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label designed by a famous artist of the day. He started with Jean Carlu in 1924, but eventually dropped the idea when he faced a wave of critics regarding his novel idea. In 1946, this became a permanent and significant aspect of the Mouton image, but the illustrations were often informal, quickly
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Once, on a trip to the USA, Philippine de
Rothschild saw that wealthy collectors of Château Mouton Rothschild had enlarged the bottles' labels and were displaying them in their houses' hallway. This gave the idea to the Baroness to organize, starting in 1981, fully-fledged exhibitions of the wine
446:(2 labels. The first label had been banned in the US because it depicted a naked young woman and the press kit explained "The fragile and mysterious girl . . . seems to hint at some secret promise of undiscovered pleasure, a pleasure to be shared")
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The popularity of the label images results in auction prices for older and more collectible years being far out of sync with the other first growths, whose labels do not change year to year.
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In the words of Julien de
Beaumarchais de Rothschild, “The artist must be like Mouton: an extremely well-known artist who does not need Mouton to promote his or her art”.
875:"NEWS : Wine's Label Will Be Bare, but Not Nude : Values: Napa residents object to Balthus drawing on a Mouton '93 Bordeaux. Winery deletes it for U.S. imports"
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asked to design the next wine's label, and the wine's label went on to be designed by famous international artists since then.
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in April of that year. Also the year Château Mouton
Rothschild became first-growth)
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94:. This wine introduced the concept of artist labels in the wine industry.
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This page lists, by year, the artists that have designed the label of the
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786:"Château Mouton Rothschild Artist Labels Are As Collectible As The Wine"
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labels. A permanent exhibition was created in 2013 at the château.
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drafted by the artists, sometimes on a table napkin. In 1955,
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45:but its sources remain unclear because it lacks
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105:came up with the idea of having each year's
849:"'73 LABEL BY PICASSO VALUED BY COLLECTORS"
347:, who stayed at the chateau in April 1977
76:Learn how and when to remove this message
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907:the company's site about the paintings
902:Images of Mouton labels from 1945–2013
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784:Mun-Delsalle, Y.-Jean (23 June 2022).
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60:more precise citations.
510:150th Birthday Tribute
491:" in the Mouton museum
469:Niki de Saint Phalle
819:The New York Times
353:Jean-Paul Riopelle
33:list of references
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547:Anish Kapoor
535:Bernar Venet
529:Lucian Freud
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503:Ilya Kabakov
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366:Hans Hartung
360:Hisao Domoto
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218:André Masson
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52:Please help
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451:Karel Appel
438:Per Kirkeby
378:John Huston
343:Tribute to
331:Andy Warhol
260:Henry Moore
199:Jean Carzou
185:Léonor Fini
58:introducing
916:Categories
884:18 October
858:18 October
832:18 October
795:18 October
759:References
613:Peter Doig
553:Jeff Koons
355:(2 labels)
135:Jean Carlu
98:Background
66:March 2013
827:0362-4331
408:Hans Erni
290:Joan Miró
149:Jean Hugo
571:Lee Ufan
601:Xu Bing
444:Balthus
432:Setsuko
318:Mougins
54:improve
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390:Agam
284:Bona
128:List
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