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The MCM label, originally stood popular during the 1980s for being "ostentatious and flashy". At the height of its popularity in 1993, it owned 250 branches worldwide and recorded sales of $ 250 million. Following a 1995 investigation of Cromer for alleged
236:, initially as global creative officer; he was promoted to global brand officer in 2022. During his time at the brand, he built a design studio in Berlin to complement its creative centers in Seoul and Milan. He teamed up with
141:
plate insignia is found on all heritage collection bags and most products; each brass plate is identified by a unique number at the bottom. MCM sells its products through wholesale accounts, franchises and
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by German tax authorities, banks and investors lost faith in MCM's financial stability. In 1997, the company was restructured, and its stores and trademark rights were split and sold.
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193:. MCM thereafter reopened stores in New York, Toronto, Paris, London, Singapore, Tokyo, and China among others. In 2011, MCM debuted its largest store in
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In 2019, MCM signed a 10-year licensing agreement with Inter
Parfums; the first fragrance, called MCM Eau de Parfum, was launched in 2021.
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of Korea in 2005. the brand makes roughly 70% of its sales in Asia, and roughly 30% in Europe, the Middle East, and the
Americas.
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In 2005, the worldwide rights to the MCM brand were acquired from a Swiss financier by
Sungjoo Group, a
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brand originally founded in 1976 as the initialism of "Michael Cromer Munich". The brand’s signature
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Cara
Delevingne, South Korean Model Xu Meen Make a Case for Digital Nomad Style in MCM’s New Campaign
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MCM established a Milan design studio in 2017. By 2018, the brand presented its first full-fledged
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263:(since 2023) for the design, production and worldwide distribution of the brand’s eyewear.
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For its advertising campaigns, MCM has been working with renowned photographers including
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in 2018 on a capsule that included footwear, clothing and accessories, and with
137:-printed material, called Cognac Visetos, appears on many of its products. Its
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Exclusive: MCM Taps Cara
Delevingne, South Korea’s Xu Meen for Spring Campaign
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On the occasion of the brand's 40th anniversary in 2016, MCM commissioned
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Exclusive: MCM Taps Dirk Schönberger as Global
Creative Officer
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MCM inaugurates Hong Kong flagship in the glittering ceremony
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Exclusive: MCM Debuts First
Fragrance With Inter Parfums
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and re-launched the brand in 2006 with a new store in
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Exclusive: Matt Dillon Broods in MCM’s Fall
Campaign
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Exclusive: Matt Dillon Broods in MCM’s Fall
Campaign
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449:Elendt, Von Gerd; Jochen Siemens (July 20, 2007).
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697:Exclusive: Cindy Crawford Is the New Face of MCM
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769:Taps Iann Dior for Latest Spring 2022 Campaign
643:Marcolin, MCM Announce New Eyewear Partnership
359:MCM Heritage Cognac Visitors Travel Collection
255:MCM has had exclusive license agreements with
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589:MCM Puts Mini Fanny Pack on Crocs for Summer
408:MCM Aims For $ 2 Billion Sales in Five Years
883:Manufacturing companies established in 1976
803:Danielle Directo-Meston (19 January 2024),
751:Exlusive: Billie Eilish Fronts MCM Campaign
213:with a limited-edition capsule collection.
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232:In 2018, Dirk Schönberger joined MCM from
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510:MCM reaches for the stars on global stage
607:Designer Dirk Schönberger Has Exited MCM
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247:In 2023, Schönberger left the company.
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878:Design companies established in 1976
767:Conchita Widjojo (20 January 2022),
623:Lauren McCarthy (23 February 2015),
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371:MCM Stark Backpack in Cognac Visetos
569:Joelle Diderich (10 October 2018),
551:Misty White Sidell (12 June 2018),
492:The world in a bag: the rise of MCM
473:The world in a bag: the rise of MCM
250:
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785:Kristopher Fraser (21 July 2023),
713:Lily Templeton (18 January 2024),
641:Andrea Onate (11 September 2023),
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471:Hannah Marriott (19 August 2014),
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205:Adrian Josef Margelist, 2013–2016
605:Miles Socha (10 February 2023),
533:Paulina Szmydke (9 March 2016),
423:Ramirez, Elva (March 12, 2010).
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294:(2024). Campaigns have featured
903:Retail companies of South Korea
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677:Paulina Szmydke (9 July 2015),
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535:MCM Teams With Tobias Rehberger
244:in 2022 on a footwear capsule.
695:Miles Socha (21 August 2023),
679:MCM Goes Futurist for Fall Ads
587:Tianwei Zhang (29 June 2022),
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1:
749:Fleur Burlet (17 July 2019),
659:James Manso (18 March 2021),
625:Marchon, MCM Ink Eyewear Deal
451:"Der Fall des Michael Cromer"
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821:Miles Socha (18 July 2024),
731:Miles Socha (18 July 2024),
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181:Michael Michalsky, 2006–2013
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228:Dirk Schönberger, 2018–2023
173:retail business founded by
49:; 48 years ago
16:German luxury fashion brand
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908:Eyewear brands of Germany
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898:Fashion accessory brands
425:"MCM's Eastern Makeover"
144:directly operated stores
809:The Hollywood Reporter
406:businessoffashion.com
347:MCM Store in Las Vegas
199:Entertainment Building
149:MCM was bought out by
868:Luggage manufacturers
553:MCM’s Pitti Uomo Leap
427:. Wall Street Journal
893:High fashion brands
335:MCM Store in Berlin
185:Kim hired designer
21:
828:Women's Wear Daily
792:Women's Wear Daily
774:Women's Wear Daily
756:Women's Wear Daily
738:Women's Wear Daily
720:Women's Wear Daily
702:Women's Wear Daily
684:Women's Wear Daily
666:Women's Wear Daily
648:Women's Wear Daily
630:Women's Wear Daily
612:Women's Wear Daily
594:Women's Wear Daily
576:Women's Wear Daily
558:Women's Wear Daily
540:Women's Wear Daily
453:(in German). Stern
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389:mcmworldwide.com
187:Michael Michalsky
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846:Official website
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259:(2015–2023) and
251:Other activities
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410:APRIL 22, 2016
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391:Brand identity
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298:(1996, 2023),
296:Cindy Crawford
292:Collier Schorr
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284:Juergen Teller
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220:collection at
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151:Sungjoo Group
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127:MCM Worldwide
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116:.mcmworldwide
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104:Sungjoo Group
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20:MCM Worldwide
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455:. Retrieved
429:. Retrieved
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288:Craig McDean
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184:
175:Sung-Joo Kim
171:South Korean
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129:is a luxury
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94:(Chairwoman)
92:Kim Sung-joo
78:Headquarters
316:Matt Dillon
314:(2024) and
290:(2024) and
164:tax evasion
857:Categories
377:References
276:Herb Ritts
222:Pitti Uomo
87:Key people
318:(2024).
304:Iann Dior
270:Campaigns
195:Hong Kong
512:10/11/06
310:(2023),
306:(2022),
302:(2019),
282:(2015),
278:(1996),
261:Marcolin
34:Industry
457:27 July
431:27 July
322:Gallery
157:History
131:fashion
109:Website
70:Founder
64:Germany
52: (
44:Founded
38:Fashion
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234:Adidas
191:Berlin
100:Parent
60:Munich
242:Crocs
139:brass
459:2014
433:2014
238:Puma
135:logo
118:.com
54:1976
47:1976
197:’s
146:.
114:www
859::
441:^
415:^
397:^
224:.
201:.
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56:)
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