262:, Hi-C was introduced into the Los Angeles and San Francisco markets in 1949. As markets for Hi-C were expanded nationwide, so were the contract operations, strategically located near major market areas. The multi-plant system facilitated quick product shipping, minimizing out-of-date merchandise problems. New flavors of Hi-C fruit drinks were developed as an outgrowth of the contract packer system. Grape, the second flavor introduced, evolved naturally from the fact that the Geneva, Ohio, co-packer was also processing fresh grapes. Apple and cherry drinks were introduced as a result of the fresh fruit processing operations at the Paw Paw, Michigan, co-packer plant.
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Roberts, assistant sales manager for Niles Foster when Hi-C was introduced, stayed on, first as
National Sales Manager for Hi-C, then later as Director of Contract Packer Operations for the Houston, Texas, based Coca-Cola Foods Division, ensuring the successful marketing, promotion, and distribution of Hi-C. The Hi-C business continued to expand with new flavors (orange-pineapple, pineapple-grapefruit, Florida Punch, peach) and innovative marketing techniques. By 1958, Hi-C fruit drinks had become an American supermarket staple, available in every grocery store nationwide.
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Poppin' Pink
Lemonade and Orange Lavaburst, however, still retain their red, pink and orange colors, respectively. There also is a "light" version of Flashin' Fruit Punch that exists for soda fountains. In 2013, the size of the juice boxes was slightly reduced from 6.75 fl oz (200 mL) to 6 fl oz. Starting in 2017, a new logo for the brand has been rolled out. In early 2019, new packaging was released for the drink boxes, and the calories and sugar have been reduced in half by using a new sweetener. In 2020,
508:. It was a rebranded version of an earlier drink from Hi-C called Citrus Cooler, which had been on shelves as early as 1965 and continued to be sold until the rebranding to Ecto Cooler. Hi-C struck a deal in 1987 to promote the series by developing a drink. Expected to last only as long as the series, the drink was successful beyond expectations and continued after the series' 1991 cancellation to be produced for more than a decade. The Ecto Cooler box featured The Real Ghostbusters character
534:, and other ingredients reduced so it "maintains the correct amount of tartness". Ecto Cooler was re-released on May 30, 2016. The color of the drink was green, the same as the original drink. When chilled, the drink's can changed from a dark green color to bright slime green. Ecto Cooler was met with major backlash from fans due to the limited availability of the drink. The limited edition can version of the drink was only available online at four sites including
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referred to its high vitamin content. Hot-packed in enamel-lined 56-ounce (1.66 L) cans, the product needed no refrigeration before opening. After test marketing in 1947, Hi-C orange drink was introduced in 1948 with a massive promotional effort, spending thousands of dollars weekly per market on promotions. Foster entered into an agreement with
Clinton Foods, Inc., to produce and market Hi-C, with Foster managing the Hi-C business.
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570:, a direct sequel to the original franchise, Ecto Cooler received an even more limited reissue. The 2021 reissue was not available for retail purchase, at all; the only way to acquire it was to win it by responding to official Hi-C and Ghostbusters-related social media posts or by buying it on the secondary market, where prices for a single 12-ounce bottle almost immediately reached the $ 200-$ 500 range.
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As the Hi-C business continued to grow, it attracted the attention of the Minute Maid
Corporation, and in 1954 Clinton Foods, Inc., sold its Florida holdings, including Hi-C fruit drinks, to Minute Maid. Niles Foster left the Minute Maid Corporation shortly after the Hi-C brand was purchased. George
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The Hi-C products used to be the color implied by their flavor, but in 2000, Hi-C in juice boxes was re-introduced as a yellowish clear beverage that would not stain clothing. Thus, flavors like
Shoutin' Orange Tangergreen lost their distinctive colors. The soda fountain versions of Fruit Punch,
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Niles Foster, a former bakery and bottling plant owner, created Hi-C in 1946. It took Foster over a year to develop the ideal formula for Hi-C orange drink, containing orange juice concentrate, peel oil and orange essences, sugar, water, citric acid and ascorbic acid (vitamin C). The name "Hi-C"
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page announced that the drink would be again discontinued at the end of the year with a post saying "My eyes are welling up with green tears as I write this: #EctoCooler will be laid to rest at the end of this year #RIPEcto". Fans were urged to stockpile the drink while they still can; however,
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Neither could keep it in stock due to the overwhelming demand. For Amazon, stock was limited by region, making it much harder to purchase. The juice box version was even harder to find as it was shipped to only a handful of smaller grocery stores. A representative for the drink on the product's
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Slimer left the box sometime around 1997, but Minute Maid discontinued the product in 2001, at which point it was renamed
Shoutin' Orange Tangergreen. Slimer was replaced on the packaging by a similar-looking blob of lips. The product was still noted as
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page informed fans that they needed to demand that their local store carry the product. By the end of the first week after going on sale, the drink was still very hard to find and was appearing on websites such as
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response to this news from fans was overwhelmingly negative considering the drink was never mass-produced or easy to find in stores during its May to
December run. With the November 2021 release of
594:. Social media was flooded with the comments of unhappy customers. In February 2021, McDonald's announced that Hi-C Orange Lavaburst will officially be returning to their menu by summer 2021.
