special Agent Oso
1868:Charley and Mimmo
1685:Pink teddy bear (
1625:Humphrey the Bear
1506:Teddy bear museum
1450:Coffee Bean Bears
1384:Ideal Toy Company
682:on 10 August 2016
144:
143:
2533:
1952:Old Bear Stories
1861:C Bear and Jamal
1330:
1323:
1316:
1307:
1306:
1289:
1288:
1284:
1273:
1272:
1270:
1269:
1260:. Archived from
1254:
1248:
1247:
1245:
1243:
1220:
1214:
1213:
1206:
1200:
1199:
1197:
1195:
1184:
1178:
1177:
1175:
1173:
1168:on 1 August 2017
1158:
1152:
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1125:
1113:
1107:
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993:
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964:
958:
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953:
938:
929:
928:
924:
913:
912:
910:
908:
899:. Archived from
888:
882:
881:
879:
877:
861:
855:
854:
852:
850:
841:. Archived from
830:
824:
823:
821:
819:
808:
802:
801:
799:
797:
786:
780:
779:
777:
775:
764:
758:
757:
755:
753:
746:"Changing times"
741:
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730:
707:
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656:
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566:
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549:
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507:
433:digital branding
416:. It also added
397:Precious Moments
140:
137:
135:
64:
62:
57:
36:
29:
25:
2541:
2540:
2536:
2535:
2534:
2532:
2531:
2530:
2471:
2470:
2469:
2464:
2450:Teddy bear toss
2388:
2362:
2301:Among the Sleep
2281:
2235:
2230:Winnie-the-Pooh
2126:
1803:
1797:
1786:Winnie-the-Pooh
1680:Paddington Bear
1522:
1515:
1489:
1475:Me to You Bears
1455:Forever Friends
1418:
1339:
1334:
1297:
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1138:
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1133:
1123:
1121:
1120:. The Columbian
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1069:
1065:
1055:
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916:
906:
904:
889:
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862:
858:
848:
846:
831:
827:
817:
815:
814:. Ad Week. 1985
810:
809:
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795:
793:
788:
787:
783:
773:
771:
770:. Stuffed Party
766:
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728:
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583:
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543:
534:
533:
529:
522:
508:
501:
497:
462:
445:
389:
351:
335:panda diplomacy
319:
274:
233:and resided in
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105:
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60:
58:
55:
24:
17:
12:
11:
5:
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1730:
1687:Breaking Bad
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1573:The Simpsons
1572:
1394:Merrythought
1378:
1266:. Retrieved
1262:the original
1252:
1240:. Retrieved
1225:
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248:Ninth Street
244:Third Avenue
228:
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172:Peter Rabbit
165:
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146:
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82:Headquarters
41:Company type
2374:Gummy bears
2315:Big Huggin'
2286:Video games
2160:Little Bear
2051:(TV series)
1961:(TV series)
1945:Misery Bear
1931:Little Bear
1704:Pudsey Bear
1600:Fozzie Bear
1590:Costco bear
1440:Boyds Bears
1362:Chad Valley
1337:Teddy bears
1075:. Bloomberg
401:Boyds Bears
202:Spin Master
184:Hello Kitty
162:teddy bears
123:Spin Master
94:Area served
2521:Toy brands
2475:Categories
2405:Peter Bull
2384:Tiny Teddy
2294:Ah Diddums
2216:Uppo-Nalle
2072:Teddybears
2065:Teddy Bear
2000:"Rosebud"
1967:Paddington
1959:Paddington
1804:television
1731:Family Guy
1660:Mr Whoppit
1480:Punkinhead
1445:Care Bears
1268:2017-12-12
897:Playthings
839:Playthings
495:References
419:Grumpy Cat
265:Playthings
255:mechanisms
189:PAW Patrol
104:Key people
77:Adolf Gund
45:Subsidiary
2209:Undertown
1910:Issi Noho
1903:Imaginary
1719:Rilakkuma
1521:Fictional
1485:WereBears
1375:(defunct)
1369:(defunct)
1353:(defunct)
1210:"History"
428:in 2014.
408:Uglydolls
383:in 2003.
194:Toca Boca
110:president
98:Worldwide
2146:Corduroy
2023:SuperTed
1917:Kissyfur
1882:Colargol
1875:Corduroy
1802:Film and
1774:Mr. Bean
1758:SuperTed
1729:Rupert (
1655:Monokuma
1615:Gummibär
1585:Corduroy
1531:Aloysius
1351:Applause
468:awards.
443:Products
2393:Related
1987:The Pit
1772:Teddy (
1763:Teddy (
1650:Uszatek
1561:Berlino
1523:teddies
1494:Museums
1430:AG Bear
1409:Ty Inc.
1172:31 July
1146:31 July
454:Pusheen
425:Pusheen
231:Germany
212:History
129:Website
74:Founder
59: (
51:Founded
2367:Snacks
2223:Winkie
1743:Smokey
1724:Rupert
1709:Rasmus
1665:Nassur
1571:Bobo (
1242:9 June
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1194:9 June
1124:26 May
1101:26 May
1079:26 May
1056:26 May
1034:26 May
1008:26 May
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952:26 May
818:9 June
796:9 June
774:9 June
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579:
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393:Enesco
339:Forbes
299:Tigger
297:, and
287:Popeye
206:Enesco
192:, and
118:Parent
69:, U.S.
2240:Music
2131:Books
2058:Teddy
2043:Ted 2
1937:movie
1924:Kooky
1889:Gooby
1753:Sooty
1699:Pooky
1645:Misha
1635:Lotso
1551:Banjo
1546:Bamse
1541:Baloo
1423:Types
1367:Dakin
907:8 May
876:8 May
849:8 May
680:(PDF)
673:(PDF)
556:(PDF)
331:China
136:.gund
2046:and
1976:and
1675:Norm
1630:Hyde
1580:Boog
1379:Gund
1244:2016
1231:ISBN
1196:2016
1174:2017
1148:2017
1126:2016
1103:2016
1081:2016
1058:2016
1036:2016
1010:2016
980:2016
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909:2016
878:2016
851:2016
820:2016
798:2016
776:2016
754:2016
731:2016
718:ISBN
688:2016
647:ISBN
643:Gund
590:2016
577:ISBN
516:ISBN
138:.com
88:U.S.
61:1898
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2037:Ted
1670:Nev
134:www
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Text is available under the Creative Commons Attribution-ShareAlike License. Additional terms may apply.
