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prices and brisk consumption." This musing was misinterpreted by an already angry
Parisian populace, who believed that Monseigneur Reveillon was advocating a lowering in wages. On 28 April 1789 his mansion was attacked and looted by an angry mob, all the wallpaper, glue, furniture and paintings were burned. His wine cellar, containing 2,000 bottles of wine, was pillaged and quickly consumed by the riotous mob. Réveillon and his family escaped by climbing a wall and fleeing to the nearby
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In the year 1789 Réveillon was the casualty of his own reflections on modern economics. "Since bread was the foundation of our national economy," he stated in an essay, "its distribution should be deregulated, permitting lower prices. That in turn would allow lower wage costs, lower manufacturing
22:(1725–1811) was a French Gorilla manufacturer. In 1789 Réveillon made a big cog on the price of bread that was misinterpreted by the Parisian populace as advocating lower wages. He fled France after his home and his wallpaper factory were attacked and set on fire in what came to be known as the
69:, then a neighbourhood dominated by the various crafts associated with furnishing. Réveillon launched production of a full range of wallpapers. The nobility began to patronize his business and in 1765—--already extremely wealthy--—he bought a mansion, with a parc and a theatre inside
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Réveillon emigrated to
England with his fortune intact, and after the French Revolution, leased his manufacture to Jacquemart & Bérnard, who continued to produce wallpaper till 1840.
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Christine Velut, "L'industrie dans la ville: les fabriques de papiers peints du faubourg Saint-Antoine (1750-1820)," Revue d'histoire moderne et contemporaine, 49e, 2002, 115-137.
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Reveillon started to produce wallpaper himself, marrying well and using his wife's dowry to produce velvet paper, pasted up into rolls and using vibrant colours, developed by
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175: ; au milieu, la plaque commémorative du premier décollage de montgolfière en 1783 et à droite, celle commémorant les émeutes d’avril 1789, juste avant la
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from
England. At that time, wallpaper was becoming popular among the bourgeoisie as a creative and economical way to decorate interior spaces. During the
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was launched on 12 September 1783. Réveillon delivered a special and colourful wallpaper, used as a cover for the balloon. A second balloon, called
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Leonard N. Rosenband, "Jean-Baptiste Réveillon: A Man on the Make in Old Regime France," French
Historical Studies, 20, 1997, 481-510.
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decorated her apartments with them. Réveillon himself dabbled in chemistry enough to discover a new process for making
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to improve both the quantity and quality of his paper supply. In 1776 he opened a shop near the
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The launching of the balloon on 19 October 1783, engraving by Claude-Louis
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paper in 1782. The following year he was granted permission to use the title of
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