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Tangergreen was renamed Crazy Citrus Cooler. In 2007, Crazy Citrus Cooler was discontinued.
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paraphrased from Foodline Volume 16/Number 5/1983, The Coca-Cola Company Foods Division, page 8, interview with George Roberts
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This article is about the juice drink. For other uses, see
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Boppin' Strawberry (Blend of pear and strawberry juices)
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774:"Hi-C's Ecto Cooler Discontinued Again After This Year"
737:"Ecto Cooler is coming back for the new 'Ghostbusters'"
920:"The Split-Second 'Ghostbusters' Easter Egg in 'Loki'"
49:. Unsourced material may be challenged and removed.
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694:"Ecto Cooler for Adults... - Retro Junk Article"
353:(Blend of pear and cherry juices) (discontinued)
250:1958 sales team promotional newsletter excerpts
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715:"The Mostly-Complete History of Ecto Cooler"
658:Hi-C Orange appears in S1E5 of the CBS show
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559:In October 2016, the Ecto Cooler
362:Candy Apple Cooler (discontinued)
320:(Blend of orange and pear juices)
1987:I'd like to buy the world a Coke
1903:Escola v. Coca-Cola Bottling Co.
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258:Originally marketed in the
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1958:Coke Zero Facial Profiler
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184:Colorless (juice boxes)
164:Country of origin
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123:Hi-C (disambiguation)
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962:on October 19, 2016)
956:Historical packaging
437:Flashin' Fruit Punch
381:Flashin' Fruit Punch
312:Flashin' Fruit Punch
43:improve this article
2082:Coca-Cola Freestyle
966:Ecto Cooler Website
721:. 27 November 2015.
719:X-entertainment.com
645:. In the FX series
395:Coca-Cola Freestyle
387:Mashin' Mango Melon
276:Coca-Cola Freestyle
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1826:Coca-Cola Hellenic
1233:Ramblin' Root Beer
1170:Lemon & Paeroa
798:. 15 November 2021
780:. 2 November 2016.
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598:In popular culture
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1535:(17.9% stake)
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1504:Sports drinks
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1056:
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695:
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660:Young Sheldon
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99:February 2024
91:
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63:
60: –
59:
55:
54:Find sources:
48:
44:
38:
37:
32:This article
30:
26:
21:
20:
2133:Fruit drinks
2098:
2091:
2049:Share a Coke
2002:Max Headroom
1923:
1912:
1901:
1890:
1683:Costa Coffee
1671:Coffee-based
1490:VitaminWater
1412:
1157:Kola Inglesa
960:the original
927:. Retrieved
923:
913:
901:. Retrieved
897:
888:
876:. Retrieved
872:
867:Dave Quinn.
862:
850:. Retrieved
846:
837:
825:. Retrieved
821:
812:
800:. Retrieved
795:
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718:
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674:
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626:
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565:
558:
527:Ghostbusters
526:
522:
517:
514:
505:Ghostbusters
503:
497:
489:
488:
296:
292:fruit snacks
273:
264:
257:
253:
238:was orange.
230:division of
219:
218:
153:Manufacturer
105:
96:
86:
79:
72:
65:
53:
41:Please help
36:verification
33:
2103:(1961 film)
1707:Dairy-based
1433:Minute Maid
1228:Quwat Jabal
1200:Nordic Mist
1185:Mello Yello
1018:Soft drinks
903:25 December
878:25 December
852:25 December
827:25 December
802:25 December
518:ecto cooler
490:Ecto Cooler
485:Ecto Cooler
480:Wild Cherry
462:Fruit Punch
403:Fruit Punch
376:Drink mixes
351:Wild Cherry
306:Drink boxes
284:Dollar Tree
228:Minute Maid
224:fruit juice
157:Minute Maid
147:Fruit drink
2117:Categories
1657:Topo Chico
1652:Smartwater
1612:Abbey Well
1591:Tab Energy
1586:Relentless
1551:Formula 50
1542:BPM Energy
1475:Sokenbicha
1428:Matte Leão
1418:Honest Tea
1383:Five Alive
1332:VegitaBeta
1180:Mare Rosso
1107:Fioravanti
929:2021-07-09
873:People.com
666:References
623:Adult Swim
580:McDonald's
574:McDonald's
536:Amazon.com
477:Wild Berry
471:Strawberry
453:Berry Blue
424:Strawberry
369:Hula Punch
173:Introduced
69:newspapers
2087:Cola wars
1940:Campaigns
1748:Gold Spot
1596:Von Dutch
1408:Gold Peak
1388:Fruitopia
1378:Far Coast
1363:Capri-Sun
1278:Sparletta
1258:Seagram's
1243:Red Flash
1213:Pibb Xtra
1190:Mezzo Mix
1137:Iron Brew
1132:Inca Kola
1073:Coca-Cola
633:Episode 5
592:Coca-Cola
525:rebooted
459:Fruit Pow
427:Blueberry
418:Raspberry
1758:Thums Up
1714:Fairlife
1627:Aquarius
1521:Powerade
1511:Aquarius
1423:Innocent
1393:Frutonic
1337:Victoria
1288:Chinotto
1218:Portello
1122:Frutonic
1117:Fruktime
1101:Tropical
1068:Cannings
1063:Blue Sky
898:IMDb.com
648:The Bear
561:Facebook
545:Facebook
432:Fountain
300:Jel Sert
191:Variants
1997:MagiCan
1945:slogans
1837:(23.0%)
1829:(23.2%)
1803:(19.5%)
1795:(66.5%)
1735:Bisleri
1693:Georgia
1581:RAC 124
1566:Monster
1480:Sparkle
1455:Odwalla
1403:Glaceau
1358:Ayataka
1273:Sparkle
1248:Santiba
1208:OK Soda
1147:Kia-Ora
1053:Beverly
741:Cnn.com
724:Alt URL
639:series
637:Disney+
635:of the
625:series
621:of the
288:Brach's
242:History
202:Website
83:scholar
2017:MyCoke
1930:(2014)
1928:
1919:(2001)
1917:
1908:(1944)
1906:
1897:(1916)
1895:
1719:Swerve
1662:Valpre
1637:Dasani
1571:Mother
1445:Nestea
1373:Enviga
1317:Tanora
1295:Stoney
1283:Sprite
1263:Senzao
1238:RimZim
1223:Quatro
1152:Kinley
1112:Fresca
1082:Frutee
1043:Barq's
1038:Ameyal
1033:Ambasa
1010:Brands
631:, and
584:Sprite
554:Meijer
540:H.E.B.
510:Slimer
492:was a
412:Orange
400:Cherry
236:flavor
85:
78:
71:
64:
58:"Hi-C"
56:
2058:Other
1883:Legal
1834:Bambi
1821:(28%)
1811:(60%)
1763:Maaza
1753:Limca
1743:Citra
1561:Live+
1450:Oasis
1438:Cappy
1327:Vault
1300:Surge
1268:Smart
1253:Sarsi
1195:Moxie
1161:Krest
1097:Royal
1078:Fanta
653:Xanax
588:Fanta
409:Lemon
406:Grape
290:made
209:.hi-c
181:Color
90:JSTOR
76:books
1943:and
1698:illy
1632:Ciel
1622:Arwa
1617:AdeS
1546:Burn
1495:Zico
1413:Hi-C
1398:Fuze
1342:Yoli
1322:Tiky
1305:Urge
1175:Lift
1165:Kuat
1142:Joya
1093:Kist
1048:Beat
905:2021
880:2021
854:2021
829:2021
804:2021
642:Loki
608:and
550:eBay
538:and
220:Hi-C
211:.com
194:See
176:1947
143:Type
129:Hi-C
62:news
1724:Vio
1576:NOS
1460:Qoo
1312:Tab
1090:Icy
1086:Hit
207:www
45:by
2119::
1977:NO
922:.
896:.
871:.
845:.
820:.
794:.
776:.
758:.
739:.
717:.
706:^
696:.
683:^
662:.
655:.
614:.
1975:2
1973:H
994:e
987:t
980:v
932:.
907:.
882:.
856:.
831:.
806:.
762:.
743:.
700:.
125:.
112:)
106:(
101:)
97:(
87:·
80:·
73:·
66:·
39:.
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